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All Journal Nirmana Journal The Winners ANDHARUPA MUDRA Jurnal Seni Budaya Lekesan: Interdisciplinary Journal of Asia Pacific Arts Jurnal Abadimas Adi Buana Visualita : Jurnal Online Desain Komunikasi Visual Ultimart: Jurnal Komunikasi Visual Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Seni Nasional Cikini VCD : Journal of Visual Communication Design Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal SASAK : Desain Visual dan Komunikasi Jurnal Strategi Desain dan Inovasi Sosial Jurnal Abdimas Kartika Wijayakusuma Jurnal Desain Komunikasi Visual Nirmana Jurnal Dimensi Seni Rupa dan Desain Jurnal Dimensi DKV Seni Rupa dan Desain Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Jurnal Vicidi Jurnal Bahasa Rupa JPP (Jurnal Pendidikan dan Pembelajaran)
Shienny Megawati Sutanto
Universitas Ciputra Surabaya
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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ANALISIS SEMIOTIKA BARTHES DAN MULTIMODALITAS DALAM NARASI VISUAL MV BOUNCY (K-HOT CHILLI PEPPERS) ATEEZ Marina Wardaya; Shienny Megawati Sutanto
Jurnal Bahasa Rupa Vol. 9 No. 1 (2025): Jurnal Bahasa Rupa Desember 2025
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v9i1.1963

Abstract

Penelitian ini mengkaji konstruksi naratif dalam video musik BOUNCY (K-HOT CHILLI PEPPERS) oleh ATEEZ melalui pendekatan semiotika Roland Barthes dan multimodalitas. Data dikumpulkan menggunakan observasi frame-by-frame untuk mengidentifikasi elemen visual seperti warna, kostum, latar, ekspresi tubuh, dan simbol cabai hijau. Analisis menggunakan semiotika Barthes menjabarkan makna pada tataran literal, melampaui literalitas, serta ideologi yang membentang. Pendekatan Grammar of Visual Design (Kress & van Leeuwen) kemudian digunakan untuk memahami interaksi antar mode semiotik visual, ruang, gestural, dan auditori dalam membentuk narasi imersif. Temuan menunjukkan bahwa penggunaan palet gelap yang kontras dengan hijau dan merah mencipta suasana distopia sekaligus simbol resistensi, kostum mencerminkan identitas cair yang menentang otoritas, ruang distopia menegaskan tema konflik dan represi, koreografi eksplosif dan tatapan tajam menyampaikan solidaritas dengan kekuatan visual tinggi, sementara cabai hijau menjadi metafora kebebasan sekaligus ikon budaya Korea. Semua elemen ini dikombinasikan dengan musik dan ritme dinamis, menciptakan pengalaman audiovisual yang mengena dan memperkuat daya tarik global video tersebut. Penelitian ini memberikan kontribusi metodologis berupa kerangka analisis integratif semiotika dan multimodalitas yang menempatkan desain visual sebagai kekuatan utama pembentuk narasi dalam video musik K-pop, serta dapat direplikasi pada kajian media audiovisual lainnya. Berdasar temuan disimpulkan bahwa popularitas BOUNCY tidak hanya bergantung pada kualitas musikal, tetapi lebih ditentukan oleh formulasi visual-multimodal yang membangun narasi kuat, identitas kultur, dan resonansi emosional.
EFEKTIVITAS IMC DALAM MEMBANGUN PROMOSI BERBASIS KOMUNITAS PADA EKOSISTEM MUSIK SURABAYA : The Effectiveness of IMC in Building Community-Based Promotion in the Surabaya Music Ecosystem Kezia Enginia Mutiara Hasian Sagala; Shienny Megawati
Jurnal Dimensi DKV: Seni Rupa dan Desain Vol. 11 No. 1 (2026): Jurnal Dimensi DKV Seni Rupa dan Desain
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jdd.v11.i1.24645

