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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL EDUCATION AND DEVELOPMENT OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi PRAJA: Jurnal Ilmiah Pemerintahan Wedana: Jurnal Kajian Pemerintahan, Politik, dan Birokrasi Journal of Innovation Research and Knowledge JAQ International Journal of Sustainable Applied Sciences (IJSAS) Jurnal Cendekia Ilmiah
Adam Latif
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Strategi Digital Marketing dalam Meningkatkan Daya Saing di Aulia Motor Kabupaten Sidenreng Rappang Alfin, Muhammad; Pratiwi Ramlan; Muh.Tamrin; Adam Latif
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.12698

Abstract

Rendahnya pemanfaatan strategi digital marketing pada Aulia Motor Kabupaten Sidenreng Rappang, di mana promosi masih didominasi metode konvensional sehingga kurang efektif menjangkau konsumen baru di era digital. Tujuan penelitian ini adalah menganalisis penerapan strategi digital marketing dalam meningkatkan daya saing usaha serta mengidentifikasi faktor-faktor keberhasilannya. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan delapan informan yang terdiri dari pemilik, karyawan, dan pelanggan. Data dikumpulkan melalui observasi, wawancara mendalam, dan dokumentasi, kemudian dianalisis menggunakan analisis tematik berbantuan NVivo 12 Pro. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial, khususnya Instagram, berdampak positif terhadap peningkatan visibilitas, jangkauan pasar, serta loyalitas pelanggan. Dari enam indikator digital marketing, yang paling dominan adalah informativeness (24%) dan interactivity (21%). Keduanya berpengaruh terhadap daya saing, terutama pada aspek kualitas produk, keunggulan bersaing, dan harga bersaing. Penelitian ini menegaskan pentingnya strategi digital marketing sebagai instrumen utama peningkatan daya saing UMKM, meskipun masih diperlukan optimalisasi variasi konten hiburan dan konsistensi promosi.
PENERAPAN STRATEGI PEMASARAN DIGITAL TERHADAP PENINGKATAN PENJUALAN PRODUK PADA PT SURACOJAYA ABADI MOTOR DI KABUPATEN SIDENRENG RAPPANG Sri Nurfadilla; Adam Latif; Andi Riska Andreani Syafaruddin; Haslindah, Haslindah
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital marketing has become a crucial element in modern business strategies, including for PT Suracojaya Abadimotor, which faces the challenge of increasing sales amid intense competition. This study aims to explore the implementation of digital marketing strategies to enhance sales and build long-term relationships with consumers. Using a qualitative method through interviews, observations, and documentation, this research analyzes the application of strategies based on the marketing mix (4P) and the Commitment-Trust Theory to examine the relationship between marketing activities and sales growth. Sales improvement is influenced by trust, commitment, communication, shared values, empathy, and reciprocity between the company and customers. The results show that the company still faces several obstacles, such as infrequent content updates, slow responses to consumers, and issues related to stock and distribution. Digital strategies through Instagram and WhatsApp are considered quite effective in building trust and communication but remain suboptimal in boosting sales due to a lack of innovation and limited utilization of digital data. Social media serves more as an initial information platform rather than a primary transactional medium.
PENGARUH KONTEN PROMOSI INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA APOTEK INDAH DI KABUPATEN SIDENRENG RAPPANG Evi Yunita; Adam Latif; Pratiwi Ramlan; Andi Riska Andreani Syafaruddin
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.46955

Abstract

Instagram has become one of the most widely used social media platforms in digital marketing due to its ability to reach a large audience quickly, interactively, and extensively. Through various types of content such as photos, videos, and product information, this platform can influence consumers’ perceptions and behavior, particularly in making purchasing decisions. This study aims to examine the effect of Instagram promotional content on consumer purchasing decisions at Apotek Indah in Sidenreng Rappang Regency.The research employs a quantitative approach, with data collection techniques including observation, documentation study, and the distribution of questionnaires to followers of the official Instagram account of Apotek Indah. The population in this study consists of all 144 followers of the Apotek Indah Instagram account, with a sample of 105 respondents determined using the Slovin formula. The survey data were analyzed using simple linear regression with the assistance of SPSS software to determine the influence of promotional content on consumer purchasing decisions.The results indicate that Instagram promotional content has a positive and significant effect on consumer purchasing decisions, with a significance value of 0.001 < 0.05 and a t-value of 29.961.
DAMPAK MEDIA SOSIAL FACEBOOK TERHADAP JUAL BELI SAPI DI PETERNAKAN NUR NAJWA KELURAHAN PANRENG KABUPATEN SIDENRENG RAPPANG Armitha Putri Ramadhani; Adam Latif; Haslindah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.46960

Abstract

This study examines the impact of using Facebook on cattle trading at Nur Najwa Livestock, Sidenreng Rappang Regency. The primary problem addressed is the challenges faced by farmers in digital marketing and the need to understand the effectiveness of social media in increasing transactions. The purpose of this study is to analyze the influence of Facebook usage on cattle buying and selling activities and to identify the influencing factors. The research method employed is a quantitative approach with correlational research design through a survey of 94 respondents. Data were collected via observations, questionnaires, and interviews, then analyzed using simple linear regression with SPSS software. The results indicate that Facebook usage has a positive and significant effect on trading activities with a t-statistic of 23.054. The coefficient of determination (R²) of 0.852 shows that Facebook contributes 85.2% to the success of transactions, including sales volume, price, and profit. In conclusion, digital transformation through Facebook effectively expands market reach and significantly increases livestock farm income.
Co-Authors Abdul Jabbar Akhyaruddin Hakim Alfin, Muhammad Andi Riska Andreani Syafaruddin Armitha Putri Ramadhani Barisan bila, nabilah_bila Dedi . Evi Yunita Fifi Lestari Sudirman Fitrah, Nurul Gusni Ayu Haslindah Haslindah, Haslindah Indria Khairina Irwan Irwan Muh.Tamrin Muhammad Aswar Arman Muhammad Rais Rahmat Muhammad Rusdi Muhammad Rusdi Mustanir, Ahmad Rahman Yakub Ramlan, Pratiwi Rina Rukmanti Risma Risma Rizky Noor Mohammad Sahar Sahar Sri Nurfadilla Sulfitri Wahyuni Saleh yenni jamal