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All Journal AFEBI Management and Business Review Dinamisia: Jurnal Pengabdian Kepada Masyarakat Diklat Review : Jurnal manajemen pendidikan dan pelatihan Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Decode: Jurnal Pendidikan Teknologi Informasi Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Bisnis Kompetitif Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Journal of Innovative and Creativity Tepak Sirih : Jurnal Pengabdian Kepada Masyarakat Madani Jurnal Ilmiah Cano Ekonomos International Journal of Economic and Tourism Research
Hendry Kurniawan, Hendry
Universitas Pasir Pengaraian
Religion Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PENINGKATAN NILAI TAMBAH GULA AREN MELALUI PERBAIKAN PACKAGING DAN DIVERSIFIKASI PRODUK MENJADI GULA SEMUT DI KABUPATEN ROKAN HULU Nurrahmawati, Nurrahmawati; Defidelwina, Defidelwina; Kurniawan, Hendry
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.35067

Abstract

Kelompok usaha pengrajin gula aren di desa Desa Rambah Tengah Hulu merupakan pengrajin gula aren skala rumah tangga yang memproduksi gula aren secara tradisional. Teknologi yang digunakan berasal dari teknologi turun temurun termasuk proses pengemasan produk dan belum memiliki label, PIRT, dan Nomor Izin Berusaha. Saat ini produk gula aren yang dihasilkan para pengrajin juga masih dalam satu bentuk produk saja yaitu gula aren berbentuk balok. Berdasarkan informasi dari pengrajin bahwa mereka belum memahami tentang cara membuat produk hasil gula aren selain dari gula aren cetak/balok, artinya para pengrajin memiliki keterbatasan pengetahuan tentang potensi pembuatan gula aren menjadi produk lainnya, misalkan gula semut. Untuk meningkatkan pendapatan para pengrajin gula aren maka perlu ditingkatkan nilai tambah dari gula aren itu sendiri, sehingga tujuan dari pengabdian ini adalah perbaikan kemasan dan diversifikasi gula aren menjadi gula semut. Metode pelaksanaan kegiatan adalah pertama-tama pengrajin diberi penyuluhan tentang pentingnya NIB dan PIRT serta cara pengurusannya, selanjutnya para pengrajin diberi pelatihan tentang teknik pembuatan gula semut dan cara pengoperasian alatnya. Hasil dari pelaksanaan kegiatan ini yaitu Rata-rata pemahaman mitra tentang pentingnya NIB dan PIRT serta cara pengurusannya sudah mencapai 88%. Selanjutnya sebanyak 100% mitra sudah mengetahui tentang gula semut, cara pembuatan gula semut dan tahapan pembuatan gula semut. Mitra sudah memiliki alat pembuatan gula semut.
Improving Technology and Production Management in the Palm Sugar Craftsman Group in Rambah Tengah Hulu Village, Rokan Hulu Regency: Peningkatan Teknologi dan Manajemen Produksi Kelompok Pengrajin Gula Aren di Kabupaten Rokan Hulu Nurrahmawati , Nurrahmawati; Kurniawan, Hendry; Defidelwina, Defidelwina Defidelwina
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i2.16400

Abstract

Palm trees are one of the potential commodities to be developed in Indonesia, one of which is in Rambah Tengah Hulu Village, Rambah District, Rokan Hulu Regency. Usually, craftsmen process palm water into molded palm sugar. The survey results show that 16 palm sugar craftsmen in Rambah Tengah Hulu Village have joined the palm sugar craftsmen group. It's just that this group has not been active for a long time. The main problems found among palm sugar craftsmen are that the production process of processing palm sap into palm sugar still uses very simple technology, the size of the product produced is not yet uniform, and palm sugar craftsmen have never received training or counseling regarding management, planning and recording business finances, so it is necessary Efforts are made so that groups of palm sugar craftsmen can maximize their business development. The aim of implementing this service is to provide solutions in improving technology and management of palm sugar business production. The method for implementing this service is that first the craftsmen are given counseling about the importance of forming a group in a business, then the craftsmen are given counseling about financial planning and recording. Craftsmen also make furnaces and tools for molding palm sugar and are given assistance in using and maintaining them. The result of this community service activity is that the average understanding of partners about the importance of group formation, planning and recording finances has reached 77.95%. Craftsmen understand the use of applied technology and craftsmen understand planning and recording business finances, as can be seen from the increased understanding of participants before and after carrying out activities. Craftsmen also have uniform printing equipment and modified furnaces.Technology; production management; Palm sugar
Melampaui Keterampilan Teknis: Analisis Kesenjangan Antara Harapan Petani dan Realitas Kinerja Penyuluhan Pertanian Rizki Nandi; Hendry Kurniawan; Heffi Christya Rahayu
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2890

