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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Jurnal ABDINUS : Jurnal Pengabdian Nusantara Ihsan: Jurnal Pengabdian Masyarakat BEMAS: Jurnal Bermasyarakat Jurnal Ekonomi Trisakti PROGRESIF Jurnal AKAL: Abdimas dan Kearifan Lokal JURNAL ABDIKARYASAKTI Inkubis: Jurnal Ekonomi dan Bisnis Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka EBID:Ekonomi Bisnis Digital E-Amal: Jurnal Pengabdian Kepada Masyarakat
Moch Sabur
Universitas Trisakti
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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PENGARUH SOCIAL MEDIA MARKETING ACTIVITIES TERHADAP CUSTOMER LOYALTY Zelia, Zeyna; Moch Sabur
Jurnal Ekonomi Trisakti Vol. 3 No. 2 (2023): Oktober
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v3i2.17928

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing activities terhadap customer loyalty melalui CED (customer equity drivers) yang terdiri dari 3 variabel yaitu value equity, brand equity, dan relationship equity. Sampel pada penelitian ini menggunakan non-probability sampling,  dengan teknik yang diambil yaitu purposive sampling. Pengujian ini menggunakan  alat analisis Confirmatory Factor Analysis (CFA) dalam Structural Equation Model  (SEM) dengan bantuan software AMOS. Hasil penelitian ini menunjukan terdapat pengaruh positif Social Media Marketing Activities terhadap Customer Loyalty melalui CED (customer equity drivers).
Penyuluhan Peningkatan Kualitas Kemasan Produk Pada Pengrajin Tahu dan Tempe di Keluruhan Semanan, Jakarta Barat Indriyarti, Eko Retno; Faisal, Aekram; Sabur, Moch.; Ganawati, Ganawati
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 5 No 2 (2021): Volume 5 Nomor 2 Tahun 2021
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v5i2.15568

Abstract

The situation of the Covid-19 pandemic that has not ended gives a signal that the business will continue to face uncertainties that affect the sustainability of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. The purpose of community service activities for tofu and tempe craftsmen partners in Semanan village, West Jakarta is to help increase the selling value of tofu and tempe products. The method used in the implementation of this community service is to provide direct counseling at partner locations by giving explanations on how to improve the quality of the packaging of the tofu and tempe products produced. The results of this community service activity suggest three aspects of the solution, namely paying attention to the quality of the packaging related to the cleanliness of the tofu and tempe sold, maintaining the resilience of the tofu and tempe that are sold in good packaging, adding product identity to the packaging to increase the product's selling value. Response from partners is happy with this activity.
ANTECEDENT BRAND AWARENESS RESTORAN KOREA DI JABODETABEK Adhiyanto, Moch Ananda; Moch Sabur
Jurnal Ekonomi Trisakti Vol. 6 No. 1 (2026): April
Publisher : Lembaga Penerbit Fakultas EKonomi dan Bisnis 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jet.v6i1.23757

Abstract

Penelitian ini menganalisis pengaruh food quality, service quality, dan pricing strategy terhadap customer loyalty serta dampaknya terhadap brand awareness pada restoran Korea di Jabodetabek. Menggunakan pendekatan kuantitatif dan teknik Structural Equation Modeling (SEM) berbasis AMOS SPSS 23, data diperoleh dari 170 responden yang pernah bersantap di restoran Korea dalam tiga bulan terakhir. Hasil menunjukkan bahwa food quality dan pricing strategy berpengaruh positif signifikan terhadap customer loyalty, sementara service quality tidak. Customer loyalty terbukti berpengaruh positif signifikan terhadap brand awareness. Temuan ini memberikan wawasan bagi pelaku usaha restoran Korea dalam memperkuat loyalitas dan kesadaran merek melalui kualitas makanan dan strategi harga yang tepat.
How Cultural Hotels Create Cultural Meaning: With the Role of Interior Design, Art Experience, Hotel Brand Image, and Staying Experience Moch Sabur; Rofialdi Ramadhan Djamin; Willy Arafah
Inkubis : Jurnal Ekonomi dan Bisnis Vol. 8 No. 2 (2026): INKUBIS Jurnal Ekonomi Dan Bisnis
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/inkubis.v8i2.215

