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All Journal Jurnal Manajemen Bisnis Jurnal Mantik LEGAL BRIEF Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Community Empowerment Jurnal Abdi Masyarakat Indonesia Law and Justice Jurnal Indonesia : Manajemen Informatika dan Komunikasi Komuniti: Jurnal Komunikasi dan Teknologi Informasi Jurnal Cendekia Ilmiah Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Budi Santoso
Universitas Muhammadiyah Surakarta
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Peningkatan Literasi Media pada Guru Sekolah Luar Biasa Yayasan Rehabilitasi Tuna Rungu Wicara Surakarta Fatah Yasin Al Irsyadi; Dedi Gunawan; Budi Santoso; Yogiek Indra Kurniawan
Jurnal Abdi Masyarakat Indonesia Vol 1 No 1 (2021): JAMSI - September 2021
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.683 KB) | DOI: 10.54082/jamsi.37

Abstract

Sekolah Luar Biasa (SLB) Yayasan Rehabilitasi Tuna Rungu Wicara (YRTRW) Surakarta adalah sekolah dasar untuk pendidikan anak dengan keterbatasan berupa tuna rungu wicara satu-satunya di kota Surakarta, Jawa Tengah. Berdasarkan observasi serta wawancara yang telah dilakukan, terdapat permasalahan di Sekolah tersebut, yaitu mengenai kurangnya literasi terhadap media. Solusi yang dapat diberikan di SLB YRTRW Surakarta adalah dengan pelatihan literasi media dari ahli untuk para guru dan staf di SLB tersebut. Pelatihan dilakukan secara daring menggunakan media zoom. Berdasarkan hasil analisa terhadap kegiatan yang telah dilakukan, terdapat rata-rata peningkatan pengetahuan dari peserta sebesar 41,5625%. Hal ini menunjukkan kegiatan pelatihan yang dilakukan telah berhasil untuk meningkatkan pengetahuan dari peserta mengenai Teknik penulisan berita, Teknik pengolahan media, cara pengelolaan website serta literasi media.
The Role of Social Capital, Innovation, and Capabilities on MSMEs’ Resilience in Economic Hard Times Kussudyarsana Kussudyarsana; Huda Kurnia Maulana; Muhammad Halim Maimun; Budi Santoso; Munajat Tri Nugroho
Jurnal Manajemen Bisnis Vol 14, No 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.15887

Abstract

Research aims: As the dust of the COVID-19 pandemic settles, one apparent theme of the resulting economic crisis is uncertainties. The uncertainties especially hurt the MSMEs, which often possess limited organizational resources and capabilities. Referred to the ability to evolve as the environments do, resilience has been seen as a mantra for MSMEs’ survival and success. The purpose of the current study is twofold. Firstly, this study seeks to examine the effect of innovation, resource capability, and social capital on the resilience of MSMEs in Indonesia. Secondly, this study is aimed to examine the relationship between company performance and resilience.Design/Methodology/Approach: Employing a quantitative approach, hypothesis testing utilized Partial Least Square (PLS) data analysis techniques with the SmartPLS 3.0 program. The population in the current inquiry was MSMEs owned by families in Solo Raya, Indonesia. The number of MSMEs involved was 215 MSMEs owned by families.Research findings: Resource capability, innovation, and social capital were found to positively influence the performance of MSMEs, which in turn affected the resilience of MSMEs.Theoretical contribution/Originality: The research findings provide a business resilience construct in third-world, grassroots enterprises where social and cultural factors dominate.Practitioner/Policy implication: Governmental programs, such as exhibitions or workshops, aimed at strengthening MSMEs’ social capital and internal capabilities and cultivating innovation culture are encouraged to assist MSMEs’ survival during economic hardships.Research limitation/Implication: This study only focused on MSMEs in the Greater Solo Region of Central Java, Indonesia, during the COVID-19 pandemic. Further studies thus are encouraged to test the results in other economic and cultural settings.
Personal Data Protection Policy during Covid-19 Pandemic Era Moh. Indra Bangsawan; Budi Santoso; M. Junaidi; Dewi Kusuma Diarti; Sandya Mahendra; Engine Kubota
Law and Justice Vol. 8 No. 1 (2023): Law and Justice
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/laj.v8i1.1558

