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All Journal Fokus Ekonomi JURNAL SISTEM INFORMASI BISNIS JURNAL BISNIS STRATEGI JURNAL SAINS PEMASARAN INDONESIA Diponegoro Journal of Management
Ibnu Widiyanto
Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH PENGETAHUAN PRODUK DAN NORMA RELIGIUS TERHADAP SIKAP KONSUMEN DALAM NIAT MENGKONSUMSI PRODUK MAKANAN DAN MINUMAN HALAL (Studi Kasus di Kota Semarang) Al Rochmanto, Bayu; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by growth of food products and beverages in Indonesia in general and specifically in the city of Semarang, which are imported from non-Muslims countries, such as China, Thailand, the United States and Japan. Many products of food and beverages are categorized subhat, or are still doubt in halal. It wasfounded by many goods in several market in Semarang without halal license byauthorizedinstitution in Indonesia. Purpose of this study is to analyze and provide empirical evidence whether the product knowledge and religious norms have positive effect  on consumer attitudes in the intention to consume halal food products and beverages in Semarang.This study uses multiple linear regression analysis using SPSS version 21. Data obtained by questionnaires and distributed to the Muslim community in Semarang who able to make own decisions to buy food and beverage products. 200 respondents has been collected with purposive sampling method.Result of this study showed that the product knowledge religious norms and consumer attitudes towards halal products have positive effect and significant on the intention to consume halal food products and beverages with the regression result Y2 = 0,266X1 + 0,149X2 + 0,325Y1.
ANTESEDEN PENJUALAN ADAPTIF DAN PENGARUHNYA TERHADAP KINERJA TENAGA PENJUALAN Kharisma, B. Meiga; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Salesperson plays an important role in supporting company’s success. By developing salesperson performance, it is expected that company’s performance will be developed as well. This research analyzes the factors that influence the increasing of salesperson performance, by developing variables such as learning orientation, customer orientation, and salesperson competencies. To discuss the problem, this research proposes research model with four constructs, 12 indicators, and five hypothesises. Those hypothesises were tested by distributing 240 questionaires with doing a census of the each salespeople at Nasmoco car dealer in Semarang. The data were analyzed using Structural Equation Modelling. The result of this analysis has fulfilled the Goodness of Fit Index criterias, X2 (chi square) 9.375, 0.284 (≥0.05), RMSEA 0.042(≤0.08), GFI 0.975 (≥0.90), AGFI 0.933 (≥0.90), TLI 0.996 (≥0.95), CFI 0.998 (≥0.95), it can be said that the model is appropriate. The testing of proposed hypothesises shows those three hypothesises has met the prescribed requirements CR>2 with probability level < 0.05.Based on the analysis, proposed theoretical implications, communication skills, customer orientation, and adaptive selling affect the salesperson performance proper with the theories background.
SIKAP MASYARAKAT MUSLIM TERHADAP PRODUK MAKANAN NON-HALAL DI KOTA SEMARANG Kirana Windisukma, Dewi; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the effect of Halal awareness (intrinsic and extrinsic) on attitude and its implication on repurchase intention. The attitude variable in this study is treated as an intevening factor beetween halal awareness and repurchase intention.This study used non probability sampling method by distributing quesionaire to 120 moslem J.Co consumers who ever purchase at least once J.Co product. The result were analyzed by using multiple regression analysis with SPSS program.The result indicates that halal awareness of both intrinsic and extrinsic have negative and significant effects on attitude in-0,270and-0,251. While the variable attitude toward repurchase intention show positive and significant impact in 0,174.The variable attitude absolutly functionate as mediator beetween halal awareness and repurchase intention.
NILAI PELANGGAN DAN MINAT LOYALITAS Hutama, Dhagat Wihasta; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Playing futsal is increasingly popular. Many people play in the rental field. Dewa Futsal is one of the futsal court rental place in Semarang. This study aims to determine whether the speed of service, convenience of location and price perception has an influence on the value of the customers that have an impact on the interest of loyalty to Dewa Futsal Semarang. The samples used in this study were 400 people who had rented a field in god Futsal Semarang. The questionnaire distributed in June 2015 to July 2015. The data were processed using multiple regression analysis. The results showed that all three independent variables have positive and significant influence on the variable value of the customer. Value of the customers variable have a positive and significant effect on the interest of loyalty variable and acts as an intervening variable.
