Fitri Novika Widjaja
Fakultas Bisnis & Ekonomika Universitas Surabaya, Raya Kalirngkut, Surabaya 60293

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PENGARUH PERCEIVED WAITING TIME DAN SATISFACTION WITH WAITING ENVIRONMENT TERHADAP SERVICE SATISFACTION DI RESTORAN XSURABAYA Bian Pagudisaputra; Siti Rahayu; Fitri Novika Widjaja
CALYPTRA Vol. 7 No. 2 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Maret)
Publisher : Perpustakaan Universitas Surabaya

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Abstract

This research was conducted to determine the effect of perceived waiting time andsatisfaction with waiting environment on waiting time satisfaction and service satisfaction in X restaurant Surabaya. Descriptive analysis along with Partial Least Square is used in this research. The result shows there is a positive significant effect between perceived waiting time and waiting time satisfaction also from waiting time satisfaction and service satisfaction, and also a positive but not significant effect from satisfaction with waiting environment and waiting time satisfaction also from satisfaction with waiting environment and service satisfaction. It also found a negative but not significant effect from perceived waiting time and service satisfaction.
ANALISIS HUBUNGAN ANTARA TRUST, COMMITMENT, ECONOMIC SATISFACTION DAN NON-ECONOMIC SATISFACTION DALAM MANUFACTURER- SUPPLIER RELATIONSHIPS PADA INDUSTRI PENGOLAHAN DI SURABAYA Arlintya Yustica Fanny; Antonius Budhiman; Fitri Novika Widjaja
CALYPTRA Vol. 8 No. 1 (2019): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (September)
Publisher : Perpustakaan Universitas Surabaya

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Abstrak - Penelitian ini bertujuan untuk mengetahui dan menganalisis adanya pengaruh Trust, Commitment, Economic Satisfaction dan Non-Economic Satisfaction terhadap Manufacturer-Supplier di Surabaya. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan metode SEM analysis. Penelitian ini menggunakan sampel berupa industri pengolahan dengan membagikan kuosioner ke masing-masing industri pada bagian purchasing atau procurement yang memiliki pengalaman kerja kurang lebih satu tahun. Jumlah sampel yang digunakan dalam penelitian ini adalah sebesar 120 kuisioner yang dibagikan. Hasil penelitian ini menunjukkan bahwa semua hipotesis yang didukung oleh dimensi Trust, Commitment, Economic Satisfaction dan NonEconomic Satisfaction menunjukkan bahwa Economic Satisfaction memiliki hubungan yang positif terhadap Trust, Trust terhadap Commitment dan Trust terhadap Non-Economic Satisfaction. Kata Kunci: : Trust, Commitment, Economic Satisfaction, Manufacturer-Supplier relationships, Non-Economic Satisfaction Abstract - This research aims to determain and analyze the influence of Trust, Commitment, Economic Satisfaction and Non-Economic Satisfaction towards manufacturer-supplier in Surabaya. This research uses quantitative approach by using SEM analysis method. This research uses samples of industry and the targets of questionnaire are those who work in the purchasing or procurement department and have a working experience in that section for 1 year. The number of samples used were 120 samples. The results of this study indicate that all hypothesis between Trust, Commitment, Economic Satisfaction and NonEconomic Satisfaction show that Economic Satisfaction to Trust, Trust to Commitment and Trust to Economic Satisfaction has a positive relationship Kata Kunci: : Trust, Commitment, Economic Satisfaction, Manufacturer-Supplier relationships, Non-Economic Satisfaction
Pengaruh Decision-Making Terhadap Behavioral Intention to Use Pada Pengguna YouTube Clarissa Euvenia; Siti Rahayu; Fitri Novika Widjaja
CALYPTRA Vol. 8 No. 2 (2020): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei)
Publisher : Perpustakaan Universitas Surabaya

