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What motivates Generation Z to travel independently? Preliminary Research of solo travellers Suci Sandi Wachyuni; Nenny Wahyuni; Kadek Wiweka
Journal of Tourism and Economic Vol 6, No 1 (2023): EDISI 6
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec.v6i1.186

Abstract

Nowadays, the segmentation of solo travel in the tourism market is growing faster than other categories of travel, particularly among those classified as Generation Z. However, few studies have examined solitary travel experiences and motivation. Therefore, the purpose of this study is to determine Generation Z's motivations for solo travel. This research employs a quantitative survey method with a Likert scale and a quantitative approach. In this investigation, 30 young people participated as respondents. The technique applied to data analysis is descriptive statistical analysis. According to the findings of this study, the majority of Generation Z solo travelers are female, work as students, and have traveled solo 1-2 times. The results of the study also indicate that the primary tourist motivation for solo travel is to enjoy the destination's tourist attractions. Furthermore, they consider various factors such as value for money, looking for an inspiration, interaction with local citizens, healing purposes, the influence of social media, and self-actualization. This study's findings can be adopted by destination managers to develop recommendations for responding to the necessities of Generation Z tourists, the largest proportion of tourists at this time.
The influence of youtube food content reviews on customer purchasing decisions: lesson from Jakarta local street food wachyuni, suci sandi; Kadek Wiweka; Nenny Wahyuni; Shinta Teviningrum; Heru Suheryadi
International Journal of Applied Sciences in Tourism and Events Vol. 7 No. 2 (2023): December 2023
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v7i2.147-156

Abstract

The purpose of this study is to examine the influence of food review content on YouTube on purchasing decisions for local culinary delights, specifically the Jakarta Nasi Goreng Kambing Kebon Sirih. It is the one of the favorite culinary place in Jakarta which sells lamb fried rice, it is located at Kebon Sirih Street. This research employed a quantitative approach with data analysis techniques such as descriptive statistics, linear regression test, t test, and coefficient of determination. The participants in this study are tourists on culinary trips in Jakarta. The samples were 100 tourists who went on a culinary trip and purchased fried rice for the Jakarta Kebon Sirih utilising non-probability sampling or purposive sampling techniques. The correlation coefficient test findings reveal that food reviews on YouTube have a remarkably strong relationship with Nasi Goreng Kambing Kebon Sirih purchasing decisions. Furthermore, the t test results indicate that food reviews on YouTube have a partially positive influence on the decision to purchase culinary products at the restaurant. The theoretical implication of this research is to provide an understanding that food reviews on YouTube have a significant contribution in the context of culinary products or culinary tourism. In the meantime, the findings of this study can be utilized as a reference for restaurant management in particular, and for local street food in general. Some of the limitations of this research that can be addressed in future research include the sample size and research scope.
Understanding The Productivity and Loyalty of Millennial Employees in The Hotel Business: Preliminary Evidence Wahyuni, Nenny; Wachyuni, Suci Sandi; Wiweka, Kadek; Teviningrum, Shinta; Saputra, Nicko Gana
Jurnal Manajemen Perhotelan Vol. 10 No. 2 (2024): SEPTEMBER 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jmp.10.2.81-90

Abstract

The company's ability to survive in a highly competitive environment relies heavily on employee productivity and loyalty. Contemporary millennial culture in the hotel industry is a topic of current societal discussion. Therefore, researchers have a keen interest in this area. The population for this study consists of all the employees belonging to the millennial generation working in the Front Office department of a 4-star hotel in Jakarta. The approach employs a combination of two distinct variables using both quantitative and qualitative methodologies. A total of 18 millennial employees from the front office department were surveyed, along with three interviewees consisting of the front office manager, assistant front office manager, and front office supervisor. Based on data collected through interviews, observations, and surveys, researchers have discovered that the millennial generation's front office department exhibits excellent employee productivity, characterised by a strong sense of enthusiasm and ambitious goals. However, the loyalty of the millennial generation towards their work is distinct. These employees frequently switch companies not due to a dislike for corporations, declining performance, or a poor work environment, but rather because they seek to gain extensive experience, build strong professional networks, and aspire to attain higher positions at a faster pace.
Exploring the Ecotourism Potential of Tapalinna and Bujung Manurung Villages: Balancing Nature, Culture, and Sustainability Setiawan, Puguh Andhi; Wiweka, Kadek; Parantika, Asep
Media Wisata Vol. 22 No. 2 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i2.751

Abstract

The village ecotourism planning in Tapalinna and Bujung Manurung Villages, Mambi Sub-district, Mamasa District, West Sulawesi Province was conducted to identify natural and cultural resources, as well as assess community readiness for managing these resources. The methods used included observation, the distribution of questionnaires to 30 respondents from the community, visitors, and managers, as well as the design of tourism programs and promotional media. The findings reveal that Tapalinna and Bujung Manurung Villages possess various cultural tourism potentials, including the Mambi language, religious systems, kinship systems, and local arts. Additionally, the villages have diverse natural tourism resources, such as flora and fauna. The community and managers showed positive perceptions and readiness toward the ecotourism planning, with a high level of preparedness. The designed tourism programs include daily, overnight, and annual tours, supported by promotional media in the form of posters themed "One Taste of Harmonization." This initiative is expected to encourage community participation and enhance the sustainable attractiveness of the region.
Tourists' Perceptions of Local Street Food: Angkringan, Yogyakarta's Culinary Icon Suci Sandi Wachyuni; Kadek Wiweka
International Journal of Travel, Hospitality and Events Vol. 1 No. 3 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i3.174

