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All Journal Fokus Ekonomi JURNAL SISTEM INFORMASI BISNIS JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management
Ibnu Widiyanto
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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STUDI TENTANG LOYALITAS MEREK Bayu Gustiko, Ardian; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study is to investigate why consumers repuchase the products of House of Moo Cafe. This research analyzes and provides empirical evidence on whether product quality and the brand image of impact on brand attitude in improving brand loyalty . Sample of this research are house of moo consumers with 250 people by using non probability sampling techniques. Data analysis methods used are quantitative analysis, reability and validity, classic test assumptions, hypothesis test , coefficient determinan, linear regression analysis as well as test sobel. The result showed that product quality and brand image have a positive towards to brand attitude and product quality, brand image and brand attitude have a positive towards to brand loyalty. The result of sobel test showed brand attitude that mediates between being variable product quality and brand loyalty. Brand attitude that mediate between brand image to brand loyalty.
ANTESEDEN KEPUASAN PELANGGAN DAN PENGARUHNYA TERHADAP POSITIF WORD OF MOUTH PADA PENGGUNA SMARTPHONE SAMSUNG Putra, Pramudita Adriant; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The background of this study is the decreasing index of word of mouth on smartphone Samsung in 2014, it indicates the decline in quality of Samsung, which means that people are no longer talk about Samsung smartphone. The objective of this study is to analyze the effects of product design, product quality assurance, and various feature application on customer satisfaction as an intervening variable and its influence on positive word of mouth of  the “Samsung” smartphone.    The study distributed 200 questionnaires to Samsung smartphone users. The sampling method employed was a purposive sampling technique. Using SPSS 18.0 and AMOS 18.0, the Structural Equation Modelling (SEM) was run.             The results showed that the model developed in the study was in good fit as Chi Square = 107 809 with probability = 0.156; RMSEA = 0.027; TLI = 0.989; CFI = 0.991; GFI = 0.939 and  AGFI = 0.912. Partially, product design, product quality and various feature application show positive effects, namely 0.321, 0.234 and 0.268, respectively, on customer satisfaction, while customer satisfaction also indicates a positive effect (0.226) on positive word of mouth. This implies product design is the most important factor of Samsung smartphone influencing customer satisfaction
MINAT CHURN PELANGGAN INDOSAT DI INDONESIA Pertiwi, Resty Wahyu; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study developes a model with phone network disquality, lack of internet access speed as independent variables and dissatisfaction as intervening variable, then affecting churn intention.The number of samples in this study were 500 respondents. Questionaires were distributed to Indosat’s users from February 2015 until April 2015, using a purposive sampling method. Technical analysis employed AMRA.The results showed that two of the independent variables directly influenced customer disatisfactio and affected churn intention. The highest value variable influencing customer dissatisfaction is the factor lack of internet access speed. Supported by previous studies, customer disatisfaction has positive relation and significantly mediates the effect of independents variables to engage churn intention.
STUDI TENTANG MINAT BELI E-TOLL CARD di KOTA SEMARANG Agung Purnama, Cahaya; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

E-toll card is a new innovative product of electronic money.This study was conducted to investigate the itention of toll users to buy e-toll card. how much consumers to buy the product e-toll card. This study aimed to analyze the effect of promoting attractiveness, perceived ease of use, perceived usefulness, and price on buying intention of e-toll card in the city of Semarang as the dependent variable. In this study, observer take 150 respondents that were taken by using a purposive sampling technique. Analysis using SPSS 16.0, including, reliability test, validity test, classic assumptions test, multiple regression analysis, hypothesis testing via the F and T test, and analysis of the coefficient of determination (R²). Percieve Usefulness showed the greatest regression coefficient. Percieve Usefulness is the most important factor influencing the Buying Interest of consumers who buy e-toll card product. The second important factor is the Percieve of Ease of Use than Price and The Attractiveness Effect of Promotion as the third and  factors that influence the Consumers Buying Interest. The coefficient of determination (adjusted R2) of 0,816 or 81,6 percent of the coefficient of determination means the model is good enough. The fourth independent variable in this study could explain 81,6 percent of the purchase decision variables. While the rest of 18.4 percent is explained by variables other than the four variables used in this study.
ANTECEDENT KEPERCAYAAN DAN KEPUTUSAN PEMBELIAN Hayuningtyas, Widiastuti Hapsari; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The fast growing of information technology has influenced our daily life, such as internet. The number of internet users tend to grow. One of the most popular activities on internet is online purchase. The aim of this research is to analyze the influences of convenience and website security, on Zysku Xena’s customer purchase decision using trust as an intervening variable. Research samples are 181 Zysku Xena’s customers who have purchased on Zysku Xena’s website. The results indicate that convenience and website security have positive influence on trust. Convenience, website security, and trust have positive effect on customer purchase decision. In the first regression result, convenience gives the greatest influence on trust. On the second regression result, convenience also gives the greatest influence on customer purchase decision. Sobel test result indicates that trust become mediating variable between convenience on customer purchase decision, and website security on purchase decision.
ANTECEDENT KEPUTUSAN PEMBELIAN ONLINE Rahmawati, Siti Annisa; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The user internet in Indonesia have been increasing constantly each year. One of the internet user is for online purchasing. This online purchasing is not only caused by attractive user of its website but also affected by the special offer of products from this website. This study is to seek for antecedents of this online purchase decison.The data was collected by disseminating questionnaires via internet and face to face method. The respondents were internet users. The sampling method was purposive sampling. The model developed was two stage namely 1) attitude towards use is a function of trust and professionalism, and 2) online decision is a function of trust, professionalism and attitude towards use.The results show that all regression coefficients were significant. The independent variable that has the most influence toward the dependent ones is trust (X1) professionalism (X2) and attitude toward use (Y1) respecively. The t-test result show the entire of independent variables (trust, professionalism, and attitude toward use) have positive influence and significant toward the dependent variable that is the purchasing decision (Y2). The model showed a very good fit.it implies that all variables played impact includes in online purchasing.
