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All Journal Jurnal Promosi Pendidikan Ekonomi Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL EDUCATION AND DEVELOPMENT OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi PRAJA: Jurnal Ilmiah Pemerintahan Wedana: Jurnal Kajian Pemerintahan, Politik, dan Birokrasi Journal of Innovation Research and Knowledge JAQ International Journal of Sustainable Applied Sciences (IJSAS) Jurnal Cendekia Ilmiah
Adam Latif
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Strategi Digital Marketing dalam Meningkatkan Daya Saing di Aulia Motor Kabupaten Sidenreng Rappang Alfin, Muhammad; Pratiwi Ramlan; Muh.Tamrin; Adam Latif
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.12698

Abstract

Rendahnya pemanfaatan strategi digital marketing pada Aulia Motor Kabupaten Sidenreng Rappang, di mana promosi masih didominasi metode konvensional sehingga kurang efektif menjangkau konsumen baru di era digital. Tujuan penelitian ini adalah menganalisis penerapan strategi digital marketing dalam meningkatkan daya saing usaha serta mengidentifikasi faktor-faktor keberhasilannya. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan delapan informan yang terdiri dari pemilik, karyawan, dan pelanggan. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi, kemudian dianalisis menggunakan analisis tematik berbantuan NVivo 12 Pro. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial, khususnya Instagram, berdampak positif terhadap peningkatan visibilitas, jangkauan pasar, serta loyalitas pelanggan. Dari enam indikator digital marketing, yang paling dominan adalah informativeness (24%) dan interactivity (21%). Keduanya berpengaruh terhadap daya saing, terutama pada aspek kualitas produk, keunggulan bersaing, dan harga bersaing. Penelitian ini menegaskan pentingnya strategi digital marketing sebagai instrumen utama peningkatan daya saing UMKM, meskipun masih diperlukan optimalisasi variasi konten hiburan dan konsistensi promosi.
PENERAPAN STRATEGI PEMASARAN DIGITAL TERHADAP PENINGKATAN PENJUALAN PRODUK PADA PT SURACOJAYA ABADI MOTOR DI KABUPATEN SIDENRENG RAPPANG Sri Nurfadilla; Adam Latif; Andi Riska Andreani Syafaruddin; Haslindah, Haslindah
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing has become a crucial element in modern business strategies, including for PT Suracojaya Abadimotor, which faces the challenge of increasing sales amid intense competition. This study aims to explore the implementation of digital marketing strategies to enhance sales and build long-term relationships with consumers. Using a qualitative method through interviews, observations, and documentation, this research analyzes the application of strategies based on the marketing mix (4P) and the Commitment-Trust Theory to examine the relationship between marketing activities and sales growth. Sales improvement is influenced by trust, commitment, communication, shared values, empathy, and reciprocity between the company and customers. The results show that the company still faces several obstacles, such as infrequent content updates, slow responses to consumers, and issues related to stock and distribution. Digital strategies through Instagram and WhatsApp are considered quite effective in building trust and communication but remain suboptimal in boosting sales due to a lack of innovation and limited utilization of digital data. Social media serves more as an initial information platform rather than a primary transactional medium.
PENGARUH KONTEN PROMOSI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA APOTEK INDAH DI KABUPATEN SIDENRENG RAPPANG Evi Yunita; Adam Latif; Pratiwi Ramlan; Andi Riska Andreani Syafaruddin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.46955

