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All Journal Journal on Education Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal GeoEkonomi Jurnal Pendidikan dan Konseling International Journal of Business Economics (IJBE) Insight Management Journal Jurnal Pendidikan dan Pembelajaran Journal of Administrative and Sosial Science (JASS) Journal of Research and Development on Public Policy Transformasi: Journal of Economics and Business Management Jurnal Publikasi Ilmu Manajemen Prosiding Seminar Nasional Pascasarjana Proceeding of International Conference on Science, Education, and Technology JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Santri : Jurnal Ekonomi dan Keuangan Islam Public Service And Governance Journal Desentralisasi: Jurnal Hukum, Kebijakan Publik, Dan Pemerintahan Jurnal Akademika Baiturrahim Jambi Jurnal Pendidikan dan Sosial Humaniora
Sisca Septiani
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : Transformasi: Journal of Economics and Business Management

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Pengaruh Strategi Pemasaran Dan Kualitas Produk Terhadap Pengembangan Usaha Seblak Mia Maulida; Sisca Septiani
Transformasi: Journal of Economics and Business Management Vol. 2 No. 3 (2023): September : Journal of Economics and Business Management
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/transformasi.v2i3.966

Abstract

This study aims to analyze the influence of marketing strategy and product quality on the development of the Seblak Teh Hanan business in Parakanlima Village, Jatiluhur District, Purwakarta City. The source of data in this study was obtained from questionnaires (primary) which were distributed to respondents. The population of this research is the consumers of Seblak Teh Hanan . The research sample amounted to 99 people. The research analysis method used is validity test, reliability test, normality test, multiple linear regression, f test and t test and coefficient of determination. The research findings show that the marketing strategy and product quality simultaneously affect business development with the results of the Fcount test of 145.528 and a significance value of <0.05. Based on multiple linear regression analysis, the coefficient of determination is 75.2%. The t-test value of the marketing strategy variable is 3.372 and the t-test value of the product quality variable is 8.102, both variables have a significance of <0.05 so it can be concluded that partially the two independent variables affect the dependent variable.
Co-Authors Abdul Mutholib Andreas Tarigan Anugerah Pratama Hustoto Aqli Hayat Tribrata Arliyah Arliyah Asparian Ayudea Oktaviani Bagas Prakosa Beti Nurasih Cahyo Budi Utomo Cahyo Budi Utomo Chaerudin, Chaerudin Coby Bryan Weya Daniel Wisuda Purba Daniel Wisuda Purba Daniel Wisuda Purba Desy Fauziah Diskha Febriyan Prasutra Elia Azizah Estovel Bintang Samuel Korompis Fitri Wulandari Gevin Wukt Wakim Harta Danay Helmi Suryani Nasution Hendra Dhermawan Sitanggang Hendro Budiyanto Hendro Budiyanto Hendro Budiyanto Idah Riyanti Joko Sutarto M. Harry Mulya Zein M. Harry Mulya Zein Marhamah Ilahiyah Mia Maulida Muhammad Jilan Alfari Muhammad Syukri Novia Annisa Kusworo Putri Puji Darwanti Qomaruddin Rizal Reo Riki Lazarius Retno Sasti Intan Pangastuti Rizaldy Izzulhaq Rizky Nur Azizah Ruliando Hasea Purba Rusmiyanti Rusmiyanti Sekar Dwi Astuti Septika Hastaningrum Siswi Yulfani Siti Aqidatun Siti Nurwanti Sopi Ali Suprobo Pulas Dewi Suwito Eko Pramono Tanti Harjanti Wiwik Hidayati Wiwik Pudjaningsih Yuvensius Lana