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TRADITIONAL MARRIAGE IN THE TENGGER COMMUNITY PERSPECTIVE OF ACCULTURATION THEORY Abdurrahman Hakim; Naibin Naibin; Syahril Siddiq; M. Darin Arif Mu’allifin; Moh. Aminullah Ramadloni
Al-Qalam Vol. 30 No. 2 (2024)
Publisher : Balai Penelitian dan Pengembangan Agama Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31969/alq.v30i2.1498

Abstract

This research aims to analyze the acculturation of traditional marriage practices within the Tengger community, specifically investigating whether there has been a shift in customary marriage procedures following the introduction of Hinduism. To address this research question, the researcher collected data on two key traditional marriage ceremonies: Walagara and Pewawihan. In Tengger custom, these ceremonies are essential for validating a marriage. Without them, the marriage is neither recognized nor legalized according to customary law. This raises a significant inquiry on whether Walagara and Pewawihan are purely traditional customs or have been acculturated with Hindu values. The findings indicate that while Walagara and Pewawihan remain part of Tengger's heritage, their implementation has changed. Specifically, the prayers recited during these ceremonies now incorporate Hindu elements. The researcher concludes that Walagara and Pewawihan consist of two distinct components: the ritual movements, which align with Tengger custom, and the prayers, which reflect Hindu influences.
Does Gen Z Care About CSR? The Mediating Role of Reputation in Driving Intention to Apply in a Competitive Labor Market Aziz, Reyhan Abdul; Hakim, Abdurrahman
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 5 No. 1 (2026)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2026.05.1.04

Abstract

Purpose – This study aims to examine the effect of corporate social responsibility (CSR) on Generation Z’s intention to apply for a job in Indonesia by investigating the mediating role of corporate reputation. Design/Methodology/Approach – This study employed a quantitative research design. Data were collected from 150 final-year students and fresh graduates in Indonesia selected through a purposive sampling technique. The data were gathered using an online questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. Findings – The results indicate that CSR does not have a significant direct effect on Generation Z’s intention to apply for a job. Based on signaling theory, CSR signals may have low signal fit for applicants who prioritize financial stability. However, CSR has a positive and significant effect on corporate reputation, and corporate reputation fully mediates the relationship between CSR and job application intention. These findings suggest that CSR influences applicants’ intentions indirectly by strengthening perceptions of corporate reputation. Originality/Value – This study contributes to the employer branding and signaling theory literature by demonstrating that CSR alone is insufficient to attract Generation Z job applicants in a competitive labor market. Instead, the effectiveness of CSR depends on its ability to generate credible reputation signals. The findings provide practical implications for organizations in designing CSR strategies that strengthen corporate reputation and improve recruitment effectiveness.