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All Journal Jurnal Ilmiah Mahasiswa FEB JEM17: Jurnal Ekonomi Manajemen JURNAL PENDIDIKAN TAMBUSAI Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi MANAJEMEN DEWANTARA Management Studies and Entrepreneurship Journal (MSEJ) Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Scientia ARSY : Jurnal Aplikasi Riset kepada Masyarakat Manajemen dan Kewirausahaan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) RISK : Jurnal Riset Bisnis dan Ekonomi Jurnal Pengabdian Masyarakat Manage
Wahyu Dede Gustiawan
Universitas Kadiri
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Managerial Decisions in MSMEs: A Praxiological Approach to Indonesian Entrepreneurs Gustiawan, Wahyu Dede; Kristianingsih, Yuyun
JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Vol. 8 No. 1 (2025): JIMEK VOL 08 NO 01 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jimek.v8i1.6573

Abstract

Managerial decision-making in Micro, Small, and Medium Enterprises (MSMEs) has a very important role in determining business sustainability and growth, especially in Indonesia. This article aims to analyze a praxiological approach in the decision-making process among Indonesian MSME entrepreneurs using  the Systematic Literature Review (SLR) method. This research identifies and synthesizes related literature from various relevant academic sources in a certain period of time. The results of the study show that the praxiological approach, which emphasizes the relationship between theory and practice, helps entrepreneurs in dealing with the complexities of the business environment and improving the effectiveness of strategic decisions. The findings of this study also reveal that contextual factors such as business culture, access to resources, limited data and knowledge, and access to technology affect the decision-making process. This article makes a theoretical contribution to the development of managerial decision-making studies and offers practical recommendations for MSME entrepreneurs and policymakers in Indonesia.
STRATEGI DIGITAL MARKETING UNTUK MENCAPAI PASAR NASIONAL UMKM “KRIPIK FAREL” Gustiawan, Wahyu Dede; Rahayu, Budi
MANAJEMEN DEWANTARA Vol 7 No 2 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i2.14775

Abstract

Penelitian ini membahas mengenai potensi dari UMKM Kripik Farel yang sempat menurun karena adanya Covid19 yang membuat tidak bisa memasarakan dan menjual produknya secara maksimal karena ada pembatasan mobilitas masyarakat. Potensi dari penggunaan media sosial dan penggunaan toko online juga belum dilakukan oleh pelaku usaha. Metode yang digunakan dalam penelitian ini adalah kualitatif, dengan wawancara sacara mendalam kepada pemilik usaha kripik farel. Alat analasis yang digunakan adalah pengumpulan data, mereduksi data dan juga menyimpulkan hasil. Hasil dari penelitian ini adalah pengoptimalan penggunaan facebook sebagai media promosi, serta pembuatan akun toko di Tokopedia sebagai alat penjualan online. Penelitian ini bisa dilanjutkan dikemudian hari dengan berfokus pada apakah media facebook dan tokopedia mempengaruhi peningkatan omzet dari kripik farel
Analysis of MSME Digital Marketing Strategy "kripik.t_mpe” on Instagram Gustiawan, Wahyu Dede; Rahayu, Budi
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen & Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9179

Abstract

This research discusses digital marketing carried out by Kripik.t_mpe MSMEs located in Kediri, East Java, considering the importance of using online marketing media today, cannot be maximized by MSME actors. How to create the right and quality content is rarely noticed by business owners so that the impact has not been felt optimally either. This study used qualitative research methods. with researchers interviewing MSME owners directly, using data analysis methods by collecting data, reducing and concluding data. The result of this study is that MSMEs Kripik.t_mpe have run several ways to make their marketing content quality such as relevance, creativity, visual quality, storytelling, interaction, consistency, and authenticity. Although in some ways such as improving visual quality and consistency has not been carried out properly.
Pengaruh Pengembangan Produk dan Harga dalam meningkatkan Volume Penjualan pada Joyo Mebel Kediri Tantra, Pavel Yuda; Gustiawan, Wahyu Dede
Jurnal Pendidikan Tambusai Vol. 8 No. 2 (2024)
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Menghadapi ketatnya persaingan pasar perusahaan harus dapat mempertahankan dan meningkatkan volume penjualan produknya. Seorang pengusaha harus peka terhadap selera konsumen, karena konsumen adalah objek yang paling penting dalam mengembangkan usaha. Agar perusahaan dapat bersaing dengan perusahaan yang baru berdiri dengan memakai alat-alat yang lebih modern sehingga dalam hal ini bagi perusahaan haruslah dapat berusaha dalam meningkatkan volume penjualan, maka jelas disini akan banyak timbul persaingan produsen mebel atau perusahaan mebel. Untuk dapat bersaing maka perbaikan kualitas dan bentuk corak beraneka ragam dari hasil produksinya perlu atau harus selalu ditingkatkan. Penelitian ini bertujuan untuk mengetahui besarnya pengaruh pengembangan produk dan harga terhadap volume penjualan. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 100 konsumen/pelanggan toko Joyo Mebel Kediri. Hasil penelitian menemukan bahwa pengaruh pengembangan produk yang signifikan terhadap volume penjualan, sementara harga berpengaruh signifikan terhadap volume penjualan. Namun jika pengembangan produk dan harga digabungkan, akan mendapatlan hasil bahwa pengembangan produk dan harga memiliki pengaruh yang signifikan terhadap volume penjualan.
The Influence Of Viral Marketing And Prices On Purchasing Decisions At Fore Coffee Kediri Syachnaz Putri Sagita Lestari; Ria Lestari Pangastuti; Wahyu Dede Gustiawan
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

