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All Journal Jurnal Manajemen Terapan dan Keuangan MIX : Jurnal Ilmiah Manajemen Aptisi Transactions on Technopreneurship (ATT) Jurnal Tata Kelola dan Kerangka Kerja Teknologi Informasi BERNAS: Jurnal Pengabdian Kepada Masyarakat International Journal of Business, Law, and Education Jurnal Administrasi Bisnis (J-Adbis) International Journal of Research and Applied Technology (INJURATECH) International Journal of Community Service (IJCS) Jurnal Administrasi Publik dan Bisnis (JaPaBis) Journal of Artificial Intelligence and Digital Business Journal of Community Service and Society Empowerment Indonesian Journal of Studies on Humanities, Social Sciences and Education
Rahma Wahdiniwaty
Universitas Komputer Indonesia
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Strengthening MSME Marketing through Digital Marketing: International Community Service in Thailand among OTOP Entrepreneurs Syafei, M. Yani; Wahdiniwaty, Rahma; Rael Astillero, Marlon; Fakbua, Nidanuch; Tribuana, Dhimas; Hermawan, Budi; Swastika Gusti Krisna Dewi, Puri
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1563

Abstract

This international community service program was conducted on August 26, 2025, at the Bang Prong Subdistrict Administrative Organization Office, Samut Prakan, Thailand, with the main objective of strengthening the capacity of OTOP MSME entrepreneurs through the use of digital marketing. The implementation method included product exhibitions, production process demonstrations, and interactive training sessions on digital marketing strategies, social media utilization, and promotional content creation. The results indicated significant improvements in participants’ awareness, skills, and confidence in applying digital technologies to their businesses. The activity also enhanced cross-cultural collaboration between Indonesian and Thai higher education institutions and created opportunities for sustainable development supported by institutional and digital infrastructure. In conclusion, this program highlights the importance of international collaborative community service models in accelerating the digital transformation of MSMEs.
EMPOWERING COFFEE FARMERS IN SUKASARI, MOUNT MANGLAYANG, THROUGH NATIONAL STANDARDS OF INDONESIA (SNI) FOR POST-HARVEST QUALITY IMPROVEMENT TO ACCESS INTERNATIONAL MARKETS Wahdiniwaty, Rahma; Syafei, M. Yani; Haryadi, Yudi; Nurdiansyah, Deni
Indonesian Journal of Studies on Humanities, Social Sciences and Education Vol. 2 No. 2 (2025): Indonesian Journal of Studies on Humanities, Social Sciences, and Education (IJ
Publisher : GoAcademica CRP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/6h43zx84

Abstract

Coffee is one of Indonesia’s most significant agricultural commodities, yet post-harvest handling among smallholder farmers remains suboptimal. This community service program aimed to empower coffee farmers in Sukasari, Mount Manglayang, West Java, by introducing post-harvest storage practices that comply with the Indonesian National Standards (SNI). The program was conducted in July 2025 through a combination of training, demonstration, and participatory approaches with farmer groups. Pre-surveys revealed that more than 70% of farmers stored coffee beans using traditional methods, resulting in quality degradation and low market value. The intervention included training sessions, technical demonstrations on the use of simple storage racks, and the introduction of tools such as moisture meters and thermohygrometers. Evaluation results indicated a significant improvement in farmers’ knowledge, with post-test scores showing more than 40% increase compared to pre-tests. Farmers were also actively involved in drafting a Standard Operating Procedure (SOP) for coffee storage, which is now used as a reference by their cooperatives. The findings highlight the importance of participatory capacity building in enhancing product quality, ensuring better market access, and aligning with Sustainable Development Goals (SDGs), particularly goals 1 (No Poverty), 8 (Decent Work and Economic Growth), and 12 (Responsible Consumption and Production).
PEMBERDAYAAN KOMUNITAS USAHA MIKRO MAJALENGKA KULON MELALUI INOVASI PENGETAHUAN DAN TANGGUNG JAWAB SOSIAL UNTUK MENDUKUNG PEKERJAAN LAYAK, KEBERLANJUTAN USAHA, DAN INKLUSIVITAS KOMUNITAS Syafei, Yani; Wahdiniwaty, Rahma; Nur, Hafni Rizanuddin; Rubedo, Hendar
Indonesian Journal of Studies on Humanities, Social Sciences and Education Vol. 2 No. 2 (2025): Indonesian Journal of Studies on Humanities, Social Sciences, and Education (IJ
Publisher : GoAcademica CRP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/957jc349