STUDI TENTANG BRAND PREFERENCE UNTUK MENINGKATKAN MINAT LOYALITAS PENGHARUM RUANGAN Dafiq, Muhammad Arief Athfal; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study to give empirical evidence whether Brand Image and Product Quality influence on Brand Preference and Loyalty Intention of Consumer.            The sample of this study are 400 people in Kudus that use Glade Fragrances. Method of analysis data use quantitative analysis with multiple linear regression analysis.            The results of this study shows that the Brand Image and Product Quality give positive effect on Brand Preference with the regression coefficient  Y1 = 0.405 X1 + 0.329 X2. While Brand Image, Product Quality and Brand Preference give positive effect on Loyalty Intention of Consumer with regression coefficient Y2 =  0,658 X1 + 0,083 X2 + 0,206 Y1.
ANTESEDEN MINAT LOYALITAS Karina Putri, Noventia; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the higher rate of growth of SMEs among the students especially in culinary field. The purpose of this study is to analyze the effect of price perception, the attractiveness of the product, and responsiveness of employees on customer satisfaction and the implications for loyalty interest of Takoyaki 48.The population in this research is the consumers of Takoyaki 48 Semarang. The sample is taken from 130 respondents. The result showed that three of the independent variables directly influencing customer satisfaction, but only one of those which had directly influencing to customer loyalty, that was price perception. Consistent with the previous studies, customer satisfaction has positive relation and significantly mediates the effect of independents variables to engage customer loyalty.
KEPUASAN PELANGGAN DAN MINAT WORD OF MOUTH PENGGUNA MICE HOTEL DI SEMARANG Winda Pinasti, Krisnhoe; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study is to investigate factors influencing customer satisfaction of Patra Jasa Semarang Convention Hotel MICE’s users. This satisfaction is likely to increase word of mouth intention. Sample size of this study was 150 respondents. By employing purposive sampling method, the questionaires were distributed to Patra Jasa Semarang Convention Hotel MICE’s users from November 2014 until December 2014. The data then were analyzed by using a multiple regression test. The result showed that three of the independent variables directly influencing customer satisfaction, but only one of those which had directly influencing to word of mouth intention, that was quality of food and baverages variable. Consistent with the previous studies, customer satisfaction has positive relation and significantly mediates the effect of independents variables to engage word of mouth intention.
PENGARUH PREFERENSI DAN HARGA TERHADAP SIKAP DAN IMPLIKASINYA TERHADAP LOYALITAS PELANGGAN INDOMIE RASA CABE IJO DI SEMARANG Yanudhita Larasati, Claresta; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In Indonesian instant noodle market is lucrative. Indonesian people's dependence on fast food noodle is quite large. In this case also sparked instant noodle companies to compete in order to gain market share by offering products that meet the needs of consumers, because of the competition, the Indomie sales decline. To increase sales, Indomie do product development by releasing new products that Indomie Rasa CabeIjo. This study aimed to analyze the influence of preferences and price on customer attitudes and customer loyalty products Indomie Rasa CabeIjo in Semarang         This research uses multiple linear regression analysis using SPSS. The population is the city of Semarang who like to eat Indomie taste green chillies. While the sample is used as many as 100 people with non-random sampling method is to take samples at several stores and a minimarket in Semarang.The results showed that the preferences and price positive and significant impact on customer attitudes and customer attitudes positive and significant effect on customer loyalty products Indomie Rasa Cabe Ijo in Semarang. In the model 1, giving preference to the most influence customer attitudes of 0.648. In model 2, giving preference to the most influence customer loyalty of  Indomie Rasa Cabe Ijo product in Semarang at 0.341.
Co-Authors Afriana Safitri, Afriana Amelia Gita Tifani, Amelia Gita Anindita Kusumastuti Dewi, Anindita Kusumastuti Ardian Bayu Gustiko, Ardian B. Meiga Kharisma, B. Meiga Bangkit Sutanza Bayu Al Rochmanto, Bayu Cahaya Agung Purnama Claresta Yanudhita Larasati Dedy Kurniadi Devita Ekky Fauzi, Devita Ekky Dewi Kirana Windisukma, Dewi Dhagat Wihasta Hutama, Dhagat Wihasta Donni Renaldy Suratman, Donni Renaldy Edi Widodo, Edi Fera Tri Wulandari Hilman Faza, Hilman Ikhsan Toga Kharismawan, Ikhsan Toga Irfan Ismail Sungkar Irfan Nur Fariz, Irfan Nur Jahot Rizal Saragih, Jahot Rizal Krisnhoe Winda Pinasti, Krisnhoe Krystia Tambunan Ma'mun, Muhammad Mohammad Rizky Teguh Pratomo, Mohammad Rizky Teguh Mudiantono Mudiantono Muhammad Arief Athfal Dafiq, Muhammad Arief Athfal Muhammad Cordiaz, Muhammad Muhdi Kurnianto, Muhdi Mustafid Mustafid Nandhasari Nandhasari, Nandhasari Noventia Karina Putri Novia Hidayati, Novia Opi Rochmawati, Opi paraswati, yunita andri Pramudita Adriant Putra, Pramudita Adriant Resty Wahyu Pertiwi, Resty Wahyu Rosmiati Rosmiati Siti Annisa Rahmawati Sony Agung Prasetyo, Sony Agung Sopyan Sopyan Sri Lestari Prasilowati Sutopo Sutopo Syamsul Arifin Toni Prahasto Widiastuti Hapsari Hayuningtyas, Widiastuti Hapsari