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All Journal Dia: Jurnal Administrasi Publik SINERGI: Jurnal Ilmiah Ilmu Manajemen IJEBD (International Journal Of Entrepreneurship And Business Development) Journal on Education Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Social, Humanities, and Educational Studies (SHEs): Conference Series Review of Management and Entrepreneurship Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Environmental, Sustainability, and Social Science Equity: Jurnal Akuntansi International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Ekonomi Jurnal Bina Bangsa Ekonomika Journal of Economy, Accounting and Management Science (JEAMS) Balance : Jurnal Akuntansi dan Manajemen Procedia of Social Sciences and Humanities Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) JER Seminar Nasional Riset dan Teknologi (SEMNAS RISTEK) Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Economics, Science, and Education (IJESE)
Priyo Utomo
Sekolah Tinggi Ilmu Ekonomi Pemuda
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The Effect of Brand Awareness, Word of Mouth and Product Quality on The Purchase Decision of Adidas Shoes in Surabaya Egy Cahya Aryanda; Utomo, Priyo; Arifin, Syamsul; Nuryadi, Nuryadi; Farida, Nur
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1889

Abstract

This study investigates the influence of brand awareness, word of mouth, and product quality on purchasing decisions for Adidas shoes in Surabaya, with a focus on consumer behavior in the competitive sports fashion industry. Using a quantitative approach, data were collected from 385 respondents through non-probability sampling and analyzed using Partial Least Squares (PLS). The findings indicate that word of mouth and product quality have a significant impact on purchasing decisions, whereas brand awareness has no direct effect. The study is limited to Adidas consumers in Surabaya. Companies should enhance product design, comfort, and durability while strengthening consumer experiences and sustaining brand awareness as a long-term strategy.
The Effect of Employee Performance and Service Quality on Customer Satisfaction at Snacks at Indofood Fortuna Makmur Sales Poin Sidoarjo Tafsiri, Gathut Anang; Utomo, Priyo
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3394

Abstract

Purpose: To determine the effect of employee performance and service quality on customer satisfaction at Indofood Fortuna Makmur Company. Design/Methodology/Approach: Descriptive quantitative methods were used in this study. The research instrument was a questionnaire distributed to participants. All participants in the current research were company staff members. Indofood Fortuna Makmur Company, with a population of 1,130 and a sample of 296. Data analysis techniques used regression and data processing with the help of SmartPLS 4.0 software. Findings: Employee performance has a positive and significant effect on customer satisfaction. This is evidenced by the path coefficient value of 0.075, t-statistic of 2.209 (>1.96), and p-value of 0.027 (<0.05). Service quality has a positive and significant effect on customer satisfaction, with a path coefficient value of 0.803, t-statistic of 42.177, and p-value of 0.000. Employee performance and service quality simultaneously have a significant effect on customer satisfaction. This is evidenced by the R-Square value of 0.682, which means that 68.2% of the variation in customer satisfaction can be explained by these two variables. This demonstrates how, all at once, the variables of employee performance (X1) and service quality (X2) have a favorable and noteworthy impact on the performance of employees (Y) at Indofood Fortuna Makmur Company. Research limitations/implications: The findings of this study are expected to be used as a reference by subsequent researchers. Practical implications: With the findings of this study, it is expected that Indofood Fortuna Makmur Company .can create a supportive work environment, improving optimal employee performance. Originality/value: The present research is the initial inquiry carried out by researchers. at Indofood Fortuna Makmur Company on employee performance. Paper type: Research paper
Implementation of the Accounting Cycle in the Sukowijoyo Batik Business Unit in Village-Owned Enterprises Sukowidi, Magetan Regency Kholif, Kholif; Utomo, Priyo
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3396

