Garuda - Garba Rujukan Digital

Consumer Behavior in Omnichannel Retail Uswatun Khasanah, Aulia; Karin Rizkiawan, Ilham; Hadi Utomo, Fahman; Yuniarti, Uli; Sari Dewi, Multi
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1541

Retail industry has undergone significant changes in the digital era, with companies offering multiple channels for shoppers to purchase goods. As a result, consumers now have more options to make shopping decisions. This study aims to examine how consumers behave when buying goods from a retail store that has multiple channels. The research method used was qualitative, and the sample size consisted of 11 fashion product consumers. The results showed that most of the respondents preferred to use online platforms to purchase fashion products. They used these platforms to check for discounts, promotions, and product information. However, they still made purchases offline when attractive offers were available, or to ensure that the product matched their expectations.

Pengaruh harga, kualitas pelayanan, dan citra merek terhadap kepuasan pelanggan pada pengguna Po Rosalia Indah Utomo, Fahman Hadi; Rizkiawan, Ilham Karin; Khasanah, Aulia Uswatun; Nuralamsyah, Dicky
Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i2.1063

Customer satisfaction is a feeling of pleasure or disappointment from a buyer after purchasing goods or services and making an assessment and comparison of the results and also their expectations. Several factors influence customer satisfaction: price, service quality, and brand image. This study aimed to test whether price, service quality, and brand image positively affect PO Rosalia Indah's customer satisfaction in the Special Region of Yogyakarta. This study used purposive sampling to determine the sample and a questionnaire to collect data distributed to 176 respondents who are users of Po Rosalia Indah in the Special Region of Yogyakarta. This study used multiple linear regression data analysis. The results of the study showed that price had a positive effect on customer satisfaction. Service quality had a positive effect on customer satisfaction; brand image had a positive effect on customer satisfaction. The results of the simultaneous test of price, service quality, and brand image had a simultaneous effect on customer satisfaction of users of Po Rosalia Indah in the Special Region of Yogyakarta.

The THE EMPOWERING OF MOTHERS POST HOMELESS FROM THE WORKPLACE BY INDEPENDENT ENTREPRENEURSHIP IN KRECEK VILLAGE, DELANGGU DISTRICT, KLATEN DISTRICT, CENTRAL JAVA Wahyuni; Dewi Noorratri, Erika; Uswatun Khasanah, Aulia; Wiyono, Teguh
Abdimas Kosala : Jurnal Pengabdian kepada Masyarakat Vol 3 No 1 (2024): ABDIMAS KOSALA: Jurnal Pengabdian Kepada Masyarakat
Publisher : SEKOLAH TINGGI ILMI KESEHATAN PANTI KOSALA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37831/akj.v3i1.299

