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All Journal EKUIVALEN - Pendidikan Matematika MANAJEMEN DAN KEUANGAN Riset Manajemen dan Akuntansi Jurnal Maneksi (Management Ekonomi Dan Akuntansi) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) International Journal of Business, Law, and Education PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat ProBisnis : Jurnal Manajemen Jurnal Pendidikan dan Pengabdian Masyarakat International Journal of Asian Business and Management (IJABM) Journal of Social Knowledge Education (JSKE) JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah SUBSERVE: Community Service and Empowerment Journal Journal of Rural and Urban Community Studies International Journal of Economics and Management Sciences Green Inflation: International Journal of Management And Strategic Business Leadership
SRI WIJIASTUTI
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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BRAND IMAGE, PRICE, AND FACILITIES AFFECT CONSUMER DECISIONS USING TOURISM BUS SERVICES (SURVEY ON CONSUMERS PT. KUSUMA TRANS IN KLATEN REGENCY) Kusuma Minarta, Muhamad; Wijiastuti, Sri; Darsono , Darsono
International Journal of Business, Law, and Education Vol. 4 No. 1 (2023): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v4i1.131

Abstract

PT Kusuma Trans is a company engaged in consumer tourism transportation services. To maintain customer satisfaction at Pt Kusuma Trans always strives to meet the needs of consumers, one of which is to increase introduction to the public about the products of services provided to get a good image, pricing following market capabilities and provide comfortable facilities for bus users. This study aims to determine the influence of brand image, price, and facilities on consumer decisions to use the services of the Tourism bus P.T. Kusuma Trans in Klaten regency, Central Java. This research method uses survey research—data collection using questionnaires with the Likert scale and data analysis using multiple linear regression. The results of this study showed that the value of the constant (a): 3.552 marked positive, variable coefficient brand image 0.273, variable coefficient price 0.229, variable coefficient facilities 0.215. This study concludes that Brand image, price, and facilities significantly affect consumer decisions to use the services of the Tourism bus P.T. Kusuma Trans in Klaten.
The Impact of Solo Safari’s Rebranding on Public Perception and the Sustainability of Conservation-Based Tourism Wijiastuti, Sri; Darmaningrum, Kurniawati; Aryani, Novita; Isaach, Sativa
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 4 (2025): November
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i4.1962

Abstract

Purpose of the study: This study aims to examine the impact of Solo Safari’s rebranding on public perception, marketing effectiveness, and local community involvement in sustainable conservation tourism. Methodology: A qualitative case study method was used. Data collection tools included semi-structured interviews, observation, and document review. Analysis was conducted using thematic analysis with support from NVivo 12 software. Data were sourced from visitors, community members, and management. Main Findings: The study found that 83% of visitors positively perceived the rebranding. Instagram followers increased by 72%, and community involvement rose to 60%. Public perception, marketing performance, and local economic benefits significantly improved post-rebranding. The rebranding enhanced brand equity, visitor satisfaction, and community pride. Novelty/Originality of this study: This study integrates brand equity theory with community-based tourism in a local conservation context to examine how destination rebranding affects both marketing performance and social sustainability. Using a mixed-methods approach that combines visitor surveys and stakeholder interviews, the research finds that Solo Safari’s rebranding has significantly improved its brand image, visitor engagement, and perceived conservation value. A key novelty of this study lies in its dual focus—demonstrating, for the first time in the local context, how rebranding can serve as a strategic bridge between market-oriented goals and inclusive community participation, thereby advancing both destination competitiveness and conservation-driven social sustainability.
The Influence of Work Environment, Work Discipline, and Teamwork on Employee Performance (Case Study at Sambi District Office, Boyolali Regency) Anam, Dodik Khoirul; Wijiastuti, Sri; Dwanita Widodo, Zandra
ProBisnis : Jurnal Manajemen Vol. 16 No. 06 (2025): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Human resources (HR) play a crucial role in determining the success of organizational activities, including in government institutions such as the Sambi District Office, Boyolali Regency. This study aims to analyze the influence of the work environment, work discipline, and teamwork on employee performance at the Sambi District Office. This research employed a quantitative descriptive method with a saturated sample of 35 employees. Data were collected through questionnaires, observation, and documentation, and analyzed using classical assumption tests, multiple linear regression, t-tests, and the coefficient of determination. The findings indicate that a conducive work environment characterized by adequate lighting, comfortable temperature, cleanliness, and minimal noise significantly improves employee performance. Work discipline, reflected in punctuality, adherence to rules, and low absenteeism, also has a positive and significant effect on performance. Furthermore, teamwork contributes favorably by enhancing coordination, communication, and shared responsibility in completing tasks. The results of the coefficient of determination show that the three variables simultaneously influence employee performance by 48.2%, while the remaining 51.8% is affected by other factors outside this study. These findings highlight the importance of strengthening the work environment, discipline, and teamwork to improve the quality of public services and support organizational effectiveness at the district level.
Determinants of Employee Work Motivation: Evidence from Compensation, Commitment, and Cooperation Kurniawan, Bayu Saputra; Dwanita Widodo, Zandra; Wijiastuti, Sri
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

