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All Journal Jurnal Pengabdian Magister Pendidikan IPA Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Jurnal Aplikasi Dan Inovasi Ipteks SOLIDITAS International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Indra Wahyudi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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ANALYSIS OF PRODUCT QUALITY AND SERVICE QUALITY ON INTENTION TO REVISIT THROUGH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE IN OWN PICKED ORANGE AGROTOURISM IN KARO DISTRICT Indra Wahyudi; Elisabet Siahaan; Rahmanta
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 4 (2024): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i4.1790

Abstract

The quality of self-picked orange agrotourism products does not yet have good quality in terms of the texture of the orange fruit, the size of the orange fruit is not uniform, and the taste of the orange fruit. Apart from that, the quality of service provided is not fully optimal, the agrotourism environment is not clean, the employees who work do not have special uniform attributes, the limited number of employees in agrotourism, so this will have an impact on the level of satisfaction consumers, if consumers who visit the self-picked orange agrotourism are satisfied with the product quality and service quality of the self-picked orange agrotourism, of course consumers/visitors will have an interest in visiting the self-picked orange agrotourism again. The analysis method used is path analysis using Smart PLS software version 3.0. The data used in this research are primary and secondary data. The sample in this research was 90 visitors or consumers of self-picking orange agrotourism. The research results show that the variables product quality (X1) and service quality (X2) have a positive and significant effect on consumer satisfaction (Z). The variables product quality (X1) and service quality (X2) have a positive and significant effect on intention to revisit (Y). The consumer satisfaction variable (Z) has a positive and significant effect on intention to revisit (Y). The product quality variable (X1) has a positive and significant effect on intention to revisit (Y) through consumer satisfaction (Z). The service quality variable (X2) has a positive and significant effect on intention to revisit (Y) through consumer satisfaction (Z).
Co-Authors Abd. Samad Rumagia Affan Muhammad Hasibuan Agung K Henaulu Ahmad A. Latuponu Akbar Rumuar Aliah Rahman Amelia Dewi Amirudin Anisa Ayu Lestari Arfizi Mita Raga Seprian Awia Conang Connie E Pelamonia Deni Wardani Dinil Arifah Elisabet Siahaan Fahruddin Ferdimon Kainama Haerun Nisak Hentika Ruhmana Husnul Riati Imelda Sari John Waldi Ch. Karuwal Kisman Ady Masda Tuhuteru Maulana Nur Fazri Angkotasan Maulidya Aisya I.J Muda Ahmad Siregar Muhammad Ramdhani Ohorella Nada Nisrina Nasrulyati, Tri Siwi Rahma W. Sowakil Rahmanta Rapiah Sarfa Marasabessy Rina Latuconsina Rina Latuconsina, Rina Riski Towilah NST Riski Utami Maliwati Siti Masitoh Lubis Siti Raudan Wanujiah Sri Pitrianti Marasabessy Sylvia Irene Persulessy Tahir Tuasikal Taminna Dongoran Widiya Haliza Yenni Sofyan Yudhy Muhtar Latuconsina Zuleiha M. Masahida