Pandemi COVID-19 selama 2 tahun mempunyai dampak ekonomi dan sosial dari dirumahkannya para pekerja industri menjadi serba tidak menentu, pekerjaan yang dilakukan ada yang kembali menjadi petani, buruh harian lepas, Karyawan yang dirumahkan menjadi kehilangan mata pencaharian yang juga berdampak pada pendapatan yang diterima. Dari segi pendapatan keuangan tidak stabil pasca di rumahkan, meskipun sebagian ada uang pesangon tetapi dalam memenuhi kebutuhan komsumsi. Pada awalnya sudah terbiasa dengan pemasukan yang pasti setiap bulannya menjadi tidak tetap dan serba tidak menentu, tetapi hal tersebut tidak membuat patah semangat bagi ibu-ibu yang tergabung dalam UMKM “SSG 117” karena sesudah tidak bekerja mereka mulai memikirkan bagaimana untuk tetap bertahan walaupun sistuasinya tidak menentu justru menjadi pemicu untuk berwirausaha mandiri dengan usaha aneka makanan Sosis, bakwan, risol, lumpya dan tahu sakura. Permasalahan tidak adanya Mesin Teknologi tepat guna yang menunjang produksi setiap harinya, sementara ini produksi dilakukan secara manual dan tradisonal, Tujuan program meningkatkan ketrampilan yang mendukung produktifitas serta dapat meningkatkan pendapatan UMKM “SSG 117” dan keluarganya serta masyarakat disekitarnya, diharapkan dengan program ini dalam skala Nasional akan meningkatkan pendapatan perkapita daerah. Solusi yang ditawarkan dalam kegiatan ini meliputi 1) Penerapan Teknologi Tepat Guna, 2) Pelatihan Pengemasan dan Pengepakan Produk berlabel 3) Pelatihan Manajemen Pemasaran secara online 4) Pelatihan Manajemen Keuangan. Kegiatan ini melibatkan mahasiswa sebagai dukungan program MBKM. Luaran yang diharapkan 1) Peningkatan Produksi sehingga dapat meningkatkan pendapatan 2) Produk memiliki kemasan terbaru dan berlabel 3) Peningkatan pengetahuan pemasaran online 4) Administrasi Keuangan menjadi baik 5) Publikasi pada Jurnal ABDIMAS KOSALA 5) Paten Sederhana 6) Video kegiatan 7) Publikasi pada media massa SOLOPOS. Kata kunci: pendampingan, pendapatan, produktivitas, usahan makanan The COVID-19 pandemic for 2 years has had an economic and social impact from the laying off of industrial workers to become completely uncertain, the work done by some of them has returned to being farmers, casual daily laborers, by being laid off employees have lost their livelihoods which also has an impact on the income they receive. In terms of financial income, it is unstable after being laid off, even though some have severance pay, it is enough to meet consumption needs. At first they were used to having a certain income every month which became unstable and uncertain, but this did not discourage the mothers who were members of the "SSG 117" MSME because after not working they started to think about how to survive despite the situation. Uncertainty actually became a trigger for independent entrepreneurship with a variety of sausages, bakwan, risol, lumpya and sakura tofu. The problem is that there are no appropriate technological machines that support production every day, currently production is carried out manually and traditionally. The aim of the program is to increase skills that support productivity and can increase the income of "SSG 117" MSMEs and their families and the surrounding community. It is hoped that this program will be on a scale National will increase regional per capita income. The solutions offered in this activity include 1) Application of Appropriate Technology, 2) Training on Packaging and Packing Labeled Products 3) Online Marketing Management Training 4) Financial Management Training. This activity involves students as support for the MBKM program. Expected outputs 1) Increased production so as to increase income 2) Products have the latest packaging and labels 3) Increased knowledge of online marketing 4) Improved financial administration 5) Publication in the ABDIMAS KOSALA Journal 5) Simple Patents 6) Activity videos 7) Publication in Bengawan news online mass media. Keywords: accompaniment, food business, income, productivity

Community Intentions In Non-Cash Payments Uswatun Khasanah, Aulia; Wisnu Utomo, Chandra; Erikawati, Civi; Danuri, Azis; Aulia Insani, Kharisma
BALANCE: Economic, Business, Management and Accounting Journal Vol 21 No 1 (2024): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v21i1.20276

Bank Indonesia has launched the National Cashless Movement (GNNT). In practice, non-cash transactions cannot be applied optimally in society. Various factors influence the intention to use non-cash payments in society. This research aims to determine the intention to use non-cash payments as a means of payment. This research uses data collection techniques in the form of surveys by distributing questionnaires online. The respondents of this research were 164 e-money users from various regions in Indonesia. The Unified Theory of Acceptance and Use of Technology (UTAUT2) is the approach taken. This research uses the PLS-SEM model. The research results show that hedonic motivation is vital in encouraging people to make non-cash payments.

