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All Journal Jurnal E-Bis: Ekonomi Bisnis Unram Journal of Community Service (UJCS) Literacy : International Scientific Journals of Social, Education, Humanities Prestise: Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis
Rakhmia Nalibratawati
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Model Strategi E-WOM terhadap Minat Beli Konsumen pada Batik FY Trusmi Cirebon Boyke Setiawan Soeratin; Granit Agustina; Rudi Suprianto Ahmadi; Rakhmia Nalibratawati; Feby Febrian
Jurnal E-Bis Vol 6 No 1 (2022): Vol. 6 No 1 2022
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v6i1.868

Abstract

Berdiskusi tentang pemasaran adalah factor penentu bagi kegiatan pemasaran. Bagi pelanggan akan memperoleh suatu value dan kepuasan pada saat akan memutuskan dapat membeli suatu barang yang merupakan bentuk dari suatu kesuksesan atau tidaknya bagi seorang pelanggan dan melanjutkan pemesanannya di masa yang akan datang. Getok tular atau electronic word of mouth merupakan bentuk dari diskusi pemesaran. Perkembangan teknologi internet e-WOM tersedia secara luas. Minat beli adalah bentuk dari sub bagian perilaku konsumen guna melakukan pembelian, kecenderungan menaggapi dalam berupaya bagi keputusan pembelian dilkasanakan secara serius. Sebelum dilakukan pembelian konsumen memiliki pengalaman dalam melakukan minat beli ulang. Pelanggan memahami value produk yang dirasakannya. Metode penelitian yang digunakan deskriptif dan verifikatif dengan regresi linier sederhana. Dengan populasi mencapai 500 pemilih batik FY Trusmi Cirebon diperoleh 100 orang sebagi sampel. Hasil penelitian bahwa e-WOM berpengaruh terhadap minat beli sebesar 71.45% yang didistribusikan secara simultan.
Peranan Marketplace dalam Upaya Meningkatkan Pangsa Pasar pada Kampung Tas dan Ransel Desa Margahayu Tengah Kabupaten Bandung Firman Asriadi; Rakhmia Nalibratawati
Prestise: Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis Vol 1, No 1 (2021): Jurnal Pengabdian Kepada Masyarakat Bidang Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/prestise.v1i1.16646

Abstract

Dalam upaya memacu perkembangan dan pertumbuhan pelaku usaha kecil,diperlukan suatu cara atau metode tertentu untuk meningkatkan penjualan mereka.Salah satu upaya yang dilakukan adalah memanfaatkan media digital yang telahberkembang pesat penerapannya secara online oleh banyak pelaku usaha.Permasalahan yang muncul adalah bagaimana memilih dan menentukan mediayang paling efektif dalam rangka meningkatkan aktivitas pemasaran sehinggaomzet penjualan dapat meningkat secara signifikan. Untuk menjawabpermasalahan tersebut, penelitian ini bermaksud untuk mencoba menguji agardapat menemukan dan menetapkan media digital (marketplace) yang terbaik untukmedia pemasaran pelaku usaha tersebut, sehingga kegiatan pemasaran pelaku usahakecil dapat berjalan dengan efektif. Metode penelitian yang digunakan adalahmetode deskriptif, yaitu penelitian untuk membuat gambaran umum mengenaisituasi atau kejadian. Teknik pengumpulan data yang digunakan untuk data primeradalah dengan cara observasi dan wawancara, sedangkan untuk data sekunderberdasarkan studi kepustakaan. Untuk membuktikan efektifitas media pemasarandigital berupa marketplace, maka diperlukan subyek penelitian yaitu pelaku usahakecil yang terlibat langsung dengan pemasaran online, pendekatan wawancara dantingkat keberhasilan mereka dalam penggunaan media digital (marketplace)tersebut. Melalui penelitian ini diharapkan pelaku usaha kecil dapat memilih secaraefektif penggunaan media digital (marketplace) dalam kegiatan pemasaran merekasehingga omzet penjualan mereka dapat meningkat. Penelitian mengambil lokasiatau obyek penelitian di Kampung Tas dan Ransel Desa Margahayu TengahKabupaten Bandung. Mengingat perilaku konsumen dan sosial budaya di kampungtersebut berbeda antara para pengrajin, tentunya harus dapat diukur atau diuji,apakah ada hubungan linier secara signifikan pemanfaatan marketplace dalamupaya peningkatan kegiatan pemasaran dan penjualan produk pelaku usaha.Kata kunci: Marketplace, Pelaku usaha kecil, Pangsa Pasar
Innovation in Human Resource Management: Building an Adaptive and Inclusive Work Culture at PT.Agro Niaga Abadi Rudi Suprianto Ahmadi; Dodi Tisna Amijaya; Rakhmia Nalibratawati
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 1 (2025): April : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i1.2057

