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All Journal Benefit: Jurnal Manajemen dan Bisnis Jurnal SOLMA Digital Zone: Jurnal Teknologi Informasi dan Komunikasi BALANCE: Economic, Business, Management and Accounting Journal Jurnal Manajemen Universitas Bung Hatta Community Empowerment BEMAS: Jurnal Bermasyarakat Jurnal Pengabdian Dharma Wacana Jurnal Pengabdian Masyarakat Nusantara International Journal of Management Science and Information Technology (IJMSIT) Journal of Management and Digital Business Penamas: Journal of Community Service Empowerment Journal ABDIMAS KOSALA : Jurnal Pengabdian Kepada Masyarakat GEMASSIKA: Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen dan Bisnis (J-Mabis)
Aulia Uswatun Khasanah
Universitas 'Aisyiyah Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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E-Loyalty : Pengaruh Brand Image dan Online Trust Khasanah, Aulia Uswatun
JURNAL MANAJEMEN DAN BISNIS Vol 1 No 1 (2022): Jurnal Manajemen dan Bisnis (J-MaBis)
Publisher : Lembaga Penelitian dan Pengabidan kepada Masyarakat Universitas Kader Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perdagangan elektronik (e-commerce) bertumbuh semakin pesat. Perusahaan menyadari bahwa citra perusahaan, layanan serta keamanan sangat penting untuk menarik minat konsumen dalam menggunakan layanan e-commerce. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand image dan online trust terhadap Loyalitas pemakaian e-commerce. Sebanyak 115 orang berpartisipasi sebagai responden. Penelitian ini adalah penelitian deskriptif-kuantitatif. Teknik sampling menggunakan purposive sampling. Analisis yang digunakan dalam penelitian ini adalah regresi berganda dengan menggunakan SPSS 22. Hasil dari penelitian ini brand image dan online trust berpengaruh terhadap e-loyalty.
Analisis Dampak Kehadiran Pasar Modern terhadap Kinerja Pemasaran Pasar Tradisional Berbasis Perspektif Pedagang dan Konsumen di Kabupaten Wonogiri Wibowo, Frendy; Khasanah, Aulia Uswatun; Putra, Febrianur Ibnu Fitroh Sukono
Benefit: Jurnal Manajemen dan Bisnis Volume 7 No 1 Juni 2022
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v7i1.16057

Abstract

This study aims to analyze the impact of the existence of modern markets on the marketing performance of traditional markets from the perspective of traders and consumers in Wonogiri Regency. This type of research is descriptive qualitative with data collection techniques using interviews. The sampling technique uses non-probability sampling (purposive sampling) with data analysis, organizing data into categories, describing it into units, synthesizing, compiling into patterns, choosing what is important and what will be studied, and drawing conclusions. The results of this study indicate that the presence of modern markets in Wonogiri Regency has positive and negative impacts where traditional market traders do experience a decrease in profits and market share due to segmentation, but traders also feel that with the changing times and regional development it is necessary to adapt and renewal of business systems so as to minimize competition and increase partnerships and competitiveness in the industry. The Government of Wonogiri Regency should be aware of this condition and take a policy in structuring the operating system of the traditional market and modern market, so that it can run more dynamically and side by side without having to have a price war that has a negative impact on the market ecosystem or price stability.
Pelatihan Pemasaran Digital Sebagai Bekal Wirausaha Muda  Siswa SMK Muhammadiyah 6 Karanganyar Hadi Utomo, Fahman; Karin Rizkiawan, Ilham; Uswatun Khasanah, Aulia; Syifa Salsabila, Najla
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 2 (2025): Agustus 2025 - Januari 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i2.5146