Abstract

The study purpose was to analyze the level of rice farmer satisfaction with the performance of agricultural extension services in Pasir Baru Village, Rokan Hulu Regency. This research specifically aimed to identify the priority attributes of the extension service that require improvement and to measure the overall satisfaction level of the farmers. Materials and methods. This research employed a descriptive quantitative approach. The study involved a census of 45 rice farmers in Pasir Baru Village. Data were collected through questionnaires measuring the perceived importance and performance levels of 21 service attributes. The collected data were then analyzed using the Customer Satisfaction Index (CSI) to determine the overall satisfaction level and Importance-Performance Analysis (IPA) to identify strategic priorities for service improvement. Results. The analysis revealed that the overall farmer satisfaction index (CSI) was 74.504%, classifying the farmers' satisfaction level as "Satisfied". The Importance-Performance Analysis (IPA) indicated that the main priority for improvement (Quadrant I) was the "provision of agricultural facilities and infrastructure." Meanwhile, several other attributes, such as the extension officers' competence in direct field practice, friendliness, and responsiveness, were in Quadrant II, indicating high performance that should be maintained. Conclusions. The study concludes that while farmers are generally satisfied with the extension services, there is a critical need for improvement in the provision of facilities and infrastructure, which is the top priority. Improving this specific aspect is crucial to elevate the overall satisfaction from "Satisfied" to a higher level and to enhance the effectiveness of the agricultural extension program in the region.
Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Pada Distributor Bahan Pangan (Studi Surga Panen Di Pasar Modern Rokan Hulu) Eka Lestari; Andi Afrizal; Hendry Kurniawan
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.3154

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Pada Distributor Bahan Pangan (Studi Surga Panen Pasar Modern Rokan Hulu”. Penelitian ini menggunakan pendekatan kuantitatif dengan metode regresi linier sederhana. Data dikumpulkan melalui kuesioner yang disebar kepada 40 responden yang merupakan karyawan surga panen Pasar Modren Rokan Hulu. Hasil analisis menunjukkan bahwa terdapat pengaruh positif dan signifikan antara motivasi kerja terhadap kinerja karyawan pada distributor bahan pangan surga panen Pasar Modren Rokan Hulu. Nilai t hitung (12,588) lebih besar dari t tabel (2,02439) dengan nilai signifikan t sebesar 0,000 yang lebih kecil dari 0,05. Nilai R square sebesar 0,807, menunjukkan bahwa 80,7% variasi dalam kinerja karyawan pada distributor bahan pangan surga panen Pasar Modren Rokan Hulu dapat dijelaskan oleh variabel motivasi kerja.
Pengaruh Kepuasan Pelanggan Terhadap Keputusan Pembelian Ulang Pada Usaha Air Masak Isi Ulang Asyraf Di Dusun Sempurna Alam Rivaldi Rivaldi; Arfianti Novita Anwar; Hendry Kurniawan
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3414

Abstract

The study purpose was to empirically analyze the influence of customer satisfaction on the repurchase decisions of consumers at the Asyraf boiled refill water business, a local UMKM in Dusun Sempurna Alam. In an increasingly competitive market, customer retention is a key factor for business sustainability. This research was prompted by the observation of fluctuating sales data, which suggests that while there is a base of loyal customers, their repurchase behavior is not consistently stable, highlighting the critical need to understand the role of satisfaction in fostering loyalty. Materials and methods. This study utilized a quantitative approach with a causal research design. The sample consisted of 50 customers selected through purposive sampling, with the criterion of having made at least two purchases. Primary data were collected via an online questionnaire distributed through Google Forms, employing a 5-point Likert scale. Data analysis was conducted using simple linear regression after the data successfully passed validity, reliability, and classical assumption tests (normality, multicollinearity, and heteroscedasticity). Results. The findings confirmed a positive and statistically significant effect of customer satisfaction on repurchase decisions. The regression analysis yielded the equation Y = 4.985 + 0.572X. The significance of this relationship was supported by the t-test, which showed a t-value of 10.583, significantly higher than the t-table value of 1.676 at a 0.05 significance level. Furthermore, the coefficient of determination (Adjusted R²) was 0.694, indicating that customer satisfaction accounts for 69.4% of the variance in repurchase decisions. Conclusions. Customer satisfaction is a powerful and essential driver of repurchase decisions within this UMKM context. The study concludes that to build a stable customer base and ensure long-term business viability, the company must prioritize strategies aimed at consistently maintaining and enhancing the customer experience.
Analisis Gaya Kepemimpinan dan Beban Kerja Terhadap Produktivitas Dengan Budaya Kerja Sebagai Moderasi Pada Karyawan PT. Rantau Kasai Grup Dela Puspita Sari; Seprini Seprini; Hendry Kurniawan
Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Vol. 4 No. 3 (2026): Edisi Januari - April
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jeama.v4i3.686

