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All Journal PROSIDING SEMINAR NASIONAL Fokus Ekonomi Jurnal STIE Semarang (Edisi Elektronik) Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Fokus Abdimas Prosiding Seminar Nasional Unimus
Maduretno Widowati
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Humanities Economics, Econometrics & Finance Education Engineering Health Professions Nursing Public Health

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PEMBERDAYAAN PETANI BAWANG MERAH DENGAN EFISIENSI PRODUKSI GUNA PENINGKATAN PENDAPATAN Prabowo, Catur; Pelupessy, Ig. Henri; Fahlefi, Diva Riza; Harminingtyas, Rudika; Widowati, Maduretno
Fokus ABDIMAS Vol 4, No 2: Oktober 2025 (In Press)
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.v4i2.1576

Abstract

This community service program aims to empower shallot farmers in Brebes Regency by improving production efficiency to increase income and local economic sustainability. Brebes, a major national shallot production center, faces efficiency issues due to excessive input use and weak farm management. A team of lecturers conducted participatory training and mentoring covering technical efficiency, financial management, cost and revenue analysis, and strengthening farmer group institutions. The results showed an increase in productivity from 9.5 tons to 11.2 tons per hectare, a Revenue/Cost ratio from 1.42 to 1.68, and technical efficiency from 0.78 to 0.91. Awareness of financial recording increased from 15% to 85%, and a marketing cooperative was formed, strengthening farmers' bargaining power. This program successfully transformed traditional patterns into efficient and sustainable farming systems, while strengthening the role of universities in empowering agricultural communities.
THE INFLUENCE OF PRICE, ELECTRONIC WORD OF MOUTH (E-WOM), AND BRAND IMAGE ON PURCHASING DECISIONS IN SHOPEE E-COMMERCE PLATFORM Tasriastuti, Nurrohmi Ambar; Harminingtyas, Rudika; Widowati, Maduretno
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 1: June 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.1.111-118

Abstract

The development of e-commerce platforms in Indonesia has had a significant impact on product purchasing behavior among students. The ease of access and wide selection of products offered through online shopping sites such as Shopee, Tokopedia, Lazada, and others, have made e-commerce the main channel for students to make purchases. The Shopee site stands out as one of the leading online shopping platforms in Southeast Asia, being. The main objective of this research is to determine and evaluate the influence of price, electronic word-of-mouth (e-WOM), and brand image on the purchasing behavior of Shopee application users among STIE Pelita Nusantara Semarang students. A purposive sampling approach was used in data collection, with a total of 72 respondents participating in this investigation. Primary data analysis in this research was carried out through multiple regression analysis. The research results show that price, electronic word-of-mouth (e-WOM), and brand image have a positive and important influence, both individually and collectively, on the purchasing decisions of Shopee application users among STIE Pelita Nusantara students. Within the framework of this research, price emerges as the most influential factor influencing purchasing choices. The coefficient of determination (R²) shows that 70.4% of the variance in the dependent variable of purchasing decisions can be explained by three independent variables: price, Electronic Word Of Mouth (E-WOM), and brand image.
Co-Authors Adhi, Daniel Kartika Aminah, Aniafatul Astriono, Ani Catur Prabowo Diva Riza Fahlefi Ignatius Henri Pelupessy Lies Indriyatni MIFTAKHUL JANNAH Mohklas Mohklas, Mohklas nurul latifah Panca Wahyuningsih Rachmawati, Tyas Rizky Rahmi Yuliana Rudika Harminingtyas Siti Syafi’atul Waro Susanti Wahyuningsih, Susanti Tasriastuti, Nurrohmi Ambar Th Susetyarsi Triongko, Budi Untung Widodo, Untung Widaryanti - Widaryanti Widaryanti Yuli Mita Wulansari Yuliati -