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Journal : Journal of Economic, Bussines and Accounting (COSTING)

Tech Revolution in HR: Leveraging AI for Smarter Talent Acquisition Herman Sjahruddin; Jeziano Rizkita Boyas; Deri Prayudi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9798

Abstract

This study investigates the intricate interplay between talent acquisition effectiveness , quality of recruitment , the HR adjustment department , and the adoption of artificial intelligence in HR practices within PT. Pharos Indonesia. Using quantitative analysis techniques, data was gathered from a sample of employees to explore the direct and sequential relationships between these variables. The results reveal significant pathways, indicating that higher levels of artificial intelligence are associated with more effective HR adjustment departments, which may in turn lead to a greater propensity to adopt AI technologies in HR processes. While the direct relationship between quality of recruitment and AI did not reach statistical significance, the sequential relationship via HR adjustment departments showed marginal significance, underscoring the importance of recruitment quality in indirectly influencing AI adoption. These findings highlight the strategic significance of optimizing talent acquisition strategies and HR adjustment practices as precursors to leveraging AI's transformative potential in HR management, ultimately contributing to organizational resilience and competitiveness. Further research is recommended to delve deeper into the underlying mechanisms and implications for HR practices and organizational performance.
PENGARUH E-COMMERCE DAN GAYA HIDUP HEDONISME TERHADAP PERILAKU KONSUMTIF MAHASISWA PEKERJA DI SIDOARJO Mellya Imro'atul Maghfiroh; Jeziano Rizkita Boyas; Nafia Ilhama Qurratu’aini; Devika Cherly
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 3 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i3.15077

Abstract

Pergeseran budaya belanja di Indonesia dari konvensional ke e-commerce, kenyamanan dan promosi yang ditawarkan. Penelitian menunjukkan bahwa Shopee adalah yang paling banyak dikunjungi. Tujuan dari kajian ini melihat pengaruh e-commerce dan gaya hidup hedonisme pada perilaku konsumtif. Random sampling untuk pemilihan sampel yang dilakukan pada mahasiswa pekerja pengguna e-commerce di Sidoarjo dengan melibatkan 96 responden dan peneliti melakukan pra-survei pada mahasiswa pekerja pengguna e-commerce di Sidoarjo dengan melibatkan 31 responden. Analisis data dengan metode kuantitatif dengan statistik SPSS. Temuan ini menunjukkan bahwa kebiasaan belanja mahasiswa melalui e-commerce pada perilaku konsumtif dipengaruhi secara signifikan.  Studi ini juga meneliti hubungan penting antara perilaku konsumtif dan gaya hidup hedonisme dengan pengaruh signifikan.