Abstract

Majalengka Kulon memiliki potensi ekonomi lokal melalui ratusan pelaku usaha mikro, namun masih menghadapi keterbatasan inovasi, akses teknologi, dan jejaring usaha. Kondisi ini menuntut intervensi pemberdayaan yang terintegrasi dengan peningkatan kapasitas, penguatan jejaring, serta penerapan prinsip kewirausahaan sosial. Pendekatan tersebut selaras dengan agenda pembangunan berkelanjutan yang menekankan pertumbuhan ekonomi inklusif dan komunitas berdaya. Tujuan kegiatan ini adalah merancang program pengabdian berbasis inovasi, kewirausahaan sosial, dan digitalisasi untuk memperkuat daya saing UMKM di Desa Majalengka Kulon. Metode yang digunakan dalam penelitian ini adalah pendekatan pengabdian kepada masyarakat yang dirancang untuk memberdayakan pelaku usaha mikro melalui pelatihan, pendampingan, dan penguatan jejaring berbasis komunitas. Kesimpulan dari kegiatan pengabdian masyarakat ini menunjukkan bahwa program berhasil meningkatkan kapasitas pelaku UMKM Desa Majalengka Kulon melalui pelatihan, pendampingan, serta terbentuknya forum UMKM yang memperkuat kolaborasi dan jejaring usaha. Hasil kegiatan juga menghasilkan luaran tambahan berupa produk inovatif, media promosi digital, serta publikasi ilmiah dan populer yang memperluas akses pasar sekaligus mendorong penyebaran pengetahuan. Dalam jangka panjang, intervensi ini diproyeksikan mampu meningkatkan pendapatan mitra, memperluas jejaring bisnis, serta mewujudkan inklusivitas dengan melibatkan kelompok rentan dalam forum komunitas. Secara keseluruhan, program ini memberikan dampak multidimensi yang mendukung pencapaian Sustainable Development Goals dan memperkuat daya saing serta kemandirian UMKM lokal secara berkelanjutan.
Economic Competitiveness of SMEs: Digital Literacy, The Mediating Role of Digital Transformation and Innovation Capability Firmansyah, Deri; Ahman, Eeng; Wahdiniwaty, Rahma
MIX: JURNAL ILMIAH MANAJEMEN Vol 14, No 2 (2024): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2024.v14i2.002

Abstract

Objectives: The objective of this study is to predict and analyze the mediating role of digital transformation (DT) innovation capability (IC) and digital literacy (DL) on the relationship between digital literacy (DL) and economic competitiveness (CP) of SMEs, by proposing a model construction.Methodology: The survey method was carried out by distributing research instruments to 99 respondents, the collected data was used to analyze the relationship between digital literacy, digital transformation, innovation ability, and competitiveness, and also used to test hypotheses. Evaluation of predictions through structural equation models with partial least squares-structural equation modeling (PLS-SEM).Finding: DL directly has a significant positive effect on CP. DL has a significant positive influence on DT. DL has a significant positive effect on IC. DT has a significant positive effect on CP. DT has a significant positive effect on IC. DT and IC serially have a mediating effect on the effect of DL on CP, each moderately mediating effect. Conclusion: The results of model measurement and the results of the evaluation of model suitability show that model suitability is achieved and guarantees model suitability. The results of the structural model path analysis show that all hypotheses are accepted, DT and IC serially have a mediating effect on the influence of DL on the economic competitiveness of SMEs. The novelty findings of this research produce a model of the economic competitiveness of SMEs in the digital economy era, which involves DL, DT, and IC. The implication is that to improve the effectiveness of highly competitive businesses in this era, DL, digital competence and digital transformation capabilities of human resources (HRDT) among SMEs need to be carefully prepared, and IC must be improved.
Entrepreneurial Technology Resilience Mediates Entrepreneurial Marketing on Business Performance in Batik MSMEs Wahdiniwaty, Rahma; Pranata, Sudadi; Komara, Nandang
Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 3 (2025): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v7i3.469