Abstract

Instagram has become one of the most widely used social media platforms in digital marketing due to its ability to reach a large audience quickly, interactively, and extensively. Through various types of content such as photos, videos, and product information, this platform can influence consumers’ perceptions and behavior, particularly in making purchasing decisions. This study aims to examine the effect of Instagram promotional content on consumer purchasing decisions at Apotek Indah in Sidenreng Rappang Regency.The research employs a quantitative approach, with data collection techniques including observation, documentation study, and the distribution of questionnaires to followers of the official Instagram account of Apotek Indah. The population in this study consists of all 144 followers of the Apotek Indah Instagram account, with a sample of 105 respondents determined using the Slovin formula. The survey data were analyzed using simple linear regression with the assistance of SPSS software to determine the influence of promotional content on consumer purchasing decisions.The results indicate that Instagram promotional content has a positive and significant effect on consumer purchasing decisions, with a significance value of 0.001 < 0.05 and a t-value of 29.961.
DAMPAK MEDIA SOSIAL FACEBOOK TERHADAP JUAL BELI SAPI DI PETERNAKAN NUR NAJWA KELURAHAN PANRENG KABUPATEN SIDENRENG RAPPANG Armitha Putri Ramadhani; Adam Latif; Haslindah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.46960

Abstract

This study examines the impact of using Facebook on cattle trading at Nur Najwa Livestock, Sidenreng Rappang Regency. The primary problem addressed is the challenges faced by farmers in digital marketing and the need to understand the effectiveness of social media in increasing transactions. The purpose of this study is to analyze the influence of Facebook usage on cattle buying and selling activities and to identify the influencing factors. The research method employed is a quantitative approach with correlational research design through a survey of 94 respondents. Data were collected via observations, questionnaires, and interviews, then analyzed using simple linear regression with SPSS software. The results indicate that Facebook usage has a positive and significant effect on trading activities with a t-statistic of 23.054. The coefficient of determination (R²) of 0.852 shows that Facebook contributes 85.2% to the success of transactions, including sales volume, price, and profit. In conclusion, digital transformation through Facebook effectively expands market reach and significantly increases livestock farm income.
Analisis Forecasting Layanan Laundry Dengan Time Series Pada Laundry Insya Allah Di Sidenreng Rappang Rahmat Anggung Palla; Pratiwi Ramlan; Andi Riska Andreani Syafaruddin; Adam Latif
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 13 No 2 (2025): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v13i2.12249

Abstract

Fluktuasi permintaan layanan laundry menjadi tantangan bagi pelaku usaha dalam mengelola sumber daya secara efektif. Ketidakseimbangan antara jumlah pelanggan dan ketersediaan tenaga kerja, bahan baku, serta kapasitas operasional dapat menyebabkan pemborosan atau kekurangan stok. Penelitian ini bertujuan menganalisis penerapan metode time series dalam meramalkan permintaan layanan laundry guna meningkatkan efisiensi operasional. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Exponential Smoothing. Data yang digunakan merupakan data historis permintaan layanan laundry selama 12 bulan, mulai April 2024 hingga Maret 2025, dari pencatatan operasional Laundry Insya Allah di Kabupaten Sidenreng Rappang. Teknik pengumpulan data dilakukan melalui observasi, studi dokumentasi, dan studi literatur. Teknik analisis menggunakan indikator evaluasi model peramalan, yaitu Mean Absolute Deviation (MAD), Mean Squared Error (MSE), dan Mean Absolute Percentage Error (MAPE). Hasil penelitian menunjukkan bahwa metode time series Exponential Smoothing mampu memberikan prediksi yang akurat dengan nilai MAPE sebesar 6,48%, yang masuk dalam kategori sangat baik. Model ini terbukti efektif dalam mengantisipasi fluktuasi permintaan, membantu usaha laundry mengelola stok bahan baku, menyesuaikan jumlah tenaga kerja, serta meningkatkan efisiensi operasional. Dengan peramalan yang lebih akurat, risiko kekurangan atau kelebihan stok dapat diminimalkan, dan pengambilan keputusan dalam perencanaan operasional dapat dilakukan secara lebih strategis.
OPTIMALISASI PENGGUNAAN APLIKASI FACEBOOK PADA PENINGKATAN PENJUALAN DI RA DONAT KABUPATEN SIDENRENG RAPPANG Tita Sasmita; Adam Latif; Haslindah; Rahman Yakub
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47205