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Abstract

The culture of drinking coffee is currently a new trend that has emerged in various groups of Kediri society. Fore Coffee is a coffee startup that is currently busy in Kediri. This research uses a quantitative method of surveying respondents via questionnaires with a total of 96 respondents. Based on the results of research on the influence of Viral Marketing and Price on Purchasing Decisions for Fore Coffee Kediri through distributing questionnaires, it can be concluded that Viral Marketing has no partial influence on the Purchasing Decision variable, while Price has a partial influence on the Purchasing Decision variable. However, if Viral Marketing and Price are combined, both have a significant influence on the Purchase Decision for Fore Coffee Kediri.
ALASAN KONSUMEN DALAM MENGKONSUMSI (MEMBELI DAN MEMAKAI) SEPEDA SEBAGAI BARANG MEWAH Gustiawan, Wahyu Dede; Ismail, Taufiq
Jurnal Ilmiah Mahasiswa FEB Vol. 4 No. 1
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

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Abstract

The aim of this research is to explore digger concerning to the reason of consumer on consuming bicycle as a luxurious product on members at Komunitas Sepeda Kaskus (KOSKAS) in Malang. This research uses Qualitative approach with phenomenology research design in order to explore concerning to the partisipant is experiances and reasons towards as buying and using bicycle as a luxurious product. The data was taken by interviewing in depth of 6 informers who are members of KOSKAS Malang as partisipants.  The data analysis is using coding technique in order a make easier on the meaning formulation process of the depth interview result. The result of this research show: the reasons in which being a background of consumers to buying and using bicycle as a lururious product, there are (1)  personality (2) the role of reference group (informational, value expressive)  (3) quality product (performances, durability, aesthetics, features, conformance of specification) (4) ideals motivations and Self-expression motivations. Keyword : personality, group reference, quality product, motivation, luxury consumption
Analysis of MSME Digital Marketing Strategy kripik t_mpe on Instagram Gustiawan, Wahyu Dede; Rahayu, Budi
Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Manajemen Kewirausahaan
Publisher : Manajemen FEB Unima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/mk.v5i1.9179

Abstract

This research discusses digital marketing carried out by Kripik t_mpe MSMEs located in Kediri East Java considering the importance of using online marketing media today cannot be maximized by MSME actors How to create the right and quality content is rarely noticed by business owners so that the impact has not been felt optimally either This study used qualitative research methods with researchers interviewing MSME owners directly using data analysis methods by collecting data reducing and concluding data The result of this study is that MSMEs Kripik t_mpe have run several ways to make their marketing content quality such as relevance creativity visual quality storytelling interaction consistency and authenticity Although in some ways such as improving visual quality and consistency has not been carried out properly < p>
Co-Authors Agus Hermawan Ajeng Rahayuningtyas Andy Chandra Pramana Bothy Dewandaru Budi Heryanto Budi Rahayu Budi Rahayu Budi Rahayu, Budi Dagayu, Riris Devania Dandy Yuliansyah Eka Putri Ani Enni Sustiyatik Eunike Sintia Gandung Satriyono, Gandung Jannah, Della Qoyimatul Kristianingsih, yuyun Laely, Nur Marina Dwi Astuti Muhammad Dian Ruhamak Nindi Vaulia Puspita Novi Choirul Nisa Nurul Fitri Prasetyo, Priyo Priyo Priyantoro Puji Handayati Ria Lestari P Ria Lestari Pangastuti Rukmini, Meme Sudarmiatin Suharyati Suharyati Syachnaz Putri Sagita Lestari Tantra, Pavel Yuda Taufiq Ismail Taufiq Ismail Untung Susilo Wening Patmi Rahayu Widyaningrum, Santi Yudiarto Perdana Putra, Yudiarto Perdana