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All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal SOLMA Martabe : Jurnal Pengabdian Kepada Masyarakat Digital Zone: Jurnal Teknologi Informasi dan Komunikasi BALANCE: Economic, Business, Management and Accounting Journal Jurnal Manajemen Universitas Bung Hatta Community Empowerment BEMAS: Jurnal Bermasyarakat Jurnal Pengabdian Dharma Wacana Jurnal Pengabdian Masyarakat Nusantara International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Digital Business Penamas: Journal of Community Service Empowerment Journal Proceeding of International Conference Health, Science And Technology (ICOHETECH) ABDIMAS KOSALA : Jurnal Pengabdian Kepada Masyarakat GEMASSIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Dayasaing Jurnal Manajemen dan Bisnis (J-Mabis)
Aulia Uswatun Khasanah
Universitas 'Aisyiyah Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Analisis Dampak Kehadiran Pasar Modern terhadap Kinerja Pemasaran Pasar Tradisional Berbasis Perspektif Pedagang dan Konsumen di Kabupaten Wonogiri Wibowo, Frendy; Khasanah, Aulia Uswatun; Putra, Febrianur Ibnu Fitroh Sukono
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.16057

Abstract

This study aims to analyze the impact of the existence of modern markets on the marketing performance of traditional markets from the perspective of traders and consumers in Wonogiri Regency. This type of research is descriptive qualitative with data collection techniques using interviews. The sampling technique uses non-probability sampling (purposive sampling) with data analysis, organizing data into categories, describing it into units, synthesizing, compiling into patterns, choosing what is important and what will be studied, and drawing conclusions. The results of this study indicate that the presence of modern markets in Wonogiri Regency has positive and negative impacts where traditional market traders do experience a decrease in profits and market share due to segmentation, but traders also feel that with the changing times and regional development it is necessary to adapt and renewal of business systems so as to minimize competition and increase partnerships and competitiveness in the industry. The Government of Wonogiri Regency should be aware of this condition and take a policy in structuring the operating system of the traditional market and modern market, so that it can run more dynamically and side by side without having to have a price war that has a negative impact on the market ecosystem or price stability.
Pelatihan Pemasaran Digital Sebagai Bekal Wirausaha Muda  Siswa SMK Muhammadiyah 6 Karanganyar Hadi Utomo, Fahman; Karin Rizkiawan, Ilham; Uswatun Khasanah, Aulia; Syifa Salsabila, Najla
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 2 (2025): Agustus 2025 - Januari 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i2.5146

Abstract

This community service activity aims to equip students of SMK Muhammadiyah 6 Karanganyar with basic skills in digital marketing as part of their preparation to become young entrepreneurs in the digital era. This training is motivated by the need for digital literacy and technology-based marketing skills which are the key to success in running an independent business today. Social media, one of the rapidly growing and highly potential information technologies, offers many benefits for users, including increased productivity and marketing capabilities. The training is provided in the form of interactive workshops, direct practice of creating promotional content, and simulations of using social media (Instagram, WhatsApp Business, TikTok) and marketplace platforms (Shopee, Tokopedia) for product marketing. The solution of the community service activity in organizing Digital Marketing Training as a Provision for Young Entrepreneurs Students of SMK Muhammadiyah 6 Karanganyar so that they can increase product sales by participating in digital marketing training. Our hope from this training is to be able to keep up with developments in the digitalization era, so that they can market products more practically and efficiently. Providing mentoring in the implementation of digital marketing strategies.The output of this community service program is that students at Muhammadiyah 6 Karanganyar Vocational School are equipped to enter the business world directly. Students' awareness of the importance of digital marketing in increasing sales and scientific publications in ISSN journals is also increased.
Pelatihan kewirausahaan untuk meningkatkan ekonomi keluarga pada kader kesehatan Khasanah, Aulia Uswatun; Wibowo, Frendy; Utomo, Fahman Hadi
Penamas: Journal of Community Service Vol. 5 No. 3 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i3.2188

