Article Per Year (5 Year)
p-Index From 2021 - 2026
2.81
P-Index
This Author published in this journals
All Journal Jurnal Bisnis dan Ekonomi Jurnal Siasat Bisnis IQTISHODUNA Assets : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL RELASI STIE MANDALA JEMBER JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN JURNAL AKUNTANSI UNIVERSITAS JEMBER UNEJ e-Proceeding E-Dimas: Jurnal Pengabdian kepada Masyarakat Bisma: Jurnal Bisnis dan Manajemen Jurnal Akuntansi dan Bisnis J-Dinamika: Jurnal Pengabdian Kepada Masyarakat JABM JOURNAL of ACCOUNTING - BUSINESS & MANAGEMENT Review of Management and Entrepreneurship International Journal of Environmental, Sustainability, and Social Science Jurnal Ekonomi Efektif Jurnal Manajemen dan Usahawan Indonesia BISMA (Bisnis dan Manajemen) Jurnal Akuntansi dan Keuangan Jurnal Manajemen dan Kewirausahaan Bulletin of Management and Business VALUE: Journal of Business Studies Relasi : Jurnal Ekonomi Management Dynamics: International Journal of Management and Digital Sciences Global Management: International Journal of Management Science and Entrepreneurship eJEBA
Elok Sri Utami
Faculty Of Economics And Business Universitas Jember
Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

Published : 35 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : UNEJ e-Proceeding

 1 
The Impact of Consumer Behaviour Megashift on Unilever's Product Strategy During COVID-19 Crisis Annissa Nur Imani Fithry; Muhammad Irhas Zulfani Putra Hariyanto; Elok Sri Utami
UNEJ e-Proceeding 2021: International Conference on Management, Business, and Technology (ICOMBEST) 2021
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Covid-19 pandemic has made many changes. The changes that rapidly occur, resulting in the consumer's behaviour change in obtaining goods and services. Unilever is a global consumer goods corporation that manufactures everyday items such as soap and food. It is one of the oldest multinational corporations, with products sold in over 190 countries. During the Covid-19 outbreak, demand for products and services has plummeted, and Unilever has reacted strongly to the problem. This study aims to explore how Covid-19 affected Unilever and how Unilever improved the company's welfare. The research method used is descriptive. Data were collected from news articles, websites, and other reviews. To summarize the facts, Unilever is mostly unaffected by the Covid-19 epidemic because most of its products are considered needs and are widely recognized. Keywords: Consumer Behaviour, Unilever, Product Strategy, Covid-19, Impact
COCONUT SUGAR BUSINESS DEVELOPMENT IN SARI MANGGAR COCONUT SUGAR CRAFTERS THROUGH MOLD DESIGN AND MARKETING Herlina Herlina; Ketut Indraningrat; Dewi Prihatini; Elok Sri Utami; Yuli Wibowo
UNEJ e-Proceeding 2022: E-Prosiding Kolokium Hasil Penelitian dan Pengabdian kepada Masyarakat
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The industry that has the potential to be developed and produce export-worthy products in Banyuwangi district is the coconut sugar processing industry. This industry is generally managed by craftsmen scattered in various remote rural areas. The partner of this activity is a group of coconut palm sugar craftsmen in the hamlet of Gumuk Agung, Gintangan village, Blimbingsari sub-district. Coconut sugar products produced by the Sari Manggar craftsman group are less able to develop as expected, the sugar produced is of low quality, the mold is not uniform and the marketing is local so that the welfare of the coconut farmers / craftsmen does not change much and their contribution to regional income is also low. The purpose of this activity is to improve the quality of coconut sugar through mold design and marketing of coconut sugar. Therefore, it is necessary to find a solution to engineer the mold design and improve promotion and marketing. The methods used in this activity are: 1) Observation; 2) Interview; 3)Training; 4) Sugar processing demonstration; and 5) Assistance in online promotion and marketing. The results of the activity show that the implementation of service can be carried out 100%, coconut sugar craftsmen Sari Manggar can produce coconut sugar in a cylindrical shape that weighs 100g/piece and is in a half ball shape, and coconut sugar craftsmen can do promotion and marketing online. Keywords: coconut sugar, coconut sugar craftsmen, print design, online marketing
Co-Authors Ahmad Ahsin Kusuma Mawardi Alif Mirzania Ana Mufidah Anindya Aulia Nisa Anitasari, Diah Annissa Nur Imani Fithry Ariwan Joko Nusbantoro Ariwan Joko Nusbantoro Ary Gumanti, Tatang Ary Gumanti Bambang Irawan Chairul Saleh Chairul Saleh Deasy Wulandari Devy Kristiningrum Dewi Prihatini Dian Permata Sari Eka Lavista Enni Savitri Guntur Kusuma Wardana Gusti Ayu Wulandari Hadi Paramu Hari SUKARNO Herlina Herlina Herlina Herlina Herlina Herlina Hidayati, Anis Iftitah Ihrom Caesar Ananta Putra Imam Suroso Indri Puspa Linggarini Intan Nurul Awwaliyah Isti Fadah Ketut Indraningrat Ketut Indraningrat KINANTI, Kartika Ayu Lavista, Eka Lilik Farida Lilik Farida Lilik Farida Luccy Avrindy Ragilia Putri M Fatwa Algifari Markus Apriono Mega Rizky Aprilia Muhammad Irhas Zulfani Putra Hariyanto Nadia Azalia Nadia Azalia Putri Nely Supeni Novi Puspitasari Novi Puspitasari Nurhayati Nurhayati Nurul Illiyyin Nurul Wahidatun Nisa Nyoman Gede Krishnabudi Rangga Rudvi Harditama Rangga Rudvi Harditama, Rangga Rudvi Sanjaya, Nori Alfiani Shafly Perdana Lestamanta Sheila Regina Prihandini Siswoyo Soekarno Sudarsih Sudarsih Tatang Ary Gumanti Tatang Ary Gumanti Tatang Ary Gumanti Tatang Ary Gumanti Ary Gumanti Tatang Gumanti Ary Gumanti Tatok Endhiarto Tria Apriliana, Tria Wahidatun Nisa, Nurul Wisand, Sultan Risaldi Yuli Wibowo Yusuf Fatoni