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BRAND IMAGE, PRICE, AND FACILITIES AFFECT CONSUMER DECISIONS USING TOURISM BUS SERVICES (SURVEY ON CONSUMERS PT. KUSUMA TRANS IN KLATEN REGENCY) Kusuma Minarta, Muhamad; Wijiastuti, Sri; Darsono , Darsono
International Journal of Business, Law, and Education Vol. 4 No. 1 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i1.131

PT Kusuma Trans is a company engaged in consumer tourism transportation services. To maintain customer satisfaction at Pt Kusuma Trans always strives to meet the needs of consumers, one of which is to increase introduction to the public about the products of services provided to get a good image, pricing following market capabilities and provide comfortable facilities for bus users. This study aims to determine the influence of brand image, price, and facilities on consumer decisions to use the services of the Tourism bus P.T. Kusuma Trans in Klaten regency, Central Java. This research method uses survey research—data collection using questionnaires with the Likert scale and data analysis using multiple linear regression. The results of this study showed that the value of the constant (a): 3.552 marked positive, variable coefficient brand image 0.273, variable coefficient price 0.229, variable coefficient facilities 0.215. This study concludes that Brand image, price, and facilities significantly affect consumer decisions to use the services of the Tourism bus P.T. Kusuma Trans in Klaten.

The Impact of Solo Safari’s Rebranding on Public Perception and the Sustainability of Conservation-Based Tourism Wijiastuti, Sri; Darmaningrum, Kurniawati; Aryani, Novita; Isaach, Sativa
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 4 (2025): November
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i4.1962

Purpose of the study: This study aims to examine the impact of Solo Safari’s rebranding on public perception, marketing effectiveness, and local community involvement in sustainable conservation tourism. Methodology: A qualitative case study method was used. Data collection tools included semi-structured interviews, observation, and document review. Analysis was conducted using thematic analysis with support from NVivo 12 software. Data were sourced from visitors, community members, and management. Main Findings: The study found that 83% of visitors positively perceived the rebranding. Instagram followers increased by 72%, and community involvement rose to 60%. Public perception, marketing performance, and local economic benefits significantly improved post-rebranding. The rebranding enhanced brand equity, visitor satisfaction, and community pride. Novelty/Originality of this study: This study integrates brand equity theory with community-based tourism in a local conservation context to examine how destination rebranding affects both marketing performance and social sustainability. Using a mixed-methods approach that combines visitor surveys and stakeholder interviews, the research finds that Solo Safari’s rebranding has significantly improved its brand image, visitor engagement, and perceived conservation value. A key novelty of this study lies in its dual focus—demonstrating, for the first time in the local context, how rebranding can serve as a strategic bridge between market-oriented goals and inclusive community participation, thereby advancing both destination competitiveness and conservation-driven social sustainability.

The Influence of Work Environment, Work Discipline, and Teamwork on Employee Performance (Case Study at Sambi District Office, Boyolali Regency) Anam, Dodik Khoirul; Wijiastuti, Sri; Dwanita Widodo, Zandra
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Human resources (HR) play a crucial role in determining the success of organizational activities, including in government institutions such as the Sambi District Office, Boyolali Regency. This study aims to analyze the influence of the work environment, work discipline, and teamwork on employee performance at the Sambi District Office. This research employed a quantitative descriptive method with a saturated sample of 35 employees. Data were collected through questionnaires, observation, and documentation, and analyzed using classical assumption tests, multiple linear regression, t-tests, and the coefficient of determination. The findings indicate that a conducive work environment characterized by adequate lighting, comfortable temperature, cleanliness, and minimal noise significantly improves employee performance. Work discipline, reflected in punctuality, adherence to rules, and low absenteeism, also has a positive and significant effect on performance. Furthermore, teamwork contributes favorably by enhancing coordination, communication, and shared responsibility in completing tasks. The results of the coefficient of determination show that the three variables simultaneously influence employee performance by 48.2%, while the remaining 51.8% is affected by other factors outside this study. These findings highlight the importance of strengthening the work environment, discipline, and teamwork to improve the quality of public services and support organizational effectiveness at the district level.