Pelatihan kewirausahaan berbasis teknologi pada kelompok wirausaha perempuan Pimpinan Daerah Aisyiyah Karanganyar Utomo, Fahman Hadi; Rizkiawan , Ilham; Khasanah , Aulia Uswatun
Penamas: Journal of Community Service Vol. 4 No. 2 (2024): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v4i2.1143

Marketing is one of the keys to success in running a business. In the modern era, marketing can not only be done in conventional ways but must also be supported in modern ways, namely technology or science and technology-based. Changes and developments in the world of science and technology currently greatly influence all aspects of our lives. In other words, science and technology are essential for human life today and in the future. One of the potentials of science and technology that can be exploited is the potential of information technology. Information technology offers many benefits for users, namely increasing productivity and marketing. Social media is an information technology that is currently developing rapidly and has excellent potential. The solution for service activities in holding technology-based entrepreneurship training for the Aisyiyah Karanganyar Regional Leadership Women's Entrepreneurial Group is to be able to market products more online. We hope that the PDA Karanganyar women's entrepreneurial group can keep up with developments in the era of digitalization so that they can market products more practically and efficiently.

Pengembangan kewirausahaan berbasis teknologi pada Amal Usaha Muhammadiyah dan Aisyiyah di Karanganyar Wibowo, Frendy; Setiawan, Adi Andika; Ramahdan, Nofia Fajar; Khasanah, Aulia Uswatun
Penamas: Journal of Community Service Vol. 4 No. 2 (2024): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v4i2.1422

This community service aims to develop technology-based entrepreneurial skills in SMK Muhammadiyah 6 Karanganyar students. With the rapid development of technology, digital-based entrepreneurial skills are becoming very relevant and needed in today's world of work. This program is designed to improve students' knowledge of modern entrepreneurship, including using digital technology in marketing, production, and business management. The methods used include entrepreneurship training, the use of technology in business, and direct assistance in student entrepreneurship projects. This activity also involves collaboration with experienced local industry players, allowing students to learn from real practices in the field. The results of the community service show that this training and mentoring program significantly improves students' understanding of the concept and application of technology-based entrepreneurship. Students become more skilled in developing business ideas using digital platforms and social media. In addition, this activity strengthens students' motivation to become entrepreneurs and gives them confidence in facing future challenges. This program is expected to improve the competence of SMK Muhammadiyah 6 Karanganyar graduates, making them more prepared to enter the job market that focuses on technological innovation.

Pemberdayaan Kemitraan Masyarakat dalam Meningkatkan Daya Saing UMKM dengan Teknologi Kecerdasan Buatan Dawis, Aisyah Mutia; Ardhani, Rahmad; Khasanah, Aulia Uswatun; Dzulfiqar Bariq, Faiq Fadhil; Renosih, Nalurita Enggar
Jurnal SOLMA Vol. 13 No. 3 (2024)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v13i3.16243

Background: UMKM kini dihadapkan pada tantangan baru, bagaimana bertahan dan bahkan unggul di tengah dinamika pasar global yang semakin kompetitif. Salah satu jalan untuk menghadapi tantangan ini adalah dengan memanfaatkan teknologi terbaru, khususnya Kecerdasan Buatan (Artificial Intelligence/AI). Program Pemberdayaan Kemitraan Masyarakat ini bertujuan meningkatkan daya saing UMKM di Kota Surakarta melalui penerapan teknologi Kecerdasan Buatan (AI). Metode: Kolaborasi dengan Asia Council for Small Business (ACSB) dan dukungan dari Direktorat Riset, Teknologi, dan Pengabdian kepada Masyarakat memungkinkan pelatihan dan pendampingan bagi 30 UMKM. Hasil: 85% peserta berhasil mengimplementasikan AI dalam operasional dan pemasaran, termasuk pemanfaatan chatbot dan strategi iklan berbasis AR. E-commerce https://acsbsurakarta.com dengan fitur AR dan AI juga berkontribusi pada peningkatan visibilitas dan penjualan produk UMKM. Kesimpulan: Program ini merupakan program pengabdian kepada masyarakta yang berhasil mendapatkan pendanaan dari program Hibah PkM DRTPM yang berhasil mendorong transformasi digital UMKM, keberlanjutan pelatihan dan penguatan infrastruktur teknologi tetap diperlukan.