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Abstract — This scientific work discusses the influence of social media, especially YouTube on potential traveler in preparing travel pl ans. Perceived usefulness and perceived ease of use when using social media in making vacation decisions are the main factors that are considered to have an influence on the attitudes and intentions of using social media by potential travelers. In addition there are other t hings that affect the attitudes and intentions of using YouTube by potential travelers, namely the perception of perceived enjoyment and perceived trustworthiness. This research is a quantitative research. There are 13 hypotheses, 7 of them are not supported and 6 others are supported. 7 unsupported hypotheses show that YouTube is not the only social media that is used to find information about travel, Instagram, Google, and other social media that can be used to find information that can help travel planning.Keywords: Attitude, Intention to Use, Perceived Ease of Use, Perceived Enjoyment, Perceived Trustworthiness, Perceived Usefulness Abstrak— Karya Ilmiah ini membahas tentang pengaruh media sosial terutama YouTube terhadap para calon wisatawan dalam menyusun perencanaan perjalanan. Persepsi kegunaan dan persepsi kemudahaan penggunaan yang dirasakan saat menggunakan media sosial dalam membuat perencanaan perjalanan menjadi faktor-faktor utama yang dianggap memiliki pengaruh terhadap sikap dan niat penggunaan media sosial oleh calon wisatawan. Di samping itu ada hal lain yang mempengaruhi sikap dan niat penggunaan YouTube oleh calon wisatawan, yakni persepsi kenikmatan dan persepsi kepercayaan. Penelitian ini adalah penelitian kuantitatif. Terdapat 13 hipotesis, 7 diantaranya tidak terdukung dan 6 lainnya terdukung. 7 hipotesis tidak terdukung menunjukkan bahwa YouTube bukan merupakan satu-satunya media sosial yang digunakan untuk mencari informasi seputar wisata, adanya Instagram, Google, dan media sosial yang lain yang dapat digunakan untuk mencari informasi yang dapat membantu perencanaan perjalanan.Kata kunci: Niat Penggunaan, Persepsi Kegunaan, Persepsi Kemudahan Penggunaan, Persepsi Kenikmatan, Persepsi Kepercayaan, Sikap
FAKTOR‐FAKTOR YANG MEMPENGARUHI PERILAKU MAHASISWA MENGGUNAKAN DIGILIB UBAYA DENGAN TECHNOLOGY ACCEPTANCE MODEL Gilang Hardianto; Fitri Novika Widjaja; Antonius Budhiman Setyawan
CALYPTRA Vol. 9 No. 2 (2021): Calyptra : Jurnal Ilmiah Mahasiswa Universitas Surabaya (Mei)
Publisher : Perpustakaan Universitas Surabaya

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Abstract — This research aims to find out the influence factors use of the digital library Digilib UBAYA by Technology Acceptance Model (TAM) method to University of Surabaya (UBAYA) students. TAM is a model for examining acceptance of a particular technological system. This study uses a sample of the target population namely undergraduate students at all faculties of the University of Surabaya (UBAYA). The number of samples use are 300 respondents. This study uses 11 construct variables consisting of 8 independent variables namely system quality (SQ), library assistance (LA), relevance (RE), navigation (NA), terminology (TE), computer self‐efficacy (SE), knowledge of domain (KD), and English literacy (EL), then consists of 2 intermediary variables, namely perceived use fulness (PU) and ease of use (PEOU), and consists of 1 dependent variable, namely behavioral intention to use (BI). The data in this study are processed using SPSS version 25 to test the validity and reliability of the questionnaire and AMOS 24 for processing the measurement model test, structural model test, and hypothesis testing. The results of this study are LA and PEOU have a positive influence on PU. Whereas SQ, RE, NA, and TE do not have a significant positive effect on PU. Then, SQ, NA, TE, and KD have a significant positive effect on PEOU. Whereas LA, RE, SE, EL did not have a significant positive effect on PEOU. Finally, PU and PEOU have a significant positive effect on BI. These results reflect the use of UBAYA Digilib by users from UBAYA students Although there are several independent variables that do not have a positive influence on PU and PEOU, students still have a strong intention to use the UBAYA Digilib in the future. Keywords:Technology Acceptance Model (TAM), digital library, Digilib of UBAYA, University of Surabaya. Abstrak — Penelitian ini dilakukan dengan tujuan untuk mengetahui faktor‐faktor yang mempengaruhi penggunaan perpustakaan digital Digilib UBAYA dengan menggunakan metode Technology Acceptance Model (TAM) pada mahasiswa Universitas Surabaya (UBAYA). TAM merupakan model untuk meneliti penerimaan terhadap suatu sistem teknologi tertentu. Penelitian ini menggunakan sampel dari target populasi yakni mahasiswa program sarjana pada semua fakultas Universitas Surabaya (UBAYA). Jumlah sampel yang digunakan adalah sebanyak 300 responden. Penelitian ini menggunakan 11 variabel kontruk yang terdiri dari 8 variabel independent yaitu system quality (SQ), library assistance (LA), relevance (RE), navigation (NA), terminology (TE), computer self‐efficacy (SE), knowledge of domain (KD), dan English literacy (EL), kemudian terdiri dari 2 variabel antara/mediator yaitu perceived use fulness (PU) dan ease of use (PEOU), serta terdiri dari 1 variabel dependen yaitu behavioral intention to use (BI). Data dalam penelitian diolah dengan menggunakan SPSS versi 25 untuk menguji validitas dan reabilitas kuesioner dan AMOS 24 untuk pengolahan uji model pengukuran, uji model struktural, dan pengujian hipotesis. Hasil dari penelitian ini adalah LA dan PEOU memiliki pengaruh positif terhadap PU. Sedangkan SQ, RE, NA, dan TE tidak memiliki pengaruh positif signifikan terhadap PU. Kemudian, SQ, NA, TE, dan KD memiliki pengaruh positif signifikan terhadap PEOU. Sedangkan LA, RE, SE, EL tidak memiliki pengaruh positif signifikan terhadap PEOU. Terakhir, PU dan PEOU memiliki pengaruh positif signifikan terhadap BI. Hasil tersebut mencerminkan penggunaan Digilib UBAYA oleh pengguna yang berasal dari mahasiswa UBAYA. Meskipun terdapat beberapa variabel independen yang tidak memiliki pengaruh positif terhadap PU dan PEOU, mahasiswa tetap memiliki niat yang kuat untuk menggunakan Digilib UBAYA dimasa depan. Kata kunci Technology Acceptance Model (TAM), perpustakaan digital, Digilib UBAYA, Universitas Surabaya.
Tourist loyalty dalam wisata kreatif agrowisata di kota Batu Siti Rahayu; Brian Marcellino Ezar; Fitri Novika Widjaja
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 5 No. 4 (2022): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi September 2022
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (367.934 KB) | DOI: 10.31842/jurnalinobis.v5i4.248

