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Pengaruh Kualitas Layanan, Harga Dan Lokasi Terhadap Kepuasan Pelanggan Pada Flash Fitness Gym Surabaya Syahrin, Nanda Arrival Alfi; Wibowo, Januar; Supriyanto, Antok
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 6 No 1 (2025): Juni ( In Progress )
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v6i1.5198

Abstract

Pemilihan lokasi yang strategis sangat menentukan keberhasilan pada suatu bisnis terutama tempat olahraga, namun tidak cukup jika tidak didukung oleh kualitas layanan dan harga yang sesuai. Di era saat ini, konsumen semakin selektif terutama terkait dengan gaya hidup: mereka menginginkan lokasi yang mudah dijangkau, layanan yang baik, serta harga yang terjangkau. Oleh karena itu, penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas layanan, harga, dan lokasi terhadap kepuasan pelanggan di Flash Fitness Gym Surabaya. Penelitian dilakukan menggunakan metode kuantitatif dengan pendekatan pengujian inferensial melalui model pengukuran (outer model) dan model struktural (inner model). Populasi dalam penelitian ini adalah anggota aktif Flash Fitness Gym di Cito Mall Surabaya dalam tiga bulan terakhir, dengan jumlah sampel sebanyak 100 responden. Pengumpulan data dilakukan melalui kuesioner yang dirancang untuk mengukur persepsi konsumen terhadap tiga variabel utama tersebut. Hasil dari penelitian ini diharapkan dapat membantu memberikan gambaran kepada Flash Fitness Gym di Cito Mall Surabaya apakah kualitas layanan, harga, dan lokasi benar-benar memengaruhi kepuasan pelanggan agar dapat mengetahui secara jelas dan menjalankan aktivitas usaha dengan lebih baik.
Analisis Hubungan Atribut Destinasi Wisata Terhadap Kepuasan Wisatawan Pada Kawasan Malioboro Afandi, Muhammad Lutfi; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Sadar Wisata: Jurnal Pariwisata Vol. 6 No. 2 (2023): Sadar Wisata: Jurnal Pariwisata
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/sw.v6i2.1200

Abstract

Yogyakarta merupakan salah satu destinasi wisata prioritas negara Indonesia. Salah satu destinasi wisata yang sering dikunjungi wisatawan saat ke Yogyakarta adalah kawasan Malioboro. Malioboro merupakan salah satu destinasi wisata di Yogyakarta yang paling sering dikunjungi wisatawan, baik domestik maupun mancanegara. Tujuan dari penelitian ini adalah untuk menganalisis hubungan atribut destinasi pariwisata yang terdiri dari atraksi, aksesibilitas, dan amenitas terhadap kepuasan wisatawan di Kawasan Malioboro. Metode dalam penelitian ini menggunakan metode kuantitatif dengan total responden/jumlah sampel sebanyak 145 responden yang dianalisis menggunakan uji regresi linear berganda. Pengumpulan data dilakukan dengan membagikan kuesioner dengan jumlah sampel sebanyak 145 responden. Hasil penelitian menunjukan atribut destinasi wisata yang terdiri dari atraksi, aksesibilitas, dan amenitas memiliki hubungan positif dan signifikan terhadap kepuasan wisatawan dengan atraksi sebagai variabel yang lebih dominan terhadap kepuasan wisatawan. Hal ini menunjukkan bahwa kemudahan akses, daya tarik yang luar biasa dari destinasi serta kualitas fasilitas memiliki peranan penting dalam menciptakan pengalaman yang sangat memikat bagi para wisatawan. Selain itu, adanya pusat informasi wisata juga memberikan dampak positif bagi tempat wisata itu sendiri.
The Influence of Free Trial Experience and Aesthetic Design on Buying Interest Genshin Impact Game Products Yusof, Yusrin Bin; Supriyanto, Antok; Wibowo, Januar
GREENOMIKA Vol. 5 No. 2 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2023.05.2.4

