Claim Missing Document
Check
Articles

Analysis of the Effect of Market and Proactive Orientation with Market Capabilities on Export Performance in East Java Export-Oriented MSMEs Alicia, Alicia; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Jurnal Manajemen Bisnis Vol 14, No 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.17874

Abstract

Research aims: This study examines the causal relationships affecting export performance, including market orientation, proactive orientation, and market capability. Design/Methodology/Approach: This study used a quantitative approach, which was carried out by distributing questionnaires to 140 MSMEs in East Java that had already exported. This study was tested utilizing SmartPLS 4 with partial least squares-structural equation model (PLS-SEM) analysis.Research findings: The results exhibited that market orientation significantly affected export performance and market capability. Proactive orientation substantially affected export performance and market capabilities. Besides, market capability directly and significantly influenced the relationship between market orientation, proactive orientation, and export performance.Theoretical Contribution/Originality: Adding market capability as a mediating variable to test the influence of market orientation and proactive orientation on export performance in export MSMEs in Surabaya.Practitioners/Policy Implications: In improving the export performance of MSMEs, oversight institutions or policymakers are expected to provide regular education, training, and guidance on how to observe and take advantage of changes in the export market, obtain information about customers and the export market situation and study and identify opportunities that exist in the export market.Research Limitations/Implications: In this study, the research locations were limited to the Surabaya area, so further researchers can expand the research locations. Data collection can also be done by interviewing, so that respondents are more open to answering questions. In addition, there were only three variables affecting export performance in this study: market orientation, proactive orientation, and market capability. Because the R-Square value of market capability was still at 0.392, or 40%, other independent variables can influence as much as 60%, such as customer orientation, international orientation, demographic orientation, strategic orientation, and others. Besides, the R-Square value of export performance was 0.538, or 54%, so other mediating variables may affect as much as 467%, such as innovation, production, and productive and dynamic capabilities.
PENGARUH TRUST SEBAGAI VARIABEL MEDIASI DALAM HUBUNGAN PERCEIVED RISK DAN EWOM TERHADAP ONLINE PURCHASE INTENTION Aprillia, Dean; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Jurnal Manajemen dan Kewirausahaan Vol 16, No 1 (2024)
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v16i1.46787

Abstract

Pada platform TikTok, tujuan penelitian ini adalah untuk mengetahui pengaruh Perceived Risk, EWOM, dan Trust terhadap Purchase Intention. Kuesioner disebarkan kepada 239 responden pengguna yang telah menyelesaikan pembelian di platform TikTok di Jawa Timur sebagai bagian dari studi kuantitatif ini. Penelitian ini dievaluasi menggunakan SmartPLS Professional edition dan analisis Partial Least Structural Equation Modeling (PLS-SEM). Temuan analisis menunjukkan bahwa Trust dan Purchase Intention sama-sama dipengaruhi secara signifikan oleh Perceived Risk. Meskipun informasi dari electronic word of mouth mempunyai pengaruh yang besar terhadap Trust, pengaruhnya terhadap Purchase Intention tidak signifikan secara statistik. Peran mediasi Trust dalam hubungan antara Perceived Risk dan Purchase Intention sangat besar dan langsung. Efek mediasi Trust antara informasi electronic word of mouth dan niat membeli adalah besar dan langsung.
Navigating Innovation in Women Entrepreneurship: The Integral Roles of Psychological Capital, Digital Literacy, and Work-Family Conflict Jumriaty, Jumriaty; Suhandiah, Sri; Candraningrat,, Candraningrat,; Wibowo, Januar
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 1 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i1.10940

