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All Journal KREDO : Jurnal Ilmiah Bahasa dan Sastra KOPERTIP: Jurnal Ilmiah Manajemen Informatika dan Komputer Jurnal ICT : Information Communication & Technology JALL (Journal of Applied Linguistics and Literacy) Jurnal Informatika dan Rekayasa Perangkat Lunak Jurnal Edukasi (Ekonomi, Pendidikan dan Akuntansi) JATI (Jurnal Mahasiswa Teknik Informatika) SOSIOLOGI: Jurnal Ilmiah Kajian Ilmu Sosial dan Budaya Instal : Jurnal Komputer BULLET : Jurnal Multidisiplin Ilmu AMMA : Jurnal Pengabdian Masyarakat
Narasati, Riri Narasati
STMIK IKMI Cirebon
Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Social Sciences Other

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Journal : AMMA : Jurnal Pengabdian Masyarakat

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Strategi Pelatihan Digital Marketing Untuk Peningkatan Daya Saing UMKM Di Media Sosial Dan Marketplace Dienwati Nuris, Nisa; Narasati, Riri; Nuryadi; Yati Ningrum, Riska
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 : April (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

Micro, small, and medium enterprises (MSMEs) make a significant contribution to the economy, but often face obstacles in developing their business potential in the digital era. This Community Partnership Program aims to empower MSME entrepreneurs through the design of an integrated business ecosystem based on digital platforms. The implementation methods include analyzing the conditions of partner MSMEs, developing a relevant business ecosystem model design, intensive training on the utilization of digital platforms in various aspects of business operations (marketing, sales, inventory management, and customer interaction), and assistance in implementing the designed digital ecosystem. The expected outcomes of this program are improved operational efficiency, expanded market reach, strengthened customer relationships, and the promotion of sustainable business growth for partner MSMEs through the adoption of an effective digital ecosystem.
Peningkatan Daya Saing Siswa SMK Melalui Pelatihan Bahasa Inggris Untuk Dunia Kerja Narasati, Riri; Hamonangan, Ryan; Fajar, Achmad; Aulia Putri, Adinda
AMMA : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 : April (2024): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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English language skills are a key factor in improving the competitiveness of Vocational High School (SMK) graduates in an increasingly competitive and globalized world of work. This article discusses various strategies that can be applied to improve the English language competence of SMK students to be better prepared to face industry challenges. The approaches used include communication-based learning, utilization of technology in the learning process, and integration of English materials with the needs of the industrial world. In addition, intensive training programs and English language certification are strategic steps to improve students' abilities. This research shows that interactive and contextual learning methods are able to increase student motivation and understanding. project-based, workplace simulation, and the use of digital platforms have proven effective in improving students' communication skills. In addition, industry involvement in the learning process through internship programs and cooperation with educational institutions also has a positive impact on the job readiness of graduates. With an increase in English competency, SMK graduates are not only more confident in facing the world of work, but also have a greater chance of getting a job in a multinational company or working abroad. Therefore, improving the quality of English learning in SMK should be a major concern in order to create competitive human resources who are ready to compete in the era of globalization.
Peningkatan Kemampuan Bahasa Inggris Siswa SMK Melalui Pendekatan Komunikatif Dan Praktis Narasati, Riri; Kurniawan, Rudi; Aditia; Haekal Susanto, Ahmad
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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The agricultural sector in villages has great potential to produce high-quality products but still faces challenges in marketing. One major issue is the limited knowledge and skills of farmers in utilizing social media as a promotional tool. Through this community service program, training and mentoring were provided to farmers and agricultural entrepreneurs to enhance their understanding of digital marketing. Activities included the creation and management of business social media accounts, training in creating engaging promotional content (photos, videos, and copywriting), and branding and packaging strategies. The program showed significant improvements in farmers' abilities to market their products independently through platforms such as Instagram, Facebook, and WhatsApp Business. Farmers who previously relied solely on middlemen have now started to sell directly to consumers online. Some partners also reported increased sales and social media engagement. Additionally, the formation of a digital farmer community strengthened promotional networks and experience sharing among agricultural players. This program not only encouraged independent marketing but also enhanced the competitiveness of local agricultural products in broader markets. The program's sustainability is strongly recommended through follow-up mentoring, paid advertising training, and improved digital infrastructure in rural areas. Thus, using social media as a promotional tool becomes not just a short-term solution but a sustainable strategy to drive rural digital economic growth.
Pelatihan Digital Marketing Untuk Peningkatan Kapasitas Perempuan Dalam Pemasaran Produk Hamonangan, Ryan; Narasati, Riri; Sri Nurmala, Ai; Ayu Febriaan Lesmana, Alfira
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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The development of digital technology has brought significant changes in the world of education, especially in online learning methods. Digital literacy is an essential skill for educators in navigating technology-based learning. This research aims to improve digital literacy for elementary school teachers in facing online learning challenges. The training program developed includes a basic understanding of digital technology, the use of learning software, and effective teaching strategies in an online environment. The research method used was a qualitative approach with observation, interviews and case studies in several primary schools in Cirebon district. The results showed that digital literacy training significantly improved teachers' competence in using technology and improved the effectiveness of online teaching. Teachers who participated in this training program were able to optimize the use of various digital platforms, improve interaction with students, and adapt the curriculum to better fit the online learning model. In addition, the main challenges faced include limited access to technology infrastructure and lack of adequate technical support. Therefore, more supportive policies in the provision of technology resources and continuous training programs for teachers are needed. The findings of this study confirm that improving digital literacy is a key factor in the successful implementation of online learning at primary school level. By improving teachers' competence in technology utilization, it is expected that the learning process can be more interactive, effective and adaptive to the times. This study also recommends the need to integrate digital-based curriculum so that teachers are better prepared to teach online materials.
Co-Authors Ade Rizki Rinaldi Aditia Adniana, Royana Ahmad Faqih Amalia, Dita Rizki Anawar, Saeful Antika, Rindi Aulia Putri, Adinda Ayu Febriaan Lesmana, Alfira Chaidir Ali Dienwati Nuris, Nisa Dikananda, Fatihanursari Edi Tohidi Eka Permana, Sandy Fajar, Achmad Fazrian, Vivi Febiyanto, Anggi Gifthera Dwilestari Haekal Susanto, Ahmad Hajaroh, Hajaroh Hamonangan, Ryan Herdiana, Ruli Herdiyana, Ruli Hery Widijanto Imam Arifin Indriya Efendi, Dendy Lestari, Ratih Liawati, Ayu Lukman Rohmat, Cep Muhamad Sulaiman Mulyawan Nining Rahaningsih Nur alamsyah, Deri Nuraini, Asyifa Nurwahidah, Dalilah Nuryadi Raditya Danar Dana Riandy Yudistira Rifa’I, Ahmad Rizky Maulana, Rizky Rudi Kurniawan Ruli Herdiana Saeful Anwar Saeful Anwar, Saeful Sandy Eka Permana Solehudin, Dodi Solihudin, Dodi Sri Nurmala, Ai Syarif Maulana Yaasin Tati Suprapti Yati Ningrum, Riska