Abstract

Purpose: Angkringan is one of the culinary icons of Yogyakarta which is famous for its being street food. With the development of Yogyakarta's culinary as a tourist attraction, the purpose of this study is to determine tourists' perceptions of Angkringan. Research methods: This study employs a quantitative approach, with a survey conducted via WhatsApp broadcast messages. Purposive sampling was used, and the sample size was 100 respondents. The data analysis method applied is quantitative descriptive statistics,. Results and discussion: Angkringan in Yogyakarta is well-liked by tourists. Food quality has the highest average value, followed by portions, promotions, menu variations, service quality, and prices in a certain order. The last three indicators, that is cleanliness, taste, and atmosphere, all share the same average value. Implication: Understanding how tourists perceive Angkringan can provide suggestions for the development of community Angkringan businesses, particularly in Yogyakarta, this research has theoretical and practical implications. Keywords: angkringan, culinary, street food, local food, perception.
Reimagining Tradition: How Tourist Generation Z Perceives Modern Twists on Yogyakarta’s Bakpia Suci Sandi Wachyuni; Kadek Wiweka; Nicko Gana Saputra
Journal of Tourism and Economic Vol. 8 No. 1 (2025): Edisi 15 Jun 2025
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/80h89t87

Abstract

Generation Z is highly susceptible to the influences of globalization, particularly in shaping their purchasing preferences. This phenomenon extends to the food and beverage industry, where traditional culinary practices undergo modifications to align with contemporary tastes. One such example is bakpia, a renowned traditional pastry from Yogyakarta. Recognizing this trend, the present study seeks to explore the perceptions of Generation Z tourists regarding the modern adaptations of bakpia in Yogyakarta. Employing a quantitative research approach, data were collected through questionnaire distribution, targeting Generation Z tourists as the primary respondents. A purposive sampling technique was applied, yielding a total sample of 108 respondents. The collected data were analyzed using descriptive statistical methods. Findings indicate that Generation Z tourists exhibit a stronger preference for modified versions of bakpia over its original form. Among the key product attributes assessed, menu variety emerged as the most influential factor, followed by product quality, price, taste, information availability, and cleanliness. Conversely, portion size ranked lowest in influencing purchase decisions. By understanding Generation Z tourists’ perceptions of bakpia modifications, this study provides valuable insights into tourist behavior and offers strategic recommendations for entrepreneurs in the food and beverage sector—particularly those specializing in traditional bakpia production. The findings highlight opportunities for business innovation, enabling culinary enterprises to enhance their offerings in response to evolving consumer preferences. This study is original and contributes novel insights, as previous research has not specifically examined Generation Z tourists’ perceptions of traditional pastry modifications in Yogyakarta. Prior studies have largely focused on broader generational comparisons or general tourist perceptions rather than honing in on a single traditional delicacy. Thus, this research bridges a critical gap in the literature and offers a foundation for future explorations in the intersection of globalization, culinary adaptation, and generational consumer behavior.
Advancing Human Resource Practices In Hospitality: A Bibliometric Analysis Of Hris Adoption And Implications For Hr Professionals Risna Amalia Ulfa; Kadek Wiweka; Lioe Lyly Soemarni; Sendy Fransiscus Tantono
Journal of Tourism and Economic Vol. 8 No. 1 (2025): Edisi 15 Jun 2025
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/1z63cm15

Abstract

This bibliometric study investigates the evolution and scholarly trends surrounding the adoption of Human Resource Information Systems (HRIS) and their implications for human resource (HR) professionals within the hospitality sector. Employing a quantitative descriptive approach, the study assesses the global distribution and thematic focus of HRIS-related publications indexed in the Scopus database. The analysis reveals that 11 of the 40 reviewed articles affirm that the development and implementation of HRIS significantly enhance managerial efficiency by streamlining HR operations, optimising workforce utilisation, and reducing the demand for extensive HR investment. Furthermore, HRIS is recognised for fostering greater employee participation and contributing to organisational development. Recent literature offers valuable perspectives on the strategic integration of HRIS in the hospitality industry, particularly in addressing operational complexities such as shift scheduling, the management of seasonal labour, compliance with hospitality regulations, and the delivery of service excellence through targeted training. These insights are crucial in a sector characterised by high labour mobility, customer-centric performance standards, and operational unpredictability. This study contributes a comprehensive synthesis of the current knowledge landscape, identifying key research gaps and emerging directions. The findings reinforce the notion that HRIS is not only a tool for administrative efficiency but also a critical enabler of workforce engagement and performance optimisation in hotels and hospitality enterprises. The paper concludes with a call for future bibliometric and empirical research to bridge conceptual and practical dimensions of HRIS, especially concerning its integration with advanced technologies such as artificial intelligence (AI), blockchain, and 5G. These innovations are poised to reshape the contours of HR practice and digital transformation within the global hospitality industry.
DOES WORLD HERITAGE RECOGNITION DRIVE TOURISM? AN ANALYSIS OF SHIRAKAWA-G? VILLAGE THROUGH TRIPADVISOR REVIEWS Eka Lestari, Nafitri; Wiweka, Kadek
JURNAL KEPARIWISATAAN Vol 24 No 2 (2025): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v24i2.1868