Abstract

This study examines the impact of psychological capital and digital literacy on innovation in entrepreneurship while also considering the mediating function of work-family conflict. This study utilised a quantitative research approach and involved a sample of 240 female entrepreneurs aged 19 to 50. The researchers collected data through a questionnaire they created and evaluated it using the WarpPLS 7.0 program. The results demonstrate that psychological capital and digital literacy have a significant and beneficial influence on innovation in entrepreneurship. Furthermore, these two variables exhibit a substantial negative association with work-family conflict. Intriguingly, work-family conflict presents a significant adverse effect on innovation. Additionally, psychological capital indirectly influences innovation via work-family strife; however, this indirect effect is not observed with digital literacy. In conclusion, psychological capital and digital literacy are crucial to enhancing innovation among female entrepreneurs. However, the friction that arises from having two roles, known as work-family conflict, might hinder innovation. Therefore, it is crucial to adopt a comprehensive approach to assist female entrepreneurs in tackling these obstacles. Keywords: Women's Entrepreneurship, Psychological Capital, Digital Literacy, Work-Family Conflict, Innovation.
Pengaruh Desain Produk, Harga, Dan Kolaborasi Merek Terhadap Minat Beli Pada Produk Virtual Game Mobile Legends: Bang Bang Firmansyah, Rizki Vahri; Tanuwijaya, Haryanto; Wibowo, Januar
Jurnal Ilmiah Akuntansi Manajemen Vol. 7 No. 2 (2024): November
Publisher : Fakultas Ekonomi, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/jiam.v7i2.6422

Abstract

Berbagai faktor dapat mempengaruhi minat beli pemakai terhadap produk virtual yang disediakan game Mobile Legends: Bang-Bang. Kebaharuan dari penelitian ini adalah pada objek penelitian yaitu Mobile Legends: Bang Bang dan pengembangan hubungan variabel bebas dan terikat yang masih memberikan hasil yang bervariasi pada penelitian sebelumnya. Penelitian ini bertujuan menguji hubungan variabel desain produk, harga, dan kolaborasi merek terhadap minat beli produk virtual pada Mobile Legends: Bang Bang. Penelitian ini merupakan penelitian kuantitatif dengan teknik pengumpulan data menggunakan purposive sampling. Jumlah responden yang terkumpul pada sebanyak 110 responden dari Kota Surabaya dengan mengisi kuesioner yang dikirim menggunakan Google form. Data kemudian dianalisis menggunakan Partial Least Square-Structural Equation Modeling dengan program SmartPLS.  Kesimpulan dari penelitian menunjukkan bahwa desain produk, harga, dan kolaborasi merek berpengaruh signifikan dan positif terhadap minat beli produk virtual game Mobile Legends: Bang Bang di Kota Surabaya. Harga memiliki pengaruh terkecil dibandingkan pengaruh desain produk dan kolaborasi merek terhadap minat beli yang menunjukkan pemakai game Mobil Legends: Bang Bang di Kota Surabaya lebih mementingkan desain produk virtual yang berkualitas dan menarik serta adanya kolaborasi merek terkenal daripada harga produk virtual yang tersedia.   Various factors can influence user purchasing interest in virtual products provided by the Mobile Legends: Bang-Bang game. The novelty of this study lies in the object of research, namely Mobile Legends: Bang Bang and the development of the relationship between independent variables and dependent variables which still provide varying results in previous studies. This research aims to examine the relationship between product design variables, price, and brand collaboration on purchasing interest in virtual products in Mobile Legends: Bang Bang. This research is a quantitative research using purposive sampling data collection. The number of respondents collected was 110 respondents from the city of Surabaya by filling out a questionnaire sent using Google form. The collected data was then analyzed using Partial Least Square-Structural Equation Modeling with the SmartPLS program. The results of the study indicate that product design, price, and brand collaboration have a significant and positive effect on the purchase interest of the Mobile Legends: Bang Bang virtual game product in Surabaya City. Price has the smallest effect compared to the effect of product design and brand collaboration on purchase interest, which shows that Mobile Legends: Bang Bang game users in Surabaya City prioritize quality and attractive virtual product designs and the existence of well-known brand collaborations rather than the price of available virtual products.
Pengembangan Bisnis UMKM Penerima Kartu Usaha Perempuan Mandiri Desa Buncitan Kabupaten Sidoarjo Tanuwijaya, Haryanto; Suhandiah, Sri; Wibowo, Januar; Oktaviani
Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 1 (2024): Vol.5 No.1, October 2024
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/society.v5i1.757