Abstract

This study aims to conduct a comprehensive analysis of innovations in human resource management (HRM) instituted by PT. Agro Niaga Abadi, with the aim of fostering an adaptive and inclusive organizational culture. The methodology used in this study is qualitative, utilizing a case study framework that combines extensive interviews with human resource development (HRD) managers, department leaders, and direct observation techniques within the company environment. The findings of this investigation reveal that PT. Agro Niaga Abadi has successfully implemented various innovative practices in HRM, including the adoption of digital recruitment methodologies, progressive training initiatives, and competency-based performance evaluations. In addition, the organization has effectively fostered an adaptive work culture through the implementation of internal innovation projects, the facilitation of regular deliberation forums, and the provision of adaptive leadership training programs. Initiatives aimed at building an inclusive work culture are exemplified by the implementation of equality policies and the guarantee of fair access to career advancement opportunities for all personnel. However, the organization faces several barriers, including resistance to transformative change, constraints in digital infrastructure, and the need for continuing education training.
Development in Marketing : Building Prices, Place and Promotion at Slamet Hadipriyanto Batik, Banyumas Feby Febrian; Granit Agustina; Rakhmia Nalibratawati; Adang Sutisna
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 3 (2025): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i3.3103

Abstract

The research was conducted in an effort to develop the marketing with the aim of establishing pricing, place, and promotion in the industry. The methodology applied in this study is qualitative, using a case study framework that combines exclusive interviews with owners, managers, and employees. By focusing on these aspects of the marketing mix, batik entrepreneurs A comprehensive marketing plan allows businesses to effectively reach their target audience, drive sales and build a strong brand presence. Strategies include understanding customer needs through market research, using digital channels like social media for visibility, creating compelling content and messaging, investing in paid advertising to target specific demographics, and analyzing performance to refine the overall strategy for growth and customer loyalty. Therefore, based on considerations of competitive and sustainable prices, strategic and centralized location placement, and the implementation of targeted and comprehensive promotional activities, it is expected that the quality of marketing in the batik industry can run effectively and efficiently through strengthening the development of a targeted and centralized marketing mix carried out by business actors. This approach clearly involves market segmentation, targeting, and positioning in order to adjust strategies to meet and complement needs and preferences. By focusing on these aspects of the marketing mix, batik entrepreneurs can effectively reach their target audience, increase sales, and build a strong brand presence in the market. A strategy that is able to stimulate customer buying interest is a very essential part in creating a diverse buyer community that always becomes a sustainable customer who participates in building and developing segmentation and sales targets for batik products in the region. In this study it was found developing marketing built through price, place and promotion in industry as a very important strategy in efforts to design and effective marketing campaigns to achieve business goals.
Towards Environmentally Friendly Agriculture: Assisting Farmers in the Use of Organic and Biological Fertilizers Adi Oksifa Rahma Harti; Rakhmia Nalibratawati; Men Aaf Falahudin; Adi Niko Munandar; Sri Fatmawati
Unram Journal of Community Service Vol. 6 No. 3 (2025): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i3.1161

Abstract

Environmentally friendly agriculture is an urgent necessity amid increasing soil degradation and farmers' dependence on chemical fertilizers, which incur high costs and reduce land quality. This condition also occurs in the Hikmah Farmer Group in Majalengka, where the majority of farmers still rely entirely on chemical fertilizers, while knowledge and skills regarding organic and biological fertilizers are still very limited. This Community Service Program (PKM) aims to increase farmers' capacity to produce and utilize organic and biological fertilizers, thereby reducing their dependence on chemical fertilizers and supporting the realization of sustainable agriculture. The implementation methods included counseling on the concept of environmentally friendly agriculture, training in the production of solid and liquid organic fertilizers, as well as biological fertilizers based on local microorganisms, and direct assistance in their application on agricultural land. The results of the activities showed a significant increase in farmers' knowledge and skills, with more than 70% of group members able to produce organic fertilizers independently, and more than 60% successfully applying biological fertilizers on their land. In addition, the use of chemical fertilizers can be reduced by 20-30% without reducing crop yields, while improving soil fertility and increasing soil biota activity. Thus, this program not only has a positive impact on farmers' economic efficiency, but also contributes ecologically to the sustainability of environmentally friendly agriculture. Future recommendations include strengthening institutional support and replicating the program among other farmer groups in Majalengka to ensure its benefits can be sustained and expanded.
Co-Authors Adang Sutisna Adi Niko Munandar Adi Oksifa Rahma Harti Boyke Setiawan Soeratin Dodi Tisna Amijaya Febrian, Feby Firman Asriadi Granit Agustina Granit Agustina Men Aaf Falahudin RR. Ella Evrita Hestiandari SRI FATMAWATI Yoga Yuniadi