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All Journal STRATEGIC JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Riset Akuntansi dan Keuangan JURNAL PENGABDIAN KEPADA MASYARAKAT Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Wacana Ekonomi Business Journal : Jurnal Bisnis Dan Sosial Jurnal Manajemen dan Bisnis Kreatif DEDIKASI PKM Indonesian Journal of Community Services in Engineering & Education (IJOCSEE) AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Yupi Yuliawati
Universitas Islam Nusantara
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Intention to Repurchase Tea Poci for Students of Islamic University in Bandung City Putri, Erlina Aulia; Yuliawati, Yupi
Jurnal Wacana Ekonomi Vol 23, No 1 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v23i1.2729

Abstract

The aim of this study was to investigate the relation between variables of distribution, customer experience, and intention to repurchase. Our population in this study was 40,644 students of Islamic universities in the city of Bandung, and the sample in this study was 400 students. The result of the analysis that has been done states that distribution, product features and community experience positively and significantly affect repurchase intentions partially and simultaneous examination states that distribution, product attributes, and community experience have a significant effect on repurchase intentions.
Intention to Repurchase Tea Poci for Students of Islamic University in Bandung City Putri, Erlina Aulia; Yuliawati, Yupi
Jurnal Wacana Ekonomi Vol 22, No 3 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v22i3.2801

Abstract

The aim of this study was to investigate the relation between variables of distribution, customer experience, and intention to repurchase. Our population in this study was 40,644 students of Islamic universities in the city of Bandung, and the sample in this study was 400 students. The result of the analysis that has been done states that distribution, product features and community experience positively and significantly affect repurchase intentions partially and simultaneous examination states that distribution, product attributes, and community experience have a significant effect on repurchase intentions.
MINAT BELI PENGGUNA JASA ANGKUTAN KOTA TRAYEK 03 CIANJUR Yupi Yuliawati; Ida Farida Oesman; Nunun Nurlatifah
Jurnal Manajemen dan Bisnis Kreatif Vol 8 No 1 (2022): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v8i1.2967

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kepercayaan konsumen, harga, dan kualitas layanan terhadap minat pengguna jasa angkot trayek 03 Cianjur baik secara parsial maupun simultan dengan menggunakan metode deskriptif verifikatif. Sebanyak 385 responden yang terlibat dalam penelitian ini. Hasil uji signifikan simultan (Uji F) menunjukkan bahwa kepercayaan konsumen, harga, dan kualitas layanan secara simultan terdapat pengaruh positif dan signifikan. Sementara itu, hasil uji signifikan parsial (Uji t) menunjukkan bahwa variabel kepercayaan konsumen dan harga berpengaruh positif dan signifikan, untuk variabel kualitas layanan tidak memiliki pengaruh signifikan secara parsial terhadap minat beli. Kata kunci: Kepercayaan Konsumen, Harga, Kualitas Layanan dan Minat Beli ABSTRACT This study aims to determine how much influence consumer trust, price, and service quality have on the interest of users of public transportation services on the 03 Cianjur route, either partially or simultaneously. This type of research uses a descriptive and verifikatif method. A total of 385 respondents were involved in this study. The results of the simultaneous significant test (F test) show that consumer trust, price, and service quality simultaneously have a positive and significant effect. Meanwhile, the results of the partial significant test (t-test) show that the variables of consumer trust and price have a positive and significant effect, for the service quality variable does not have a partially significant effect on buying interest
Pengaruh E-Service Quality, Promotion, dan Electronic Word of Mouth Terhadap Purchase Intention pada Pengguna Tokopedia di Kota Bandung Yuliawati, Yupi; Maspupah, Siti
Jurnal Manajemen dan Bisnis Kreatif Vol 10 No 1 (2024): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v10i1.7797