Abstract

The Effectiveness of IMC in Building Community-Based Promotion in the Surabaya Music Ecosystem. Community-based music promotion in Surabaya remains sporadic, fragmented, and difficult to measure in terms of effectiveness. This condition results in inconsistent messaging across channels and weak long-term audience engagement. It highlights the need to apply an Integrated Marketing Communication (IMC) approach to establish a more structured and sustainable promotional ecosystem. This study aims to answer the question: how effective are IMC channels in driving exposure, engagement, and attendance conversion within Surabaya’s community-based music ecosystem? The research seeks to map the specific roles of owned, earned, and paid media in guiding audiences from awareness to conversion, and to formulate contextual operational recommendations for local music ecosystem stakeholders. A qualitative method was employed through in-depth interviews with key actors in Surabaya’s music communities and independent musicians, supported by thematic coding analysis and triangulation. The findings indicate that owned media, particularly Instagram, serves as the central communication hub; earned media enhances reach and legitimacy; while paid media effectively stimulates audience decisions when organic growth slows down. The main challenges lie in irregular content publication and the overemphasis on raw reach instead of meaningful audience interaction. IMC proves to be effective when narrative consistency, channel orchestration, posting rhythm, and public documentation are aligned as one integrated communication system. Transforming promotion from incidental activities into a collectively auditable information infrastructure enhances connectivity, optimizes resources, and strengthens the sustainability of Surabaya’s creative economy.
Interaksi Multimodal sebagai Mekanisme Konstruksi Makna dalam Narasi VisualMusic Video “Hooligan” BTS Marina Wardaya; Shienny Megawati Sutanto
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 8 No. 1 (2026): SASAK (In Press)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v8i1.6316

Abstract

Music video K-Pop telah berkembang dari sekadar media promosi menjadi medium narasi visual yang kompleks melalui integrasi berbagai mode komunikasi. Penelitian ini bertujuan untuk menganalisis bagaimana interaksi multimodal antara lirik, visual, dan musik membentuk konstruksi makna dalam music video “Hooligan” oleh BTS. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode analisis multimodal yang berfokus pada hubungan antara mode verbal, visual, dan audio-musikal. Data diperoleh melalui observasi berulang terhadap music video, transkripsi lirik, serta dokumentasi visual berupa frame capture yang kemudian dianalisis menggunakan pendekatan semiotik untuk menginterpretasikan makna simbolik. Hasil penelitian menunjukkan bahwa lirik membangun makna kekacauan, pelepasan kontrol, dan identitas kolektif melalui repetisi kata “hooligan” serta frasa-frasa ekspresif yang intens. Pada aspek visual, dominasi warna hitam dan merah, ruang industrial-distopia, penari bertopeng, serta koreografi agresif membentuk atmosfer tekanan, perlawanan, dan energi kelompok. Sementara itu, struktur musik dengan beat repetitif, bass yang kuat, dan dinamika ritmis berfungsi mengatur intensitas gerak tubuh, editing, dan pergerakan kamera. Interaksi ketiga mode tersebut menghasilkan perkembangan narasi dari kondisi individual yang tidak stabil menuju formasi kolektif yang sinkron dan terorganisasi. Penelitian ini menyimpulkan bahwa makna dalam music video tidak dibentuk oleh satu elemen secara terpisah, melainkan melalui integrasi dinamis antara lirik, visual, dan musik sebagai sistem multimodal yang utuh. Temuan ini menegaskan pentingnya pendekatan multimodal dalam memahami konstruksi narasi visual pada media populer kontemporer.
Kajian Sosial-Semiotik Estetika Dongeng dalam Visualisasi Musik Video Blue Hour oleh TXT Sutanto, Shienny; Sutanto, Shienny Megawati; Wardaya, Marina
Visualita Jurnal Online Desain Komunikasi Visual Vol 14 No 2 (2026): April 2026
Publisher : Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/visualita.v14i2.19524