Abstract

Background: Cultural hotels have emerged as a distinctive segment of the hospitality industry, integrating local cultural values, traditional aesthetics, and symbolic experiences into the guest stay. In Jakarta, where cultural diversity and urban tourism intersect, cultural hotels serve as important sites for the transmission of local identity and meaning. Despite growing interest in culture-based hospitality, empirical studies examining how interior design, art experience, brand image, and marketing strategies collectively shape cultural meaning among hotel guests remain limited, particularly in the Indonesian context. Objective: This study aims to analyze the influence of interior design, perceived art experience, cultural marketing, hotel brand image, and pleasant staying experience on the formation of cultural meaning among guests of cultural hotels in Jakarta. Methods: This study uses a quantitative explanatory research approach. Data were collected through an online survey distributed to 270 respondents who had stayed at a cultural hotel in Jakarta, using a purposive sampling technique. Data analysis was conducted through validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis using SPSS. Results: The results indicate that all independent variables have a positive and significant effect on cultural meaning. These findings suggest that culture-based experiences, reflected through interior design, perceived art experience, cultural marketing, hotel brand image, and pleasant staying experience, play a crucial role in shaping the cultural meaning perceived by guests. Conclusion: This study concludes that all five independent variables—interior design, perceived art experience, cultural marketing, hotel brand image, and pleasant staying experience—significantly and positively influence cultural meaning among guests of cultural hotels in Jakarta. Perceived art experience and pleasant staying experience demonstrated the strongest contributions. These findings imply that cultural hotels must holistically integrate aesthetic, symbolic, and experiential elements to enhance cultural meaning. This study contributes to the literature on cultural tourism and service marketing by empirically validating a meaning-transfer framework in the Indonesian hospitality context.
PENGARUH SERVICE QUALITY TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI CUSTOMER SATISFACTION DI E-COMMERCE Meigy Soelyono; Moch Sabur
EBID: Ekonomi Bisnis Digital Vol 2, No 2 (2024): Desember
Publisher : STMIK Widuri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37365/ebid.v2i2.293

Abstract

E-commerce involves a series of processes for buying and selling goods and services online. In Indonesia, e-commerce users reached 196.47 million and are expected to increase to 244.67 million by 2027 (Statista, 2023). Tokopedia, as a significant e-commerce platform, continues to improve its service quality to maintain customer loyalty and increase the number of customers. This study analyzes the impact of service quality on customer loyalty, mediated by customer satisfaction. Using a quantitative approach with a survey method, a sample of 400 respondents who follow Tokopedia's account was obtained through the Taro Yamane formula. Data were collected through an online questionnaire and analyzed using PLS-SEM with SmartPLS software. The results show a positive and significant influence of service quality on customer loyalty, mediated by customer satisfaction. This research provides insights into the importance of service quality in enhancing customer satisfaction and loyalty on the Tokopedia e-commerce platform.
Co-Authors Adhiyanto, Moch Ananda Adinda Salsabila Aekram Faisal Amalia Puspita Wardhani Ariani, Marieta Ayu Aulia Oktaviani Chintya, Desi Dorina Widowati Eko Retno Indriyarti Fadhilah, Dylan Achmad Ganawati, Ganawati Giawan Nur Fitria Jofira, Hilda Juniati Gunawan Kurniawati Meigy Soelyono Muayyad, Deden Misbahudin Nabila Maharani nirdukita ratnawati, nirdukita Nur Indah Aprilia, Nur Indah Prastiyo Diatmono Ratna Darasih Rofialdi Ramadhan Djamin Saputro, Wahyu Angko Soeharjoto, Soeharjoto sumiyarti sumiyarti Susi Dwi Mulyani Tatik Mariyanti, Tatik Tribudhi, Debbie Aryani Triyanto Victor Siagian Willy Arafah Wiwiek Reza Yadi Supriyadi Zelia, Zeyna Zeyna Zelia Zoji Jazuli