Abstract

Penelitian ini membahas pengaruh experience quality, perceived value, tourist satisfaction terhadap tourist loyalty agrowisata di kota Batu. Penelitian dengan metode kuantitatif ini menggunakan 5 variabel yaitu experience quality, perceived value, tourist satisfaction, tourist motivation, dan tourist loyalty. Data primer penelitian diperoleh dari partisipasi 175 responden. Pengolahan data menggunakan SPSS 24 dan AMOS 22. Hasil penelitian menunjukan bahwa terdapat 4 hipotesis yang berpengaruh positif signifikan yaitu: experience quality berpengaruh terhadap tourist loyalty, tourist satisfaction berpengaruh terhadap tourist loyalty, experience quality berpengaruh terhadap perceived value, perceived value berpengaruh terhadap tourist satisfaction. Ada 2 hipotesis yang tidak signifikan yaitu pengaruh experience quality terhadap tourist satisfaction dan pengaruh perceived value terhadap tourist loyalty. Tourist motivation tidak memediasi experience quality terhadap tourist loyalty. Tourist motivation memediasi sempurna perceived value terhadap tourist loyalty. Tourist motivation memediasi sebagian tourist satisfaction terhadap tourist loyalty.
Pelatihan Pembuatan Jamu Milenial untuk Cafe di Wisata Rainbow Garden Poetoek Soeko Trawas Mojokerto Rani, Karina Citra; Eka Jayani, Nikmatul Ikhrom; Tandelilin, Elsye; Widjaja, Fitri Novika; Mukti, Yayon Pamula
Amalee: Indonesian Journal of Community Research and Engagement Vol 3 No 2 (2022): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v3i2.1974

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Community service in the form of training on making millennial herbal medicine is carried out to increase the knowledge and skills of BUMDes Sukosari partners in processing millennial herbal drinks as a hallmark of the Rainbow Garden café. The method used in this PkM is the mentoring method or PAR (Participatory Action Research) with a lecture approach, product manufacturing practices, and guidance. The training is carried out in three stages: preparation, implementation, monitoring, and evaluation. The result of this training was an increase in partners' knowledge and skills in processing millennial herbal medicine, which was observed from the analysis of the mean test scores before and after the training (p <0.05). The output of this community service activity is five variants of millennial herbal drinks based on rhizomes and spices: Telang sparkling, Rosella sparkling, Curcuma sparkling, Curcuma milky, and Moringa milky. Community service activities regarding the processing of millennial herbal medicine in Sukosari Trawas Village provided skills for BUMDes partners to develop millennial herbal drink products of the Rainbow Garden Poetoek Soeko.
INFLUENCE OF GENERATIVITY, EXPERIENCE EXPECTATION, AND MOTIVATION ON VISIT INTENTION AT SEPULUH NOPEMBER MUSEUM, SURABAYA Nie, Jocelyn; Andajani, Erna; Widjaja, Fitri Novika; Ardiansyahmiraja, Bobby
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 8, No 3 (2023): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v8i3.2989