Abstract

The K-pop industry utilizes music videos (MVs) not only as promotional media but also as multimodal communication platforms that integrate lyrics, visuals, and music to construct narratives and emotional engagement with global audiences. Blue Hour by TXT (Tomorrow X Together) stands out for its use of the blue hour phenomenon as a conceptual foundation that represents a liminal, magical, and temporary experience of transition. This study aims to analyze how meaning is constructed through multimodal interaction in the Blue Hour MV, and how such meaning is organized through representational, interactive, and compositional meanings. This research employs a qualitative interpretative approach with multimodal analysis as its main framework. The findings show that meaning emerges through the integration of modes. Lyrics provide semantic direction, visuals expand it through color, space, and symbols, while music regulates rhythm and emotional intensity. This study confirms that the Blue Hour MV is a complex multimodal construction and demonstrates the potential of natural phenomena as visual concepts in designing coherent, emotional, and meaningful storytelling within digital visual culture.  
Perancangan Webkomik sebagai Media Naratif untuk Memperkenalkan Pariwisata Aceh melalui Pendekatan Desain Sistematis Shienny Megawati Sutanto; Cut Shakira
Jurnal SASAK : Desain Visual dan Komunikasi Vol. 7 No. 2 (2025): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v7i2.5609

Abstract

Pariwisata di Indonesia masih terpusat di wilayah tertentu, sementara daerah kaya budaya seperti Aceh kurang terekspos. Media kreatif seperti webkomik berpotensi menjadi sarana efektif untuk memperkenalkan kekayaan budaya dan destinasi wisata kepada generasi muda. Tujuan dari penelitian ini adalah merancang webkomik berbasis budaya Aceh sebagai media naratif untuk mempromosikan pariwisata daerah. Metode yang digunakan dalam penelitian ini adalah pendekatan ADDIE, yang mencakup tahap analisis, desain, dan pengembangan. Tahap Analisis dilakukan melalui studi literatur dan wawancara dengan kreator lokal untuk mengidentifikasi preferensi Generasi Z serta elemen budaya Aceh yang dapat diadaptasi. Tahap desain menghasilkan kerangka naratif, karakter, dan tema visual yang mencerminkan folklore dan mitologi lokal. Tahap pengembangan menghasilkan prototipe episode awal webkomik yang disempurnakan berdasarkan umpan balik dari tiga ahli, peneliti sejarah, seniman komik, dan sejarawan budaya untuk memastikan kesesuaian narasi dan karakter dengan format webkomik. Hasil penelitian ini adalah webkomik yang mampu menggabungkan nilai budaya dan daya tarik visual populer untuk meningkatkan keterlibatan audiens muda. Kesimpulan penelitian ini adalah webkomik dapat menjadi media naratif efektif dalam promosi pariwisata berbasis budaya, sekaligus mendukung strategi pelestarian budaya dan pariwisata berkelanjutan.
Child-Centered User Interface Design for Early Language Learning Applications: A Qualitative Comparative Study Fenie Fedora Wijaya; Shienny Megawati Sutanto
JPP (Jurnal Pendidikan dan Pembelajaran) Vol. 33 No. 1 (2026)
Publisher : Lembaga Pengembangan Pendidikan dan Pembelajaran, Universitas Negeri Malang in Collaboration with Asosiasi Pendidik dan Pengembang Pendidikan Indonesia (APPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Background: In the digital learning era, user interface (UI) design plays an important role in shaping how children engage with educational applications, particularly in early language learning contexts. however, many applications are not fully aligned with children’s cognitive, emotional, and developmental needs. Objective: This study aims to examine how UI design in child-centered language learning applications can be optimized to support children’s cognitive and emotional needs while enhancing learning outcomes. Method: This study adopts a qualitative comparative approach, integrating a literature review, visual analysis of two English-language learning applications (Duolingo ABC and BOOKR Class), semi-structured interviews with three design experts, and focus group discussions with six children aged 5–8. Data were collected through observation, expert validation, and user interaction, and analyzed using thematic analysis. Results: The findings indicate that intuitive, minimal-step navigation reduces cognitive load and supports task completion; balanced color strategies sustain attention without overstimulation; large sans-serif typography improves reading accuracy; and expressive mascots enhance emotional engagement. However, children’s preferences vary across developmental stages, highlighting the need for adaptive rather than standardized design approaches. Conclusion: UI design functions as a pedagogical mediator that influences comprehension, engagement, and early literacy development. The study proposes a child-centered guideline integrating cognitive simplicity, emotional resonance, and context- ensitive design decisions, contributing to educational technology by demonstrating how developmentally aligned interface design can improve both usability and learning effectiveness.
Culture-Based Character Design as Structured Visual Communication Strategy in Contemporary Popular Media Shienny Megawati Sutanto; Marina Wardaya
ULTIMART Jurnal Komunikasi Visual Vol 19 No 1 (2026): Ultimart: Jurnal Komunikasi Visual
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimart.v19i1.4655