Abstract

In the digital transformation era, technological resilience has become essential for Micro, Small, and Medium Enterprises (MSMEs), including Indonesia’s Batik industry, which must integrate technology to maintain competitiveness. However, many Batik MSMEs still face limited adoption of digital tools, resulting in declining performance and market reach. This study aims to analyze how entrepreneurial technology resilience mediates the relationship between entrepreneurial marketing and business performance in Batik MSMEs. A quantitative approach was used by distributing structured questionnaires to 383 Batik MSME owners in Indonesia. The study employed Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate measurement validity and test hypotheses among three constructs, entrepreneurial marketing, entrepreneurial technology resilience, and business performance. Findings reveal that entrepreneurial marketing significantly influences both entrepreneurial technology resilience and business performance. Furthermore, entrepreneurial technology resilience also positively affects business performance and partially mediates the relationship between entrepreneurial marketing and business performance, explaining 80.2% of the variance in the model. The results confirm that technological resilience is a crucial mechanism that strengthens the effectiveness of entrepreneurial marketing strategies. Strengthening digital capabilities and adaptive innovation allows Batik MSMEs to enhance operational efficiency, market expansion, and overall performance. Therefore, improving technological resilience should be prioritized as a strategic policy for sustaining the Batik industry’s competitiveness.
Strategi Komunikasi Pemasaran Wondr Multicurrency PT Bank Negara Indonesia Cabang Cianjur Agustin, Nada Delia; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4462

Abstract

Perkembangan inovasi layanan digital di sektor perbankan mendorong adanya strategi komunikasi pemasaran yang lebih adaptif terhadap kebutuhan nasabah. Bank Negara Indonesia (Persero) Tbk menghadirkan fitur Wondr Multicurrency sebagai layanan transaksi global yang memungkinkan nasabah bertransaksi menggunakan berbagai mata uang secara praktis. Penelitian ini bertujuan untuk mengetahui bagaimana strategi komunikasi pemasaran yang diterapkan BNI Cabang Cianjur dalam memperkenalkan dan mengoptimalkan penggunaan Wondr Multicurrency kepada nasabah. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui observasi, wawancara, dan studi dokumentasi. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran dilakukan melalui penguatan media sosial, khususnya Instagram @BNI46 dan @Cabang.Cianjur, yang berfungsi sebagai kanal penyebaran informasi, edukasi fitur, serta pembangunan citra digital. Di samping itu, komunikasi langsung melalui customer service dan relationship manager turut berperan dalam memberikan pemahaman mendalam kepada nasabah yang membutuhkan penjelasan tatap muka. Kombinasi kedua strategi ini terbukti efektif meningkatkan awareness, minat, serta tingkat adopsi awal fitur Wondr Multicurrency. Penelitian ini menegaskan pentingnya integrasi pemasaran digital dan konvensional sebagai bentuk komunikasi yang komprehensif dalam mendukung keberhasilan pengenalan produk perbankan digital, sekaligus memperluas jangkauan layanan dan memperkuat kepercayaan nasabah terhadap inovasi berbasis teknologi yang terus berkembang secara signifikan dalam industri perbankan modern.
Community Empowerment in the Digital Era : Developing Social Media Campaigns for OTOP Branding Wulandari, Anna; Wahdiniwaty, Rahma; Catur Pamuji, Geraldi; Keawkanya, Chutima; Shiha, Osama; Aprilianti, Dhiani; Agustian, Aryanti; Farhan Aqsha, Muhammad
International Journal of Community Service (IJCS) Vol. 4 No. 2 (2025): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v4i2.1607

Abstract

Community empowerment through localized economic development is vital for sustainable growth, particularly in rural areas. This study focuses on developing and implementing social media campaigns to enhance the branding of One Tambon One Product (OTOP) in Bang Prong, Samut Prakan, Thailand. Employing a mixed-methods approach, the research combined community engagement, audience analysis, strategic campaign design, and comprehensive evaluation. The campaign leveraged storytelling, influencer partnerships, interactive content, and educational outreach to increase product visibility and consumer engagement. Results showed a substantial increase in social media reach, positive shifts in brand perception, and enhanced entrepreneurial confidence among community members. The campaign also fostered stronger social cohesion and promoted sustainable production practices. This study contributes to the understanding of digital marketing’s role in community-based economic initiatives and offers a replicable model for empowering grassroots enterprises in the digital era. The findings underscore the importance of integrating digital tools with traditional practices to drive inclusive and sustainable local development.
Integration Of Hirka Packaging As A Physical Output Of The System E-Commerce In Improving Customer Experience Fadillah, Ismail Hudan; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil
International Journal of Research and Applied Technology (INJURATECH) Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of e-commerce as an applied information system has changed the interaction pattern between brands and consumers, where user experiences are increasingly mediated by non-physical digital processes. This condition creates limitations in conveying material value, product quality, and brand character, especially for products that emphasize material aspects and an artisan approach. This study aims to analyze the role of packaging as a physical output in the e-commerce system architecture and its contribution to enhancing the customer experience value of the local leather shoe brand HIRKA. The study uses a qualitative approach with a case study method. Data collection was carried out through observations of the marketplace system and HIRKA packaging design, in-depth interviews with brand owners, and literature studies related to e-commerce information systems and technology-based customer experience. The results show that packaging functions as an extension of the information system that translates data, visual representations, and digital narratives into a physical post-purchase experience. The integration between the e-commerce system and packaging design creates continuity between the digital process and the physical output, narrowing the gap in user experience, and increasing customer perceptions of value, trust, and satisfaction. These findings emphasize that evaluation of e-commerce system performance needs to consider the quality of integration between the digital system and the physical output as part of the overall customer experience.
The Role of Visual Identity Design and Digital Technology in Developing Local Photography Studio Entrepreneurship: A Case Study of Natsume Studio Foto Cianjur Akbar, Aldi Mohamad; Soegoto, Eddy Soeryanto; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Bachtiar, Adam Mukharil; Mohamad Akbar, Aldi
International Journal of Research and Applied Technology (INJURATECH) Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