Abstract

Nowadays with the rapid development of technology and the internet in Indonesia, it has had an impact on business changes. One of the main changes in consumer behavior is the increase in online purchases. An example of e-commerce in Indonesia that has been widely used by the public is Tokopedia. This research was conducted to determine the effect of e-service quality, promotion, and electronic word of mouth on purchase intention. The research was conducted using descriptive and verification methods using a quantitative approach. The sample of this study were 400 respondents. The research was conducted using probability sampling technique, which was collected through distributing questionnaires to 400 respondents as Tokopedia users in Bandung City. The data analysis techniques used are validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (T Test), simultaneous tests (F Test), and coefficient of determination tests. Data processing using IBM SPSS 21 software. The results showed that the eservice quality variable had a positive and significant effect on purchase intention. Promotion variables have a positive and significant effect on purchase intention. Electronic word of mouth variables have a positive and significant effect on purchase intention. Then the results showed that the variables of e-service quality, promotion,and electronic word of mouth simultaneously had a positive and significant effect on purchase intention.
Factors that Impact The Decision to Visit Punceling Tour Ciwidey Syahril, Dian Saeful; Yuliawati, Yupi
Jurnal Wacana Ekonomi Vol 23 No 2 (2024): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this research is to ascertain and elucidate the impact of tourist attractions, destination image, and facilities on the decision to visit Punceling Ciwidey. A total of 87,931 visitors to Punceling tourism in 2022 comprised the population of this study; 400 respondents comprised the sample. Verification and descriptive analysis constitute the research methodology. The data were gathered through the distribution of pre-designed questionnaires to respondents whose performance had been evaluated for validity and reliability beforehand. The findings of the conducted analysis indicate that visitor attraction, destination image, and facilities jointly and partially influence visiting decisions in a positive and significant way.
Meningkatkan Visibilitas Produk UMKM Jayagiri Madani melalui Inovasi Kemasan dan Web Digital Marketing : kecilkreatif.com Farah Latiifah Nurfauziah; Sobari; Yupi Yuliawati; Fuji Lestari; Ai Rohayani Sriwanti; Renaldi Ramadhan; Asep Muhyidin
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 2 (2024): Desember 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i2.3390

Abstract

Bagi suatu negara, pertumbuhan ekonomi merupakan sesuatu yang sangat penting. Ketika Ekonomi suatu negara bertumbuh, perekonomian rakyat dan pertumbuhan nasional membaik, kemiskinan berkurang. Salah satu cara yang dapat diterapkan pemerintah dalam melakukan pertumbuhan ekonomi adalah dengan meningkatkan Usaha Mikro, Kecil dan Menengah (UMKM). Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan di UMKM Jayagiri Lembang dengan tujuan meningkatkan daya saing produk melalui inovasi kemasan dan label produk, serta membangun web pemasaran kecilkreatif.com sebagai sarana UMKM memasarkan produknya. Pelaksanaan kegiatan ini dimulai dengan analisis permasalahan mitra UMKM, perencanaan kegiatan solusi, pelaksanaan kegiatan yang terdiri dari pemasangan plang UMKM, perbaikan kemasan, desain label yang memuat informasi produk, pembangunan web, serta kegiatan sosialisasii dan pelatihan. Kegiatan pengabdian kepada masyarakat ini merupakan kegiatan yang didanai oleh DRTPM Kemdikbud tahun anggaran 2024 dan diharapkan dapat meningkatkan potensi ekonomi desa jayagiri Lembang.Kata Kunci: Visibiltas Produk, UMKM, Inovasi Kemasan
Minat Beli Konsumen Produk Kosmetik Revlon Ultra HD Matte Lip Colour di Kota Bandung Oesman, Ida Farida; Yuliawati, Yupi; Purnamasari, Selpi
Jurnal Wacana Ekonomi Vol 22 No 2 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v22i2.2529

Abstract

Persaingan industri kosmetik di Indonesia semakin pesat diantaranya produk lipstick yang dikeluarkan oleh Revlon yang menawarkan atribut produk beragam. Penelitian ini ditujukan untuk mengetahui gambaran dan pengaruh  minat beli konsumen produk Kosmetik Revlon Ultra Hd Matte Lip Colour di Kota Bandung terhadap faktor lainnya ,dengan sampel sebesar 385 responden. Metode regresi linier berganda (multiple regesion) digunakan untuk mengetahui signifikansi atau pengaruh antara masing-masing variabel independen yaitu kualitas produk, gaya hidup dan harga terhadap variabel dependen yaitu minat beli.  Penelitian ini menghasilkan adanya pengaruh setiap variabelnya baik secara simultan maupun parsial.
Intention to Repurchase Tea Poci for Students of Islamic University in Bandung City Putri, Erlina Aulia; Yuliawati, Yupi
Jurnal Wacana Ekonomi Vol 23 No 1 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v23i1.2729

