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Pinontoan, Nexen Alexandre

Budi Luhur University, Indonesia

Author-ID : 4149097

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary Other

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VISUAL ANALISIS PADA SAMPUL MAJALAH TEMPO EDISI 14 SEPTEMBER 2019 (SEMIOTIKA ROLAND BARTHES) PInontoan, Nexen Alexandre
Kartala Vol 2 No 2 (2023): Juni 2023
Publisher : Universitas Budi Luhur

This study aims to explain how the cover of Tempo magazine depicts Jokowi in visual reality and explains how the cover of the September 14 2019 edition of Tempo magazine is analyzed through Roland Barthes' semiotics. The research question posed is How is the semiotic analysis on the cover of the September 14 2019 issue of Tempo magazine analyzed using Roland Barthes' semiotics. This research method is qualitative with Roland Barthes semiotic analysis. The subject of the research is the cover of Tempo magazine. Data collection was obtained through observation, using primary and secondary data collection techniques. The data obtained directly from the research object, namely the cover of Tempo magazine. The results of the study show that the representation of capitalism from the cover of Tempo magazine uses signs, through text, pictures and scenes. Tempo must compete in the digital era as it is today in order to maintain its position at the level of other media capitalists. Dissecting the ideological elements on the cover of this magazine uses Roland Barthes' semiotic analysis. At the stages of denotation, connotation and myth, one can see the content of the ideology of capitalism on the cover of the magazine. The ideology embedded in this cover is illustrated through the character of Jokowi, businessmen and parties, namely the owners of power and the economy. the lighting, scene, setting and props in this cover also identify the capitalist system. The capitalist system that already exists within the government, forces the public to submit to the rules given by the capitalists. The rise of new media also creates competition without regard to the legitimacy of news value. The cover of this magazine provides a representation of the condition of Indonesia, that the ideology of capitalism dominates the industry, for owners of capital and those in power can easily determine market prices and dominate the people. Roland Barthes' semiotic theory is precise in discovering the ideological elements embedded in the Cover of Tempo Magazine.

STRATEGI KOMUNIKASI PEMASARAN DALAM UPAYA MERAIH KONSUMEN: (Studi Deskriptif Kualitatif Strategi Komunikasi Pemasaran Marketing PT. Jelajah Indonesia Wisata Asia dalam Upaya Meraih Konsumen) Pinontoan, Nexen Alexandre
Kartala Vol 1 No 1 (2021): Desember 2021
Publisher : Universitas Budi Luhur

Judul penelitian ini adalah Strategi Komunikasi Pemasaran dalam Meraih Konsumen. Penelitian ini berfokus pada strategi komunikasi pemasaran marketing PT. Jelajah Indonesia Wisata Asia dalam meraih konsumen. Tujuan penelitian ini adalah untuk melihat bagaimana strategi komunikasi pemasaran marketing PT. Jelajah Indonesia Wisata Asia dalam meraih konsumen. Tujuan dari penelitian deskriptif adalah membuat deskripsi, gambaran serta lukisan secara sistematis, faktual dan akurat tentang fakta-fakta, sifat-sifat serta hubungan antar fenomena yang diselidiki. Teori yang dipakai dalam penelitian ini berhubungan dengan Strategi Komunikasi Pemasaran, Bauran Promosi dan Marketing Mix. Objek penelitiannya adalah PT. Jelajah Indonesia Wisata Asia sebagai industri penyedia layanan wisata domestik - internasional, gathering, tiket dan layanan perjalanan lainnya. Informan penelitian ini berjumlah lima orang yaitu Manajer Administrasi dan Komersial, Senior Supervisor Sales Marketing dan Sales Marketing. Senior Supervisor Hospitality and Customer Care dan Senior Supervisor HRD, GA and Procurements yang dapat memberikan informasi mengenai PT. Jelajah Indonesia Wisata Asia. Metodologi yang dipakai dalam penelitian ini ialah metodologi penelitian deskriptif kualitatif. Hasil penelitian menunjukkan bahwa Pelayanan dan fasilitas tidak cukup untuk menarik konsumen, dibutuhkan elemen elemen dalam strategi komunikasi pemasaran untuk mencapai hasil yang lebih baik lagi.

Co-Authors Artyasto Jatisidi Boediman, Surya Fadjar Cantika Faiza Ramadhona Dita, Apro Djati, Sundring Pantja Doddy Wihardi Hera Oktadiana Jati, Rocky Prasetyo Kristanty, Shinta Lestari, Rini Myrza Rahmanita Myrza Rahmanita Nurbaeti Nurbaeti Nurbaeti Nurbaeti Rachman, Arief Faizal Rahmanita, Myrza Rahmat Ingkadijaya Rahmat Ingkadijaya Rahmat Kusnedi Rahmat Kusnedi Rini Lestari Sundring Djati Sundring Pantja Djati Umaimah Wahid Willy Arafah Willy Arafah

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