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All Journal JURNAL EDUCATION AND DEVELOPMENT OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi PRAJA: Jurnal Ilmiah Pemerintahan Wedana: Jurnal Kajian Pemerintahan, Politik, dan Birokrasi Journal of Innovation Research and Knowledge JAQ International Journal of Sustainable Applied Sciences (IJSAS) J-CEKI
Adam Latif
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis Strategi Digital Marketing dalam Meningkatkan Daya Saing di Aulia Motor Kabupaten Sidenreng Rappang Alfin, Muhammad; Pratiwi Ramlan; Muh.Tamrin; Adam Latif
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.12698

Abstract

Rendahnya pemanfaatan strategi digital marketing pada Aulia Motor Kabupaten Sidenreng Rappang, di mana promosi masih didominasi metode konvensional sehingga kurang efektif menjangkau konsumen baru di era digital. Tujuan penelitian ini adalah menganalisis penerapan strategi digital marketing dalam meningkatkan daya saing usaha serta mengidentifikasi faktor-faktor keberhasilannya. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan delapan informan yang terdiri dari pemilik, karyawan, dan pelanggan. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi, kemudian dianalisis menggunakan analisis tematik berbantuan NVivo 12 Pro. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial, khususnya Instagram, berdampak positif terhadap peningkatan visibilitas, jangkauan pasar, serta loyalitas pelanggan. Dari enam indikator digital marketing, yang paling dominan adalah informativeness (24%) dan interactivity (21%). Keduanya berpengaruh terhadap daya saing, terutama pada aspek kualitas produk, keunggulan bersaing, dan harga bersaing. Penelitian ini menegaskan pentingnya strategi digital marketing sebagai instrumen utama peningkatan daya saing UMKM, meskipun masih diperlukan optimalisasi variasi konten hiburan dan konsistensi promosi.
PENERAPAN STRATEGI PEMASARAN DIGITAL TERHADAP PENINGKATAN PENJUALAN PRODUK PADA PT SURACOJAYA ABADI MOTOR DI KABUPATEN SIDENRENG RAPPANG Sri Nurfadilla; Adam Latif; Andi Riska Andreani Syafaruddin; Haslindah, Haslindah
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

Digital marketing has become a crucial element in modern business strategies, including for PT Suracojaya Abadimotor, which faces the challenge of increasing sales amid intense competition. This study aims to explore the implementation of digital marketing strategies to enhance sales and build long-term relationships with consumers. Using a qualitative method through interviews, observations, and documentation, this research analyzes the application of strategies based on the marketing mix (4P) and the Commitment-Trust Theory to examine the relationship between marketing activities and sales growth. Sales improvement is influenced by trust, commitment, communication, shared values, empathy, and reciprocity between the company and customers. The results show that the company still faces several obstacles, such as infrequent content updates, slow responses to consumers, and issues related to stock and distribution. Digital strategies through Instagram and WhatsApp are considered quite effective in building trust and communication but remain suboptimal in boosting sales due to a lack of innovation and limited utilization of digital data. Social media serves more as an initial information platform rather than a primary transactional medium.
Co-Authors Abdul Jabbar Akhyaruddin Hakim Alfin, Muhammad Andi Riska Andreani Syafaruddin Barisan bila, nabilah_bila Dedi . Fifi Lestari Sudirman Fitrah, Nurul Gusni Ayu Haslindah Haslindah, Haslindah Indria Khairina Irwan Irwan Muh.Tamrin Muhammad Aswar Arman Muhammad Rais Rahmat Muhammad Rusdi Muhammad Rusdi Mustanir, Ahmad Rahman Yakub Ramlan, Pratiwi Rina Rukmanti Risma Risma Rizky Noor Mohammad Sahar Sahar Sri Nurfadilla Sulfitri Wahyuni Saleh yenni jamal