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Factors Affecting Gen Z Purchase Decisions on Shopee (Case Study in Surakarta City) Yanuarisa, Agiardo; Wijiastuti, Sri; Dwanita Widodo, Zandra
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to determine the influence of information quality, electronic word of mouth (e-WOM), and ease of use on purchase decisions among Generation Z in Surakarta City, utilizing the Shopee e-commerce platform. The research employed a quantitative approach with primary data collectedthrough a survey involving 100 respondents.  Multiple linear regression was used to analyze the data. The results showed that: information quality has a significant positive effect on purchase decisions (sig. = 0.013), e-WOM has a significant positive effect on purchase decisions (sig. = 0.003), and ease of use has a significant positive effect on purchase decisions (sig. 0.013). Simultaneously, information quality, e-WOM, and ease of use significantly influence purchase decisions (sig. 0.000). The determination coefficient (R²) of 37.9% indicates that the regression model can explain the purchase decision variable, while 62.1% is explained by other variables outside this study. The Adjusted R² value of 0.360 indicates the model's suitability after adjustment for the number of independent variables and sample size. These findings suggest that Shopee should prioritize improving the quality of information, leveraging credible e-WOM reviews, and enhancing user interfaces to effectively support consumer purchase decisions.
The Effect of Leadership Style, Non-Physical Work Environment, and Compensation on Employee Performance at CV Sujinah Grobogan Regency Exis Zaimul Haq Attaqy; Wijiastuti, sri; Widodo, Zandra
ProBisnis : Jurnal Manajemen Vol. 15 No. 6 (2024): December: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyse the influence of leadership style, non-physical work environment, and compensation on employee performance at CV Sujinah, a company engaged in plant seedlings. The method used in this research is primary data collection through questionnaires distributed to 82 employees. Data analysis was conducted using Statistical Package for the Social Sciences (SPSS) to test the hypothesis and measure the effect of independent variables on the dependent variable. The results showed that leadership style, non-physical work environment, and compensation have a positive and significant influence on employee performance. The results showed that partially leadership style affects employee performance by 14.4%. The non-physical work environment has an effect of 31.5%, and compensation has an effect of 35.2%. While the results of the coefficient of determination show that (adjusted R Square) is 0.429. This means that the variation in employee performance variables (Y) can be explained by the variation in the independent variables X1 (leadership style), X2 (non-physical work environment) and X3 (compensation) by 42.9%. The rest (100%-42.9% = 57.1%) is explained by other variables.
Analysis of Marketing Strategies in Overcoming Visitor Decline Gramedia Solo Due to Online Books Sativa Isach; Wijiastuti, Sri; Darmaningrum, Kurniawati
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i2.1488

Abstract

Purpose of the study: This study aims to analyze effective marketing strategies in increasing sales at Gramedia Bookstore in Solo City amid the increasing popularity of e-commerce platforms and ease of access to online book purchases which have changed consumer behavior and resulted in a decrease in visits to physical bookstores. Methodology: This study uses a quantitative method by collecting data through a questionnaire distributed to 100 respondents who are or have visited the Gramedia Slamet Riyadi Solo Bookstore. Data analysis was performed using multiple linear regression with the help of SPSS software version 30. Main Findings: Brand Experience, store atmosphere, and service quality have a significant effect on revisit intention to Gramedia Bookstore in Solo City. Brand Experience has a t-value of 2.141 (sig. 0.035), store atmosphere of 3.879 (sig. <0.001), and service quality of 2.308 (sig. 0.023). Simultaneously, this variable had a significant effect with an F value of 19.569 (sig. <0.001) and an Adjusted R² of 0.360. Novelty/Originality of this study: This study provides insight into the importance of strategies based on brand experience, store atmosphere, and service quality in increasing customer revisit intent to physical bookstores in the digital era. These findings can serve as a reference for the book retail industry in facing the challenges of competition with e-commerce platforms.
Influence Of Servant Leadership, Compensation And Motivation To Organizational Citizenship Behavior On Blooms Coffee & Eatery Surakarta Ansharifqi, Irsyad; Damaningrum, Kurniawati; Wijiastuti, Sri
Journal of Rural and Urban Community Studies Vol 3 No 2 (2025): August 2025
Publisher : Agribusiness Department, Agriculture Faculty, Tunas Pembangunan University, Surakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jrucs.v3i2.4544

