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All Journal Fokus Ekonomi JURNAL SISTEM INFORMASI BISNIS JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management
Ibnu Widiyanto
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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STUDI TENTANG KOMPETENSI WIRAUSAHA, KEMAMPUAN MENGINDERA PASAR DAN KEUNGGULAN BERSAING UNTUK MENINGKATKAN KINERJA PEMASARAN PADA USAHA MIKRO, KECIL DAN MENENGAH DI SEMARANG Pratomo, Mohammad Rizky Teguh; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The background of this study is the sales decline of Micro and Small Business Enterprise (MSBE) in Semarang, and the controversy of the research findings about the influences of Entrepreneurial Competence, Market Sensing Capability and Competitive Advantage towards Marketing Performance. The number of sample in this study was 385 Micro and Small Business Enterprise (MSBE) in Semarang, with purposive sampling technique. The questionaires was distributed on March 2015. The data collected from the questionnaires was then processed using multiple regression method.The results of this study show that the two of the independent variables have positive influences to the competitive advantage and market performance. Entrepreneurial competence has the biggest influence to competitive advantage and competitive advantage has the biggest influence to market performance. This results support the previous research that entrepreneurial competence and market-sensing capability has a significant positive influence to competitive advantage and competitive advantage has proven to be an intervening variable to market performance. The conclusion of this study shows that entrepreneurial competence and market-sensing capability has positive and significant influences to competitive advantage and an indirect influence to market performance.
ANALISIS PENGARUH CITRA MEREK, PERSEPSI KUALITAS, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN BANDENG PRESTO (Studi kasus pada konsumen di Bandeng Presto Semarang) Tambunan, Krystia; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study was to determine the effect of Brand Image, Perceived Quality and  price to the buying decision. This study is a descriptive type of research, ie research that describes the objects that relate to decisions of a general nature. Samples used in the study of 100 respondents. In this study using accidental sampling means sampling is that sampling is done by giving a questionnaire to be filled to the consumers who make purchasing decisions on the Bandeng Presto. Data analysis methods used in this study is a descriptive statistical analysis and regression analysis. Descriptive statistical analysis is the interpretation of data obtained in this study and the data processing which is executed by giving descriptions and explanations. Regression analysis include validity and reliability, the classical assumption test, multiple regression analysis, determination of test, test of Goodness of Fit via the F test and t test. The results prove that the three independent variables namely brand image, perceived quality, and price has a positive and significant effect on the dependent variable, namely  Bandeng Presto purchase decision. The results of multiple regression test showed That all independent variables (brand image,  perceived quality, and price) a  positive influence on purchase decisions. The greatest positive influence on purchase decisions Bandeng Presto are on a variable-brand image with a coefficient of 0.478, then the variable  perceived quality with a coefficient of 0.207, while the most influential variables are low that price of the value of the variable coefficient of 0.198.
Anteseden Nilai Utilitarian Dan Minat Loyalitas Nasabah Bank Syariah Fariz, Irfan Nur; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was conducted at the Semarang Branch of Bank Syariah Mandiri. Based on data of total costumer savings showed that reduction in 2012-2013 though the costumer increased every year. This research aims obtain empirical evidence effects of Financial Bond, Social Bond, and Structural Bond to Utilitarian Value impact on Loyalty Interest.The sample of this research is the customers of Semarang Branch of Bank Syariah Mandiri amounted to 100 people. This research used quantitative analysis method with multiple linear regression.The result of this research showed that Financial Bond (0,444), Social Bond (0,263), and Structural Bond (0,244) have positive effect on Utilitarian Value. While Financial Bond (0,294), Sosial Bond (0,227), Structural Bond (0,176), and Utilitarian Value (0,394) have positive effect on Loyality Intention.