Abstract

The research was carried out with the aim of analyzing the influence of free trial experience and aesthetic design on buying interest Genshin Impact game products in Surabaya. A quantitative approach is used to answer the research problem formulation. The research sample consisted of 95 respondents who used the Genshin game in Surabaya. The data analysis technique is carried out using partial least square analysis using the SmartPLs program. The research results show that free trial experience and aesthetic design have a significant positive effect on interest in purchasing Genshin game products in Surabaya.
Analysis of the Effect of Market and Proactive Orientation with Market Capabilities on Export Performance in East Java Export-Oriented MSMEs Alicia, Alicia; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.17874

Abstract

Research aims: This study examines the causal relationships affecting export performance, including market orientation, proactive orientation, and market capability. Design/Methodology/Approach: This study used a quantitative approach, which was carried out by distributing questionnaires to 140 MSMEs in East Java that had already exported. This study was tested utilizing SmartPLS 4 with partial least squares-structural equation model (PLS-SEM) analysis.Research findings: The results exhibited that market orientation significantly affected export performance and market capability. Proactive orientation substantially affected export performance and market capabilities. Besides, market capability directly and significantly influenced the relationship between market orientation, proactive orientation, and export performance.Theoretical Contribution/Originality: Adding market capability as a mediating variable to test the influence of market orientation and proactive orientation on export performance in export MSMEs in Surabaya.Practitioners/Policy Implications: In improving the export performance of MSMEs, oversight institutions or policymakers are expected to provide regular education, training, and guidance on how to observe and take advantage of changes in the export market, obtain information about customers and the export market situation and study and identify opportunities that exist in the export market.Research Limitations/Implications: In this study, the research locations were limited to the Surabaya area, so further researchers can expand the research locations. Data collection can also be done by interviewing, so that respondents are more open to answering questions. In addition, there were only three variables affecting export performance in this study: market orientation, proactive orientation, and market capability. Because the R-Square value of market capability was still at 0.392, or 40%, other independent variables can influence as much as 60%, such as customer orientation, international orientation, demographic orientation, strategic orientation, and others. Besides, the R-Square value of export performance was 0.538, or 54%, so other mediating variables may affect as much as 467%, such as innovation, production, and productive and dynamic capabilities.
MEMBANGUN MOTIVASI WIRAUSAHA DAN KOMITMEN BERKELOMPOK PADA ASOSIASI UNGGUL TERAMPIL JAYA SIDOARJO Januar Wibowo; Antok Supriyanto; Tony Soebijono; Sri Suhandiah
The Proceeding of Community Service and Engagement (COSECANT) Seminar Vol. 3 No. 1 (2023): Prosiding COSECANT : Community Service and Engagement Seminar
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/cosecant.v3i1.7126

Abstract

Asosiasi Unggul Terampil Jaya (UTJ) merupakan asosiasi UMKM di Sidoarjo yang memiliki cita-cita untuk meningkatkan keberdayaan dan kemandirian anggotanya. Masalah yang dihadapi oleh UTJ dalam pengelolaan asosiasi adalah kurangnya motivasi wirausaha dan komitmen dari anggota untuk terlibat aktif dan bekerjasama. Pengabdian masyarakat ini bertujuan untuk membantu mengatasi masalah tersebut melalui kegiatan pelatihan penguatan motivasi dan komitmen. Pelatihan dilaksanakan pada 21 Agustus 2023, di Dinas Perindustrian dan Perdagangan (Disperindag) kabupaten Sidoarjo. Materi pelatihan diberikan dengan metode tutorial dan praktik, terdiri atas tiga bagian yaitu membangun motivasi wirausaha dan komitmen berkelompok, praktik penyelesaian masalah, serta diskusi. Untuk menilai keterserapan materi dan evaluasi pelatihan, di akhir pelatihan seluruh peserta mengisi kuesioner. Data dari kuesioner diolah menggunakan softaware Excel dan diperoleh nilai 4.53 yang berarti bahwa pemahaman anggota akan pentingnya membangun motivasi wirausaha dan komitmen berkelompok sangat baik. Adapun respon peserta terhadap pelaksanaan kegiatan pelatihan baik mengenai pemateri dan kesesuaian materi adalah sebesar 4,28 (sangat baik), dan penyelenggaraan pelatihan yaitu sebesar 4.17 atau dinyatakan baik. Hasil dari pelatihan ini diharapkan memberikan dampak bagi pengembangan UTJ dan anggota sehingga menjadi lebih mandiri dan berdaya melalui pembelajaran bersama asosiasi. Keberlanjutan dari kegiatan ini adalah akan dilakukannya pendampingan dan pemantauan keterlibatan anggota melalui aplikasi digital.
THE EFFECT OF SIMRS IMPLEMENTATION AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AT RSIA MUHAMMADIYAH PROBOLINGGO Dyan Angesti; Sulistiowati; Januar Wibowo; Moh. Arifin
Majalah Ekonomi Vol 31 No 1 (2026): Juni 2026
Publisher : Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/9txasv59