Pengaruh Kepemimpinan Transformasional Terhadap Kinerja Karyawan Yang Dimediasi Oleh Kepercayaan Organisasional dan Komitmen Afektif di PT Arpeni Pratama Ocean Line Tbk. Cabang Jepara Widodo, Zandra Dwanita; Wijiastuti, Sri; Darmaningrum, Kurniawan
Jurnal Ilmiah Sumber Daya Manusia Vol 5 No 1 (2021): JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v5i1.13157

Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan transformasional terhadap kinerja karyawan yang dimediasi oleh kepercayaan organisasional dan komitmen afektif karyawan. Penelitian ini menggunakan desain survey, berjenis penelitian kausal, yaitu tipe penelitian yang bersifat konklusif yang bertujuan untuk menjelaskan hubungan antar variabel yang dibedakan menjadi variabel independen yang merupakan suatu penyebab dan variabel dependen yang merupakan akibat dari suatu fenomena. Sampel yang digunakan sebanyak 58 responden dengan pengambilan sampel dalam penelitian ini dilakukan dengan menggunakan metode sensus, dimana seluruh anggota populasi diambil sebagai responden penelitian (penelitian populasi). Temuan penelitian menunjukkan bahwa dari lima hipotesis yang diajukkan terdapat tiga hipotesis yang terbukti, yaitu hubungan kepemimpinan transformasional pada kepercayaan organisasi, hubungan kepercayaan organisasi pada komitmen afektif, dan hubungan komitmen afektif pada kinerja karyawan yang memiliki pengaruh signifikan. Dua hipotesis tidak terbukti yaitu hubungan kepemimpinan transformasional pada komitmen afektif dan hubungan keprecayaan organisasional pada kinerja yang memiliki pengaruh tidak signifikan. Hal ini menunjukkan bahwa kepemimpinan transformasional memiliki pengaruh pada kinerja setelah dimediasi oleh kepercayaan organisasional dan komitmen afektif (secara full mediasi).

DIGITALISASI MARKETING DALAM UPAYA UNTUK PENINGKATAN KUNJUNGAN PARIWISATA DOMESTIK DI KOTA SURAKARTA Darmaningrum, Kurniawati; Wijiastuti, Sri; Sumarto, Laksono; Darsono, Darsono; Alhusin, Syahri
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 1 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i1.1244

Indonesian tourism is currently still feeling the impact of the COVID-19 Pandemic that has occurred throughout the world. The COVID-19 pandemic has destroyed the tourism industry and the creative economy in Indonesia. The COVID-19 pandemic has caused tourism trends to change, shifting tourism trends in Indonesia have also impacted several businesses. In order to survive, of course, restaurant industry players must innovate in line with shifts in consumer behavior and habits. This study aims to see directly the impact caused by the COVID-19 Pandemic on three business categories, namely hotels, tourist destinations and restaurants, then create several strategies with the role of digital marketing to increase Indonesian tourism trends in the midst of a pandemic, or even until the pandemic is over. It is hoped that these strategies can revive the tourism sector and the creative economy in Indonesia, which were in a very bad slump when the pandemic hit. The objectives of this study are as follows: (1) to find out whether Social Media Content Marketing has an effect on brand equity, and (2) to find out whether brand equity has an effect on intention to visit

The Nexus of Governance, Branding, and Tourist Behavior in Shaping Solo City's Halal Tourism Darmaningrum, Kurniawati; Adiyani, Rini; Wijiastuti, Sri; Supartini, Supartini; Maryanti, Istinganah Eni; Abdullah, Syahriar; Ambarwati, Retnoning; Ashari, Dhea Sashinta
Journal of Economics Education and Entrepreneurship Vol 7, No 1 (2026): JEE, APRIL 2026
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v7i1.18264

Halal tourism is a rapidly growing segment of the global travel industry, presenting both opportunities and challenges for destinations targeting Muslim travelers. Solo City holds strong potential to become one of Indonesia’s leading halal tourism destinations due to its rich Islamic heritage and multicultural environment. This study integrates collaborative governance, destination branding, and tourist behavior theories, considering the moderating role of sociocultural context and the facilitating effect of policy support. Using data from 463 respondents, including tourists, MSMEs, policymakers, and community leaders, analysis was conducted through Structural Equation Modeling (SEM) with AMOS. Findings reveal that visitor behavior, destination branding, and cooperative governance significantly influence the growth of halal tourism in Solo City, with visitor behavior emerging as the strongest predictor, emphasizing service experience, satisfaction, and loyalty. Sociocultural context negatively moderates the impact of branding but positively moderates governance effects, reflecting tensions between local identity and top-down branding. Policy support enhances the influence of both branding and governance through incentives, certification, and regulation. The study concludes that Solo City’s halal tourism development should emphasize stakeholder collaboration, authentic branding, tourist-centered services, culturally sensitive strategies, and supportive policies. Theoretically, this research integrates multiple perspectives in halal tourism studies and provides practical insights for policymakers and tourism stakeholders to strengthen Solo City’s competitiveness in the halal tourism market.

