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All Journal Referensi : Jurnal Ilmu Manajemen dan Akuntansi Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Ekonomi Bisnis dan Akuntansi Jurnal Publikasi Ilmu Manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Riset Manajemen dan Ekonomi Jurnal Kajian dan Penelitian Umum Jurnal Manajemen Bisnis Era Digital Akuntansi Pajak dan Kebijakan Ekonomi Digital
Catharina Aprilia Hellyani
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peran Influencer Marketing pada Tranformasi Perilaku Digital Generasi Z di Indonesia Johana Tania Arviana; Anita Oktavia; Catharina Aprilia Hellyani; Anna Triwijayati
Akuntansi Pajak dan Kebijakan Ekonomi Digital Vol. 3 No. 2 (2026): Akuntansi Pajak dan Kebijakan Ekonomi Digital
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/apke.v3i2.2232

Abstract

The rapid growth of digital technology and social media has reshaped communication practices, consumer behavior, and marketing approaches, particularly among Generation Z, who are widely recognized as digital natives. For this generation, social media serves as a major channel for obtaining information and exploring product references before making purchase decisions. In this environment, influencer marketing has emerged as a prominent promotional approach because it can foster audience interaction, emotional connection, and trust more effectively than conventional advertising. This study examines the role of influencer marketing in shaping the digital behavior of Generation Z in Indonesia. A qualitative literature review method was employed by analyzing secondary sources drawn from academic journals, books, and related publications. The findings indicate that influencer marketing has a meaningful influence on information-seeking behavior, decision-making processes, and the level of digital engagement among Generation Z. Influencers are commonly viewed as more credible, relatable, and authentic sources of information. Furthermore, the effectiveness of influencer marketing is determined more by credibility, authenticity, and the quality of interaction than by follower count alone. These findings suggest that companies should adopt digital marketing strategies that are more interactive, personalized, and relationship-oriented in order to engage Generation Z more effectively.
Peran QRIS dalam Digitalisasi Sistem Pembayaran UMKM: Analisis Manfaat dan Hambatan Atanasius Basilika Chrisna Dellon; Aisyah Lovayudina Retang; Anna Triwijayati; Catharina Aprilia Hellyani
Jurnal Manajemen Bisnis Era Digital Vol. 3 No. 2 (2026): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v3i2.1324

Abstract

This study examines the role of QRIS as a non-cash payment system in supporting the digitalization of micro, small, and medium enterprises (MSMEs) in Indonesia. The rapid growth of digital transactions has encouraged MSMEs to adopt more efficient, practical, and secure payment systems. This study aims to integrate the benefits and barriers of QRIS, map its position in the MSME digitalization process, and develop a conceptual framework for future research. A descriptive qualitative approach with a literature study design was employed, utilizing relevant academic sources related to QRIS, MSMEs, digital payments, and user behavior. Data were analyzed using content analysis by comparing, interpreting, and synthesizing findings from selected literature. The results indicate that QRIS contributes to simplifying transactions, improving operational efficiency, reducing cash dependency, and supporting MSMEs’ adaptation to digital payment trends. However, its implementation remains constrained by factors such as digital literacy, user readiness, trust, and infrastructural limitations. The study also highlights that QRIS adoption is influenced not only by technological advantages but also by perceived value and user trust. Therefore, QRIS can be positioned as a strategic instrument in accelerating the digital transformation of MSME payment systems. The findings imply the need for further empirical research to examine the direct impact of QRIS adoption on MSME performance and sustainability.
Co-Authors Aisyah Lovayudina Retang Andhika Banu Bismoko Anita Oktavia Anna Triwijayati Aquina Tiara Dewi Atanasius Basilika Chrisna Dellon Bayu Setyo Budihardjo Billy Surya Hanjaya Bisma Ayodha Kurniawan Putra Dicky Kurniawan Hartono Evania Liana Marcos Febrian Setya Enindito James Christian Suwandi Johana Tania Arviana Kanaya Meidy Andrena Kevin Jonathan Kurniawan Meyliana Tjan Mulyadi Mohammad Adhyaksa Auliya’ul Hakim Nasrul Ikhwan Nur Laili Isnawati Putu Silvia Marcelina Reynaldo Wahyudi Reza Ingatenta Sembiring Seno Aji Wahyono Syadzalina Bilqis Theofilus Samalelo Vigo Hariyanto Yosephine Jessica Teyseran