Abstract

This study aims to analyze the effect of SIMRS implementation and organizational culture on the performance of employees at RSIA Muhammadiyah Probolinggo. It is expected to provide an empirical description and basis for developing strategies to improve human resource quality and SIMRS effectiveness in order to support optimal health services. The research method used is quantitative with a cross-sectional study approach. The population consisted of 166 SIMRS users, while the sample consisted of 92 people, but only 89 people met the requirements. The SIMRS application implementation variable was measured based on five main dimensions, including: Information Quality, System Quality, Service Quality, User Satisfaction, Net Benefit, and Organizational Culture Variables. Data analysis used path analysis with Smart PLS and contingency coefficient tests as an alternative to influence tests. The results of the bootstrapping analysis showed that most of the variables tested did not have a significant effect on user satisfaction, with only the Cultural Norm variable on User Satisfaction showing a significant effect. User satisfaction with SIMRS has not contributed directly to improved performance. Organizational culture has a positive and significant effect on SIMRS user satisfaction. The conclusion of this study is that the implementation of SIMRS has not had a significant effect on employee performance. Organizational culture has a positive and significant effect on SIMRS user satisfaction and indirectly plays a role in encouraging employee performance. Performance improvement is directed not only at aspects of information technology, but also at strengthening organizational culture and increasing human resource capacity.
Pengaruh Kemajuan Teknologi dan Ekspektasi Return Terhadap Minat Berinvestasi Cryptocurenncy Melalui Fomo Sebagai Variabel Moderasi Pada Generasi Z Kota Surabaya Alifian Daniel Al-Habib; Januar Wibowo; Haryanto Tanuwijaya
Jurnal Akuntansi Indonesia Vol 14, No 2 (2025): Jurnal Akuntansi Indonesia
Publisher : Universitas Islam Sultan Agung, Faculty of Economic and Business, Accounting Dept

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/jai.14.2.132-143

Abstract

AbstrakPenelitian ini menyelidiki dampak kemajuan teknologi dan ekspektasi imbal hasil terhadap minat investasi Generasi Z pada mata uang kripto, dengan fokus pada peran moderasi Fear of Missing Out (FoMO). Pendekatan kuantitatif digunakan, dengan menggunakan survei terhadap 141 investor mata uang kripto Generasi Z. Temuan ini mengungkapkan bahwa kemajuan teknologi, ekspektasi imbal hasil, dan FoMO secara signifikan mempengaruhi minat investasi. Kemajuan teknologi memfasilitasi akses mudah ke informasi dan platform investasi, sementara ekspektasi keuntungan yang tinggi dan ketakutan kehilangan potensi keuntungan mendorong keputusan investasi. Selain itu, FoMO ditemukan memoderasi hubungan antara kemajuan teknologi dan minat investasi. Hasil-hasil ini menyoroti pentingnya memahami faktor-faktor psikologis yang mempengaruhi keputusan investasi, terutama di kalangan generasi muda.Kata kunci: Mata Uang Kripto; Ekspektasi Pengembalian; FoMO; Generasi Z; Kemajuan Teknologi; Minat Berinvestasi. Abstract This study investigates how technological progress and anticipated returns influence Generation Z's interest in cryptocurrency investments, specifically considering the moderating effect of Fear of Missing Out (FoMO). A quantitative approach was employed, using a survey of 141 Generation Z cryptocurrency investors. The results show that technological progress, anticipated returns, and FoMO notably impact investment interest. Technological advancements facilitate easy access to investment information and platforms, while high return expectations and the fear of missing out on potential profits drive investment decisions. Furthermore, the study revealed that FoMO acts as a moderator in the relationship between technological advancements and investment interest. The results from this study emphasize the significance of comprehending the psychological elements impacting investment behaviors, most notably among the younger cohorts. Implications for financial education, regulatory policies, and investment platforms are discussed. Keywords: Cryptocurrency; Ekspektasi Return; FoMO; Generasi Z; Kemajuan Teknologi; Minat Berinvestasi.
Strategi Pengembangan Bisnis Ikan Guppy: Pendekatan Business Model Canvas Sri Suhandiah; Mochammad Efryyanto Putra; Januar Wibowo
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15466