Abstract

Purpose: This study aims to understand and analyze the implementation of the accounting cycle in the Batik Sukowijoyo business unit managed by the Sukowidi Village-Owned Enterprise in Magetan Regency. Design/Methodology/Approach: This study uses a descriptive-qualitative approach. Data were obtained through interviews, observations, documentation, and literature reviews. Data analysis was carried out by reducing data, presenting data, and drawing conclusions. Findings: The findings of this study indicate that the implementation of the accounting cycle in the Batik Sukowijoyo business unit is not yet organized. Recording of financial transactions is done in a very simple manner and does not meet applicable accounting standards. Several processes such as journaling, general ledger bookkeeping, balance sheet preparation, adjustments, and financial report preparation have not been fully implemented. This occurs due to the lack of workers with accounting experience and the limited technical training available. This study recommends the need for basic accounting training for Village-Owned Enterprise managers, the development of a simpler accounting system that is in accordance with existing regulations, and obtaining support from external parties such as academics or related institutions to improve financial management in the Batik Sukowijoyo business unit in the future. Research limitations/implications: The findings of this study are expected to be used as a reference by subsequent researchers. Practical implications: With the findings of this study, the Sukowijoyo Batik Business Unit is expected to be able to implement the accounting cycle in a systematic manner, making it easier for managers to record financial transactions. Originality/value: This research is an initial research conducted by researchers at the Batik Sukowijoyo Unit at the Sukowidi Village-Owned Enterprise regarding the accounting cycle. Paper type: Research paper
The Effect of Product Design and Price on Consumers’ Impulsive Buying on Shopee Larasati, Dyah Ayu; Megasari, Aisyah Darti; Utomo, Priyo; Arifin, Syamsul; Nuryadi, Nuryadi
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3409

Abstract

Purpose: This study aims to examine the effect of product design and price on consumers’ impulsive buying behavior on Shopee. Design/Methodology/Approach: The research employed a quantitative approach with purposive sampling of 200 respondents who had purchased sublimation-printed fabric products under the Cannamolid Pattern brand on Shopee. Data were collected through a five-point Likert scale questionnaire. The validity and reliability of the instrument were tested, and the data were analyzed using multiple linear regression with t-tests and F-tests through SPSS version 29. Findings: The results show that: (1) product design has a positive and significant effect on impulsive buying (? = 0.499; t = 14.237; p < 0.001); (2) price also has a positive and significant effect (? = 0.325; t = 9.284; p < 0.001); and (3) product design and price simultaneously have a significant effect on impulsive buying, with F = 188.603 and p < 0.001. The coefficient of determination (R²) of 0.657 indicates that both variables explain 65.7% of the variance in impulsive buying, while the remaining 34.3% is influenced by other factors outside the model. Research limitations/implications: This study emphasizes the role of product design and pricing strategies as strong triggers of impulsive buying in e-commerce. However, future research is recommended to include psychological factors and other marketing aspects for a more comprehensive understanding. Practical implications: The findings provide practical insights for e-commerce sellers, particularly local brands, to pay closer attention to product design and pricing strategies in order to stimulate consumers’ impulsive purchases. Originality/value: Few studies have specifically examined how product design—especially fabric motifs—and pricing strategies affect impulsive buying on e-commerce platforms such as Shopee. This study contributes a new perspective by highlighting the context of local MSMEs selling patterned fabric products, making the findings especially relevant for small businesses competing in Indonesia’s digital marketplace. Paper type: Research paper
The Influence of Brand Image and Product Quality on Purchase Decisions of Nike Air Jordan Shoes at FMS Store Surabaya Syam, Fakhmy; Utomo, Priyo
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 5 (2025): September 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i5.3410

Abstract

Purpose: This study aims to analyze the influence of brand image and product quality on the decision to purchase Nike Air Jordan Footwear is no longer regarded merely as a functional necessity; it has evolved into an expression of identity, a status symbol, and an integral element of urban lifestyles at FMS Store in Surabaya. Design/Methodology/Approach: This study uses a quantitative approach with a survey method. The research respondents are consumers who have purchased Nike Air Jordan shoes at the FMS Store in Surabaya. A total of 81 samples were obtained, selected using purposive sampling based on product purchase experience criteria. The research instrument was a questionnaire with a 4-point Likert scale to measure the variables of brand image, product quality, and purchasing decisions. Data analysis was performed using the Partial Least Square (PLS) approach through SmartPLS 4.0 software, which included outer model testing (validity and reliability) and inner model testing (R-square and hypothesis testing with bootstrapping). Findings: The results showed that brand image had a positive and significant effect on purchasing decisions with a t-statistic value > 1.96 and p-value < 0.05. Product quality was also proven to have a positive and significant effect on purchasing decisions, with the research indicators meeting the validity and reliability criteria (AVE > 0.5 and Composite Reliability > 0.7). The R-square value of 0.65 indicates that brand image (X1) and product quality (X2) together explain 65% of the variation in purchasing decisions (Y1), while the rest is influenced by other factors outside the scope of this study. Research limitations/implications: This study is limited to respondents from FMS Store in Surabaya with a relatively small sample size, so its generalizability is still limited. Theoretically, the results of this study reinforce consumer behavior theory that brand image and product quality play an important role in shaping purchasing decisions. Practical implications: For FMS Store management, the results of this study provide input to continue strengthening the Nike Air Jordan brand image and maintaining product quality as a strategy to increase customer satisfaction and loyalty. Originality/value: This study provides empirical contributions by examining the factors that influence the decision to purchase Nike Air Jordan shoes in the context of local reseller in Surabaya, which has rarely been studied.
The Effect of Workload and Work Discipline on Employee Performance at PT. Multi Mayaka in Surabaya TARUNA, Eggi Pribadi; UTOMO, Priyo; ARIFIN, Syamsul
International Journal of Environmental, Sustainability, and Social Science Vol. 6 No. 5 (2025): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v6i5.1618