Abstract

The objectives of this research are 1) To test and measure the influence of servant leadership on organizational citizenship behavior. (2) to test and measure the effect of compensation on organizational citizenship behavior. (3) to test and measure the influence of motivation on organizational citizenship behavior. This research was conducted on employees of Blooms Coffee & Eatery Surakarta. The population in this research is all employees at Blooms Coffee & Eatery which consists of 3 divisions, namely Server/Waiters, Barista and Kitchen, namely 22 employees. This research was conducted using a saturated sampling method because the employee population was relatively small, namely 22 people. The data analysis method used is multiple linear regression analysis. Based on the results of the analysis, it is known that: (1) Servant leadership has a positive and significant effect on Organizational Citizenship Behavior, (2) Compensation has an effect but is not significant on Organizational Citizenship Behavior, (3). Motivation has a positive and significant effect on Organization Citizenship Behavior.
Analysis of Employee Training Needs Based on Performance Evaluation at the Regional Disaster Management Agency of Wonogiri Pawestri, Intan; Wijiastuti, Sri; Dwanita Widodo, Zandra; Ramadhan, Dwinanda Ripta
ProBisnis : Jurnal Manajemen Vol. 16 No. 4 (2025): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to describe the implementation of employee performance evaluation and its use as a foundation for determining training needs within the Regional Disaster Management Agency (BPBD) of Wonogiri Regency. This research employs a qualitative approach with in-depth interviews conducted with the Secretary of BPBD as the key informant. The findings reveal that performance evaluations are conducted systematically, using indicators such as attendance, discipline, and target achievements. These evaluations serve as the basis for developing training programs, although several challenges remain, such as budget limitations, frequent staff rotations, and lack of sustainable training. Key competencies that require enhancement include disaster technical skills, intersectoral communication, digital literacy, and field leadership. This study recommends improvements in the evaluation system, strengthening simulation-based training, and involving employees in the planning of training programs.
The Impact of Various Factors on Improving Employee Performance Hidayati, Firdausi Nur; Wijiastuti, Sri; Widodo, Zandra Dwanita
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.6847

Abstract

Employee performance is a key indicator in assessing the effectiveness and efficiency of an organization's operations, encompassing the quality and quantity of work achieved by employees in accordance with their responsibilities. This study aims to analyze the influence of (1) Workplace Facilities, (2) Workplace Discipline, (3) Compensation, and (4) Leadership on Employee Performance at BAPPERIDA of Wonogiri Regency, both partially and simultaneously. This quantitative research uses primary data. To ensure data quality, validity and reliability tests were conducted. The study employed a questionnaire that integrates several previously used questionnaires from prior research. The sampling technique used in this study was Total Sampling, involving 31 civil servant employees at BAPPERIDA of Wonogiri Regency. Data analysis was carried out using multiple linear regression. The results of the study revealed the following: Workplace facilities do not have a partial influence on employee performance, with a t-value of -1.791 and a significance level of 0.085. Workplace discipline has a significant partial influence on employee performance, with a t-value of 2.715 and a significance level of 0.012. Compensation has a significant partial influence on employee performance, with a t-value of 2.682 and a significance level of 0.013. Leadership has a significant partial influence on employee performance, with a t-value of 2.391 and a significance level of 0.024. Simultaneously, these four variables have a significant influence on employee performance, with a significance value of 0.001 (< 0.05). The coefficient of determination indicates that the regression model explains 79.6% of the variance in employee performance, leaving 20.4% attributable to variables not included or considered in this study.
The Influence of Compensation Motivation and Career Development on the Performance of Langgeng Jaya Mandiri Karanganyar Cooperative Employees Shulha*, Hanifa; Wijiastuti, Sri; Widodo, Zandra
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 1 (2024): Februari, Educational Studies, History of Education and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i1.29589