ANTESEDEN MINAT BERKUNJUNG ULANG (Studi pada Cagar Budaya Bedung Lawang Sewu Semarang) Sopyan, Sopyan; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was motivated by a lot of visitor complaints after visiting to Cagar Budaya Lawang Sewu in form of critics and suggestions. It indicates there are unsatisfactory  feelings after  their  visit to Cagar  Budaya  Lawang  Sewu  that could  be because of less attractive and decreasing services quality from the management. This research is aiming to analyze the effect of destination attraction and services quality toward visitor’s satisfaction and intent to revisit.zThis research using descriptive and quantitative for data analyze. The samples for this research are 385 visitors that visited Cagar Budaya Gedung Lawang Sewu. Data was collected using  questionnaires  which tested  the validity and  reliability. The data  was analyzed using multiple regression. The result of descriptive analysis shown that tourism attraction, services quality, visitor’s satisfaction, and intention to revisit Cagar Budaya Lawang Sewu classified as moderate. Statistical tests shown visitor’s satisfaction variable is  affecting  positively  toward  intention  to  revisit  variable  (hypothesis  1  is  accepted), tourism attraction variable is affecting positively toward visitor’s satisfaction (hypothesis 2 is accepted),   services quality variable is affecting positively toward visitor’s satisfaction (hypothesis 3 is accepted), tourism attraction is affecting positively toward intention to revisit (hypothesis 4 is accepted), Variabel daya tarik berpengaruh positif terhadap minat berkunjung  ulang  (hipotesis  4  diterima),  and  services  quality  variable  is  affecting positively toward intention to revisit (hypothesis 5 is accepted).
PENGARUH ETNOSENTRISME KONSUMEN, PERSEPSI HARGA DAN KEMENARIKAN ATRIBUT TERHADAP SIKAP PRODUK DAN IMPLIKASINYA TERHADAP KEPUTUSAN PEMBELIAN DI INDONESIA Kurnianto, Muhdi; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Polytron is one of the Indonesian electronic products that can survive among the many imported products on the market. Polytron needs to know the characteristics of Indonesian consumer ethnocentric to strengthen strategy and increase the use of local products. This study aims to determine whether the consumer ethnocentrism, perceived price and the attractiveness of Atribut affect the product attitude that have an impact on the purchase decision products.          The samples used in this study were 150 people who have made a purchase Polytron product in Semarang. The questionnaire were distributed in June 2015 to July 2015. The data were then processed by using multiple regression analysis.            The results showed that all three independent variables have positive and significant effect on the dependent variable. The atribute attractiveness affect the attitudes toward product. The attitudes toward product has a positive and significant influence on the purchase decision variable and acts as an intervening variable.
PENGARUH KEMUDAHAN PENGGUNAAN, KENYAMANAN AKESTABILITAS, KEAMANAN PENGGUNAAN DAN KEPERCAYAAN PELANGGAN SEBAGAI VARIABEL INTERVENING TERHADAP MINAT BERTRANSAKSI ULANG SECARA E-BANKING (Studi Kasus Pada Nasabah Pengguna Internet Banking di Kota Semarang) Kharismawan, Ikhsan Toga; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The research aims to determine whether the perceived ease of use, perceived enjoyment access, security and trust to intention to use internet banking, this research aims to analyze the factors most dominant influence on Intention to Use Internet Banking.            The population used in this study is a customer who had used internet banking facilities. The sample in this study of 400 respondents and the techniques used are non-probability sampling technique with accidental sampling approach (sampling by customer who had used internet banking facilities more than doubled to conduct online transactions). The analytical method used was quantitative analysis is multiple regression analysis. This analysis includes: validity and reliability, classic asumtion test, multiple regression analysis, hypothesis testing via test t and test f, the coefficient of determination (R2) and test intervening.
STUDI TENTANG BRAND PREFERENCE UNTUK MENINGKATKAN MINAT LOYALITAS PENGHARUM RUANGAN Dafiq, Muhammad Arief Athfal; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study to give empirical evidence whether Brand Image and Product Quality influence on Brand Preference and Loyalty Intention of Consumer.            The sample of this study are 400 people in Kudus that use Glade Fragrances. Method of analysis data use quantitative analysis with multiple linear regression analysis.            The results of this study shows that the Brand Image and Product Quality give positive effect on Brand Preference with the regression coefficient  Y1 = 0.405 X1 + 0.329 X2. While Brand Image, Product Quality and Brand Preference give positive effect on Loyalty Intention of Consumer with regression coefficient Y2 =  0,658 X1 + 0,083 X2 + 0,206 Y1.
