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Hendry Kurniawan, Hendry
Universitas Pasir Pengaraian
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PENINGKATAN NILAI TAMBAH GULA AREN MELALUI PERBAIKAN PACKAGING DAN DIVERSIFIKASI PRODUK MENJADI GULA SEMUT DI KABUPATEN ROKAN HULU Nurrahmawati, Nurrahmawati; Defidelwina, Defidelwina; Kurniawan, Hendry
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.35067

Abstract

Kelompok usaha pengrajin gula aren di desa Desa Rambah Tengah Hulu merupakan pengrajin gula aren skala rumah tangga yang memproduksi gula aren secara tradisional. Teknologi yang digunakan berasal dari teknologi turun temurun termasuk proses pengemasan produk dan belum memiliki label, PIRT, dan Nomor Izin Berusaha. Saat ini produk gula aren yang dihasilkan para pengrajin juga masih dalam satu bentuk produk saja yaitu gula aren berbentuk balok. Berdasarkan informasi dari pengrajin bahwa mereka belum memahami tentang cara membuat produk hasil gula aren selain dari gula aren cetak/balok, artinya para pengrajin memiliki keterbatasan pengetahuan tentang potensi pembuatan gula aren menjadi produk lainnya, misalkan gula semut. Untuk meningkatkan pendapatan para pengrajin gula aren maka perlu ditingkatkan nilai tambah dari gula aren itu sendiri, sehingga tujuan dari pengabdian ini adalah perbaikan kemasan dan diversifikasi gula aren menjadi gula semut. Metode pelaksanaan kegiatan adalah pertama-tama pengrajin diberi penyuluhan tentang pentingnya NIB dan PIRT serta cara pengurusannya, selanjutnya para pengrajin diberi pelatihan tentang teknik pembuatan gula semut dan cara pengoperasian alatnya. Hasil dari pelaksanaan kegiatan ini yaitu Rata-rata pemahaman mitra tentang pentingnya NIB dan PIRT serta cara pengurusannya sudah mencapai 88%. Selanjutnya sebanyak 100% mitra sudah mengetahui tentang gula semut, cara pembuatan gula semut dan tahapan pembuatan gula semut. Mitra sudah memiliki alat pembuatan gula semut.
Improving Technology and Production Management in the Palm Sugar Craftsman Group in Rambah Tengah Hulu Village, Rokan Hulu Regency: Peningkatan Teknologi dan Manajemen Produksi Kelompok Pengrajin Gula Aren di Kabupaten Rokan Hulu Nurrahmawati , Nurrahmawati; Kurniawan, Hendry; Defidelwina, Defidelwina Defidelwina
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i2.16400

Abstract

Palm trees are one of the potential commodities to be developed in Indonesia, one of which is in Rambah Tengah Hulu Village, Rambah District, Rokan Hulu Regency. Usually, craftsmen process palm water into molded palm sugar. The survey results show that 16 palm sugar craftsmen in Rambah Tengah Hulu Village have joined the palm sugar craftsmen group. It's just that this group has not been active for a long time. The main problems found among palm sugar craftsmen are that the production process of processing palm sap into palm sugar still uses very simple technology, the size of the product produced is not yet uniform, and palm sugar craftsmen have never received training or counseling regarding management, planning and recording business finances, so it is necessary Efforts are made so that groups of palm sugar craftsmen can maximize their business development. The aim of implementing this service is to provide solutions in improving technology and management of palm sugar business production. The method for implementing this service is that first the craftsmen are given counseling about the importance of forming a group in a business, then the craftsmen are given counseling about financial planning and recording. Craftsmen also make furnaces and tools for molding palm sugar and are given assistance in using and maintaining them. The result of this community service activity is that the average understanding of partners about the importance of group formation, planning and recording finances has reached 77.95%. Craftsmen understand the use of applied technology and craftsmen understand planning and recording business finances, as can be seen from the increased understanding of participants before and after carrying out activities. Craftsmen also have uniform printing equipment and modified furnaces.Technology; production management; Palm sugar
Pengaruh Kepuasan Pelanggan Terhadap Keputusan Pembelian Ulang Pada Usaha Air Masak Isi Ulang Asyraf Di Dusun Sempurna Alam Rivaldi, Rivaldi; Anwar, Arfianti Novita; Kurniawan, Hendry
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study purpose was to empirically analyze the influence of customer satisfaction on the repurchase decisions of consumers at the Asyraf boiled refill water business, a local UMKM in Dusun Sempurna Alam. In an increasingly competitive market, customer retention is a key factor for business sustainability. This research was prompted by the observation of fluctuating sales data, which suggests that while there is a base of loyal customers, their repurchase behavior is not consistently stable, highlighting the critical need to understand the role of satisfaction in fostering loyalty. Materials and methods. This study utilized a quantitative approach with a causal research design. The sample consisted of 50 customers selected through purposive sampling, with the criterion of having made at least two purchases. Primary data were collected via an online questionnaire distributed through Google Forms, employing a 5-point Likert scale. Data analysis was conducted using simple linear regression after the data successfully passed validity, reliability, and classical assumption tests (normality, multicollinearity, and heteroscedasticity). Results. The findings confirmed a positive and statistically significant effect of customer satisfaction on repurchase decisions. The regression analysis yielded the equation Y = 4.985 + 0.572X. The significance of this relationship was supported by the t-test, which showed a t-value of 10.583, significantly higher than the t-table value of 1.676 at a 0.05 significance level. Furthermore, the coefficient of determination (Adjusted R²) was 0.694, indicating that customer satisfaction accounts for 69.4% of the variance in repurchase decisions. Conclusions. Customer satisfaction is a powerful and essential driver of repurchase decisions within this UMKM context. The study concludes that to build a stable customer base and ensure long-term business viability, the company must prioritize strategies aimed at consistently maintaining and enhancing the customer experience.
Co-Authors ADE RISNA SARI Afrijal Afrijal Arfianti Novita Anwar Arrafiqur Rahman Defidelwina Defidelwina, Defidelwina Defidelwina Devi Novianti, Devi Ikha, Fuja Irwan Budi Tarwanto Muhammad Fajri Muhammad Fatkhurohman Albashori Nasution, Annio Indah Lestari Novianti , Devi Nurrahmawati Nurrahmawati Nurrahmawati , Nurrahmawati Putri , Endah Arianti Rivaldi, Rivaldi Saputra, Kurnia