Article Per Year (5 Year)
p-Index From 2021 - 2026
2.144
P-Index
This Author published in this journals
All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Al Tijarah AFEBI Management and Business Review JURNAL PENDIDIKAN TAMBUSAI Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Ekonomi dan Bisnis Terapan Airlangga Journal of Innovation Management International Journal of Management and Business Economics Innovative: Journal Of Social Science Research Indonesian Journal Of Business And Entrepreneurship Research Riwayat: Educational Journal of History and Humanities Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal of Digital Business Innovation
Kurnia Khafidhatur Rafiah
Universitas Padjajaran
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 19 Documents
Search

 1   2 
The Digital Influence on Entrepreneurial Readiness: Exploring the Role of Social Media and Entrepreneurship Education in Enhancing Self-Efficacy Kurnia Khafidhatur Rafiah; Irsyad Kamal; Matthew Olufemi Adio
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v3i1.6657

Abstract

This research aims to analyze the influence of social media and entrepreneurship education on self-efficacy through entrepreneurial readiness among students of the Faculty of Economics and Business at Universitas Padjadjaran. In the current digital era, social media serves as an important means that not only provides information and inspiration but also allows students to build networks and share entrepreneurial experiences. This study demonstrates that positive interactions on social media can enhance students' self-efficacy, which is a key factor in preparing them to enter the business world. Furthermore, entrepreneurship education provides the knowledge and practical skills necessary to start a business, thereby increasing their entrepreneurial readiness. The research findings indicate that self-efficacy serves as a significant mediator in the relationship between entrepreneurship education and entrepreneurial readiness. Students with high levels of self-efficacy tend to be more confident and proactive in pursuing business opportunities. Thus, the combination of effective social media usage and high-quality entrepreneurship education can create an environment that supports the development of entrepreneurial character among students. These findings emphasize the importance of integrating social media and entrepreneurship education into the curriculum to shape a generation of competent entrepreneurs ready to face future challenges.
Live Shopping dan Minat Beli Konsumen dalam E-Commerce: Tinjauan Literatur Sistematis Lestari, Kinanti Putri Kusumah; Rafiah, Kurnia Khafidhatur; Arviansyah, Muhammad Rifqi
Airlangga Journal of Innovation Management Vol. 6 No. 1 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i1.70707

Abstract

The advancement of technological development in the digital business world proliferates from time to time. The use of Internet networks for daily needs is increasing rapidly, especially for buying and selling transactions. Therefore, live shopping technology has emerged as a new shopping trend nowadays. This study used qualitative methodology by doing a literature review of 20 relevant international journals published between 2019 and 2023. The database used for this systematic literature review is Scopus. This study aims to define live-streaming shopping and purchase intention and find its influence on purchase intention from prior studies. This study aims to systematically review factors influencing consumers’ purchase intention in live-streaming shopping. The findings indicate that live-streaming shopping significantly impacts viewers’ purchase intention through various factors, including interactivity between viewers and streamers, engagement, trust, price, promotion strategies, influencers, and Key Opinion Leaders (KOL). Furthermore, the study reveals that most prior research in this area applied a quantitative approach using PLS-SEM or CB-SEM. However, existing literature suggests that future research should incorporate mixed-methodology to gain a more comprehensive understanding. This study contributes by highlighting the correlation between live-streaming shopping and purchase intention, as well as the dominant research methodologies used in previous studies. The findings provide valuable insights for businesses and researchers in understanding consumer behavior in live-streaming shopping environments.
Beyond the Transaction: AI's Role in Shaping Customer Engagement and Loyalty Kurnia Khafidhatur Rafiah; Cattleya Rejito; Zidny Ilma Hasan
International Journal of Management and Business Economics Vol. 3 No. 3 (2025): Juni
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v3i3.1005

Abstract

This qualitative study explains how Artificial Intelligence technology, specifically chatbots and recommendation systems, impact customer engagement and loyalty on online shopping sites in Indonesia, particularly Shopee. Based on in-depth interviews with 25 users, this study examines customer experiences, attitudes, and behaviors. Chatbots have been shown to provide valuable functional engagement by providing quick and efficient answers to simple questions, such as order status and product details. However, their inability to handle complex issues and lack of human interaction mean that users still prefer to interact with humans for more complex issues. On the other hand, AI-powered recommendation systems are highly effective at triggering behavioral and affective engagement. Such one-to-one product recommendations not only impact purchasing decisions and product discovery but also provide the customer with a feeling of being "understood" by the platform, positively affecting customer loyalty. Altogether, the integration of the two technologies enables Customer Relationship Management (CRM) initiatives through its effectiveness and personalization, resulting in greater customer loyalty levels.
Endorsement: Its Role In Buying Interest In Cosmetics Kurnia Khafidhatur Rafiah; Za’imah Humairah; Andreas Recki Prasetyo
International Journal of Management and Business Economics Vol. 2 No. 2 (2024): February
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/ijmebe.v2i1.505