PENGARUH DISKUALITAS PELAYANAN TERHADAP NEGATIVE WORD OF MOUTH (WOM) DENGAN KETIDAKPUASAN PASIEN SEBAGAI VARIABEL INTERVENING (STUDI PADA PUSKESMAS NGESREP DI KOTA SEMARANG) Suratman, Donni Renaldy; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was motivated by a lot of medical patient complaints after visiting to Puskesmas Ngesrep in form of critics and suggestions. It indicates there are unsatisfactory feelings after their visit to Puskesmas Ngesrep that could be because of disquality services from the management. This research is aiming to analyze the effect of disquality service medic and non-medic toward patient disatisfaction and negative WOM.This research using descriptive and quantitative for data analyze. The samples for this research are 400 patients that visited Puskesmas Nngesrep. Data was collected using questionnaires which tested the validity and reliability. The data was analyzed using multiple regression.The result of descriptive analysis shown that disquality service medic, disquality services non-medic, patient’s disatisfaction, and negative WOM Puskesmas Ngesrep classified as low. Statistical tests shown patient’s disatisfaction variable is affecting positively toward negatif WOM variable (hypothesis 1 is accepted), disquality service medic variable is affecting positively toward patient’s disatisfaction (hypothesis 2 is accepted), disquality services medic variable is affecting positively toward negatif WOM (hypothesis 3 is accepted), disquality service non-medic is affecting positively toward disatisfaction patient’s (hypothesis 4 is accepted), and disquality services non-medic variable is affecting positively toward intention to negative WOM (hypothesis 5 is accepted).
ANTESEDEN CUSTOMER VALUE DAN MINAT BELI ULANG PADA TOKO BATIK LASEM SUMBER LANGGENG Hidayati, Novia; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is based on to the higher community awareness of local resources. Batik lasem is one of local in Rembang area. The purpose of this study is to analyze the effect of image of origin product (X1), perception price (X2), and the attractiveness of the product (X3) on customer value (Y1) and the implications for repeated purchase of  “Batik Lasem Sumber Langgeng”. This research use 5 variables, 16 indicators, and  4 hypothesis and by testing using 385 respondents. Analysis techniques the data used was structural equation model ( SEM ) of the amos 20.0. The data is the primary and uses a questionnaire with open and closed questions.The result of this research prove 4 hypothesis advanced by accepted and significant. The research show image of origin product, perception price and the attractiveness of the product significant positively affect to customer value and customer value significant positively affect to repeated purchase. In addition to that  sobel  test of the research indicated that the variable intervening also proved.
Co-Authors Afriana Safitri, Afriana Amelia Gita Tifani, Amelia Gita Anindita Kusumastuti Dewi, Anindita Kusumastuti Ardian Bayu Gustiko, Ardian B. Meiga Kharisma, B. Meiga Bangkit Sutanza Bayu Al Rochmanto, Bayu Cahaya Agung Purnama Claresta Yanudhita Larasati Dedy Kurniadi Devita Ekky Fauzi, Devita Ekky Dewi Kirana Windisukma, Dewi Dhagat Wihasta Hutama, Dhagat Wihasta Donni Renaldy Suratman, Donni Renaldy Edi Widodo, Edi Fera Tri Wulandari Hilman Faza, Hilman Ikhsan Toga Kharismawan, Ikhsan Toga Irfan Ismail Sungkar Irfan Nur Fariz, Irfan Nur Jahot Rizal Saragih, Jahot Rizal Krisnhoe Winda Pinasti, Krisnhoe Krystia Tambunan Ma'mun, Muhammad Mohammad Rizky Teguh Pratomo, Mohammad Rizky Teguh Mudiantono Mudiantono Muhammad Arief Athfal Dafiq, Muhammad Arief Athfal Muhammad Cordiaz, Muhammad Muhdi Kurnianto, Muhdi Mustafid Mustafid Nandhasari Nandhasari, Nandhasari Noventia Karina Putri Novia Hidayati, Novia Opi Rochmawati, Opi paraswati, yunita andri Pramudita Adriant Putra, Pramudita Adriant Resty Wahyu Pertiwi, Resty Wahyu Rosmiati Rosmiati Siti Annisa Rahmawati Sony Agung Prasetyo, Sony Agung Sopyan Sopyan Sri Lestari Prasilowati Sutopo Sutopo Syamsul Arifin Toni Prahasto Widiastuti Hapsari Hayuningtyas, Widiastuti Hapsari