Abstract

This community service program aimed to improve family economic resilience by providing entrepreneurship training for health cadres under Pimpinan Daerah ‘Aisyiyah (PDA) Surakarta. Many health cadres face financial challenges due to the limited incentives for voluntary work, which affects their ability to sustain community health roles. The program introduced low-capital business models such as reseller and dropshipping, combined with digital marketing strategies through Instagram. The activity involved 65 participants and utilized participatory methods, including lectures, interactive discussions, and practical sessions. Results showed a significant increase in participants’ understanding of entrepreneurship concepts and digital marketing skills. More than 85% of participants successfully created Instagram business accounts and promotional content following the training. This program demonstrates that digital-based entrepreneurship training effectively empowers health cadres, enhances their economic independence, and contributes to sustainable family welfare.
Bridging the knowledge gap: Impact of nutrition and moringa-based intervention on health cadres in Manjung Village, Wonogiri Husain, Fida'; Ambarwati, Ambarwati; Wahyuni, Wahyuni; Khasanah, Aulia Uswatun; Muslimah, Etika; Sofyan, Aan
Community Empowerment Vol 10 No 8 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12738

Abstract

The persistent issue of malnutrition in Manjung Village, Wonogiri Regency, is significantly exacerbated by limited economic access and a lack of diversity in the available nutritious food sources within the community. This community service program aimed to enhance the knowledge of Posyandu health cadres regarding the importance of balanced nutrition for children. The initiative focused on three main areas: education on essential nutritious food materials, innovative food processing, and the effective utilization of local resources, specifically Moringa leaves, as a health supplement. The activity, conducted on October 19, 2024, involved 23 Mawar Posyandu cadres and employed a lecture method combined with interactive discussions to maximize active participation. Evaluation results demonstrated a significant increase in understanding: knowledge of malnutrition improved from 21.7% to 86.9% in the high category, while comprehension of Moringa leaf utilization increased from 17.4% to 91.3% in the same category. This educational initiative proved highly effective in substantially increasing the technical knowledge of health cadres, thereby contributing directly to efforts to mitigate malnutrition in the community. Furthermore, the program encourages the sustainable utilization of local resources, such as Moringa leaves, as a long-term approach to improving public health.
Improving Rural Economic Empowerment through Herbal Product Development: A Study of Sanggrahan Women Farmer Group Widayati, Rina Sri; Khasanah, Aulia Uswatun; Suratman, Suratman; Amalina, Nur; Fanani, Galih Pramuja Inngam
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2025: Proceeding of the 6th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/frz0r290

Abstract

Rural communities often face challenges in utilizing local resources for economic empowerment. The Sanggrahan Women Farmer Group (KWT) in Sukoharjo has potential in cultivating family medicinal plants (TOGA), yet knowledge and skills in processing, packaging, financial management, and marketing remain limited. This study employed a participatory approach involving training, mentoring, and hands-on practice. The program included product innovation (jaselor, golor tea, moringa-based snacks), packaging design, financial literacy, and digital marketing. Pre-test and post-test assessments were conducted, supported by observation and documentation, with descriptive statistics and paired t-tests applied to measure changes. Findings revealed significant improvement in participants’ knowledge and skills. The proportion of members in the “good” knowledge category increased from 10% before training to 72% after training, while production skills improved from 12% to 73%. In addition, KWT successfully promoted products through social media and the village MSME Expo, gaining wider market exposure. Several products also obtained P-IRT certification, enhancing legitimacy and distribution potential. The results demonstrate that integrated empowerment—combining training, digital marketing, and certification—effectively strengthens women’s economic capacity and market readiness. This model is replicable in other rural settings and provides valuable insights for policymakers and development practitioners to foster sustainable, women-led economic empowerment.
Pemberdayaan Wirausaha Pemuda Karang Taruna Bulusari melalui Bisnis Digital Wibowo, Frendy; Khasanah, Aulia Uswatun; Maulana, Irfan; Aditya, Adik
Jurnal Pengabdian Dharma Wacana Vol 4, No 3 (2023): Jurnal Pengabdian Dharma Wacana
Publisher : Yayasan Pendidikan dan Kebudayaan Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37295/jpdw.v4i3.453