Abstract

The rapid development of technology has led to lifestyle changes, demanding humans to balance and adapt quickly. Likewise, for business practitioners, there are many modern marketing techniques emerging and proving effective in attracting consumer interest, tempting business practitioners to utilize them. Such as leveraging the opinions of others using social media to create consumer purchase interest. This research investigates the role of Instagram endorsements in stimulating consumer purchase interest in Somethinc cosmetic products. Attitude scale statements were provided to 105 respondents, who are Instagram users currently, previously, or planning to use Somethinc cosmetics, predominantly women aged 21-25 years old, to determine the extent to which Instagram endorsements play a role in arousing their purchase interest. The analysis method used is simple linear regression. The research results indicate a positive and significant role of Instagram endorsements in stimulating consumer purchase interest. Respondents revealed that the Endorsers' ability to convey product information is the most dominant factor that makes them want to know and seek further information about the products in question, followed by the relevance of the information conveyed, and the credibility of the Endorsers.
Celebrity Endorsers and Brand Image: Investigating the Drivers of Consumer Purchase Decision Rafiah, Kurnia Khafidhatur; Rahmawita , Oktavia
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17712

Abstract

Akhir-akhir ini persaingan antar perusahaan kosmetik sangat tinggi. Ada banyak perusahaan dan merek kosmetik yang hadir dan baru dibangun karena tingginya permintaan akan kebutuhan kosmetik. Banyaknya merek kosmetik menyebabkan konsumen dihadapkan pada berbagai pilihan sebelum mengambil keputusan pembelian. Hal tersebut akan membuat perusahaan menggunakan beberapa strategi pemasaran untuk bersaing, seperti menggunakan celebrity endorser dan meningkatkan brand image. Penelitian ini di lakukan untuk mengetahui pengaruh celebrity endorser serta brand image terhadap keputusan pembelian, khususnya pada pembelian kosmetik Wardah di Kota Bandung. Responden penelitian ini sebanyak 102 orang merupakan konsumen yang menggunakan kosmetik Wardah. Adapun metode penelitian yang digunakan adalah kuantitatif yang dilakukan dengan metode survei melalui kuesioner online. Data yang didapatkan kemudian diolah software SPSS 24.0. dengan metode analisis regresi linear berganda. Hasil pengolahan data menunjukkan bahwa celebrity endorser mempengaruhi keputusan pembelian kosmetik Wardah di Bandung, terutama jika celebrity endorser memiliki daya tarik fisik yang baik. Selanjutnya responden menyatakan bahwa citra merek memiliki pengaruh yang besar ketika responden ingin melakukan keputusan pembelian pada kosmetik Wardah. Hasil penelitian juga menunjukkan bahwa celebrity endorser dan brand image berpengaruh signifikan terhadap keputusan pembelian pada kosmetik Wardah khususnya di Kota Bandung.
E-Service Quality and Its Impact on User Satisfaction and Loyalty in Online Education Rafiah, Kurnia Khafidhatur; Revinzky, Muhammad Aqshel
Riwayat: Educational Journal of History and Humanities Vol 8, No 1 (2025): Januari, Special Issue on "Educational design research for human beings learning
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i1.44230

Abstract

The rapid expansion of digital education platforms has changed how students access learning materials, making the quality of e-services, user satisfaction, and loyalty essential for maintaining user engagement. This study examines these connections within the framework of the XYZ online learning platform, which aims to support academic achievement for high school and pre-university students. Data were gathered from 219 participants through a structured survey, and the relationships among the variables were analyzed using structural equation modeling (SEM). The results show that the quality of e-services has a significant impact on user satisfaction ( = 0.749, t = 12.372, p 0.05), with efficiency being the most influential factor. However, the direct link between e-service quality and e-loyalty was not significant ( = 0.101, t = 1.289, p 0.05), indicating that user satisfaction fully mediates this connection ( = 0.530, t = 9.021, p 0.05). These findings highlight the crucial role of user satisfaction in promoting loyalty behaviors, such as repeat usage, a willingness to pay more, and positive referrals. Although satisfaction ratings were high, issues related to reliability, privacy, and merchandising were noted, suggesting areas for strategic enhancement. Recommendations for improvement include bolstering system reliability, implementing flexible pricing strategies, encouraging emotional engagement, and utilizing user feedback for ongoing service optimization. This research adds to the growing knowledge base on digital education by emphasizing practical strategies for enhancing user retention and engagement.
ANALISIS WEB ANALYTICSMETRICS UNTUK MENGOPTIMALKAN REQUEST FREE TRIAL WEBSITE NETMONK.ID Pratama, Andhika Yoga; Rafiah, Kurnia Khafidhatur
Journal of Digital Business Innovation Vol. 1 No. 1 (2023): NOVEMBER
Publisher : LPPM Universitas dr. Soebandi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36858/digbi.v1i1.7

