Article Per Year (5 Year)
p-Index From 2021 - 2026
1.896
P-Index
This Author published in this journals
All Journal Sosiohumaniora Martabe : Jurnal Pengabdian Kepada Masyarakat AL-MULTAZIM : Jurnal Manajemen Bisnis Syariah International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) Jurnal Penelitian Ekonomi Manajemen dan Bisnis Multidisiplin Pengabdian Kepada Masyarakat (M-PKM) Jurnal Abdi Negeriku Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Mai Simahatie
Universitas Islam Kebangsaan Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 11 Documents
Search

 1   2 
Pengaruh Cita Rasa dan Harga terhadap Kepuasan Konsumen pada Dapu Bhoi Meureudu Nadia Ulfa; Mai Simahatie; Ella Rahmayanti
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6846

Abstract

This explanatory quantitative research is architected to dissect and prove the empirical validity of sensory qualitative determination (taste/flavor) and pricing formulas on escalating consumer satisfaction at Dapu Bhoi Bakery, Meureudu, Pidie Jaya Regency. Operating as a strategically reputable traditional culinary producer, this business unit faces flavor standard volatility alongside market price competition dynamics. Applying a quantitative survey design with an accidental sampling technique toward the consumer sample, data processing was executed through multiple linear regression modeling alongside comprehensive parametric testing (-test, -test, and ). Partial empirical exploration confirms that the taste variable transmits a positive and significant driving force toward consumer satisfaction (; ). In parallel with these findings, pricing strategies are partially proven to induce a positive and significant influence on customer satisfaction fulfillment (; ). Convergently (simultaneously), the integration of taste and pricing projects a strong correlation coefficient () and coefficient of determination (). The implications of these data emphasize that consumer satisfaction variability is linearly justified by the combination of taste and pricing, while the remaining majority proportion is influenced by exogenous variables outside the scope of this estimation model, making sensory quality preservation and price transparency essential instruments in maintaining business sustainability.
Co-Authors Agung Cahyadi Andri Soemitra Azhari Azhari Bahri, Halida Chairul Bariah Chairul Bariah Cut Santika Ella Rahmayanti Emalia Ariska Fatimah Zuhra Irne Aryanie Irvan Murizal Iskandar Iskandar Kamaruddin Kamaruddin Lakharis Inuzula Mirza Nadia Ulfa Naziratil Husna Nurjannah Nurjannah Rahmi Rahmi Rahmi Rahmi Reza Juanda Sarah Nadia Selpi Tiara Sri Yanna Zahara Zahara