Abstract

Tujuan dari program pengabdian masyarakat ini adalah untuk memberikan pemahaman  tentang cara meningkatkan pendapatan dengan menggunakan e-commerce. Program ini juga akan memberikan pelatihan dan pendampingan dalam penentuan harga dan produk, promosi, pengemasan, dan pendistribusian produk melalui jasa ekspedisi. Metode pengabdian masyarakat dalam program ini adalah melalui pelatihan dan pendampingan. Secara bertahap, hasil dari program tersebut untuk meningkatkan keterampilan kewirausahaan melalui e-commerce sebagai media startup bisnis dilaksanakan secara bertahap : (1) metode pelatihan, termasuk pelatihan tentang pendaftaran dan pengelolaan akun e-commerce; (2) pendampingan mengelola akun e-commerce secara berkala sampai terjadi penjualan; dan (3) membuat laporan penjualan secara online. Kegiatan pendampingan ini membantu pemuda Karangtaruna Kelurahan Bulusari dalam mengembangkan usaha secara digital dan mampu berinovasi mengikuti perkembangan dunia usaha.
Community Intentions In Non-Cash Payments Uswatun Khasanah, Aulia; Wisnu Utomo, Chandra; Erikawati, Civi; Danuri, Azis; Aulia Insani, Kharisma
BALANCE: Economic, Business, Management and Accounting Journal Vol 21 No 1 (2024): Januari
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/blc.v21i1.20276

Abstract

Bank Indonesia has launched the National Cashless Movement (GNNT). In practice, non-cash transactions cannot be applied optimally in society. Various factors influence the intention to use non-cash payments in society. This research aims to determine the intention to use non-cash payments as a means of payment. This research uses data collection techniques in the form of surveys by distributing questionnaires online. The respondents of this research were 164 e-money users from various regions in Indonesia. The Unified Theory of Acceptance and Use of Technology (UTAUT2) is the approach taken. This research uses the PLS-SEM model. The research results show that hedonic motivation is vital in encouraging people to make non-cash payments.
PELATIHAN KADER KESEHATAN PIMPINAN DAERAH ‘ASYIYAH SURAKARTA: “MENINGKATKAN KEMAMPUAN SUPPORT SYSTEM KESEHATAN MENTAL IBU HAMIL Sri Wahyuni, Endang; Uswatun Khasanah, Aulia; Untari, Ida; Maryatun, Maryatun; Dewi Noorratri, Erika; Rahmawati, Ai; Anggraini, Raia
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 12 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i12.4500-4506

Abstract

Pendahuluan: Kesehatan mental ibu hamil merupakan salah satu aspek penting dalam upaya meningkatkan kualitas kesehatan masyarakat, terutama pada kelompok rentan seperti ibu hamil. Selama masa kehamilan, perempuan mengalami berbagai perubahan fisik, emosional, dan psikologis yang signifikan, yang berpotensi menimbulkan gangguan kesehatan mental seperti stres, kecemasan, hingga depresi. Gangguan kesehatan mental pada ibu hamil tidak hanya berdampak pada kesejahteraan ibu, tetapi juga berpengaruh pada perkembangan janin, proses persalinan, dan kualitas pengasuhan anak di masa depan. Selain itu, gangguan psikologis ini juga dikaitkan dengan munculnya hipertensi saat kehamilan, preeklamsia, serta diabetes gestasional. Tujuan: PkM ini untuk 1) Meningkatkan pengetahuan kader kesehatan mengenai konsep kesehatan mental ibu hamil. 2) Memberikan keterampilan praktis kepada kader kesehatan dalam melakukan deteksi dini gangguan kesehatan mental pada ibu hamil. 3) Meningkatkan kemampuan kader kesehatan dalam memberikan edukasi dan dukungan psikososial kepada ibu hamil. 4) Mendorong sinergi antara Pimpinan Daerah ‘Aisyiyah Surakarta, institusi pendidikan, dan masyarakat dalam upaya promotif dan preventif kesehatan mental ibu hamil. Metode: Pelatihan kader kesehatan. Kegiatan PkM akan dilaksanakan di kelas kader kesehatan Pimpinan Daerah Aisyiyah Surakarta. Hasil: Terdapat 65 kader kesehatan dari Pimpinan Daerah ‘Aisyiyah Surakarta telah mengikuti pelatihan. Hasil evaluasi menunjukkan bahwa pelatihan ini berhasil meningkatkan pemahaman kader tentang deteksi dini gangguan kesehatan mental, serta keterampilan mereka dalam memberikan dukungan psikososial. Terdapat peningkatan pengetahuan dan ketrampilan kategori sangat baik sebesar 22 %. Simpulan: PkM berhasil memberikan pemahaman yang lebih dalam pada peserta pelatihan mengenai konsep kesehatan mental ibu hamil, deteksi dini gangguan kesehatan mental, dan pemberian dukungan psikososial.
Consumer Behavior in Omnichannel Retail Aulia Uswatun Khasanah; Ilham Karin Rizkiawan; Fahman Hadi Utomo; Uli Yuniarti; Multi Sari Dewi
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1541