Abstract

This research is conducted to analyze the effect ofuser, bounce rate, exit rate, average session duration, and average session per user, which are some variables from web analytics from the Netmonk website, which is an all-in-one monitoring tool service provider in Indonesia that uses a free trial strategy to bring in potential paid users. This study uses secondary data from the Google Analytics tool, which is time series data for 90 weeks,with quantitative methods with the application of SPSS 25. The analysis shows that the user countand average session per user have a significant positive effect on the number of free trial requests on the website
Evaluasi Kinerja Green Manufacturing Pada Toyota Indonesia: Dampak Terhadap Pengurangan Emisi Karbon Dan Efisiensi Operasional Desty Hapsari Kirana; Irsyad Kamal; Kurnia Khafidhatur Rafiah; M. Aqshel Revinzky
Jurnal Intelek Insan Cendikia Vol. 2 No. 1 (2025): JANUARI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengevaluasi implementasi green manufacturing oleh Toyota Motor Manufacturing Indonesia (TMMIN) dalam mendukung keberlanjutan lingkungan dan efisiensi operasional. Studi ini menggunakan pendekatan deskriptif kualitatif dengan menganalisis data dari dua laporan utama, yaitu Toyota Sustainability Data Book 2024 dan Laporan Keberlanjutan TMMIN 2023. Fokus penelitian mencakup pengurangan emisi karbon, peningkatan penggunaan energi terbarukan, pengelolaan limbah, dan inovasi kendaraan elektrifikasi. Hasil analisis menunjukkan bahwa TMMIN berhasil menurunkan total emisi karbon sebesar 36,9% pada tahun 2022 dibandingkan tahun dasar 2016, dengan intensitas emisi per unit produksi turun menjadi 1,1 ton/unit. Penggunaan energi terbarukan meningkat secara signifikan, mencapai 40% dari total konsumsi energi, didukung oleh instalasi panel surya di fasilitas produksi. Dalam hal pengelolaan limbah, 90% limbah berhasil didaur ulang, dan intensitas pemakaian air berkurang hingga 9,5%. Selain itu, inovasi kendaraan elektrifikasi seperti Kijang Innova Zenix Hybrid dan Yaris Cross mendukung pengurangan emisi sektor transportasi dan mencatat angka ekspor yang signifikan. Temuan ini menunjukkan bahwa strategi green manufacturing Toyota tidak hanya memberikan dampak positif terhadap pelestarian lingkungan tetapi juga meningkatkan daya saing perusahaan secara global. Dengan mengintegrasikan keberlanjutan ke dalam praktik bisnis, Toyota menjadi pelopor dalam transisi energi bersih di industri otomotif.
Unveiling the Impact of Online Events on Brand Image: A Quantitative Approach Kurnia khafidhatur rafiah; Muhammad Rifki Aliyasin
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 1 No. 4 (2024): AGUSTUS - SEPTEMBER 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the past two years, the world of marketing communication has undergone significant changes due to the global Covid-19 pandemic. One strategy that has been widely used is online or virtual events, which have become an effective way to conduct marketing during the pandemic. These virtual events aim to promote companies or brands by hosting online events that engage consumers. PT ABC, a startup in the edutech sector, has utilized online events as a marketing medium with the goal of enhancing their brand image, making it more recognized as a brand with a good reputation among the public, particularly among students. This study aims to determine the impact of online events on ABC’s brand image, as well as the effects of organizing such events. The method used is a quantitative approach, collecting data through questionnaires distributed to 99 respondents who participated in ABC’s online events, consisting of high school students, university students, and fresh graduates. The results of the study indicate that online events have a significant impact on ABC's brand image. Additionally, there is a moderate relationship between online events and brand image, with an influence of 32%. Online events have also positively impacted the increase in ABC's website traffic.
Co-Authors A. Malik Fajar Agung Anggara Rudini Amaliya Shofiana Andreas Recki Prasetyo Arviansyah, Muhammad Rifqi Cattleya Rejito Desty Hapsari Kirana Desty Hapsari Kirana Irsyad Kamal Lestari, Kinanti Putri Kusumah M. Aqshel Revinzky Matthew Olufemi Adio Muhammad Aqshel Revinzky Muhammad Rifki Aliyasin Nabila Al Insani Pratama, Andhika Yoga Rahmawita , Oktavia Rora Puspita Sari Salim Diarra Sondari, Mery Citra Sunu Widianto Za’imah Humairah Zidny Ilma Hasan