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Abstract

The rapid growth of digital technology has reshaped entrepreneurial practices in the creative industry, including local photography studios. However, many creative MSMEs have not yet optimized visual identity design and digital media as strategic business assets. This study examines the role of visual identity design and digital media in supporting entrepreneurial development within a local photography studio. Using a qualitative case study approach, data were collected through visual observation, semi- structured interviews, and documentation of promotional media. The findings show that consistent visual identity design supported by digital platforms helps build a professional image, strengthen consumer trust, enhance brand recognition, and improve competitiveness. This study underscores the importance of visual identity and digital media as strategic and accessible tools for sustaining local creative enterprises in the digital era.
Implementation of a Web-Based Digital E-Catalog System Conceptual Design to Support Creative Entrepreneurship: A Case Study of Diorama Handmade Studio Maullana, Chandra; Soeryanto Soegoto, Eddy; Wahdiniwaty, Rahma; Sumitra, Irfan Dwiguna; Mukharil Bachtiar, Adam
International Journal of Research and Applied Technology (INJURATECH) Vol. 5 No. 2 (2025): December 2025
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The development of MSMEs in the era of digital transformation requires a product communication model that is not only informative but also capable of integrating visual identity, system architecture, and creative entrepreneurship strategies in an integrated manner. This study aims to design and implement a conceptual design for a web- based digital E-Catalog system at Diorama Handmade Studio that functions not only as an information medium but also as a strategic instrument for strengthening visual identity and developing creative entrepreneurship. The method used is a case study with a qualitative approach through observation, in-depth interviews with brand owners, system documentation, and literature studies related to digital information media, UI/UX, and creative entrepreneurship. The system was developed using a Responsive Web Application (RWA) approach with a three-tier architecture (presentation layer, application layer, and data layer) and implemented at the Proof of Concept (PoC) stage. The results of the study show that the digitally designed E-Catalog is capable of representing the complexity of handmade product values through interactive zoom features, organized information structures, brand storytelling, and a dynamic database-based filtering system.
Co-Authors Agung Nugraha Agustian, Aryanti Agustin, Nada Delia Akbar, Aldi Mohamad Akhifin Al Ammar, Muhammad Rasyid Aprilianti, Dhiani Aqsha, Muhammad Farhan Ardelia, Petrina Prada Asmar, Asri Fianti Azhari, Andressa Noviar Azuari, Santaril Bachtiar, Adam Mukharil Catur Pamuji, Geraldi Dhimas Tribuana Eddy Soeryanto Soegoto Eeng Ahman, Eeng Fadillah, Ismail Hudan Fakbua, Nidanuch Farhan Aqsha, Muhammad Fauzi, Gian Mochamad Favorit Makbul, Aktris Monika Firmansyah, Deri Fristaloka, Gina Dwi Hafizh, Rafa Aleryan Hafni Rizanuddin Nur Haryadi, Yudi Hendar Rubedo Keawkanya, Chutima Linda Norhan, Linda Masduki Maullana, Chandra Mohamad Akbar, Aldi Muhammad Helmi Mukharil Bachtiar, Adam musrifah, ai Nandang Komara Nurdiansyah, Deni Nurjaman, Maman Pranata, Sudadi Puri Swastika Gusti Krisna Dewi Putra, Yeffry Handoko Raden Budi Setiawan Rael Astillero, Marlon Rahmadani, Indri Kristanty rahmadhani, Linda Rahman, Alif Dzakir Saputra, Ade Indra Shiha, Osama Soegoto, Herman S Soeryanto Soegoto, Eddy Sugilar, Audya Pridita Sumitra, Irfan Dwiguna Syafei, M. Yani Syafei, Yani Sya’roni, Deden Abdul Wahab Umiyati, Hesti Wahab, Deden A Wulandari, Anna Zarman, Wendi