Abstract

Advances in technology and information demand that the law can accommodate all forms of need for legal protection in the future. Objective : This research aims to describe the picture of threats to data resources in the midst of the COVID-19 pandemic as well as describe personal data protection policies in the midst of the Covid-19 pandemic. Methods : This research uses the literature review method. The literary materials obtained are in the form of scientific papers, online media, books, etc. that concerns the analyzed object. Findings : The current personal data protection policy is still based on Law Number 19 of 2016 concerning Amendments to Law Number 11 of 2008 concerning Information and Electronic Transactions which until now is considered not optimal to ensure legal protection of data resources in the era of the Covid-19 pandemic. 19. Data reports from the National Cyber and Crypto Agency show that until 2020 cyber attacks in Indonesia have increased to reach 190 million cyber attacks. Function : This research provides an explanation of the urgency of the need for legislation that specifically regulates the protection of personal data. Novelty : There has not been any researches that study the same topic as that discussed in this article.
Assistance in identifying the potential of the Kembang Kuning tourist village, Cepogo District, Boyolali Rina Sari Kusuma; Ratri Kusumaningtyas; Nieldya Nofandrilla; Budi Santoso; Vinisa Nurul Aisyah; Yanti Haryanti; Yudha Wirawanda
Community Empowerment Vol 8 No 10 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9782

Abstract

Tourism is one of the pillars of the local economy in Indonesian society, and as such, this sector should receive special attention to maintain and develop it. The COVID-19 pandemic has caused significant economic disruption, leading to a prolonged crisis. Kembang Kuning Village in Boyolali is an example of a tourism industry that possesses natural and cultural resources, which could serve as capital to establish a tourist village but has been hindered by the pandemic. This mentoring activity aims to revitalize tourist villages by identifying their potential. The service method includes traning and education of SWOT analysis. The results of the service demonstrate that there are strategies that Kembang Kuning Village can implement to not only restore local residents' income from the tourism sector but also enhance the quality of the existing tourist villages.
The influence of using Instagram @dishubsurakarta on fulfilling followers' information needs Anisa Fitriyani; Budi Santoso
Jurnal Mantik Vol. 7 No. 4 (2024): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i4.4869

Abstract

The use of Instagram social media has been utilized by government agency public relations, including the Surakarta Transportation Service, in an effort to meet the public's information needs. This research aims to determine the influence of Intagram @dishubsurakarta on fulfilling the information needs of its followers. This research uses quantitative methodology by distributing questionnaires to followers of Instagram @dishubsurakarta online. This research uses the Uses & Gratification Needs theory of Herbert Blumer and Elihu Katz. The population of this research are followers of the @dishubsurakarta account. The sample from this research consisted of 100 respondents taken using probability sampling techniques. The data analysis techniques used in this research are descriptive tests, validity tests, reliability tests, normality tests, paired t tests and simple linear regression. The research results based on the t hypothesis test, simple linear regression test, coefficient of determination, provide results that the social media use variable (X) has a significant positive effect on the information needs variable (Y).
Implementation of Marketing Communication Strategy at Moju Moju Caffee & Tea by Utilizing Instagram as a Promotional Media Candra Ananda Pratama; Budi Santoso
LEGAL BRIEF Vol. 13 No. 2 (2024): June: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/legal.v13i2.965

Abstract

The development of coffee shops is trending and mushrooming, giving rise to tight business competition, therefore it is necessary to implement marketing communication strategies in developing and expanding market share. A marketing communication strategy is very necessary so that communication can be delivered accurately and effectively and can form awareness of customers or the general public in accordance with the goals to be achieved. The aim of this research is to find out how to implement marketing communication strategies on the Instagram account @mojumojuid in order to attract potential customers by utilizing the features available on the Instagram application to promote their products. This research uses descriptive qualitative methods through structured interview methods in collecting research data. There were eight respondents including one quality control, two baristas, and five customers around the Surakarta City area to obtain information and data in this research. The variable or theory used in the title of this research is an online marketing communication strategy with a communication mix approach based on advertising, sales promotion, events & experiences, public relations and publicity. ), direct marketing, interactive marketing, word of mouth promotion, personal selling and this theory can influence consumer decisions in using products
Etika Media Vlogger TikTok @Gemar Kulineran dalam Menyajikan Informasi Kuliner di Kalangan Masyarakat Surakarta Hilda Arrifani; Budi Santoso
J-CEKI : Jurnal Cendekia Ilmiah Vol. 3 No. 6: Oktober 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v3i6.5707

