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All Journal Analitika : Jurnal Magister Psikologi UMA SEIKO : Journal of Management & Business JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) Jurnal Ilmiah Edunomika (JIE) Amalee: Indonesian Journal of Community Research & Engagement International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Social Responsibility Projects by Higher Education Forum Jurnal Pengabdian Masyarakat Inovasi ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Jurnal Indonesia Sosial Sains Jurnal Pengabdian Kompetitif
Nazmah Nazmah, Nazmah
Sekolah Tinggi Ilmu Manajemen Sukma
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Journal : Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)

 1 
PENGARUH KUALITAS LAYANAN DAN TINGKAT KEPUASAN PENGUNJUNG TERHADAP LOYALITAS CUSTOMER PADA OBJEK WISATA DI PANTAI SEJARAH Adillah, Rafiqah; Nazmah, Nazmah
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4424

Abstract

The tourism industry is an industry that has high development potential and has an important role in economic growth and community welfare. The aim of this research is to determine the influence of service quality and level of visitor satisfaction on customer loyalty at Historic Beach. The research methodology used is quantitative descriptive research. The population used in the research were visitors to Historic Beach located in Perupuk Village, Limapuluh Pesisir District with a sample of 255 people. When selecting samples, use the purposive sampling method. Instrument The survey instrument used was a Likert scale-based questionnaire. Data were analyzed using SPSS Version 22 software and the results were presented in table form. Research results using Multiple Linear Regression hypothesis testing. It was found from the t test that service quality and level of visitor satisfaction had a positive and significant effect on visitor loyalty. Continuing with the F Test, service quality and level of visitor satisfaction simultaneously influence visitor loyalty at Historic Beach. The adjusted R square value is 0.597 or 59.7% with a fairly significant level of correlation. As a result, it can be said that the variables of service quality (X1), level of visitor satisfaction (X2), and customer loyalty (Y) at Historic Beach influence each other by 59.7% and the rest is influenced by other factors. Researchers recommend that further research be carried out using a more diverse and extensive sample size and variables. So that it can better represent visitor loyalty.
Co-Authors Adillah, Rafiqah Ahadiyat Suryana , Eka Akbar, Aswin Ali, Helmi Ananda, Yola Ayu, Ade Rahma Bambang Harianto Dalimunthe, Muhammad Abror Desy Irana Dewi Lubis Djatmiko, Teguh Edi Winata Elipka, Viola Derris Emmy Mariatin Emmy Mariatin Husni Mubarak Juli Meliza Mesak Yandri Masela Muh Nur Rochim Maksum Muhammad Nur Muthoifin Nurul Faidah Prihatin, Titis Budi Purnama Sari, Dian Ratih Pratiwi Roswati Hutapea Sani, Fajrin Hanif Setiono, Agus Setrojoyo, Sudarmo Muhammad Sri Supriyantini Ubaidillah, Lutfi Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Yenny Obsi Satra