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The Communication Style of Influencers in Developing Adolescent Character on Social Media Sukron Mazid; Atsani Wulansari; Siti Maizul Habibah; R. Yogie Prawira; Angela Carolina Flores Riquelme
The Journal of Society and Media Vol. 10 No. 1 (2026): Social Transformation in the Digital Media Ecosystem
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jsm.v10n1.p98-124

Abstract

Social media has become a primary space for adolescent identity construction, where influencers function as models of communication and behavior. Without adequate control and digital literacy, influencers’ communication styles may shape adolescents’ character in an uncritical and instantaneous manner, potentially introducing values that diverge from national character ideals. This study aims to analyze how influencers’ communication styles on social media affect adolescent character formation. A qualitative descriptive approach with a case study method was employed involving adolescents aged 13–18 years in Magelang City who actively use Instagram and TikTok. Data were collected through in-depth interviews, social media observations, and digital documentation. The data were analyzed using data reduction, data display, and verification techniques. Data validity was ensured through source triangulation and member checking. The findings reveal that persuasive, personal, and expressive communication styles used by influencers significantly influence adolescents’ attitudes, values, and character formation in both positive and negative ways. These findings highlight the importance of digital literacy in strengthening adolescent character in the information era. The study provides insights for educators, parents, and policymakers in designing effective digital mentoring strategies and offers a foundation for further research
THE EFFECT OF THE SOCIAL MEDIA INSTAGRAM @UNTIDAR.OFFICIAL FULFILLMENT THE INFORMATION NEEDS OF FOLLOWERS Aldilla Kurnia Eka Savita; R. Yogie Prawira; Hindina Maulida
Acta Diurna: Jurnal Ilmu Komunikasi Vol 22 No 1 (2026)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.actadiurna.2026.22.1.19864

Abstract

Instagram is one of the social media platforms widely used as a means of disseminating information, including by educational institutions. Therefore, this study was conducted with the aim of determining and explaining the effect of using the Instagram social media account @untidar.official on meeting the information needs of followers using the Uses and Gratifications Theory. This study used a quantitative method. Data analysis techniques used validity tests, reliability tests, classical assumption tests, and simple linear regression analysis. The results of the study indicate that the use of Instagram @untidar.official social media has a significant effect on meeting the information needs of followers.
Poverty and Social Welfare: An Autoregressive Vector Panel Analysis of Social Work Interventions in Indonesia, Malaysia, and the Philippines (1996-2022) Achmad, Willya; Prawira, Yogie; Maulida, Hindina; Munggaran, Fadriyansyah
Sosiohumaniora Vol 28, No 1 (2026): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, MARCH 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v28i1.61043

Abstract

This study investigates the implementation and efficacy of macro-level social work interventions in Indonesia, Malaysia, and the Philippines. Using World Bank secondary data (1996–2022), the research evaluates poverty alongside variables representing macro interventions: investment levels, labor force participation, and school enrollment. Panel Vector Autoregression (PVAR) analysis reveals that historical investment strongly drives current investment, creating a continuous growth cycle. Paradoxically, increased investment negatively impacts labor force participation, poverty levels, and school enrollment, indicating that economic growth can trigger adverse social consequences. Furthermore, the Unrestricted Cointegration Rank Test (Trace) demonstrates no long-term relationship between the variables, suggesting the model's limitations for long-term forecasting. Impulse Response Function (IRF) results confirm that while variables influence each other in subsequent periods, these impacts diminish over time.The findings highlight that while investments drive economic growth in these nations, they do not automatically alleviate poverty. Unfairly allocated investments may even prove counterproductive to educational and welfare goals. Given the inherently unstable relationship between economics and society, poverty remains a multifaceted challenge. Ultimately, policymakers must balance economic progress with social welfare, ensuring that economic policies actively complement social policies.