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh gaya kepemimpinan dan beban kerja terhadap produktivitas kerja karyawan dengan budaya kerja sebagai variabel moderasi di PT. Rantau Kasai Grup. Indikator yang digunakan pada variabel gaya kepemimpinan meliputi kemampuan menjadi panutan, kemampuan mengambil keputusan yang adil, dan kemampuan melakukan pengawasan serta evaluasi kerja. Indikator beban kerja meliputi volume pekerjaan, kompleksitas tugas, dan kemampuan fisik serta mental dalam menyelesaikan pekerjaan. Indikator budaya kerja meliputi disiplin, keterbukaan, dan saling menghargai, sedangkan indikator produktivitas kerja meliputi ketepatan pelaksanaan kerja, ketepatan hasil kerja, dan ketelitian dalam bekerja. Penelitian ini dilakukan pada karyawan PT. Rantau Kasai Grup dengan sampel 62 responden menggunakan teknik sampling jenuh. Data penelitian diperoleh melalui penyebaran kuesioner sebagai data primer. Teknik analisis data yang digunakan meliputi uji validitas, uji reliabilitas, dan analisis Structural Equation Modeling–Partial Least Squares (SEM-PLS) dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa gaya kepemimpinan berpengaruh positif dan signifikan terhadap produktivitas kerja karyawan, sedangkan beban kerja berpengaruh positif tetapi tidak signifikan terhadap produktivitas kerja. Selain itu, budaya kerja telah terbukti memoderasi hubungan antara gaya kepemimpinan dan produktivitas kerja dengan melemahkan pengaruhnya dan memperkuat hubungan antara beban kerja dan produktivitas kerja. Dengan demikian, dapat disimpulkan bahwa produktivitas kerja karyawan dipengaruhi tidak hanya oleh gaya kepemimpinan dan beban kerja, tetapi juga oleh budaya kerja yang berkembang di dalam organisasi.
Optimizing Lean University Services Through UI/UX Design Using a User Centered Design Approach in Rokan Hulu Utami, Urfi; Kurniawan, Hendry; Andrianto, Richi; Yona, Sri Nelvi; Wati, Emilia
Decode: Jurnal Pendidikan Teknologi Informasi Vol. 6 No. 1: MARET 2026
Publisher : Program Studi Pendidikan Teknologi Infromasi UMK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/decode.v6i1.1607

Abstract

Digital transformation in higher education demands efficient and user-centered digital service systems, particularly in regional universities where service processes are often fragmented, manual, and insufficiently aligned with user needs, such as in the context of Rokan Hulu. Existing studies predominantly address User Centered Design (UCD) or Lean Service separately, leaving a research gap in their integrated application for optimizing university digital services in developing regions. This study aims to bridge this gap by proposing an integrated UCD–Lean framework to redesign UI/UX and streamline service workflows based on empirical user needs and operational efficiency principles. The research adopts a four-stage UCD methodology consisting of context of use analysis through observations and semi-structured interviews with students, lecturers, and administrative staff; requirement specification using user personas and journey mapping; iterative design solutions developed through wireframes and interactive prototypes in Figma; and usability evaluation. Lean principles were operationalized through workflow simplification, elimination of non–value-added steps, and value-oriented interaction design. A purposive sample of 100 respondents representing primary academic service users in Rokan Hulu participated in usability testing using the System Usability Scale (SUS), selected for its reliability in prototype-level assessment. The results show a mean SUS score of 80 (“Good”), indicating acceptable usability and positive user acceptance, while the study theoretically contributes a contextual UCD–Lean integration model and positions its findings as preliminary usability evidence rather than definitive operational effectiveness due to prototype-based evaluation limitations.
Facing Challenges: Strategies of Female Farmers in Rokan Hulu Regency in Balancing Work and Family Life Hendry Kurniawan; Erik Estrada; Defidelwina
International Journal of Economic and Tourism Research Vol. 1 No. 1 (2025): April 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i1.a15