Abstract

Penelitian ini bertujuan untuk menganalisis etika media vlogger TikTok @Gemar Kulineran dalam menyajikan informasi kuliner kepada masyarakat Surakarta. Dengan meningkatnya penggunaan media sosial, khususnya TikTok, sebagai platform untuk berbagi informasi kuliner, penting untuk memahami bagaimana etika dalam penyampaian informasi dapat mempengaruhi persepsi dan keputusan masyarakat. Metode yang digunakan dalam penelitian ini adalah studi kualitatif dengan pendekatan analisis konten terhadap video yang diunggah oleh akun @Gemar Kulineran. Data dikumpulkan melalui observasi dan wawancara dengan pengikut akun tersebut. Hasil penelitian menunjukkan bahwa @Gemar Kulineran memanfaatkan berbagai strategi komunikasi untuk menarik perhatian audiens, termasuk penggunaan bahasa yang menarik, visual yang menggugah selera, serta interaksi aktif dengan pengikut. Namun, terdapat tantangan terkait keakuratan informasi dan potensi misinformasi yang perlu diperhatikan oleh vlogger. Penelitian ini diharapkan dapat memberikan kontribusi terhadap pemahaman etika media sosial dalam konteks kuliner dan menjadi referensi bagi vlogger lainnya dalam menyajikan informasi yang lebih bertanggung jawab.
Optimalisasi Strategi Komunikasi Pemasaran dalam Meningkatkan Penjualan Properti (Studi Kasus Puri Kahuripan Group) Huzaefah Pedrag Al Ghifary Nuh Utomo; Budi Santoso
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.5627

Abstract

Penelitian ini membahas strategi komunikasi pemasaran yang diterapkan oleh Puri Kahuripan Group dalam meningkatkan penjualan properti. Pendekatan komunikasi pemasaran mengacu pada bauran pemasaran 7P (Product, Price, Place, Promotion, People, Process, Physical Evidence) serta konsep Integrated Marketing Communication (IMC). Penelitian ini menggunakan metode campuran (mixed methods), yang menggabungkan data kualitatif melalui wawancara dan observasi dengan data kuantitatif berupa analisis tren penjualan dan profil demografi calon pembeli. Integrasi kedua pendekatan ini memungkinkan analisis yang komprehensif terhadap efektivitas strategi pemasaran. Hasil penelitian menunjukkan bahwa kombinasi strategi digital dan konvensional berkontribusi signifikan terhadap peningkatan penjualan. Media sosial seperti Instagram, Facebook, TikTok, dan WhatsApp digunakan secara aktif untuk menjangkau konsumen secara lebih luas, sementara metode offline seperti pameran, brosur, dan pemasangan MMT tetap dilaksanakan untuk memperkuat kehadiran merek secara fisik. Temuan unik dari penelitian ini adalah identifikasi empat dimensi kunci strategi komunikasi pemasaran: peningkatan komunikasi, konten yang menarik, perluasan jangkauan pasar, dan penargetan strategis, yang terbukti efektif dalam mendorong minat beli. Penelitian ini memberikan kontribusi pada literatur pemasaran properti dengan menunjukkan bagaimana sinergi antara pemasaran digital dan konvensional, dalam kerangka 7P dan IMC, mampu memperluas segmentasi pasar dan meningkatkan daya saing perusahaan secara nyata dalam industri properti daerah. Pendekatan terpadu ini relevan untuk diadopsi oleh pengembang lain dalam menghadapi tantangan pemasaran di era digital.
The Influence Of Influencer Marketing Rafi Ahmad On The Interest In Buying Erigo Products On Social Media Instagram On Ums Communication Science Students Pri Hasdandi Rafli Saputra; Budi Santoso
Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora Vol. 4 No. 1 (2024): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/iso.v4i1.1717

Abstract

The purpose of this study was to analyze the effect of influencer marketing Rafi Ahmad on buying interest in Erigo products on Instagram social media for UMS Communication Science students. This research method is quantitative. Researchers used a survey method with a questionnaire that was conducted online via google forms. In this study, the population determined was Rafi Ahmad's Instagram followers in 2023, which amounted to 71,200,000 followers. Researchers used non-probability sampling techniques, with purposive sampling techniques. The data collection technique in this study used a questionnaire and research instruments. Data analysis methods with the help of the SPSS program to prove the relationship and influence between the research variables, by conducting data tests. The results of this study are that using the SOR theory framework, the influence of influencer marketing Rafi Ahmad on buying interest in Erigo products on Instagram social media has a positive and significant effect so that it can be explained Stimulus: Interesting promotional content and positive interaction between Rafi Ahmad and his followers on Instagram. Organism: Followers respond to the content with a sense of connection to Rafi Ahmad, trust in his recommendations, and interest in the lifestyle displayed. Response: Followers show increased purchase intention towards Erigo products, reflected in purchase actions, search for more information, and engagement with the brand within the Instagram platform. Thus, the SOR theory provides a comprehensive view of how influencer marketing can affect product purchase intention on Instagram social media through the process of stimulus, organism, and response.
Konstruksi Gaya Hidup Sehat Iklan Mie Instan Lemonilo Versi Warnilo: Analisis Semiotika Roland Barthes Monika Umi Kartika; Joko Suryono; Budi Santoso; Hariyanto Hariyanto
Komuniti : Jurnal Komunikasi dan Teknologi Informasi Vol. 17 No. 2 (2025): Komuniti : Jurnal Komunikasi dan Teknologi Informasi, September 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/komuniti.v17i2.10478

