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All Journal Teknik dan Ilmu Komputer Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar ANDHARUPA Jurnal Bahasa Rupa PAX HUMANA Jurnal Keperawatan Muhammadiyah INTECOMS: Journal of Information Technology and Computer Science Jurnal Teknologi Sistem Informasi dan Aplikasi International Journal of Natural Science and Engineering Jurnal Informatika Capture : Jurnal Seni Media Rekam Jurnal Desain CCIT (Creative Communication and Innovative Technology) Journal Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Visual Heritage: Jurnal Kreasi Seni dan Budaya Aiti: Jurnal Teknologi Informasi Wimba: Jurnal Komunikasi Visual Jurnal Desain Komunikasi Visual Nirmana Jurnal Pendidikan Indonesia (Japendi) IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi SALUTA: Jurnal Pengabdian Kepada Masyarakat Aksa : Jurnal Desain Komunikasi Visual Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual International Journal of Educational Research Jurnal Bahasa Rupa Jurnal Bahasa Rupa
Michael Bezaleel Wenas
Universitas Kristen Satya Wacana
Arts Humanities Computer Science & IT Control & Systems Engineering Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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KAJIAN SEMIOTIKA PESAN IKLAN ROKOK LA LIGHTS “KENALI LUAR DALAM” DALAM PROSES KOMUNIKASI HAROLD LASSWELL Gabriela Thesalonica Efendy; Peni Pratiwi; Michael Bezaleel Wenas
Tanra: Jurnal Desain Komunikasi Visual Fakultas Seni Dan Desain Universitas Negeri Makassar Vol 12, No 3 (2025): Desember
Publisher : Universitas Negeri makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/tanra.v12i3.73944

Abstract

Indonesian goverment has established prohibiting policy direct visualization of cigarette products in advertisments, as a result cigarette companies must convey their advertisements implicitly, as exemplified in LA Lights commercial titled, “Kenali Luar Dalam #MikirDulu”. This study aims to analyze the meaning behind the LA Lights advertisement using qualitative research method, Harold Lasswell’s communication theory, and semiotic analysis theories from Saussure and Barthes. Through message analysis (‘what if’), true meaning of both visual an verbal signs within the advertisement revealed. The research subjects consist of young adults aged 21-25 who are either university students or part-time employee, have smoking habit, and technologically adaptive. In conclusion, the fundamental meaning of this advertisement is that the LA Lights “Kenali Luar Dalam #MikirDulu” commercial seeks to encourage audiences not only to percieve the advertisement as a promotional strategy but also to cultivate critical and wise thinking in understanding various aspects of daily life.
Perancangan media promosi dengan pendekatan storytelling untuk pengenalan kopi babah kacamata Salatiga Kristina Budi; Michael Bezaleel; Jasson Prestiliano
IT Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi Vol 5 No 2 (2026): IT-Explore Juni 2026
Publisher : Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/itexplore.v5i2.2026.pp200-216

Abstract

Consumption of sweetened coffee with various mixtures has become an unhealthy habit for the younger generation. Kopi Babah Kacamata, a legendary tubruk coffee in Salatiga, has been affected by this change. Many people are still unaware of the brand and the consumption of black coffee is declining. Therefore, this research will discuss the positive impact of consuming tubruk coffee with the Kopi Babah Kacamata brand as a soft selling medium for young people. This research uses mixed-sequel exploratory method and linear strategy in its design. The results of this study can be concluded that promotional videos with a storytelling approach for Kopi Babah Kacamata effectively introduce to the target audience.
Co-Authors Agatha Nareswari Kemara Agnestisia, Amelliandha Evifania Andeka Rocky Tanaamah Arie Setiawan, Arie Aurelia Sepiana Birmanti Setia Utami Budi, Rizal Bastian Nur Carmelia Adolfin Bertha Karundeng Cristo, Jonathan Laskar Dedi Sukatno Sembiring Meliala, Dedi Sukatno Sembiring Desi - Desi, Desi Ester Dita Oktaviani Siregar Ester Setiabudi Felicia Felicia Felicia Felicia Filemon Sinaga Florensia Nadita Frederik Samuel Papilaya Gabriela Thesalonica Efendy Gabriella Wirasendy Serbiadventa Griko Stefan Tambahani Handika, Daya I Wayan Marfilianto Prayuda Tunas Jasson Prestilano Jasson Prestiliano Ko, Elvina Natania Krisciaputri, Yuliana Cornillon Intan Kristina Budi Lusi Ana Dita Maharani, Anita Heningtyas Mahersy Bobode Marshella Sari Novita Putri Martin Setyawan Martin Setyawan Mekhania Be'es Michellina Irene Karouw Noky, Rhevy Griselia Nugraheni, Priskilla Trisna Peni Pratiwi Peni Pratiwi Penina Inten Maharani Ramos Somya Rampalodji, Arfandy Samuel Brian Nanda Santoso, Benedicta Alodia Sara Ratriansari Setiawan, Anggoro Dityo Stefanie G.N.L. Worang Suci Erika Nataliyani Sudiro, Ruth Anggreani T. Arie Setiawan Prasida Tiasih, Dian Mei Utami, Birmanti Setya Wibowo, Meriva Putri Yesicha Okta Rista Yohana Enggar Yuliana Cornillon Intan Krisciaputri