Abstract

The aim of this study was to investigate the relation between variables of distribution, customer experience, and intention to repurchase. Our population in this study was 40,644 students of Islamic universities in the city of Bandung, and the sample in this study was 400 students. The result of the analysis that has been done states that distribution, product features and community experience positively and significantly affect repurchase intentions partially and simultaneous examination states that distribution, product attributes, and community experience have a significant effect on repurchase intentions.
Intention to Repurchase Tea Poci for Students of Islamic University in Bandung City Putri, Erlina Aulia; Yuliawati, Yupi
Jurnal Wacana Ekonomi Vol 22 No 3 (2023): Jurnal Wacana Ekonomi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwe.v22i3.2801

Abstract

The aim of this study was to investigate the relation between variables of distribution, customer experience, and intention to repurchase. Our population in this study was 40,644 students of Islamic universities in the city of Bandung, and the sample in this study was 400 students. The result of the analysis that has been done states that distribution, product features and community experience positively and significantly affect repurchase intentions partially and simultaneous examination states that distribution, product attributes, and community experience have a significant effect on repurchase intentions.
Meningkatkan Visibilitas Produk UMKM Jayagiri Madani melalui Inovasi Kemasan dan Web Digital Marketing : kecilkreatif.com Farah Latiifah Nurfauziah; Sobari; Yupi Yuliawati; Fuji Lestari; Ai Rohayani Sriwanti; Renaldi Ramadhan; Asep Muhyidin
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 14 No 2 (2024): Desember 2024
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v14i2.3390

Abstract

Bagi suatu negara, pertumbuhan ekonomi merupakan sesuatu yang sangat penting. Ketika Ekonomi suatu negara bertumbuh, perekonomian rakyat dan pertumbuhan nasional membaik, kemiskinan berkurang. Salah satu cara yang dapat diterapkan pemerintah dalam melakukan pertumbuhan ekonomi adalah dengan meningkatkan Usaha Mikro, Kecil dan Menengah (UMKM). Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan di UMKM Jayagiri Lembang dengan tujuan meningkatkan daya saing produk melalui inovasi kemasan dan label produk, serta membangun web pemasaran kecilkreatif.com sebagai sarana UMKM memasarkan produknya. Pelaksanaan kegiatan ini dimulai dengan analisis permasalahan mitra UMKM, perencanaan kegiatan solusi, pelaksanaan kegiatan yang terdiri dari pemasangan plang UMKM, perbaikan kemasan, desain label yang memuat informasi produk, pembangunan web, serta kegiatan sosialisasii dan pelatihan. Kegiatan pengabdian kepada masyarakat ini merupakan kegiatan yang didanai oleh DRTPM Kemdikbud tahun anggaran 2024 dan diharapkan dapat meningkatkan potensi ekonomi desa jayagiri Lembang.Kata Kunci: Visibiltas Produk, UMKM, Inovasi Kemasan
Co-Authors Agustine, Arini Tri Ahmad Rizal Jalaludin Ai Rohayani Sriwanti Aldi Akbar Amalia, Dea Rizki Anggraeni Wishnu Ramadhianty Asep Muhyidin Baihaqqy, Mochammad Rizaldy Insan Bella Yugistira Dian Aidilafitri Dian Saeful Syahril Ela Azizah Erlansyah, Muhammad Dika Agna Fadilah, Kartika Nurul Farah Latiifah Nurfauziah Farhan Farhan Farhani, Mutiara Farid, Sonya Febrina Nur Giyantika Fuji Lestari Hasanawi Hasanawi, Hasanawi Ida Farida Oesman Ikhsan, Sugiyanto Indra Nugrahayu Taufik Jubaedah Fitri Anjani Maspupah, Siti Mubharoq, Muhammad Rizqi Muhammad Agni Imanulloh Mulyadi, Maheran Nasrulloh, Rizki Neneng Sri Wulan Novi Wulansari Nunun Nurlatifah Nurhasanah, Ishma Yunisa Nursela Dian Nursela Dian Patimah3 Nurul Fitri Handini Prisscillia Magdalena Putri Purnamasari, Selpi Putri, Erlina Aulia Renaldi Ramadhan Ryad, Ahmad M Salsabila, Nusuki Selpi Purnamasari Silvania Nur Jannatin Aliyah Siti Julaeha, Siti Siti Nurhasanah Sobari Syahril, Dian Saeful Wicaksono, Heri Agung Wina Mustikaati Yawahar, Jon