Human resources (HR) are a strategic asset that plays a vital role in determining organizational performance, including in government institutions such as the Sragen District Office, Sragen Regency. This study aims to analyze the influence of compensation, commitment, and cooperation on employee work motivation. A quantitative descriptive method was applied with a saturated sample of 35 employees selected from a total population of 70 employees. Data were collected through questionnaires, observations, interviews, and documentation, and analyzed through validity and reliability tests, classical assumption tests, multiple linear regression, t-tests, and the coefficient of determination. The results show that compensation has a positive and significant effect on employee work motivation, indicating that adequate salaries and financial benefits increase employees’ enthusiasm and responsibility. Commitment also positively influences motivation, demonstrating that employees with strong loyalty and a sense of belonging are more motivated to achieve organizational goals. Cooperation similarly has a positive and significant effect, meaning that effective teamwork, communication, and shared responsibilities contribute to higher motivation levels. The coefficient of determination test shows that compensation, commitment, and cooperation collectively contribute 50.7% to employee work motivation, while the remaining 49.3% is influenced by other factors beyond this study, such as leadership style, job satisfaction, workload, and organizational culture. These findings emphasize the importance of strengthening compensation systems, organizational commitment, and team collaboration to enhance employee motivation and improve public service performance.
Pengaruh Kepemimpinan Transformasional Terhadap Kinerja Karyawan Yang Dimediasi Oleh Kepercayaan Organisasional dan Komitmen Afektif di PT Arpeni Pratama Ocean Line Tbk. Cabang Jepara Widodo, Zandra Dwanita; Wijiastuti, Sri; Darmaningrum, Kurniawan
Jurnal Ilmiah Sumber Daya Manusia Vol 5 No 1 (2021): JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v5i1.13157