Abstract

Gaya hidup sehat menjadi semakin relevan di tengah meningkatnya kesadaran masyarakat akan pentingnya menjaga kesehatan, terutama pasca pandemi COVID-19 turut meningkatkan kesadaran masyarakat terhadap pentingnya gaya hidup sehat, termasuk melalui konsumsi makanan bergizi. Di Indonesia, mie instan merupakan salah satu makanan yang sangat populer. Mie instan dikenal sebagai makanan yang praktis, murah, serta mudah disajikan. Namun, di tengah popularitas mie instan sebagai makanan cepat saji, muncul stigma negatif terkait kandungan nutrisinya. Penelitian ini bertujuan untuk memahami bagaimana konstruksi gaya hidup sehat direpresentasikan dalam iklan Mie Instan Lemonilo versi Warnilo (Warung Lemonilo). Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan semiotika Roland Barthes untuk mengidentifikasi elemen visual dan verbal yang merepresentasikan gaya hidup sehat dalam iklan. Data diperoleh melalui observasi tidak langsung terhadap iklan yang ditayangkan di kanal YouTube resmi Lemonilo, serta dokumentasi berupa tangkapan layar dan kajian pustaka. Hasil penelitian menunjukkan bahwa iklan Lemonilo secara visual dan verbal merepresentasikan gaya hidup sehat melalui simbol warna hijau, suasana warung yang bersih dan akrab, serta ekspresi bahagia dari para talent. Elemen-elemen ini berperan sebagai penanda yang membentuk makna denotatif mengenai produk sehat, dan makna konotatif yang mengasosiasikan Lemonilo sebagai bagian dari gaya hidup sehat. Melalui proses mitologisasi, iklan membangun citra bahwa memilih Lemonilo merupakan tindakan bijak dalam menjalani pola makan sehat. Dengan demikian, iklan ini bukan hanya alat promosi produk, tetapi juga sarana untuk membentuk pemahaman dan narasi sosial tentang pola hidup sehat. Healthy lifestyles are becoming increasingly relevant amidst the increasing public awareness of the importance of maintaining health, especially after the COVID-19 pandemic helped increase public awareness of the importance of a healthy lifestyle, including through the consumption of nutritious food. In Indonesia, instant noodles are one of the most popular foods. Instant noodles are known as a practical, cheap, and easy-to-serve food. However, amidst the popularity of instant noodles as fast food, a negative stigma has emerged regarding its nutritional content. This research aims to understand how the construction of a healthy lifestyle is represented in the Warnilo (Warung Lemonilo) version of Lemonilo Instant Noodle advertisement. This research uses a descriptive qualitative method with a Roland Barthes semiotic approach to identify visual and verbal elements that represent a healthy lifestyle in advertisements. The data was obtained through indirect observation of the advertisement aired on Lemonilo's official YouTube channel, as well as documentation in the form of screenshots and literature review. The results showed that Lemonilo advertisements visually and verbally represent a healthy lifestyle through green symbols, a clean and familiar shop atmosphere, and happy expressions of the talents. These elements act as signifiers that form denotative meanings about healthy products, and connotative meanings that associate Lemonilo as part of a healthy lifestyle. Through the process of mythologization, the ad builds an image that choosing Lemonilo is a wise action in undergoing a healthy diet. Thus, this advertisement is not only a product promotion tool, but also a means to shape social understanding and narratives about healthy lifestyles.
Co-Authors Anisa Fitriyani Candra Ananda Pratama Dedi Gunawan Dewi Kusuma Diarti Engine Kubota Fatah Yasin Al Irsyadi Hariyanto Hariyanto Hilda Arrifani Huda Kurnia Maulana Huzaefah Pedrag Al Ghifary Nuh Utomo Joko Suryono Kurniawan, Yogiek Indra Kussudyarsana M. Junaidi Moh. Indra Bangsawan Monika Umi Kartika Muhammad Halim Maimun Munajat Tri Nugroho Nieldya Nofandrilla Pri Hasdandi Rafli Saputra Ratri Kusumaningtyas Retno Wulandari Rina Sari Kusuma Sandya Mahendra Vinisa Nurul Aisyah Yanti Haryanti Yudha Wirawanda