Abstract

The ornamental fisheries sector in Indonesia has significant potential, including the Guppy (Poecilia Reticulata). FreeFish, an ornamental fish farming business based in Surabaya, faces challenges in marketing and expanding its market reach, despite having a high production capacity. This study aims to formulate a business development strategy using the Business Model Canvas (BMC) approach. The method used is descriptive qualitative with a case study on the FreeFish business, through observation, interviews, and surveys of 50 FreeFish customers. The results indicate that marketing strategies, including TikTok content, collaboration with streamers, event participation, and bundling sales, have a significant positive impact on increasing sales and expanding market reach. The BMC approach has proven effective in supporting the development of the fish business and increasing the effectiveness of FreeFish marketing and sales.
Pengaruh Harga, Kualitas Produk, dan Influencer Review Terhadap Keputusan Pembelian Produk Skincare Glad2Glow Esteur Novia Susantika; Januar Wibowo; Antok Supriyanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 8 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i8.13108

Abstract

The continuous growth of Indonesia's skincare industry has intensified market competition, encouraging companies to better understand the factors that influence consumers' purchasing decisions. This study aims to investigate the effects of price, product quality, and influencer reviews on the purchase decisions of Glad2Glow skincare products among followers of the @glad2glow Instagram account. A quantitative research approach was employed using a survey method, with questionnaires distributed to 190 respondents who follow the @glad2glow Instagram account and have previously used Glad2Glow products. The respondents were selected through purposive sampling, and the data were analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach with SmartPLS 4 software. The results reveal that price, product quality, and influencer reviews each have a positive and significant influence on consumers' purchase decisions. Among these variables, price exerts the strongest effect, while product quality and influencer reviews also make significant contributions to consumers' purchasing decisions. Furthermore, the coefficient of determination (R²) of 0.539 indicates that these variables collectively explain 53.9% of the variation in purchase decisions, whereas the remaining 46.1% is attributed to other variables beyond the scope of this study. These findings imply that maintaining competitive pricing, ensuring product quality, and utilizing credible influencer reviews are essential strategies for improving consumers' purchase decisions toward Glad2Glow skincare products.
Pengaruh Harga, Kualitas Produk, dan Influencer Review Terhadap Keputusan Pembelian Produk Skincare Glad2Glow Esteur Novia Susantika; Januar Wibowo; Antok Supriyanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 8 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i8.13108