Abstract

This study examines the use of Facebook as a digital marketing tool in increasing sales at RA Donat in Sidenreng Rappang Regency. The background of this research is based on the growing use of social media by micro, small, and medium enterprises (MSMEs), which has not yet been optimally utilized in a structured and consistent manner. The objective of this study is to analyze the effectiveness of Facebook usage based on indicators of usage intensity, content quality, consumer interaction, and utilization of business features, as well as its impact on sales improvement, including sales volume, revenue, new customers, and repeat purchase frequency. This research employs a qualitative descriptive method with data collected through observation, interviews, and documentation. The findings indicate that Facebook usage at RA Donat is still not optimal, where consumer interaction shows the highest percentage (45.45%), while usage intensity and feature utilization remain low (9.09%–11.11%). The impact on sales is evident but limited, with an increase in sales volume and revenue occurring only after promotional activities and not consistently. The most dominant factor in sales improvement is the number of new customers (44.44%), while repeat purchase frequency is the lowest (12.50%–14.29%). In conclusion, Facebook plays a role in expanding market reach and attracting new customers, but its effectiveness requires further optimization through consistent usage, improved content quality, and better utilization of available features.
PENGARUH LITERASI DIGITAL TERHADAP PENGGUNAAN SMARTPHONE DALAM MENDUKUNG UMKM DI DESA LOMBO KABUPATEN SIDENRENG RAPPANG Nurul Fitri Kurnia; Andi Riska Andreani Syafaruddin; Adam Latif; Rahman Yakub
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48806

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting Indonesia’s economy, especially in rural areas. However, the low level of digital literacy among MSME actors has become one of the obstacles in optimizing Smartphone utilization to support business activities. This study aims to determine the effect of digital literacy on Smartphone usage in supporting MSMEs in Lombo Village, Sidenreng Rappang Regency. The research used a quantitative approach with an associative method. Data were collected through questionnaires and direct observations involving 45 MSME actors selected using purposive sampling techniques. The data were analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, simple linear regression analysis, coefficient of determination tests, and partial t-tests. The results showed that digital literacy had a positive and significant effect on Smartphone usage in supporting MSMEs. The coefficient of determination value reached 85.3%, indicating that digital literacy strongly influences the utilization of Smartphones in business activities such as digital promotion, customer communication, and business transactions. The findings indicate that improving digital literacy is essential to encourage the optimization of Smartphone use and strengthen the competitiveness of MSMEs in the digital era.
PENGARUH KUALITAS SISTEM INFORMASI AKUNTANSI TERHADAP KEPUASAN NASABAH PENGGUNA APLIKASI PEGADAIAN DIGITAL CABANG RAPPANG Salsabila; Adam Latif; Andi Riska Andreani Syafaruddin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.49034

Abstract

This study aims to analyze the effect of accounting information system quality on customer satisfaction among users of the Pegadaian Digital Application at the Rappang Branch. The background of this study is based on the existence of several system issues, such as errors, delayed response times, and data inconsistencies, which may reduce user satisfaction. This research employed a quantitative method with a descriptive approach. The sample consisted of 90 respondents selected from a population of 886 customers using a random sampling technique. Data were collected through observation, questionnaires, documentation, and literature study, and were analyzed using simple linear regression with the assistance of SPSS version 27.The results indicate that the quality of the accounting information system, which includes adaptability, availability, reliability, response time, and usability, is categorized as good. Customer satisfaction is also categorized as good. The regression analysis shows a correlation coefficient (R) of 0.942, indicating a very strong relationship, and a coefficient of determination (R²) of 0.887, which means that accounting information system quality contributes 88.7% to customer satisfaction. Therefore, it can be concluded that the quality of the accounting information system has a positive and significant effect on customer satisfaction. This study is expected to contribute to the development of accounting information systems knowledge and serve as a reference for Pegadaian in improving the quality of its digital services.
PENGARUH KUALITAS PELAYANAN TERHADAP PENGEMBANGAN USAHA PADA BENGKEL HARAPAN MOTOR DI KABUPATEN ENREKANG Rima Maknun; Andi Riska Andreani Syafaruddin; Rahman Yakub; Adam Latif
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02 Juni 2026 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.49080

