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Perancangan media promosi dengan pendekatan storytelling untuk pengenalan kopi babah kacamata Salatiga Kristina Budi; Michael Bezaleel; Jasson Prestiliano
IT Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi Vol 5 No 2 (2026): IT-Explore Juni 2026
Publisher : Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/itexplore.v5i2.2026.pp200-216

Abstract

Consumption of sweetened coffee with various mixtures has become an unhealthy habit for the younger generation. Kopi Babah Kacamata, a legendary tubruk coffee in Salatiga, has been affected by this change. Many people are still unaware of the brand and the consumption of black coffee is declining. Therefore, this research will discuss the positive impact of consuming tubruk coffee with the Kopi Babah Kacamata brand as a soft selling medium for young people. This research uses mixed-sequel exploratory method and linear strategy in its design. The results of this study can be concluded that promotional videos with a storytelling approach for Kopi Babah Kacamata effectively introduce to the target audience.
Membumikan SDGs: Pemberdayaan Komunitas untuk Perilaku Hidup Sehat dan Sejahtera di Dusun Kendal Novriest Umbu Walangara Nau; Rully Adi Nugroho; Desti Christian Cahyaningrum; Debora Natalia Sudjito; Desi Desi; Michael Bezaleel Wenas
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 1 (2026): Februari
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i1.519

Abstract

The Sustainable Development Goals (SDGs) provide a global development framework that is human-centered and inclusive. SDG 3—Good Health and Well-Being—targets the prevention of endemic diseases caused by waste accumulation (Target 3.3) and the reduction of mortality and illness resulting from pollution and contamination of air, water, and soil (Target 3.9). Kendal Hamlet, Samirono Village, Getasan District, Semarang Regency, faces challenges in realizing healthy and prosperous community living, particularly due to low public awareness of clean and healthy lifestyle behaviors and limited household waste management capacity. To localize and “ground” SDGs at the grassroots level, the community service team implemented a 3-day Live In program using a participatory approach. Students lived with local host families, acting as foster families, to conduct joint observation, discussion, and collaborative, two-way solution implementation, aligned with Whole Person Education principles and the SDGs commitment to no one left behind. The program improved environmental health literacy, promoted safer pesticide application through the use of personal protective equipment, and introduced housefly mitigation strategies based on sanitation and local wisdom. The activities ran successfully and received highly positive responses from residents and hamlet authorities, demonstrating that immersive community engagement strengthens local capacity and encourages sustainable, collective action in support of SDG 3 achievement.
Framing Ageisme pada Film An Old Lady 2019 - Robert N.Entman Ruth Anggreani Sudiro; Michael Bezaleel; Peni Pratiwi
Visual Heritage: Jurnal Kreasi Seni dan Budaya Vol 8, No 1 (2025): Visual Heritage: Jurnal Kreasi Seni Dan Budaya
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/vh.v8i1.13946

Abstract

Ageisme merujuk pada diskriminasi atau prasangka yang dialami individu berdasarkan usia mereka, terutama terhadap lansia. Studi ini menganalisis bagaimana film An Old Lady (2019) menggambarkan diskriminasi terhadap perempuan lanjut usia dengan menggunakan analisis framing dari Robert N. Entman. Fokus penelitian ini adalah untuk mengidentifikasi stereotip, prasangka, dan diskriminasi yang dialami oleh lansia, terutama dalam kasus kekerasan seksual. Metode deskriptif kualitatif dengan analisis framing digunakan untuk memahami bagaimana film ini membingkai masalah diskriminasi terhadap lansia. Tokoh utama film, Hyo-jeong, mengalami pengabaian dari masyarakat, sistem hukum, dan institusi kesehatan, yang mencerminkan kenyataan sosial di mana korban lanjut usia sering diabaikan. Temuan penelitian menunjukkan bahwa usia memengaruhi perlakuan terhadap korban kekerasan seksual, dengan lansia menghadapi kesulitan lebih besar dalam mencari keadilan. Penelitian ini ingin meningkatan kesadaran publik, reformasi hukum, dan dukungan sosial untuk mengurangi diskriminasi berbasis usia dan memastikan hak yang setara bagi lansia.