Abstract

This study explores the strategies employed by female farmers in Rokan Hulu Regency, Indonesia, in balancing dual roles as agricultural workers and homemakers. Using a qualitative phenomenological approach, in-depth interviews were conducted with 16 female farmers across 13 villages and 1 urban ward in Rambah District. The research identifies the underlying motivations for assuming dual roles, including economic necessity, family tradition, and personal identity, while also examining the types of work-family conflict experienced. Findings reveal that the most common conflicts are time-based, emotional, and behavioral, where women struggle to manage domestic duties alongside physically demanding agricultural work. To address these challenges, participants adopt adaptive strategies such as strict time management, role negotiation within the household, utilization of labor-saving tools, and reliance on community support networks. The study is grounded in Role Theory and the Work-Life Balance framework, highlighting how female farmers constantly negotiate conflicting demands in socio-economically constrained environments. The findings underscore the importance of gender-sensitive agricultural policy, particularly in providing support services such as childcare, flexible work arrangements, and psychosocial assistance. This research contributes to broader discourses on gender, rural labor, and agrarian resilience, and emphasizes the urgent need for structural interventions to alleviate the burden of work-family conflict faced by women in traditional agricultural systems.
Business Feasibility Study of Nindi Tempe Factory Based on Production and Financial Aspects Aisyah Fahrenzo; Andi Afrizal; Hendry Kurniawan
International Journal of Economic and Tourism Research Vol. 1 No. 2 (2025): June 2025
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i2.a16

Abstract

The purpose of this study is to analyze the progress of the tempeh factory which is analyzed in terms of technical aspects of production and financial aspects. Analysis of technical and production aspects is a critical stage in assessing a company's readiness to run a business. In line with the technical aspects, financial analysis plays a fundamental role in determining the feasibility of a business so that business actors can make strategic decisions based on accurate calculations, to minimize the risk of loss and maximize potential profits. This study uses a qualitative method through a descriptive approach. carried out in order to see the prospects and feasibility of the Nindi tempeh factory business in Pasar Baru Village, Ujung Batu District. This study was conducted at the Nindi tempeh factory business in Pasar Baru Village, precisely in Ujung Batu District. With a business feasibility study analysis based on technical and production aspects and financial aspects.
Marketing Strategies and Creativity of MSMEs in Selling Mozzarella Corndogs Nanang Supriyadi; Gilang Ramadhan; Hendry Kurniawan
International Journal of Economic and Tourism Research Vol. 1 No. 4 (2026): January 2026
Publisher : PT. Hidayat Muda Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0000/ECOTOUR.v1.i4.a27

Abstract

This study aims to analyze the marketing strategies and creativity implemented by MSME (Micro, Small, and Medium Enterprises) actors in increasing sales of mozzarella corndog products in Pekanbaru City. Utilizing a qualitative approach and data collection through in-depth interviews with six business actors, this research thematically illustrates how elements such as pricing strategy, digital promotion, product innovation, packaging, and customer experience interact to form an effective marketing strength. Furthermore, the study examines in detail various internal and external factors influencing the success of these marketing strategies, including local market dynamics and the characteristics of the primary target consumers. The findings indicate that bundling strategies, visual content such as “cheese pull” videos, collaboration with local endorsers, as well as visually appealing booth and packaging designs significantly contribute to attracting attention and building customer loyalty. Additionally, the success of these strategies is supported by the utilization of social media as a two-way communication platform, enabling MSME actors to establish more personal and responsive interactions with consumers. These results underscore the importance of integrating creativity, digital technology, and emotional approaches in brand building and enhancing the competitiveness of culinary MSMEs in the current digital era. Moreover, this study highlights the need for capacity development among MSME actors to manage marketing aspects strategically and innovatively in order to face increasingly complex competitive challenges. This research offers both practical and theoretical contributions to the development of digital-based MSME marketing models and can serve as a reference for designing effective and sustainable micro-business mentoring programs at the local level.
Co-Authors ADE RISNA SARI Aisyah Fahrenzo Andi Afrizal Arfianti Novita Anwar Arrafiqur Rahman Defidelwina Defidelwina, Defidelwina Defidelwina Dela Puspita Sari Devi Novianti, Devi Eka Lestari Erik Estrada G. Gunawan Gilang Ramadhan Ikha, Fuja Irwan Budi Tarwanto Muhammad Fajri Muhammad Fatkhurohman Albashori Nanang Supriyadi Nasution, Annio Indah Lestari Novianti , Devi Nurrahmawati Nurrahmawati Nurrahmawati , Nurrahmawati Putri , Endah Arianti Richi Andrianto Rivaldi Rivaldi Rizki Nandi Saputra, Kurnia Seprini Seprini Utami, Urfi Wafiq Nur Safitri Wahyu Abdillah Utomo Wahyu Purnomo Wati, Emilia Yona, Sri Nelvi