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This research analyzes the contradictory results of previous research. This research was conducted to understand the influence of generativity, experience expectations, and motivation on visit intention, with the Sepuluh Nopember Museum, Surabaya, as a case study. The methodology used is quantitative, with primary data from questionnaires and analysis using Structural Equation Modeling (SEM) through SmartPLS 4.0 software. The findings show that generativity positively and significantly influences experience expectations, motivation, and visit intention. Motivation also positively affects visit intention, and experience expectation affects motivation. However, there is no significant effect of experience expectation on visit intention. Based on this, experience expectations are not always a determinant of interest in visiting. It would be better to advise business owners in similar fields to focus more on creating visitor motivation and contributions to future generations so that interest in visiting can increase in the future
Loyalty Toward Shoope-food Delivery Service: The Role of E-Service Quality and Food Quality Ghifari Ghaza Nugraha; Juliani Dyah Trisnawati; Widjaja, Fitri Novika
Journal of Entrepreneurship and Business Vol. 5 No. 2 (2024): Journal of Entrepreneurship and Business (June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v5i2.6393

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Purpose: This study investigates 14 hypotheses concerning e-service quality, perceived value, food quality, customer satisfaction, and customer loyalty. Method: This research uses a quantitative approach. Data is collected from 137 Surabaya residents who frequently use the Shopee Food app to buy food and drinks. The analysis employs Structural Equation Modelling (SEM) with Smart PLS software. Result: The results showed a positive and significant influence of e-service quality on perceived value, customer loyalty, and food quality. Food quality and perceived value also have a positive and significant effect. However, there was no significant effect between food quality, customer satisfaction, and customer loyalty. The study also found a positive and significant effect between perceived value on customer satisfaction and customer loyalty, as well as customer satisfaction on customer loyalty. Also, there is a positive and significant effect between e-service quality and customer loyalty mediated by perceived value and food quality on customer loyalty mediated by perceived value. Interestingly, there was no significant effect between e-service quality and customer loyalty mediated by customer satisfaction and food quality on customer loyalty mediated by customer satisfaction.
How Positive Word-of-Mouth (Electronic and Face-to-Face) is Influenced by The Quality of Customer Relationships in The Telecommunications Industry Danendra, Ariel Belva; Rahayu, Siti; Widjaja, Fitri Novika
Fokus Bisnis Media Pengkajian Manajemen dan Akuntansi Vol. 23 No. 2 (2024): Fokus Bisnis
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/pjczkj56

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This research aims to advance knowledge about the influence of positive behavior from mouth to mouth (WOM) electronically and face-to-face by testing the model of correlation between the quality component of relationship (RQ) and anteseden in the telecommunications service environment with the moderation of Positive Emotional Experience. The study was conducted in one service setting, and thus, the results could not be generalized. The data collected to support the initial variable is distributed to users of telecommunications networks in Indonesia through the Google Forms questionnaire form. This investigation uses SmartPLS 4 because of its durability in testing predictive models. This paper provides guidance on how telecommunications service managers can develop and manage their relationship network. Specifically, this paper shows how business references can be generated and used to build customer retention from various relationship-building strategies. This study shows that service providers that provide quality services, design superior values and provide reliable information are in a better position to develop good relationships with customers and ultimately engage them in a Positive Emotional Experience.
Co-Creation of Value dan Customer Experience: Aplikasi dalam Mobile Banking di Indonesia jodjana, Sheny; Rahayu, Siti; Widjaja, Fitri Novika
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 10, No 2 (2024): VOLUME 10 NUMBER 2 (2024)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v10i2.6288

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AbstractThis study aims to analyze the effects of co-creation of value on the customer experience in mobile banking usage in Indonesia, focusing on the roles of consumer creativity, connectivity, and knowledge. The study uses a quantitative approach with a survey method involving 210 respondents who are active users of mobile banking applications in Indonesia. The collected data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results show that co-creation of value has a positive impact on customer experience, with consumer creativity and connectivity being the main factors supporting value co-creation. Consumer knowledge shows no significant effect on the model. These findings suggest that consumer's involvement in the co-creation process strengthens the relationship between banks and customers, especially through digital platforms. This research's practical implication is that the banks should focus more on the creativity and connectivity aspects in developing mobile banking services to enhance customer experience and strengthen competitive positioning in the market.Keywords: Co-Creation of Value, Customer Experience, and Mobile Banking