Abstract

Desa Buncitan merupakan desa binaan Universitas Dinamika yang memiliki cita-cita menjadi Buncitan Smart Village yang maju secara teknologi, ekonomi dan  industri. Untuk mewujudkan Desa Buncitan maju dalam bidang ekonomi, maka diselenggarakan program pemberdayaan perempuan melalui kelompok usaha perempuan mandiri dalam skala UMKM yang memperoleh Kartu Usaha Perempuan Mandiri. Permasalahan UMKM adalah rendahnya omzet penjualan karena belum menerapkan strategi digital marketing. Tujuan dari pendampingan pengembangan bisnis ini adalah untuk membantu UMKM menerapkan strategi pemasaran digital agar dapat meningkatkan omzet penjualan yang berdampak pada peningkatan ekonomi keluarga dan ekonomi Desa Buncitan. Metode pelaksanaan pada pengabdian kepada masyarakat ini terbagi dalam enam tahapan yaitu orientasi, identifikasi masalah, analisis kebutuhan, persiapan, pelatihan, dan pendampingan. Hasil pengabdian kepada masyarakat ini adalah pendampingan pengembangan bisnis UMKM dengan menerapkan strategi pemasaran digital agar terjadi peningkatan omzet penjualan sehingga memberdayakan dan memandirikan kaum perempuan dalam bidang ekonomi. Kesimpulan dari pengabdian kepada masyarakat ini adalah seluruh kegiatan berhasil terlaksana dengan baik dan lancar dimana pelaku UMKM telah mengikuti kegiatan dengan penuh semangat dan antusias sehingga terjadi peningkatan pada lima aspek, yaitu: 1) produksi, berupa peningkatan kualitas proses produksi dan label standar BPOM, 2) pemasaran, berupa merek dan logo, serta penerapan digital marketing, 3) keuangan, berupa pemisahan modal usaha dan peningkatan omzet penjualan, 4) teknologi informasi, berupa penggunaan QRIS serta pemanfaatan social media marketing dan  marketplace, dan 5) sumber daya manusia, berupa kerjasama dengan rekanan usaha. Sebanyak 11 UMKM (91,67%) mengalami peningkatan omzet penjualan antara 4%-22% dan 1 UMKM (8,33%) mengalami kegagalan karena faktor non-teknis.
Analysis of the Effect of Market and Proactive Orientation with Market Capabilities on Export Performance in East Java Export-Oriented MSMEs Alicia, Alicia; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.17874

Abstract

Research aims: This study examines the causal relationships affecting export performance, including market orientation, proactive orientation, and market capability. Design/Methodology/Approach: This study used a quantitative approach, which was carried out by distributing questionnaires to 140 MSMEs in East Java that had already exported. This study was tested utilizing SmartPLS 4 with partial least squares-structural equation model (PLS-SEM) analysis.Research findings: The results exhibited that market orientation significantly affected export performance and market capability. Proactive orientation substantially affected export performance and market capabilities. Besides, market capability directly and significantly influenced the relationship between market orientation, proactive orientation, and export performance.Theoretical Contribution/Originality: Adding market capability as a mediating variable to test the influence of market orientation and proactive orientation on export performance in export MSMEs in Surabaya.Practitioners/Policy Implications: In improving the export performance of MSMEs, oversight institutions or policymakers are expected to provide regular education, training, and guidance on how to observe and take advantage of changes in the export market, obtain information about customers and the export market situation and study and identify opportunities that exist in the export market.Research Limitations/Implications: In this study, the research locations were limited to the Surabaya area, so further researchers can expand the research locations. Data collection can also be done by interviewing, so that respondents are more open to answering questions. In addition, there were only three variables affecting export performance in this study: market orientation, proactive orientation, and market capability. Because the R-Square value of market capability was still at 0.392, or 40%, other independent variables can influence as much as 60%, such as customer orientation, international orientation, demographic orientation, strategic orientation, and others. Besides, the R-Square value of export performance was 0.538, or 54%, so other mediating variables may affect as much as 467%, such as innovation, production, and productive and dynamic capabilities.
Analisis Pengaruh Viral Marketing, Brand Image, dan Kualitas Produk Terhadap Purchase Intention : Studi pada Richeese Factory Meylia Amanatul Rochma; Antok Supriyanto; Januar Wibowo
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 1 (2024): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i1.3692