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kepemimpinan transformasional terhadap kinerja karyawan yang dimediasi oleh kepercayaan organisasional dan komitmen afektif karyawan. Penelitian ini menggunakan desain survey, berjenis penelitian kausal, yaitu tipe penelitian yang bersifat konklusif yang bertujuan untuk menjelaskan hubungan antar variabel yang dibedakan menjadi variabel independen yang merupakan suatu penyebab dan variabel dependen yang merupakan akibat dari suatu fenomena. Sampel yang digunakan sebanyak 58 responden dengan pengambilan sampel dalam penelitian ini dilakukan dengan menggunakan metode sensus, dimana seluruh anggota populasi diambil sebagai responden penelitian (penelitian populasi). Temuan penelitian menunjukkan bahwa dari lima hipotesis yang diajukkan terdapat tiga hipotesis yang terbukti, yaitu hubungan kepemimpinan transformasional pada kepercayaan organisasi, hubungan kepercayaan organisasi pada komitmen afektif, dan hubungan komitmen afektif pada kinerja karyawan yang memiliki pengaruh signifikan. Dua hipotesis tidak terbukti yaitu hubungan kepemimpinan transformasional pada komitmen afektif dan hubungan keprecayaan organisasional pada kinerja yang memiliki pengaruh tidak signifikan. Hal ini menunjukkan bahwa kepemimpinan transformasional memiliki pengaruh pada kinerja setelah dimediasi oleh kepercayaan organisasional dan komitmen afektif (secara full mediasi).
The Effect of Value Perception, Product Quality, and Product Trust on the Purchase Intention of Cushion Glad 2 Glow Die-Commerce Tiktok Shop Products (Case Study Among Generation Z Surakarta) Sari, Lilik Intan; Wijiastuti, Sri; Choerudin, Achmad
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to investigate how Perception of Value, Product Quality, and Product Trust affect the Purchase Intention of Cushion Glad 2 Glow on  the TikTok Shop E-Commerce platform  which is the focus of this study. The approach used in this study is quantitative. Data was collected through a questionnaire distributed to 80 respondents from Generation Z in Surakarta, with a sampling technique using Google Form. Data analysis was carried out with the help of SPSS version 21. The results show that Value Perception has a positive and significant influence on Purchase Intent, while Product Quality has a negative and insignificant influence, and Product Confidence shows a positive but not significant influence on Purchase Intent.
The Effect Of Work Motivation, Work Discipline, And Competence On Employee Performance At The Environmental Service Office Of Wonogiri Regency Latifah, Putri Nur; Wijiastuti, Sri; Widodo, Zandra Dwanita
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study was designed to determine how work motivation, work discipline, and competence affect employee performance at the Wonogiri Regency Environment Agency. In the context of bureaucratic reform, improving the performance of the civil service is a top priority so that public services can be more effective and accountable, especially in the field of the environment. Adopting a descriptive quantitative approach through a survey method, this study involved all employees of the Wonogiri Regency Environment Agency as the population, with 40 respondents selected using total sampling technique. Data were obtained through a closed questionnaire using a Likert scale from 1 to 5, then analyzed with multiple linear regression using SPSS software version 25. The findings reveal that work motivation, work discipline, and competence have a significant positive impact on employee performance, both collectively and individually. The adjusted coefficient of determination (Adjusted R²) value reached 0.635, meaning that 63.5% of the variation in employee performance can be explained by these three variables, while the rest is influenced by other factors outside the scope of the study. These results emphasize the urgency of human resource management that focuses on improving motivation, discipline, and competence to strengthen organizational performance in the public sector.
Analysis Of the Influence of Employee Recruitment and Selection Strategies on Employee Productivity in The Package Delivery Service Sector J&T Express Jagalan Surakarta Cahyani, Meilan Ardita; Wijiastuti, Sri; Widodo, Zandra Dwanita
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

The purpose of this study was to ascertain how employee recruitment and selection practices affected worker productivity in the package delivery service industry at J&T Express Jagalan SurakartaIt is anticipated that an effective recruitment and selection process will boost employee productivity since human resources are a valuable tool in accomplishing a company's objectives. This study employs a quantitative approach using a questionnaire method. All J&T Express Jagalan Surakarta personnel make up the study's population, which is sampled using the saturated sample method. Data was gathered by distributing questionnaires, and the SPSS program was used to do multiple linear regression analysis. According to the study's findings, employee productivity was somewhat positively but not significantly impacted by the Recruitment Strategy variable. At J&T Express Jagalan Surakarta, employee productivity is positively and significantly impacted by the employee selection variable. Variables of Employee Recruitment and Selection Strategy together or simultaneously have a significant influence on Employee Productivity. The data show that the correctness of the company's hiring process has a greater impact on employee productivity at J&T Express Jagalan Surakarta than recruitment tactics. In order to attain the highest level of employee productivity, the organization must thus keep enhancing the caliber of the hiring procedure and incorporate it with other HRM techniques.
DIGITALISASI MARKETING DALAM UPAYA UNTUK PENINGKATAN KUNJUNGAN PARIWISATA DOMESTIK DI KOTA SURAKARTA Darmaningrum, Kurniawati; Wijiastuti, Sri; Sumarto, Laksono; Darsono, Darsono; Alhusin, Syahri
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 1 (2023)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i1.1244