Abstract

This study discusses the effect of service quality on business development at Harapan Motor Workshop in Enrekang Regency. The study was conducted due to several service problems, such as limited customer facilities, unsystematic service queues, and ineffective communication with customers, which potentially hinder business growth. The purpose of this study was to determine the implementation of service quality and analyze its effect on business development. This study used a quantitative approach with descriptive and verificative methods. Data were collected through questionnaires distributed to 88 customers of Harapan Motor Workshop selected using accidental sampling techniques. Data analysis was carried out using validity tests, reliability tests, classical assumption tests, and simple linear regression analysis with the assistance of IBM SPSS 26. The results showed that service quality was categorized as good with an average percentage of 75%, where the assurance dimension obtained the highest score, while reliability and empathy still needed improvement. Business development was also categorized as good, indicated by improvements in service quality, customer growth, and workshop performance. The regression analysis showed that service quality had a positive and significant effect on business development with the regression equation Y = 7.386 + 0.642X. The coefficient of determination (R Square) value of 0.624 indicated that 62.4% of business development was influenced by service quality, while the remaining 37.6% was influenced by other factors outside this study. Therefore, improving service quality continuously is important to support sustainable business growth.
PENGARUH PEMANFAATAN MEDIA SOSIAL INSTAGRAM TERHADAP PENINGKATAN PENJUALAN PADA UMKM JURAGAN TELUR DI KABUPATEN SIDENRENG RAPPANG Zakina; Adam Latif; Haslindah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50432

Abstract

Micro, Small, and Medium Enterprises (MSMEs) Juragan Telur in Sidenreng Rappang Regency actively utilize Instagram as the main promotional medium through various product and service content. However, the effectiveness of this digital strategy in increasing sales has not been empirically proven. This study aims to identify the forms of Instagram utilization carried out by Juragan Telur MSMEs and to analyze the effect of Instagram usage on sales growth. The research employs a quantitative method with data collection techniques including questionnaires, observation, and documentation. The respondents consist of active followers of the Juragan Telur Instagram account, individuals who have made purchases within the last year, and active Instagram users. The collected data were analyzed using SPSS through validity and reliability tests, classical assumption tests, simple linear regression analysis, hypothesis testing (t-test), and coefficient of determination (R²). The findings indicate that Instagram utilization has a positive and significant effect on sales growth, evidenced by a 114.2% increase in sales and a regression coefficient of 0.878, reflecting a strong relationship. Therefore, Instagram is proven to be an effective digital marketing medium in increasing sales volume, customer numbers, and MSME revenue.
Co-Authors Abdul Jabbar Akhyaruddin Hakim Alfin, Muhammad Andi Riska Andreani Syafaruddin Andi Riska Andreani Syafaruddin Armitha Putri Ramadhani Barisan bila, nabilah_bila Dedi . Elzahwa Zakia Evi Yunita Fifi Lestari Sudirman Fitrah, Nurul Gusni Ayu Haslindah Haslindah, Haslindah Indria Khairina Irwan Irwan Muh.Tamrin Muhammad Aswar Arman Muhammad Rais Rahmat Muhammad Rusdi Muhammad Rusdi Mustanir, Ahmad Nurul Fitri Kurnia Pratiwi Ramlan Rahman Yakub Rahmat Anggung Palla Ramlan, Pratiwi Rima Maknun Rina Rukmanti Risma Risma Rizky Noor Mohammad Sahar Sahar Salsabila Sri Nurfadilla Sulfitri Tita Sasmita Wahyuni Saleh yenni jamal Zakina