Abstract

Retail industry has undergone significant changes in the digital era, with companies offering multiple channels for shoppers to purchase goods. As a result, consumers now have more options to make shopping decisions. This study aims to examine how consumers behave when buying goods from a retail store that has multiple channels. The research method used was qualitative, and the sample size consisted of 11 fashion product consumers. The results showed that most of the respondents preferred to use online platforms to purchase fashion products. They used these platforms to check for discounts, promotions, and product information. However, they still made purchases offline when attractive offers were available, or to ensure that the product matched their expectations.
The Role of the Creative Economy in Enhancing the Competitiveness of Traditional Herbal SMEs: A Mediation Analysis of Innovation Capability Ayuk Setiyawan; Fida' Husain; Aulia Uswatun Khasanah; Aulia Galuh Ani Sekar Arum; Nofia Fajar Ramahdan
Jurnal Manajemen Dayasaing Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/dayasaing.v28i1.18551

Abstract

The rapid development of the creative economy requires traditional herbal small and medium enterprises (SMEs) to improve their competitiveness. However, many herbal SMEs still face challenges in innovation, packaging, and marketing. This study aims to analyze how strengthening innovation capability can enhance the competitiveness of traditional herbal SMEs. The research employed a quantitative approach using a survey of 70 traditional herbal SME owners and managers. Data were analyzed using descriptive statistics, reliability and validity testing, correlation analysis, path analysis, and mediation analysis. The results show that digital media, storytelling, and collaboration positively influence innovation capability, while product innovation has a negative effect. Furthermore, innovation capability strongly mediates the relationship between creative economy elements and competitiveness, with digital media being the most dominant factor. These findings highlight the importance of digital literacy, collaboration, and authentic product narratives in strengthening the competitiveness of traditional herbal SMEs.
Co-Authors Aan Sofyan Aditya, Adik Aisyah Mutia Dawis Amalia, Farah Ambarwati Anggraini, Raia Ardhani, Rahmad Aulia Galuh Ani Sekar Arum Aulia Insani, Kharisma Ayuk Setiyawan Chandra Wisnu Utomo Civi Erikawati Danuri, Azis Dzulfiqar Bariq, Faiq Fadhil Endang Sri Wahyuni Erika Dewi Noorratri Etika Muslimah Fahman Hadi Utomo Fanani, Galih Pramuja Inngam Febrianur Ibnu Fitroh Sukono Putra Fida’ Husain Frendy Wibowo Ida Untari Ilham Karin Rizkiawan Irfan Maulana, Irfan Liana Mangifera Maryatun maryatun maryatun Multi Sari Dewi Muqorobbin Nofia Fajar Ramahdan Nur Amalina Nuralamsyah, Dicky Rahmawati, Ai Ramahdan, Nofia Fajar Renosih, Nalurita Enggar Rina Sri Widayati Rini Kuswati Rony Adi Kurniawan Sari Dewi, Multi Setiawan, Adi Andika Sigit Setiyanto Suratman Suratman Syifa Salsabila, Najla Tantra, Handoko Teguh Wiyono Teguh Wiyono Uli Yuniarti W Wahyuni WAHYUNI wahyuni wahyuni Wibowo, Frendy Yuniarti, Uli