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All Journal JURNAL EDUCATION AND DEVELOPMENT OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi PRAJA: Jurnal Ilmiah Pemerintahan Wedana: Jurnal Kajian Pemerintahan, Politik, dan Birokrasi JAQ Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Sustainable Applied Sciences (IJSAS)
Adam Latif
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Strategi Pemasaran Jiandy Wedding Organizer Dalam meningkatkan Kualitas Layanan Jasa di Desa Leppangeng Kecamatan Patampanua Kabupaten Pinrang bila, nabilah_bila; Adam Latif; Rahman Yakub; Haslindah
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This research is motivated by the significance of marketing strategies in enhancing service quality, particularly in service-based businesses such as Jiandy Wedding Organizer in Leppangeng Village. The purpose of this study is to identify the marketing strategies implemented by Jiandy Wedding Organizer to improve customer service quality. A descriptive qualitative method was employed, with data collected through observation, interviews, and documentation. The data were analyzed using the Nvivo 12 application to systematically group themes and organize categories based on the interview results. The findings reveal that Jiandy Wedding Organizer effectively applies the 4P marketing mix (product, price, place, promotion), including offering a variety of wedding packages, competitive pricing, promotion through social media, and fast, friendly service. In conclusion, the implemented marketing strategies have successfully increased customer satisfaction and strengthened the business image amid competition from similar service providers.
Co-Authors Abdul Jabbar Akhyaruddin Hakim Andi Riska Andreani Syafaruddin Barisan bila, nabilah_bila Dedi . Fifi Lestari Sudirman Fitrah, Nurul Gusni Ayu Haslindah Indria Khairina Irwan Irwan Muh Ferdiansyah Muhammad Aswar Arman Muhammad Rais Rahmat Muhammad Rusdi Muhammad Rusdi Mustanir, Ahmad Rahman Yakub Rina Rukmanti Risma Risma Rizky Noor Mohammad Sahar Sahar Sulfitri Wahyuni Saleh yenni jamal