Abstract

Richeese Factory is a company engaged in the Food and Beverage sector which has characteristics with spicy chicken and cheese sauce. This research aims to analyze the role of viral marketing, brand image and, product quality on purchase intention. This research is quantitative by distributing a questionnaire to more than 100 respondents who have bought Richeese Factory. Furthermore, the data is processed using the SPSS application. The results of this study show that brand image and product quality have a significant influence on purchase intention, while viral marketing does not have a significant influence on purchase intention. This study also shows that there are still other variables that can affect the purchase intention of Richeese Factory consumers besides viral marketing, brand image, and product quality.
Manajemen Persediaan Menggunakan Metode Safety Stock dan Reorder Point Riyondha Aprilian Brahmantyo; Januar Wibowo; Nurcahyawati, Vivine
Jurnal Sains dan Informatika Vol. 9 No. 1 (2023): Jurnal Sains dan Informatika
Publisher : Teknik Informatika, Politeknik Negeri Tanah Laut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34128/jsi.v9i1.431

Abstract

Manajemen persediaan adalah sebuah sistem yang digunakan untuk mengelola persediaan barang. Mengelola bagaimana mengklarifikasi dan menjaga akurasi catatan persediaan barang. Tujuan dari manajemen persediaan barang untuk mengurangi keterlambatan pengiriman barang serta dapat memastikan adanya suatu persediaan melalui safety stock. Terdapat beberapa permasalahan pada perusahaan yang bergerak dibidang industri kuliner khususnya bagian manajemen persediaan antara lain tidak ada perhitungan permintaan stok barang, tidak ada pengelolan safety stock, dan tidak terdeteksinya antara data pengiriman dan data stok awal. Pengendalian stok barang menggunakan safety stock bertujuan untuk mengetahui jumlah stok aman dalam gudang. Sedangkan untuk mengetahui jumlah pengadaan ulang mengunakan reorder point. Sehingga dapat menghemat waktu, meminimalisir kesalahan dalam persediaan barang, dan dapat mengetahui kelayakan kondisi barang. Hasil dari penelitiannya berupa sebuah sistem yang dapat melakukan manajemen persediaan, sehingga dapat mengendalikan persediaan barang dengan stok kosong menjadi turun 95%, atau tinggal hanya 5% saja.
PERCEPTIONS OF STUDENT SOFT SKILLS AND SELF EFFICACY ON PERCEPTIONS OF STUDENT WORK READINESS IN SURABAYA Lavepian, Dian; Wibowo, Januar; Suhandiah, Sri; Supriyanto, Antok
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 4 No. 2 (2024): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v4i2.130

Abstract

This research aims to determine and test the influence of Soft Skills and Self Efficacy on Work Readiness and Self Efficacy as mediating variables. This research was conducted on students who are currently taking their final semester and students in Surabaya. This research was raised because undergraduate graduates have increased from year to year, but due to the high demands that must be met to obtain a job and the limited competencies they possess, graduates are not immediately ready to face the world of work. The sample in this study was taken using the Non Probability Sampling method using a saturated sample technique of 130 respondents. The analytical method used is Structural Equation Model (SEM) and uses Partial Least Square (PLS) to test the strength of direct and indirect relationships between various variables. The results of this research prove that soft skills have no effect on work readiness, self-efficacy has a significant effect on work readiness and soft skills have a significant effect on work readiness through self-efficacy.
Business Development Strategy for Increasing Sales in Food Businesses in Jombang Regency Mansur, Muhammad; Supriyanto, Antok; Wibowo, Januar
GREENOMIKA Vol. 7 No. 1 (2025): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2025.07.1.8