Abstract

The global development of the comic, game, and animation industries has increased the demand for character designs that are not only visually appealing but also possess strong and communicative cultural identities. The problem identified is that local practices of culture-based character design often remain trapped in superficial aesthetic approaches, where cultural elements are used merely as visual ornaments without deep meaning. This research aims to formulate a culture-based character design strategy as a structured visual communication practice, positioning culture as a meaning system translated into visual decisions. The study employs a qualitative approach through theoretical review and in-depth interviews with three professional creators and two design educators active in the creative industry ecosystem. Data were analyzed using thematic analysis to map strategic patterns emerging from character design practices. The results formulate four strategic stages: in-depth cultural research, semiotic translation through a symbol bank, inside-out character construction, and interpretative adaptation to popular media. This research concludes that characters function as communication media bridging local cultural identity with global audiences through consistent sign systems, with the main contribution being a perspective shift from aesthetic activity to cultural interpretation practice. Further research is recommended to test the effectiveness of this strategic framework on audience reception and its broader impact on the creative industry.
DIGITAL CULTURAL REPRESENTATION OF PEKING OPERA THROUGH YUN JIN CHARACTER IN GENSHIN IMPACT Shienny Megawati Sutanto; Marina Wardaya
Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia) Vol 11 No 2 (2026): demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan Periklanan
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/demandia.v11i2.10740

Abstract

This study explores how the video game Genshin Impact functions as a digital platform for cultural storytelling by examining the character Yun Jin, who is modelled after traditional Peking Opera performers. Focusing on character design, animation, and narrative construction, this research analyses how Yun Jin serves as a digital cultural representation of Peking Opera within a global fantasy universe. Drawing on visual semiotics and soft power theories, the study investigates how elements of traditional cultural heritage are adapted into interactive digital media and how global players perceive this cross-cultural representation. Using qualitative analysis and audience responses, the findings indicate that Yun Jin not only enhances player engagement but also functions as a form of cultural mediation that introduces traditional Chinese performing arts to international audiences. The study addresses a research gap regarding the integration of traditional performance art into interactive entertainment media. The findings highlight the potential of video games to preserve, reinterpret, and promote cultural heritage through immersive storytelling. These results provide implications for visual communication designers regarding the integration of cultural heritage into digital entertainment while maintaining cultural authenticity and global accessibility.
Co-Authors Agung Eko Budi Waspada Anak Agung Gde Bagus Udayana Aura Dhiya Ulhaq Bagus Widhi Nugraha Cintia Natalia Cut Shakira Danaswari, Ni Wayan Mahadewi Suci Dhiena Queen Dhienaqueen Evan Raditya Pratomo Fenie Fedora Wijaya Fransisca Suyanto Pangemanan Ganal Rudiyanto Ganal Rudiyanto, Ganal Govita, Jeanice Sharon Hanna Agustin Hanna Tabita Hasianna Silitonga Hebert Adrianto Hutomo Setia Budi I Nyoman, suardina I Wayan Adnyana I Wayan Mudra, I Wayan Kezia Enginia Mutiara Hasian Sagala Lexi Pranata Budidharmanto Lulu Levina Marina Wardaya Olliem, Gabriella Faustine Patrisia Amanda Pascarina Purwadi, Kezia Victory Radiyta Pratomo, Evan Rarome, Berlian Beatrix Renata Owen Richie Leonardo Senon Theodore Shannon Devona Arihanto Sheilen Wijaya Stephanie Emanuella Salim Suhartono, Natasya Priscilla Sutanto, Shienny Theresia Syani Sutartoputri Thomas Stefanus Kaihatu Tony Surya victoria, jade Waspada, Agung Eko Budi Winona Nathania Boenadhi Wira Widjaja Lindarto Yopy Junianto Zalshabila Audrea Putri Arine