Abstract

This study aims to analyze the influence of workload and work discipline on employee performance at PT. Multi Mayaka in Surabaya. The research sample consisted of 36 respondents selected using a saturated sampling technique. Data collection was conducted using questionnaires, and the data analysis technique employed was Partial Least Squares (PLS). The results of the study indicate that workload does not have a significant influence on employee performance at PT. Multi Mayaka in Surabaya, whereas work discipline has a significant influence on employee performance at the company.
Aplikasi Manajemen Data Peminjaman Dan Pengembalian Mobil Di Pusfatja Lapan Utomo, Priyo; Lukman, Lukman; Damayanti, Nia
Semnas Ristek (Seminar Nasional Riset dan Inovasi Teknologi) Vol 6, No 1 (2022): SEMNAS RISTEK 2022
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/semnasristek.v6i1.5650

Abstract

Permasalahan yang terdapat pada Pusfatja LAPAN adalah terjadinya kehilangan berkas pada saat pelaporan bulanan kepada pimpinan diakibatkan human error serta kendala yang timbul adalah pada saat proses pendataan dan sering terjadi kesalahan pencatatan, dan pelaporan. Tujuan merancang suatu sistem informasi peminjaman dan pengembalian mobil ini dengan tujuan untuk memudahkan admin dalam memproses pengolahan data yang ada saat ini. Perangkat aplikasi yang telah dibuat dengan bahasa pemrograman Java NetBeans 8.0.2 dan penyimpanan data pada database MySQL dapat memberikan kelancaran dalam proses menginput dan penyimpanan data-data serta laporan-laporan yang diberikan kepada Pimpinan perusahaan. Dengan menggunakan metode pengembangan sistem yaitu Waterfall dalam penelitian ini adalah dengan tahapan-tahapan seperti rekayasa sistem, analisis, desain, coding, testing, dan maintenance. Hasil dari penelitian ini menciptakan suatu sistem informasi peminjaman dan peminjaman mobil dapat memudahkan pihak perusahaan dalam proses pendataan data karyawan, data peminjaman mobil karyawan serta proses pendataan data pengembalian mobil yang lebih baik dan akurat.Kata Kunci: Sistem Informasi, Peminjaman, Pengembalian, Java
FACTORS AFFECTING CITIZEN'S PARTICIPATION IN THE BUSINESS INCUBATION PROGRAM IN THE CITY OF SURABAYA Utomo, Priyo; Dharmawan, Arif; Handoko, Rudy; Raza, Muzammil; Sandyawati, Novi Sri
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 7 No 1 (2024): Article Research Volume 7 Number 1, January 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v7i1.1476

