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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Parabela: Jurnal Ilmu Pemerintahan & Politik Lokal Journal Publicuho
Yunitawati Lampasa
Department Of Government Studies, Faculty Of Social And Political Sciences, Universitas Muhammadiyah Kendari
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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The Influence Of Strategic Orientation Dimensions On Market Performance During Covid-19 Pandemic: A Study Of Culinary Business In Kendari City, Indonesia Indri Hapsari; Yunitawati Lampasa; Marjani Marjani; Juwita Juwita; Hairudin Bugis
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 2 (2022): 10 original research articles were authored/co-authored by 41 authors from 3 co
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i2.1043

Abstract

This study aimed  to analyze the effect of the strategic orientation dimension on the  culinary business market performance  in Kendari City during the Corona Virus Disease Pandemic. The method used was descriptive quantitative with a non-probability sampling approach with purposive sampling technique. The population was culinary business actors who still survive and have been running for the business more than 2 years during the COVID-19 pandemic. The  sample in this study only obtained 38 respondents. The data analysis technique in this research was  path analysis using SmartPLS VS 3.0. The results showed  an analysis of the strategic dimensions that have an aggressive attitude and had  significant effect on market performance so that culinary business actors can improve their market performance during the COVID-19 pandemic.
Co-Authors Abdul Rahman Adelia, Fitrah Akbar Sabiruddin Alvin Ardiyanto Andi Awaluddin Ma’ruf Asmin Asriani asriani Darwan Sari Dhian Herdhiansyah Hairudin Bugis Halisra Indri Hapsari Jamaluddin Hos Juwita Marjani Marjani Marwan S. Wanto Muhammad Ihsan Mattalitti Murniati Nasruddin Patta Hindi Patta Hindi Asis Rayuddin Riston G Ahmad Riston G Ahmad