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I Putu Agus Suarsana Ariesta
Universitas Triatma Mulya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Journal Research of Management

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PENGARUH KUALITAS PELAYANAN DAN PROMOSI TERHADAP KEPUASAN PELANGGAN KAYUMANIS SANUR PRIVATE VILLA AND SPA Agus Rianto; Saortua Marbun; I Putu Agus Suarsana Ariesta
Journal Research of Management Vol. 4 No. 1 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v3i3.80

Abstract

The purpose of this research is to examine the impact of service quality and promotion on customer satisfaction at Kayumanis Sanur Private Villa and Spa. This study employs quantitative research methods in conjunction with a descriptive approach. The sampling method was carried out with specific objectives and considerations with the criteria of customers who had transacted with Kayumanis Sanur Private Villa. The sample size is 80 people, and the data analysis techniques used are descriptive data analysis, validity and reliability testing, the classical assumption test, multiple linear regression, and t test analysis. The results of the analysis show that the regression results are Y = 5.424 + 0.228X1 + 0.166X2. The results of this study show that service quality (X1) has a positive influence, and the most influential variable on customer satisfaction (Y) is shown in the regression coefficient b1X1, which has a positive value of 0.228. The regression coefficient b2X2 has a positive value of 0.166, indicating that promotion (X2) has a positive effect on customer satisfaction (Y). Suggestions for Kayumanis Sanur Private Villa include the need to maintain the quality of service and promotions provided if they need to be improved again in order to achieve customer satisfaction on a consistent basis.
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA TOKO KIMURA COLLECTION, KUTA UTARA, BADUNG I Putu Ari Wijaya; Luh Komang Candra Dewi; I Putu Agus Suarsana Ariesta
Journal Research of Management Vol. 4 No. 2 (2023): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v4i2.101

Abstract

This study aims to analyze the effect of product quality and price on consumer satisfaction at the Kimura Collection Store, North Kuta, Badung. The number of samples in this study were 100 respondents. The data collection technique used purposive sampling, with the criteria of customers who had shopped at the Kimura Collection Store, North Kuta, Badung. The research method applied in this study is based on multiple linear regression analysis with data collection techniques used are questionnaires, interviews and documentation. The data analysis technique used is quantitative descriptive analysis, validity and reliability test, classical assumption test, multiple linear regression test and t test analysis. The results of the analysis show that the regression results are Y = 1.615 + 0.332X1 + 0.370X2. Product quality (X1) partially has a positive and significant effect on consumer satisfaction (Y), which is shown in the regression coefficient b1X1 of 0.332 with a value of tCount = 4.910 > tTable (0.05: 97) = 1.6606 with sig. t = 0.000 (p < 0.05). Price (X2) partially has a positive and significant effect on consumer satisfaction (Y) which is shown in the b2X2 regression coefficient of 0.370 with a value of tCount = 3.674 > tTable (0.05: 97) = 1.6606 with sig. t = 0.000 (p < 0.05).
Co-Authors Agus Rianto Anak Agung Ketut Sriasih Ariana Sekardewi I Gede Putra Astawa I Gusti Agung Bagus Widiantara I Made Sunata I Made Suwitra Wirya I Nengah Subadra I Putu Ari Wijaya I Putu Bagus Suthanaya Kedang, Yohanes Oge Luh Komang Candra Dewi Made Yudi Darmita Ni Kadek Elistya Artati Ni Komang Ayu Aristiana Dewi Ni Luh Sili Antari Ni Putu Dinda Aprilia Ardiani Ni Putu Vera Yanti Ni Wayan Mekarini Nuh, Ida Ayu Kadek Patrick Pascalino Suwandhi Saortua Marbun Widiantara, I G A Bagus