Abstract

The continuous growth of Indonesia's skincare industry has intensified market competition, encouraging companies to better understand the factors that influence consumers' purchasing decisions. This study aims to investigate the effects of price, product quality, and influencer reviews on the purchase decisions of Glad2Glow skincare products among followers of the @glad2glow Instagram account. A quantitative research approach was employed using a survey method, with questionnaires distributed to 190 respondents who follow the @glad2glow Instagram account and have previously used Glad2Glow products. The respondents were selected through purposive sampling, and the data were analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach with SmartPLS 4 software. The results reveal that price, product quality, and influencer reviews each have a positive and significant influence on consumers' purchase decisions. Among these variables, price exerts the strongest effect, while product quality and influencer reviews also make significant contributions to consumers' purchasing decisions. Furthermore, the coefficient of determination (R²) of 0.539 indicates that these variables collectively explain 53.9% of the variation in purchase decisions, whereas the remaining 46.1% is attributed to other variables beyond the scope of this study. These findings imply that maintaining competitive pricing, ensuring product quality, and utilizing credible influencer reviews are essential strategies for improving consumers' purchase decisions toward Glad2Glow skincare products.
Co-Authors A. B. Tjandrarini Achmad Yanu Aliffianto Afandi, Muhammad Lutfi Ahmad Rafi Akbar Putra Hamzah albian, Muhammad aswin albian, Muhammad aswin Alicia, Alicia Alif Maulana Muhammad Alifian Daniel Al-Habib Alifianti Putri Luhkitasari Andreas Alfred Savero Putra Antok Supriyanto Anugerah, Tito Jiwa Anugerah, Tito Jiwa Aprillia, Dean Arief Sandi Destianto Arifin, Bachtiar Arnoldus Yansen Friska Danar Yudhistira Ayuningtyas Ayuningtyas Ayuningtyas Bagus Satria Wibawa Beby Mutiara Islami Bramanta, Tri Kunto Arif Bagus Bramanta, Tri Kunto Arif Bagus Candraningrat, Candraningrat Candraningrat,, Candraningrat, Dedy Armada Wiratama Detyaputra Kusuma Mulya Dimas Rosyid Pamungkas Dimitha Anggraeni Putri Suryani Dyan Angesti Edo Ostarisa Erwin Sutomo Esteur Novia Susantika Faraby, Muchamad Iqbal Faraby, Muchamad Iqbal Firmansyah, Rizki Vahri Gema Pertiwi Aisyah Metawati Haditya Wahyu Sasangka Handyka Prasetya Haryanto Tanuwijaya Haryanto Tanuwijaya Henry Bambang Setyawan Heny Listiany I Gusti Bagus Ngurah Surya Atmaja I Made Kusuma Dicky yuliawan I Putu Agus Hendrayana Surya I Putu Dedy Sandana Islami, Beby Mutiara Johan Agus Susanto Julianto Lemantara Jumriaty, Jumriaty Ketut Rini A. Dewi Kurniawan Jatmika Lavepian, Dian Listiany, Heny Luhkitasari, Alifianti Putri M. Indra Nurdin Unggul Pambudi M. J. Dewiyani Sunarto Martinus Sony Erstiawan Merry C. S. Adistya Meylia Amanatul Rochma Mochammad Efryyanto Putra MOH. ARIFIN Muhammad aswin albian Muhammad Ilyas Zainul Arrafi MUHAMMAD MANSUR Oktaviani Pambudi, M. Indra Nurdin Unggul Pambudi, M. Indra Nurdin Unggul Pantjawati Sudarmaningtyas Putra, Andreas Alfred Savero Putra, Andreas Alfred Savero Rahmawati, Endra Reris Pratama Putra Reris Pratama Putra Reva Eka Prasetyo Riyondha Aprilian Brahmantyo Riyondha Aprilian Brahmantyo Rudi Santoso, Rudi Sri Suhandiah Sulistiowati SULISTIOWATI Sulistiowati Sulistiowati Sulistiowati Sulistiowati Sulistiowati, Sulistiowati Suryani, Dimitha Anggraeni Putri Sutrisno, Alfian Syahrin, Nanda Arrival Alfi Tan Amelia Tony Soebijono Tri Kunto Arif Bagus Bramanta Tubagus Rizki Fadli Vicky M Taufik Vicky M. Taufik Vivine Nurcahyawati Waldy Permana Agastya Wiratama, Dedy Armada Wiratama, Dedy Armada Yosef Richo Adrianto Yundari, Yundari Yusof, Yusrin Bin