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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Riset Teknologi Pencegahan Pencemaran Industri Profisiensi : Jurnal Program Studi Teknik Industri Jurnal Pengabdian Bukit Pengharapan
Edi Sumarya
Universitas Riau Kepulauan
Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Engineering Environmental Science Industrial & Manufacturing Engineering Other

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Examining Private Universities' Blue Ocean Leadership Edi Sumarya; Brigida Endah Nuraeni
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.8660

Abstract

Blue Ocean Leadership (BOL) is a strategic leadership approach that focuses on creating new market space, redefining the boundaries of competition, and optimizing resources to achieve sustainable competitive advantage. Although it has been widely applied in the business sector, empirical studies on BOL in the context of higher education, especially in Indonesian Private Universities (PTS), are still limited. This research aims to explore the implementation of BOL in XYZ University Batam, a large private university that is facing intense competitive pressures and demands for organizational transformation. Using a qualitative case study approach, the research relies on in-depth interviews with university leaders, lecturers, and education staff, as well as a review of the institution's strategic documents. The findings show that the implementation of BOL contributes to driving organizational innovation, improving the efficiency of internal processes, and generating a distinctive value proposition that differentiates the university from its competitors. However, there are a number of challenges in implementation, including organizational cultural resistance, limited resource capacity, and low technical understanding of the operational principles of BOL. This research makes a theoretical contribution to the strengthening of strategic leadership studies in the higher education sector and provides practical recommendations for PTS in adopting more responsive, adaptive and innovative leadership strategies to strengthen the institution's competitive position amid increasingly complex global dynamics.
Machiavellian Marketing And Digital Deception: A Bibliometric Analysis Of Dark Triad Traits, Manipulation, And Misinformation In Social Media (1969-2025) Pilifus Junianto; Agustinus Purna Irawan; Muhammad Idrus Taba; Brigida Endah Nuraeni; Edi Sumarya
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 4 (2025): Oktober
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i4.9728

Abstract

This study systematically maps the intellectual structure of research on Machiavellian marketing and digital deception, examining intersections between dark personality traits, manipulation, and social media misinformation. Employing bibliometric analysis, 2,512 journal articles from Scopus database (1969-October 2025) were analyzed using VOSviewer software. Three complementary techniques were applied: co-citation analysis revealing foundational knowledge structures, bibliographic coupling identifying current research themes, and co-word analysis predicting future trends. Four distinct research clusters emerged: ethical governance and digital persuasion, social psychology and behavioral impacts, misinformation dynamics and societal effects, and technology-driven detection and prevention. The analysis revealed 84,394 citations with h-index of 122, demonstrating substantial scholarly impact. Key trends include AI-behavioral science integration, deepfake detection, emotional manipulation, and dark triad influences in digital contexts. This research provides the first comprehensive bibliometric synthesis integrating Machiavellian traits with digital deception and misinformation, offering systematic roadmap for interdisciplinary investigations.
IMPLEMENTASI PENINGKATAN KUALITAS DAN EFISIENSI OPERASIONAL UMKM MELALUI PENDEKATAN QUALITY FUNCTION DEPLOYMENT (QFD) PADA PENGGILINGAN BAKSO DI KOTA BATAM Brigida Endah Nuraeni; Edi Sumarya; Abdullah Merjani
Jurnal Pengabdian Bukit Pengharapan Vol. 5 No. 2 (2025)
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jurdian.v5i2.1062