Abstract

s research was conducted to determine the influence of compensation motivation and career development on employee performance at the Langgeng Jaya Mandiri Karanganyar Cooperative. Researchers used a case study at the Langgeng Jaya Mandiri Karanganyar Cooperative Company at the branch office and head office located in Pendem Village, Mojogedang District, Karanganyar Regency. The type of research approach is quantitative descriptive, data analysis techniques using descriptive test analysis, data quality testing, classical assumption testing, hypothesis testing and multiple linear regression testing. The data collection instrument used an online questionnaire with a sampling method using a saturated sample of 30 respondents. Based on the research, it can be concluded that motivation has a positive and significant effect on employee performance with a calculated t value of 5.716 and a significant value of 0.000. Compensation has a positive and significant effect on employee performance with a calculated t value of 3.719 and a significant value of 0.001. And career development has a positive and significant effect on employee performance with a calculated t value of 8.749 and a significant value of 0.000. Simultaneously, motivation, compensation and career development have a positive and significant effect on employee performance with a calculated F value of 463.244 and a significant value of 0.000. And employee performance variables are influenced by motivation, compensation and career development variables by 0.980 or 98%.
The Influence of Communication Leadership and Workload on Employee Performance at the Banyudono District Office, Boyolali Regency Vanesa*, Paulina Ria; Wijiastuti, Sri; Widodo, Zandra Dwanita
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 1 (2024): Februari, Educational Studies, History of Education and Social Science
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i1.29587

Abstract

This research aims to determine the influence of (1) Leadership (2) Communication (3) Workload on Employee Performance at the Banyudono District Office, both partially and simultaneously. Thisresearch is quantitative using primary and secondary data. Data quality analysis testing uses validity tests and reliability tests. This research uses a survey method by distributing questionnaires. From a population of 30 people, all were sampled using saturated sampling techniques. The analysis used is multiple linear regression. This research shows that leadership partially influences employee performance by 25.6%. Communication partially influences employee performance by 46.1%. Workload fiber partially influences employee performance by 23.1%. Leadership, communication, and workload simultaneously or together also have an influence on employee performance, shown by a significant value of 0.000 0.05. Meanwhile, the coefficient of determination test results have an Adjusted R Square value of 89.5%, which means that employee performance variables are influenced by leadership, communication and workload variables and the remaining 10.5% is influenced by other variables.
Sports Human Resources Development (Human Resources Management Survey in Petanque Sport Branch, Surakarta City) Sri Wijiastuti; Zandra Dwanita Widodo; Fatkhul Imron; Kodrad Budiyono
International Journal of Asian Business and Management Vol. 2 No. 4 (2023): August, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i4.5773

Abstract

The existence of sports human resources in the petanque sport in Surakarta City, competency development in various ways is needed so that human resources in petanque sports in Surakarta City can be competent in completing their main tasks and functions. The aims of this study were to: (1) Know and describe the flow and process of sports human resource management in the petanque sport in the city of Surakarta. (2) Knowing and describing the potential of sports human resources in the petanque sport in Surakarta City. In this study the method used is descriptive qualitative with an inductive approach. The sample used. Data collection techniques used in this study were interviews, observation, questionnaires and document collection. Data analysis used interactive analysis includes data reduction, data presentation and drawing conclusions and verification. The findings from the research conducted included: (1) The sports human resource management process carried out by Petanque Surakarta City has fulfilled the provisions of the running of the organization, namely processes in the form of planning, organizing, directing and supervising. (2) The potential of Human Resources for the Petanque Sport in Surakarta City in general has not been optimally developed. This can be seen from the results of the data obtained from several indicators, namely the number of Sports Human Resources, qualifications, involvement in activities, achievements and welfare of the Surakarta City Petanque
Study of Entrepreneurial Literacy and Digital Literacy on Business Sustainability Mushroom Cultivation in Beruk Village, Jatiyoso District, Karanganyar Regency Halimah; Silfa, Amanda; Adiyani, Rini; Wijiastuti, Sri; Kurniawati, Susilaningtyas Budiana; Widodo, Zandra Dwanita
International Journal of Asian Business and Management Vol. 3 No. 1 (2024): February, 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v3i1.8258

Abstract

This article discusses the sustainability of the mushroom cultivation business in Beruk Village, Jatiyoso District, Karanganyar Regency. This research focuses on three variables, namely entrepreneurial literacy, digital literacy, and business sustainability. This study uses qualitative methods and direct observation of the subject with interview-based data collection which is then examined using a qualitative approach technique. The results of this study indicate that entrepreneurial literacy and digital literacy in mushroom cultivation business actors in Beruk Village, Jatiyoso District, Karanganyar Regency can be categorized as quite good because the mushroom cultivation business actors already have an understanding of the business being established. Meanwhile, business continuity shows that the mushroom cultivation business is quite good because it can develop well