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All Journal AFEBI Management and Business Review Dinamisia: Jurnal Pengabdian Kepada Masyarakat Diklat Review : Jurnal manajemen pendidikan dan pelatihan Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Decode: Jurnal Pendidikan Teknologi Informasi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Bisnis Kompetitif Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Journal of Innovative and Creativity Tepak Sirih : Jurnal Pengabdian Kepada Masyarakat Madani Jurnal Ilmiah Cano Ekonomos International Journal of Economic and Tourism Research
Hendry Kurniawan, Hendry
Universitas Pasir Pengaraian
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Shopee Live as an Interactive Marketing Platform: An Influencer-Based Analysis Wahyu Purnomo; Hendry Kurniawan
International Journal of Economic and Tourism Research Vol. 1 No. 2 (2025): June 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i2.a33

Abstract

Live commerce has emerged as a prominent digital marketing phenomenon by integrating real-time interaction, entertainment, and online transactions within a single platform. Among various live commerce features, Shopee Live has gained increasing attention as an interactive marketing platform widely utilized by social media influencers to engage audiences. This study aims to analyze how influencers strategically utilize Shopee Live to foster audience engagement, build trust, and facilitate relational communication in live streaming commerce environments. Employing a qualitative research design, this study adopts a case study approach focusing on influencer-led Shopee Live sessions. Data were collected through semi-structured interviews with influencers, non-participant observation of live streaming interactions, and analysis of recorded Shopee Live sessions and engagement indicators. The findings reveal that effective audience engagement on Shopee Live is shaped by real-time interaction, persuasive product demonstration, and influencer credibility. Influencers who actively respond to audience feedback, demonstrate products transparently, and adapt communication styles during live sessions are more likely to generate sustained engagement and trust. The study further indicates that engagement in Shopee Live extends beyond short-term transactional outcomes and reflects a relational process grounded in interactivity and authenticity. This research contributes to the literature on live commerce and influencer marketing by positioning Shopee Live as an interactive marketing platform that supports long-term audience relationships. Practically, the findings offer strategic insights for influencers and brands seeking to optimize live streaming practices in competitive e-commerce environments.
Pengaruh Kepemimpinan Transformasional, Pengembangan Karyawan, dan Lingkungan Kerja Terhadap Kinerja Karyawan di PT. LIL Wahyu Abdillah Utomo; Wafiq Nur Safitri; Hendry Kurniawan
EDU SOCIETY: JURNAL PENDIDIKAN, ILMU SOSIAL DAN PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 3 (2025): Oktober 2025 - Januari 2026
Publisher : Association of Islamic Education Managers (Permapendis) Indonesia, North Sumatra Province

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56832/edu.v5i3.2167

Abstract

Kepemimpinan transformasional, pengembangan karyawan, dan lingkungan kerja merupakan faktor kunci yang menentukan keberhasilan kinerja organisasi. Kinerja yang optimal dapat tercapai apabila pemimpin mampu memberikan inspirasi dan motivasi, perusahaan memberikan kesempatan bagi karyawan untuk mengembangkan diri, serta terciptanya lingkungan kerja yang nyaman dan suportif. Penelitian ini menggunakan pendekatan kuantitatif dengan responden sebanyak 56 karyawan PT. LIL Rokan Hulu, Riau. Data dikumpulkan melalui kuesioner dan diolah menggunakan analisis regresi linier berganda dengan SPSS versi 25. Hasil penelitianmenunjukkan bahwa kepemimpinan transformasional berpengaruh positif dan signifikan terhadap kinerja karyawan. Pengembangan karyawan terbukti memberikan dampak positif yang berarti terhadap peningkatan kompetensi dan produktivitas kerja. Selain itu,lingkungan kerja juga berpengaruh signifikan terhadap kinerja, hal ini menunjukkan bahwa suasana kerja yang kondusif dapatmeningkatkan efektivitas dan motivasi kerja karyawan. Secara simultan, ketiga variabel tersebut memberikan kontribusi terhadap peningkatan kinerja karyawan di PT. LIL.
Co-Authors ADE RISNA SARI Aisyah Fahrenzo Andi Afrizal Arfianti Novita Anwar Arrafiqur Rahman Defidelwina Defidelwina, Defidelwina Defidelwina Dela Puspita Sari Devi Novianti, Devi Eka Lestari Erik Estrada G. Gunawan Gilang Ramadhan Ikha, Fuja Irwan Budi Tarwanto Muhammad Fajri Muhammad Fatkhurohman Albashori Nanang Supriyadi Nasution, Annio Indah Lestari Novianti , Devi Nurrahmawati Nurrahmawati Nurrahmawati , Nurrahmawati Putri , Endah Arianti Richi Andrianto Rivaldi Rivaldi Rizki Nandi Saputra, Kurnia Seprini Seprini Utami, Urfi Wafiq Nur Safitri Wahyu Abdillah Utomo Wahyu Purnomo Wati, Emilia Yona, Sri Nelvi