Abstract

Indonesian tourism is currently still feeling the impact of the COVID-19 Pandemic that has occurred throughout the world. The COVID-19 pandemic has destroyed the tourism industry and the creative economy in Indonesia. The COVID-19 pandemic has caused tourism trends to change, shifting tourism trends in Indonesia have also impacted several businesses. In order to survive, of course, restaurant industry players must innovate in line with shifts in consumer behavior and habits. This study aims to see directly the impact caused by the COVID-19 Pandemic on three business categories, namely hotels, tourist destinations and restaurants, then create several strategies with the role of digital marketing to increase Indonesian tourism trends in the midst of a pandemic, or even until the pandemic is over. It is hoped that these strategies can revive the tourism sector and the creative economy in Indonesia, which were in a very bad slump when the pandemic hit. The objectives of this study are as follows: (1) to find out whether Social Media Content Marketing has an effect on brand equity, and (2) to find out whether brand equity has an effect on intention to visit
An Analysis of The Impact of Daily Activity Reporting Via the Si Tamppan Application on Employee Productivity at The Wonogiri Regency Communication and Informatics Office Sulistyoningsih, Endri; Wijiastuti, Sri; Widodo, Zandra Dwanita
ProBisnis : Jurnal Manajemen Vol. 17 No. 1 (2026): February: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This research aims to analyze the effect of daily activity reporting through the SI TAMPPAN application on employee productivity at the Department of Communication and Informatics of Wonogiri Regency. The implementation of the SI TAMPPAN application is part of the Wonogiri Regency Government’s initiative to enhance the effectiveness of employee performance management through systematic and integrated daily activity recording. This research adopts a descriptive qualitative approach. Data were collected through in-depth interviews with employees who actively use the SI TAMPPAN application, direct observation of the daily activity input process, and the review of relevant supporting documents. Data analysis was conducted using NVivo software through coding, thematic categorization, and mapping of relationships among concepts to obtain a comprehensive understanding of how the application influences employee productivity. The findings indicate that daily activity reporting via the SI TAMPPAN application has a positive impact on employee productivity. This impact is reflected in improved discipline in managing working time, clearer work targets and task completion, and increased employee awareness of job responsibilities that must align with Individual Performance Indicators (IKI). Furthermore, the SI TAMPPAN application functions as a monitoring tool that encourages employees to work in a more structured and measurable manner. Nevertheless, this study also identifies technical constraints and variations in employee compliance levels in using the application, which require continuous evaluation and ongoing assistance. In conclusion, daily activity reporting through the SI TAMPPAN application contributes to supporting improvements in employee productivity. However, further refinement in technical aspects and implementation strategies is necessary to ensure that its benefits can be optimally realized.
Co-Authors Abdullah, Syahriar Achmad Choerudin Anam, Dodik Khoirul Ansharifqi, Irsyad Aryani, Novita Bangu Nggona, Jenike Cahyani, Meilan Ardita Damaningrum, Kurniawati Darmaningrum, Kurniawan DARSONO Darsono , Darsono Darsono Darsono Darsono Darsono Dwanita Widodo, Zandra Dyah Ayu Kunthi Puspitasari Eko Wahyudi Eni Maryanti, Istinganah Exis Zaimul Haq Attaqy Fatkhul Imron Fiki Hendro Yunanto Halimah Hidayati, Firdausi Nur Isaach, Sativa Istinganah Eni Maryanti Joko Kismanto Kodrad Budiyono Kurniawan, Bayu Saputra Kurniawati Darmaningrum Kusuma Minarta, Muhamad LAKSONO SUMARTO, LAKSONO Latifah, Putri Nur Mugi Harsono Muhad Fatoni Pawestri, Intan Rahayu, Mrih Ramadhan, Dwinanda Ripta RINI ADIYANI Rissa Marina Widodo, Rissa Marina Sari, Lilik Intan Sativa Isach Shulha*, Hanifa Silfa, Amanda Sulistyoningsih, Endri Susilaningtyas Budiana Kurniawati Syahri Alhusin Vanesa*, Paulina Ria Widodo, Zandra Yanuarisa, Agiardo Zandra Dwanita Widodo Zandra Dwanita Widodo