Abstract

The government's efforts in developing the economy of low-income communities in the city of Surabaya require high participation support. The low community participation in the incubation facilitation program for independent businesses is a problem that needs a solution. The purpose of this study was to analyze the factors that influence citizen participation in the business incubation facilitation program in the city of Surabaya. The research method used is descriptive quantitative and case study methods. Data collection techniques using a questionnaire. The analysis technique uses inferential analysis and cross tabs. The results of this study indicate that the results of data processing indicate that individual psychological conditions and stakeholder involvement have a positive effect on citizen participation in the business incubation program in the city of Surabaya with a significance of 0.000, where the value is 0.000 < 0.05. Practical implications, as input to the government as material for evaluating policies on economic empowerment programs to improve the economy of low-income communities in the city of Surabaya. Theoretical implications, as a reference for further theoretical studies of researchers regarding the ladder of participation in the scope of the program
The Impact Of Compensation, Leadership And Motivation As Mediation On Employee Performance: A Study Of Arthenis Travel Corporation Utomo, Priyo; Devangga Putra Adhitya Pratama
Jurnal Ekonomi Vol. 13 No. 02 (2024): Jurnal Ekonomi, Edition April - June 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research investigates the influence of compensation and leadership on employee performance at Arthenis Travel Corporation. The study employs a quantitative approach, utilizing path analysis to explore direct and indirect relationships among these variables. Findings reveal that both compensation and leadership significantly enhance performance, with path coefficients of 0.513 and 0.402, respectively. Compensation, perceived as fair and competitive, motivates employees, leading to higher performance levels. Effective leadership practices, characterized by clear communication and support, also directly boost performance. Moreover, the study examines the mediating role of motivation. Results indicate that motivation partially mediates the relationship between compensation and performance, emphasizing the importance of intrinsic motivation alongside extrinsic rewards. However, motivation does not significantly mediate the relationship between leadership and performance, suggesting that the direct effects of leadership are more impactful. The research aligns with Herzberg's Two-Factor Theory and transformational leadership theories, providing practical insights for organizational strategies. By maintaining competitive compensation structures and investing in leadership development, Arthenis Travel Corporation can enhance employee satisfaction and performance. The study underscores the necessity of a holistic approach that integrates fair compensation and effective leadership to foster a motivated and high-performing workforce, ensuring sustained success in the travel industry.
MARKETING STRATEGY OF MSMES BASED ON SWOT ANALYSIS: A CASE STUDY ON THE BASIC NEEDS BUSINESS “SAHABAT SAYUR” IN NGIMBANG VILLAGE, LAMONGAN Khoiruddin, Akhmad; Arifin, Syamsul; Utomo, Priyo; Siswohadi
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 6 No. 1 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v6i1.210

Abstract

This study aims to analyze the marketing strategy of the UMKM “Sahabat Sayur” in Ngimbang Village, Lamongan Regency, using a SWOT analysis approach. Data sources were obtained from three key informants directly involved in the business operations. Data collection techniques included in-depth interviews, direct observation, and documentation. The data analysis method used was descriptive qualitative analysis. The results showed that the main strengths of the UMKM include a strategic location, product variety and quality, and good relationships with customers. Weaknesses include limited capital, suboptimal digital promotion, and minimal financial record-keeping. Opportunities arise from increased public awareness of healthy food consumption, online shopping trends, and government support. Threats include competition from similar businesses, price fluctuations, and changes in government policy.
Co-Authors AA Sudharmawan, AA Achmad Hadi Chamdhani Agus Efendi Agusta, Wahyu Aisyah Darti Megasari Amalia Putri Cahyani Anisa, Nur Aini Anton Budi Satria Apriliasari, Ria Dini Arif Dharmawan Devangga Putra Adhitya Pratama Devita Yuliana Dewi, Miya Dyah Ayu Larasati Egy Cahya Aryanda Eka Intan Kumala Putri Fadjar, Ambardi Farasandya Amalia Hapsari Fauzia, Ulfa Febrianti, Cut Sela Hendriawan, Ayi I Gusti Bagus Wiksuana Indah Setyowati Indah Setyowati Indah Setyowati, Indah Khoiruddin, Akhmad Kholif, Kholif Komarun Zaman Komarun Zaman Krisnanti, Maria LUKMAN, LUKMAN Megasari, Aisyah Darti Nia Damayanti, Nia Nitawati, Elly Yuniar Noor Farid Novi Sri Sandyawati Nur Aini Anisa Nur Farida Nurul Iman, Nurul Nuryadi Nuryadi Nuryadi Nuryadi Raza, Muzammil Rey Suwigtyo Rohmah Kurniawati Rudy Handoko Sandyawati, Novi Sri Sayyid Zakly Raka Agda Siswanto Siswanto Siswohadi Siti Helmyati Syam, Fakhmy Syamsul Arifin Syamsul Arifin Tafsiri, Gathut Anang TARUNA, Eggi Pribadi Ulumiyah, Khoiriyatul Wahyu Ari Andfriyanto Wahyu Febriani Waloyo Waloyo, Waloyo Zaman, Komarun