PENDAMPINGAN USAHA PADA IBU– IBU SINGLE PARENT DALAM UPAYA PRODUKSI JAJANAN SEHAT DAN HALAL Wahyuni, Wahyuni; Dewi Noorratri, Erika; Uswatun Khasanah, Aulia; Wiyono, Teguh
GEMASSIKA: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2024): NOPEMBER
Publisher : P3M Universitas Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/gemassika.v8i2.1627

Being a single parent mother is not easy, so single parent mothers must have the ability and resilience to carry out their duties as head of the household as well as a housewife. The need for persistent struggle to raise, care for, nurture and provide for their children alone. Other problems that need to be faced by a single parent are economic problems and caring for their children without the help of a partner, so the need for self-ability to be able to rise from the pressures and trials faced. This ability is proven by efforts both individually and in groups, so that it will have a positive impact, especially in dealing with economic problems, but this does not discourage single parent mothers who are members of the “Amanah” UMKM. They rise up how to survive even though the situation is uncertain, it becomes a trigger for independent entrepreneurship with business. The implementation of the Community Partnership Empowerment Program (PKM) begins with the socialization of the program at the home of the head of MSME “Amanah” Mrs. Wagiyati 44 years old in Parangjoro Village Rt, 01/03 Grogol District, Sukoharjo Regency and its members conduct interviews and discussions and to provide input on this Community Partnership Empowerment Program (PKM) and has been agreed between the chief executive and the head of MSME “Amanah” and includes training in the use of electric flour dough kneading machines, assistance in the use of P machines. Assistance in the use of electric sausage and lumpya filling meat grinding machines, assistance in the use of oil draining machines, assistance in the use of vaccum machines for product packaging, labeled product packaging and packing training, marketing management and MSME management training, financial management training and making simple financial reports, halal certified product registration, producing a scientific journal Gemassika

Implementation of Virtual Try-On Product to Enhance Customer Satisfaction Dawis, Aisyah Mutia; Ardhani, Rahmad; Setiyanto, Sigit; Khasanah, Aulia Uswatun; Muqorobbin; Tantra, Handoko
Digital Zone: Jurnal Teknologi Informasi dan Komunikasi Vol. 15 No. 2 (2024): Digital Zone: Jurnal Teknologi Informasi dan Komunikasi
Publisher : Publisher: Fakultas Ilmu Komputer, Institution: Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/digitalzone.v15i2.20845

In the digital age, customer experience is key to business success. Augmented Reality (AR) technology offers immense potential to enhance the shopping experience, particularly through virtual try-on features. This research aimed to analyze the impact of implementing AR Product, specifically the virtual try-on feature, on customer satisfaction at PT Dua Naga Kosmetindo. The study employed the System Development Life Cycle (SDLC) waterfall model to develop and implement the virtual try-on feature on the E-Colux website. Black Box testing and User Acceptance Testing (UAT) were conducted to assess the success of the implementation and user acceptance levels. Black Box testing revealed a 100% success rate, while UAT yielded an average score of 87.7%. The results indicated a significant positive correlation between the use of virtual try-on and customer satisfaction, particularly in the dimension of product satisfaction (86%-95%). Female respondents and younger generations exhibited higher satisfaction levels. This research demonstrates that the implementation of virtual try-on can significantly enhance customer satisfaction. However, further research with a larger and more diverse sample is needed to generalize these findings. Additionally, studies on the long-term impact of virtual try-on on customer loyalty and business performance are warranted.

Consumer Behavior in Omnichannel Retail Uswatun Khasanah, Aulia; Karin Rizkiawan, Ilham; Hadi Utomo, Fahman; Yuniarti, Uli; Sari Dewi, Multi
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1541

Retail industry has undergone significant changes in the digital era, with companies offering multiple channels for shoppers to purchase goods. As a result, consumers now have more options to make shopping decisions. This study aims to examine how consumers behave when buying goods from a retail store that has multiple channels. The research method used was qualitative, and the sample size consisted of 11 fashion product consumers. The results showed that most of the respondents preferred to use online platforms to purchase fashion products. They used these platforms to check for discounts, promotions, and product information. However, they still made purchases offline when attractive offers were available, or to ensure that the product matched their expectations.

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