Abstract

This community service activity aims to equip students of SMK Muhammadiyah 6 Karanganyar with basic skills in digital marketing as part of their preparation to become young entrepreneurs in the digital era. This training is motivated by the need for digital literacy and technology-based marketing skills which are the key to success in running an independent business today. Social media, one of the rapidly growing and highly potential information technologies, offers many benefits for users, including increased productivity and marketing capabilities. The training is provided in the form of interactive workshops, direct practice of creating promotional content, and simulations of using social media (Instagram, WhatsApp Business, TikTok) and marketplace platforms (Shopee, Tokopedia) for product marketing. The solution of the community service activity in organizing Digital Marketing Training as a Provision for Young Entrepreneurs Students of SMK Muhammadiyah 6 Karanganyar so that they can increase product sales by participating in digital marketing training. Our hope from this training is to be able to keep up with developments in the digitalization era, so that they can market products more practically and efficiently. Providing mentoring in the implementation of digital marketing strategies.The output of this community service program is that students at Muhammadiyah 6 Karanganyar Vocational School are equipped to enter the business world directly. Students' awareness of the importance of digital marketing in increasing sales and scientific publications in ISSN journals is also increased.
Pelatihan kewirausahaan untuk meningkatkan ekonomi keluarga pada kader kesehatan Khasanah, Aulia Uswatun; Wibowo, Frendy; Utomo, Fahman Hadi
Penamas: Journal of Community Service Vol. 5 No. 3 (2025): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v5i3.2188

Abstract

This community service program aimed to improve family economic resilience by providing entrepreneurship training for health cadres under Pimpinan Daerah ‘Aisyiyah (PDA) Surakarta. Many health cadres face financial challenges due to the limited incentives for voluntary work, which affects their ability to sustain community health roles. The program introduced low-capital business models such as reseller and dropshipping, combined with digital marketing strategies through Instagram. The activity involved 65 participants and utilized participatory methods, including lectures, interactive discussions, and practical sessions. Results showed a significant increase in participants’ understanding of entrepreneurship concepts and digital marketing skills. More than 85% of participants successfully created Instagram business accounts and promotional content following the training. This program demonstrates that digital-based entrepreneurship training effectively empowers health cadres, enhances their economic independence, and contributes to sustainable family welfare.
Bridging the knowledge gap: Impact of nutrition and moringa-based intervention on health cadres in Manjung Village, Wonogiri Husain, Fida'; Ambarwati, Ambarwati; Wahyuni, Wahyuni; Khasanah, Aulia Uswatun; Muslimah, Etika; Sofyan, Aan
Community Empowerment Vol 10 No 8 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12738

Abstract

The persistent issue of malnutrition in Manjung Village, Wonogiri Regency, is significantly exacerbated by limited economic access and a lack of diversity in the available nutritious food sources within the community. This community service program aimed to enhance the knowledge of Posyandu health cadres regarding the importance of balanced nutrition for children. The initiative focused on three main areas: education on essential nutritious food materials, innovative food processing, and the effective utilization of local resources, specifically Moringa leaves, as a health supplement. The activity, conducted on October 19, 2024, involved 23 Mawar Posyandu cadres and employed a lecture method combined with interactive discussions to maximize active participation. Evaluation results demonstrated a significant increase in understanding: knowledge of malnutrition improved from 21.7% to 86.9% in the high category, while comprehension of Moringa leaf utilization increased from 17.4% to 91.3% in the same category. This educational initiative proved highly effective in substantially increasing the technical knowledge of health cadres, thereby contributing directly to efforts to mitigate malnutrition in the community. Furthermore, the program encourages the sustainable utilization of local resources, such as Moringa leaves, as a long-term approach to improving public health.
Co-Authors Aan Sofyan Adik Aditya Aisyah Mutia Dawis Akrom, Akrom Amalia, Farah Ambarwati Anak Agung Istri Sri Wiadnyani Ardhani, Rahmad Aulia Insani, Kharisma Civi Erikawati Danuri, Azis Dzulfiqar Bariq, Faiq Fadhil Erika Dewi Noorratri Etika Muslimah Fahman Hadi Utomo Febrianur Ibnu Fitroh Sukono Putra Fida’ Husain Frendy Wibowo Ilham Karin Rizkiawan Irfan Maulana Liana Mangifera Maryatun Muqorobbin Nuralamsyah, Dicky Ramahdan, Nofia Fajar Renosih, Nalurita Enggar Rini Kuswati Rony Adi Kurniawan Sari Dewi, Multi Setiawan, Adi Andika Sigit Setiyanto Syifa Salsabila, Najla Tantra, Handoko Teguh Wiyono Teguh Wiyono W Wahyuni WAHYUNI wahyuni wahyuni Wibowo, Frendy Wisnu Utomo, Chandra Yuniarti, Uli