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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Profisiensi : Jurnal Program Studi Teknik Industri
Edi Sumarya
Universitas Riau Kepulauan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Industrial & Manufacturing Engineering Other

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Examining Private Universities' Blue Ocean Leadership Edi Sumarya; Brigida Endah Nuraeni
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8660

Abstract

Blue Ocean Leadership (BOL) is a strategic leadership approach that focuses on creating new market space, redefining the boundaries of competition, and optimizing resources to achieve sustainable competitive advantage. Although it has been widely applied in the business sector, empirical studies on BOL in the context of higher education, especially in Indonesian Private Universities (PTS), are still limited. This research aims to explore the implementation of BOL in XYZ University Batam, a large private university that is facing intense competitive pressures and demands for organizational transformation. Using a qualitative case study approach, the research relies on in-depth interviews with university leaders, lecturers, and education staff, as well as a review of the institution's strategic documents. The findings show that the implementation of BOL contributes to driving organizational innovation, improving the efficiency of internal processes, and generating a distinctive value proposition that differentiates the university from its competitors. However, there are a number of challenges in implementation, including organizational cultural resistance, limited resource capacity, and low technical understanding of the operational principles of BOL. This research makes a theoretical contribution to the strengthening of strategic leadership studies in the higher education sector and provides practical recommendations for PTS in adopting more responsive, adaptive and innovative leadership strategies to strengthen the institution's competitive position amid increasingly complex global dynamics.
Machiavellian Marketing And Digital Deception: A Bibliometric Analysis Of Dark Triad Traits, Manipulation, And Misinformation In Social Media (1969-2025) Pilifus Junianto; Agustinus Purna Irawan; Muhammad Idrus Taba; Brigida Endah Nuraeni; Edi Sumarya
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.9728

Abstract

This study systematically maps the intellectual structure of research on Machiavellian marketing and digital deception, examining intersections between dark personality traits, manipulation, and social media misinformation. Employing bibliometric analysis, 2,512 journal articles from Scopus database (1969-October 2025) were analyzed using VOSviewer software. Three complementary techniques were applied: co-citation analysis revealing foundational knowledge structures, bibliographic coupling identifying current research themes, and co-word analysis predicting future trends. Four distinct research clusters emerged: ethical governance and digital persuasion, social psychology and behavioral impacts, misinformation dynamics and societal effects, and technology-driven detection and prevention. The analysis revealed 84,394 citations with h-index of 122, demonstrating substantial scholarly impact. Key trends include AI-behavioral science integration, deepfake detection, emotional manipulation, and dark triad influences in digital contexts. This research provides the first comprehensive bibliometric synthesis integrating Machiavellian traits with digital deception and misinformation, offering systematic roadmap for interdisciplinary investigations.
Co-Authors Abdullah Merjani Agustinus Purna Irawan Aman Sutrisno Brigida Endah Nuraeni Brigida Endah Nuraeni Dadang Redantan Esrina Hadamean Nainggolan Haryadi Desrika Hery Irwan Muhammad Idrus Taba Pilifus Junianto Reva Oktavia Ningrum Shintya Rahmadani Sudika Diski Sitohang Vera Methalina Afma Zaenal Arifin