ANALISIS PENGARUH KAPABILITAS PENGINDERAAN PASAR, INOVASI PRODUK, DAN JEJARING PEMASARAN TERHADAP KEUNGGULAN BERSAING PADA KINERJA PEMASARAN EKSPOR Fauzi, Devita Ekky; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was conducted at the company in Jepara furniture exporter that exports to many countries in the world. Nowadays many exporters are racing to meet the wishes of the world market. This study aims to analyze and provide empirical evidence about whether the market sensing capabilities, product innovation, and marketing networks affect the competitive advantage on export marketing performance.Samples were furniture exporters are active in the town of Jepara furniture exports to various countries in the world by using quantitative analysis method, by using the test reliability and validity, the classical assumption, hypothesis testing, coefficient determinant and SEM analysis with AMOS 7.0 program.The results showed that the market sensing capability and product innovation positive effect on competitive advantage and competitive advantage positive effect on network marketing and export marketing performance and capability of sensing market, product innovation, competitive advantage, marketing networking positive effect on export marketing performance. In model 1, the market-sensing capability provides the greatest influence on the competitive advantage of 0.412. In model 2, the competitive advantage of providing the greatest influence on export marketing performance of 0.263.
ANALISIS FAKTOR–FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN DAN IMPLIKASI PADA LOYALITAS KONSUMEN (Studi Pada Konsumen Warung Makan dan Lesehan Andheng–Andheng Tembalang) Saragih, Jahot Rizal; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Business stalls in this era  very attracted a lot of interest in businesses, so the competition was very tight. Warung Makan and Lesehan Andheng-Andheng Tembalang located at student area, sothe target market of food stalls are students. Of sales data Warung Makan and Lesehan Andheng- Andheng Tembalang april until september 2013 it is known that the number of sales still fluctuate not a gradual increase each month. The purpose of this study was to determine how much influenceof the price factor, product quality, responsiveness dish, the waiter hospitality , comfort to the level of customer satisfaction and its implications for consumer loyalty. So by knowing the factors that affect customer satisfaction and its implications for consumer loyalty is expected to be a reference for managers of Warung Makan and Lesehan Andheng-Andheng Tembalang.In conducting research independent variables are price, product quality, responsiveness dish,  the  waiter  hospitality,  comfort  and  the  dependent  variable  is  customer  satisfaction  and customer loyalty. Sample to be taken in this research was the visitors Warung Makan and Lesehan Andheng-Andheng Tembalang who've been more than two times. Due to the unknown probability sampling method  in this study using non-probability sampling methods and use techniques Sampling Convenience (convenience sample). By calculation, the sample used in this study were 110 respondents to fill out the questionnaire questions or statements related to the research object.The results of this study indicate that the variable price, product quality, comfort is significantly positive effect on customer satisfaction, and customer satisfaction variable positive effect on customer loyalty. Based on the beta value of the calculation in this study was variable comfort greatest influence on customer satisfaction and its implications for consumer loyalty, it is suggested the management to increase again as the comfort of a larger space so that customer is more free and comfortable in enjoying the meal, a comfortable or free from interference from both internal and external such as buskers, beggars, etc. as well as internal factors that noise either from fellow diners as well as from the manager so that it can be, make continuous improvement to managers Warung Makan and Lesehan Andheng-Andheng Tembalang  and can add interest to visit customers and to increase sales transaction of Warung Makan and Lesehan Andheng-Andheng Tembalang.
Co-Authors Afriana Safitri, Afriana Amelia Gita Tifani, Amelia Gita Anindita Kusumastuti Dewi, Anindita Kusumastuti Ardian Bayu Gustiko, Ardian B. Meiga Kharisma, B. Meiga Bangkit Sutanza Bayu Al Rochmanto, Bayu Cahaya Agung Purnama Claresta Yanudhita Larasati Dedy Kurniadi Devita Ekky Fauzi, Devita Ekky Dewi Kirana Windisukma, Dewi Dhagat Wihasta Hutama, Dhagat Wihasta Donni Renaldy Suratman, Donni Renaldy Edi Widodo, Edi Fera Tri Wulandari Hilman Faza, Hilman Ikhsan Toga Kharismawan, Ikhsan Toga Irfan Ismail Sungkar Irfan Nur Fariz, Irfan Nur Jahot Rizal Saragih, Jahot Rizal Krisnhoe Winda Pinasti, Krisnhoe Krystia Tambunan Ma'mun, Muhammad Mohammad Rizky Teguh Pratomo, Mohammad Rizky Teguh Mudiantono Mudiantono Muhammad Arief Athfal Dafiq, Muhammad Arief Athfal Muhammad Cordiaz, Muhammad Muhdi Kurnianto, Muhdi Mustafid Mustafid Nandhasari Nandhasari, Nandhasari Noventia Karina Putri Novia Hidayati, Novia Opi Rochmawati, Opi paraswati, yunita andri Pramudita Adriant Putra, Pramudita Adriant Resty Wahyu Pertiwi, Resty Wahyu Rosmiati Rosmiati Siti Annisa Rahmawati Sony Agung Prasetyo, Sony Agung Sopyan Sopyan Sri Lestari Prasilowati Sutopo Sutopo Syamsul Arifin Toni Prahasto Widiastuti Hapsari Hayuningtyas, Widiastuti Hapsari