Analysis of Marketing Strategies in Overcoming Visitor Decline Gramedia Solo Due to Online Books Sativa Isach; Wijiastuti, Sri; Darmaningrum, Kurniawati
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i2.1488

Purpose of the study: This study aims to analyze effective marketing strategies in increasing sales at Gramedia Bookstore in Solo City amid the increasing popularity of e-commerce platforms and ease of access to online book purchases which have changed consumer behavior and resulted in a decrease in visits to physical bookstores. Methodology: This study uses a quantitative method by collecting data through a questionnaire distributed to 100 respondents who are or have visited the Gramedia Slamet Riyadi Solo Bookstore. Data analysis was performed using multiple linear regression with the help of SPSS software version 30. Main Findings: Brand Experience, store atmosphere, and service quality have a significant effect on revisit intention to Gramedia Bookstore in Solo City. Brand Experience has a t-value of 2.141 (sig. 0.035), store atmosphere of 3.879 (sig. <0.001), and service quality of 2.308 (sig. 0.023). Simultaneously, this variable had a significant effect with an F value of 19.569 (sig. <0.001) and an Adjusted R² of 0.360. Novelty/Originality of this study: This study provides insight into the importance of strategies based on brand experience, store atmosphere, and service quality in increasing customer revisit intent to physical bookstores in the digital era. These findings can serve as a reference for the book retail industry in facing the challenges of competition with e-commerce platforms.

The Impact of Solo Safari’s Rebranding on Public Perception and the Sustainability of Conservation-Based Tourism Wijiastuti, Sri; Darmaningrum, Kurniawati; Aryani, Novita; Isaach, Sativa
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 4 (2025): November
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i4.1962

Purpose of the study: This study aims to examine the impact of Solo Safari’s rebranding on public perception, marketing effectiveness, and local community involvement in sustainable conservation tourism. Methodology: A qualitative case study method was used. Data collection tools included semi-structured interviews, observation, and document review. Analysis was conducted using thematic analysis with support from NVivo 12 software. Data were sourced from visitors, community members, and management. Main Findings: The study found that 83% of visitors positively perceived the rebranding. Instagram followers increased by 72%, and community involvement rose to 60%. Public perception, marketing performance, and local economic benefits significantly improved post-rebranding. The rebranding enhanced brand equity, visitor satisfaction, and community pride. Novelty/Originality of this study: This study integrates brand equity theory with community-based tourism in a local conservation context to examine how destination rebranding affects both marketing performance and social sustainability. Using a mixed-methods approach that combines visitor surveys and stakeholder interviews, the research finds that Solo Safari’s rebranding has significantly improved its brand image, visitor engagement, and perceived conservation value. A key novelty of this study lies in its dual focus—demonstrating, for the first time in the local context, how rebranding can serve as a strategic bridge between market-oriented goals and inclusive community participation, thereby advancing both destination competitiveness and conservation-driven social sustainability.

Employee Performance Analysis in Enhancing Public Service Quality: a Case Study of Tirtomoyo Subdistrict, Wonogiri Regency, Central Java Natasari , Devi; Wijiastuti, Sri; Widodo, Zandra Dwanita
ProBisnis : Jurnal Manajemen Vol. 17 No. 2 (2026): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Public service is a fundamental function of local governments that directly interacts with the community, therefore, service quality is a key indicator of governmental performance. As the frontline administrative unit, the subdistrict plays a strategic role in delivering public services. This study aims to analyze the performance of employees at the Tirtomoyo Subdistrict in improving public service quality from the perspectives of both employees and service users, as well as to identify the supporting and inhibiting factors influencing employee performance. A qualitative research approach was employed, with data collected through interviews and observations. The informants consisted of Tirtomoyo Subdistrict employees and community members as service users, selected through purposive sampling. Data analysis was conducted using NVivo 15 software through systematic coding and thematic analysis. The results indicate that employee performance is generally perceived as good, particularly in terms of service attitude, procedural compliance, work competence, and service implementation quality. Employee performance is strongly associated with improvements in public service quality as perceived by the community. Supporting factors include work motivation, organizational culture, teamwork, leadership support, and employee competence, while inhibiting factors include limited infrastructure, high workload, human resource constraints, and insufficient public understanding of service procedures.

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