Abstract

This community service program aims to improve service quality and operational efficiency of the Penggilingan Bakso Jawa Timur MSME in Batam City through the Quality Function Deployment (QFD) approach. The main problems identified include inconsistent grinding results, long service times, and high machine noise levels that reduce customer comfort. The implementation method adopts a participatory approach by integrating Voice of Customer (VOC), Critical to Quality (CTQ), and process improvement interventions, including the development of Standard Operating Procedures (SOP), machine maintenance, workspace layout rearrangement, and queue system implementation. Evaluation is conducted by comparing pre- and post-intervention conditions based on operational performance indicators. The results indicate significant improvements in grinding consistency (≥90%), a reduction in defective products by 75%, and a 40% decrease in service time. Additionally, there is a 25% increase in the number of customers and daily revenue. The implementation of quality control and quality assurance has proven effective in enhancing operational performance and customer satisfaction. Therefore, the integration of QFD with VOC and CTQ can serve as a strategic approach to improve competitiveness and sustainability of MSMEs in the food processing sector.  
PENGUATAN KAPASITAS PEMASARAN LAYANAN AIR BERSIH BERBASIS KEPERCAYAAN KUALITAS PRODUK PADA KSM BANYU BENING ECO FRESH DI TANGERANG SELATAN Sapto Yuwono; Brigida Endah Nuraeni; Edi Sumarya; Yozika Arvio; Sulastri Sulastri
Jurnal Pengabdian Bukit Pengharapan Vol. 5 No. 2 (2025)
Publisher : LPPM Institut Teknologi dan Bisnis Kristen Bukit Pengarapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/jurdian.v5i2.1063

Abstract

This study aims to examine the marketing strategy of clean water services implemented by the Community Self-Help Group (KSM) Banyu Bening in Taman Kedaung Housing, South Tangerang, with a particular focus on building consumer trust in potable water quality. The research adopts a descriptive qualitative approach, with data collected through in-depth interviews, field observations, and documentation. In practice, KSM Banyu Bening conducts regular water quality testing through a local public health laboratory as a form of quality assurance and as a communication tool to inform the community. The findings reveal that the effectiveness of the marketing strategy is driven by transparency in communicating test results, the intensity of direct interaction with customers, and the utilization of community-based media for continuous information dissemination. This approach has proven effective in enhancing consumer trust and strengthening customer loyalty toward the clean water service. The study offers practical insights for developing trust-based marketing strategies in community-managed clean water services.
Lean Manufacturing Strategy Based on Value Stream Mapping to Increase Production Process Efficiency in the Manufacturing Industry Edi Sumarya; Muhammad Alwi; Ade Suhara; Rinto Yusriski
Jurnal Riset Teknologi Pencegahan Pencemaran Industri Vol. 17 No. 1 (2026): May
Publisher : Balai Besar Standardisasi dan Pelayanan Jasa Pencegahan Pencemaran Industri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21771/jrtppi.2026.v17.no1.p35-45

Abstract

remain competitive in a globalized market. Lean Manufacturing, particularly through the implementation of Value Stream Mapping (VSM) has been shown to be a highly effective strategy for improving production procedures through reducing waste, improving quality, and enhancing overall efficiency. This research uses a qualitative approach method via a review of existing literature to examine how Lean Manufacturing and VSM can improve production efficiency in manufacturing industries. The novelty of this study lies in systematically synthesizing empirical evidence on the combined application of Lean and VSM, highlighting not only operational improvements but also long-term sustainability and employee engagement, which have been less emphasized in prior studies. The findings indicate that Lean practices, when coupled with VSM, lead to significant reductions in lead times, waste, and inventory levels, while improving product quality and employee engagement. Key improvements observed include an 80% reduction in lead times, 75% reduction in waste, and 85% improvement in inventory management. The study also highlights challenges encountered during Lean implementation, such as resistance to change and the requirement for extensive training. Overall, the research demonstrates that Lean Manufacturing, supported by VSM, significantly enhances production efficiency, provides long-term operational benefits, and offers practical insights for organizations aiming to optimize manufacturing processes. Future studies should focus on integrating Lean with emerging digital technologies and exploring its application in complex manufacturing systems to further optimize workflows and sustain competitive advantage.
Co-Authors Abdullah Merjani Ade Suhara Agustinus Purna Irawan Aman Sutrisno Brigida Endah Nuraeni Brigida Endah Nuraeni Brigida Endah Nuraeni Dadang Redantan Esrina Hadamean Nainggolan Haryadi Desrika Hery Irwan Ida Nuraeni Muhammad Alwi Muhammad Idrus Taba Pilifus Junianto Reva Oktavia Ningrum Rinto Yusriski Sapto Yuwono Shintya Rahmadani Sudika Diski Sitohang Sulastri Sulastri Vera Methalina Afma Yozika Arvio Zaenal Arifin