Abstract

Meatball business in Jombang Regency has significant growth potential due to its popularity among both residents and visitors. This research aims to explore and evaluate effective strategies for enhancing meatball enterprises in the area. Employing a mixed-method approach, the study integrates qualitative and quantitative data obtained through surveys, interviews, and market analysis. The findings reveal that key success factors for meatball businesses in Jombang include product quality, unique selling propositions, customer service, and marketing strategies. The study emphasizes the need for product innovation, the utilization of digital marketing, and strategic collaborations with local suppliers and distributors. Furthermore, it highlights the importance of government support in offering training and financial aid to small and medium-sized enterprises (SMEs). Recommendations for meatball business owners involve improving product differentiation, using social media to expand reach, and participating in local food events to boost brand recognition. This research provides valuable insights into SME development in the food industry and offers practical strategies for entrepreneurs aiming to succeed in Jombang Regency's competitive market.
Co-Authors A. B. Tjandrarini Achmad Yanu Aliffianto Afandi, Muhammad Lutfi Ahmad Rafi Akbar Putra Hamzah Al-Habib, Alifian Daniel albian, Muhammad aswin albian, Muhammad aswin Alicia, Alicia Alif Maulana Muhammad Alifianti Putri Luhkitasari Andreas Alfred Savero Putra Antok Supriyanto Anugerah, Tito Jiwa Anugerah, Tito Jiwa Aprillia, Dean Arief Sandi Destianto Arifin, Bachtiar Arnoldus Yansen Friska Danar Yudhistira Ayuningtyas Ayuningtyas Ayuningtyas Bagus Satria Wibawa Beby Mutiara Islami Bramanta, Tri Kunto Arif Bagus Bramanta, Tri Kunto Arif Bagus Candraningrat, Candraningrat Candraningrat,, Candraningrat, Dedy Armada Wiratama Detyaputra Kusuma Mulya Dimas Rosyid Pamungkas Dimitha Anggraeni Putri Suryani Edo Ostarisa Erwin Sutomo Faraby, Muchamad Iqbal Faraby, Muchamad Iqbal Firmansyah, Rizki Vahri Gema Pertiwi Aisyah Metawati Haditya Wahyu Sasangka Handyka Prasetya Haryanto Tanuwijaya Henry Bambang Setyawan Heny Listiany I Gusti Bagus Ngurah Surya Atmaja I Made Kusuma Dicky yuliawan I Putu Agus Hendrayana Surya I Putu Dedy Sandana Islami, Beby Mutiara Johan Agus Susanto Julianto Lemantara Jumriaty, Jumriaty Ketut Rini A. Dewi Kurniawan Jatmika Lavepian, Dian Listiany, Heny Luhkitasari, Alifianti Putri M. Indra Nurdin Unggul Pambudi M. J. Dewiyani Sunarto Martinus Sony Erstiawan Merry C. S. Adistya Meylia Amanatul Rochma Muhammad aswin albian Muhammad Ilyas Zainul Arrafi MUHAMMAD MANSUR Oktaviani Pambudi, M. Indra Nurdin Unggul Pambudi, M. Indra Nurdin Unggul Pantjawati Sudarmaningtyas Putra, Andreas Alfred Savero Putra, Andreas Alfred Savero Rahmawati, Endra Reris Pratama Putra Reris Pratama Putra Reva Eka Prasetyo Riyondha Aprilian Brahmantyo Riyondha Aprilian Brahmantyo Rudi Santoso Sri Suhandiah Sulistiowati Sulistiowati Sulistiowati Sulistiowati Sulistiowati Sulistiowati, Sulistiowati Suryani, Dimitha Anggraeni Putri Sutrisno, Alfian Syahrin, Nanda Arrival Alfi Tan Amelia Tri Kunto Arif Bagus Bramanta Tubagus Rizki Fadli Vicky M Taufik Vicky M. Taufik Vivine Nurcahyawati Waldy Permana Agastya Wiratama, Dedy Armada Wiratama, Dedy Armada Yosef Richo Adrianto Yundari, Yundari Yusof, Yusrin Bin