Abstract

This study explores how digital platforms shape heritage perception by analysing 898 TripAdvisor reviews of Shirakawa-go from 2010 to 2025. Using a mixed-methods approach, it combines sentiment classification and content analysis to understand how electronic word-of-mouth (e-WOM) conveys cultural significance. Reviews were categorised as Positive, Neutral, or Negative using RStudio. Findings show a predominantly positive sentiment, especially among couples (34.30%) and families (22.60%), with emotional peaks during winter months, reinforcing Shirakawa-go’s image as a snow-covered heritage village. However, recent reviews indicate declining satisfaction due to overtourism and commercialisation. This study explores how digital platforms shape heritage perception by analysing 898 TripAdvisor reviews of Shirakawa-go from 2010 to 2025. Using a mixed-methods approach, it combines sentiment classification and content analysis to understand how electronic word-of-mouth (e-WOM) conveys cultural significance. Reviews were categorised as Positive, Neutral, or Negative using RStudio. Findings show a predominantly positive sentiment, especially among couples (34.30%) and families (22.60%), with emotional peaks during winter months, reinforcing Shirakawa-go’s image as a snow-covered heritage village. However, recent reviews indicate declining satisfaction due to overtourism and commercialisation. A weak correlation (r ? 0.108) between sentiment and rating scores highlights the richer insights offered by textual analysis. Southeast Asian tourists expressed more positive emotions than European and domestic visitors, suggesting varying cultural responses to the site. The study is limited to English-language reviews from a single platform, which may exclude diverse perspectives. Future research should use multilingual, cross-platform data and triangulate findings with fieldwork or surveys. Overall, this research underscores the value of sentiment analysis for sustainable heritage tourism governance and calls for adaptive strategies to balance global tourist demand with local authenticity.
RETHINKING THE THEORY OF TOURISM: WHAT IS TOURISM SYSTEM IN THEORETICAL AND EMPIRICAL PERSPECTIVE? Wiweka, Kadek; Arcana, Komang Trisna Pratiwi
Journal of Business on Hospitality and Tourism Vol. 5 No. 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i2.176

Abstract

Tourism within the practical scope has gone beyond the development of tourism theory itself. Considering the importance of theory as a foundation for knowledge and understanding of a phenomenon, especially in the scope of tourism. Therefore this study attempts to fill the gap between the tourism theory that has been built with the latest empirical facts. In developing tourism theory, this research used the creation of theory approach. Where in the process, the creation of theory is more inductive (or can be regarded as a qualitative approach). The result of this research is that tourism as a system consists of two kinds of sub-system that is internal and external sub-system. The internal sub-system is the interaction between person or the tourist termed as the tourist demand, from the tourist generating region and during a trip to a destination called the tourism supply, linked by the intermediaries elements, to return to its original territory. While external sub-system consists of international trade factors, safety and security factors, natural or climate factors, social-cultural factors, technological factors, economic or finance factors, political factors, demographic, and geographical factors. The relationship between the internal and external sub-systems not only determined the existence of tourism, but otherwise the existence of tourism can also affect the two sub-systems (internal and external). The interesting thing about this research is that the phenomenon of tourism can be ‘limited’ by its own point of view which is described through a comprehensive and integrated system.
An empirical study of food blogger influence on coffee shop brand image and consumer purchase decision in delapan gram Wachyuni, Suci Sandi; Wiweka, Kadek; Softia, Indri
Journal of Business on Hospitality and Tourism Vol. 7 No. 3 (2021): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v7i3.285

Abstract

In recent years, food blogging has become a popular medium for sharing thoughts, feelings, opinions, and ideas. However, its impact on the beverage industry has not been widely studied. This study aims to examine the effect of food blogger promotion on brand image and purchasing decisions partially. This study took samples at the Delapan Gram Coffee Shop. The research method used in this research is the quantitative method. While the independent research variable is food blogger promotion (X), and the dependent variable is the brand image (Y1) and purchase decision (Y2). The data analysis method used in this study is multiple linear regression analysis using the SPSS program. This study found that food blogger promotion partially influences the brand image and purchasing decisions. However, brand image has a higher contribution to purchasing decisions than food blogger promotion. The practical implication of this research is as a reference for entrepreneurs, especially coffee shops, regarding the role of food bloggers in increasing sales. Meanwhile, the limitation in this study is that the sample scope is limited to one company. This study expects further research related to other factors that may have a greater influence on purchasing decisions.