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Komunikasi Korporat PT Riau Andalan Pulp and Paper Melalui Program Pemberdayaan Masyarakat dalam Meningkatkan Citra Perusahaan di Kampung Penyengat Kabupaten Siak Putri, Nadia Safirna; Yasir, Yasir; Salam, Noor Efni
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i11.16850

Abstract

Komunikasi Korporat PT Riau Andalan Pulp and Paper Dalam Meningkatkan Citra Perusahaan Melalui Program Pemberdayaan Masyarakat di Kampung Penyengat Kabupaten Siak, dibimbing oleh Yasir dan Noor Efni Salam. Penelitian ini didasari oleh program pemberdayaan masyarakat yang diinisiasi untuk meningkatkan nilai jual dari komoditas pertanian yang ada di Kampung Penyengat selain untuk menyelamatkan hasil panen yang berlimpah, program diversifikasi nenas ini hadir untuk mengobati kekecewaan masyarakat yang terjadi pada tahun 2022 silam, dimana sempat terdengar isu bahwa masyarakat sekitar Kampung Penyengat merasa dianaktirikan karena tidak diberdayakan oleh Perusahaan untuk menjadi tenaga kerja pada project di Futong Port. Pernyataan ini disampaikan oleh Kepala Kampung Penyengat, Bapak Abok Agustinus kepada PR Perusahaaan dari departemen stakeholder relations. Sehingga jika isu ini tidak diatasi dapat mempengaruhi citra dan reputasi perusahaan yang sudah baik di daerah tersebut. Metode penelitian ini menggunakan metode kualitatif dengan pengumpulan data secara langsung dan tenik pengambilan sample menggunakan teknik purposive sampling. Penelitian ini bertujuan untuk menganalis tentang Komunikasi Korporat PT RAPP dalam meningkatkan citra perusahaan melalui program pemberdayaan masyarakat di Kampung Penyengat, Kabupaten Siak. Hasil analisis penelitian mendapatkan bahwa bentuk Komunikasi Korporat yang dilakukan oleh PT RAPP terbagi menjadi dua yaitu Komunikasi Internal dan Komunikasi Eksternal. Proses kegiatan komunikasi internal di PT RAPP dilakukan oleh satu department yaitu corporate communication dan Komunikasi Eksternal yang dilakukan oleh department stakeholder relations.
Perencanaan Komunikasi Lingkungan Dalam Penanggulangan Abrasi di Kecamatan Bantan Kabupaten Bengkalis Elsarena, Mai Sela Rosa; Yasir, Yasir; Arifudin, Arifudin
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 1 (2024): January
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v7i1.22706

Abstract

The aim of this research is to analyze how environmental communication works in preventing abrasion in the coastal area of ??Bantan sub-district, Bengkalis Regency. Abrasion caused damage to at least 40% of Indonesia's 81,000 km of coast. Most of the soil types on Bengkalis Island are organosol soils, namely soil types that contain a lot of organic matter. The beach on Bengkalis Island is a beach that is very prone to abrasion, because it is directly facing the open ocean. This research uses a qualitative descriptive research type. The research was conducted in Bantan District, Bengkalis Regency, Riau Province. In this research the technique used was a purposive technique. Data collection methods use observation, interviews and documentation methods. In this research, researchers used Huberman and Miles' interactive model in analyzing research data. The results of this research show that the government has carried out environmental communication planning in 3 stages, namely situation analysis and problem identification, analysis of participants involved, and development of communication strategies.
Analisis tentang Pembaharuan Hukum Perwakafan Yasir, Yasir
Jurnal Aplikasi Manajemen Vol. 7 No. 1 (2009)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2019.446 KB)

Abstract

One of the strategic steps to improve social welfare of the ummah based on Islamic syaria is by improving the role of wakaf. As a religious institution, wakaf should not only be viewed as a means of transcendental worship and social devotion, but also an economic potency for the advance of general welfare. There is recognition towards the existence of general law as well as a clear reference to the principles of the the wakaf law. Thus, the management and the expediency of the law need a concrete and clear regulation. Based on the philosophy of expediency of the wakaf land (the land donated for religious or community use on given for public purpose) in Indonesia, Act No, 41, 2004 and Government Regulation number 42, 2006 implementation of Act No. 41, 2004 about the Wakaf has accommodated three law systems: Islam, customary, and western (secular) at once. As a part of Islamic jurisprudence, the law of wakaf is considered as ijtihadiyah and is accommodative on many opinions developed by Islamic schools (madzhab). The disposition of Act 41 Year 2004 and government Regulation No. 42 Year 2006 had given place for someone or law institutions to carry out the organization, management, and empowerment of wakaf based on Islamic syariah along with law assurance in the unitary state Republic of Indonesia.
Community Empowerment Based on Collaborative Communicationfor the Development of Superior Village Products: Pemberdayaan Masyarakat Berbasis Komunikasi Kolaboratif untuk Pengembangan Produk Unggulan Desa Yasir, Yasir; Firdaus, Muhammad; Salam, Noor Efni; Awza, Rusmadi; Lubis, Evawani Elysa; Sari, Mutia Novela
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 9 No. 4 (2025): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/7f8rm023

Abstract

Desa Bandar Sungai adalah salah satu desa yang berada di Kecamatan Sabak Auh Kabupaten Siak. Desa ini memiliki potensi produk unggulan UMKM seperti emping melinjo, jamu, kerupuk cabe, bolu kembojo dan lain sebagainya yang sudah dikemas namun belum dipasarkan dengan baik. Masyarakat belum menyadari pentingnya pengembangan produk unggulan agar memiliki nilai jual yang lebih tinggi untuk meningkatkan kesejahteraan masyarkat. Tujuan pengabdian ini adalah untuk memperbaiki cara mengelola dan memasarkan produk-produk UMKM agar dapat meningkatkan ekonomi masyarakat. Sasaran utama pengabdian ini adalah kelompok UMKM, Pengelola Bumdes dan Ibu-ibu Pemberdayaan Kesejahteraan Keluarga (PKK). Metode komunikasi kolaboratif digunakan melalui kegiatan pengabdian masyafrakat bersinergi dengan kegiatan kuliah kerja nyata. Kegiatan pengabdian dilakukan dengan mengadakan pemetaan bersama masyarkat, FGD, pelatihan dan juga pendampingan terhadap desa-desa di sekitar Kecamatan Sabak Auh terutama Desa Bandar Sungai. Kegiatan pelatihan difokuskan pada pengembangan pengemasan dan pemasaran produk UMKM untuk dapat memasarkan produk secara lebih luas, melalui pemsasaran digital dan penggunaan media sosial. Pelatihan berkontribusi positif bagi peningkatan pemahaman, sikap dan keahlian masyarakat dalam memanfaatkan media digital sebagai sarana pemasaran yang efektif.
Kampanye Konten Edukasi Mengurangi Sampah Plastik pada Akun Instagram @Aksikitaindonesia Febrianisa, Winne; Yasir, Yasir
Journal of Management, Education and Communication Vol. 2 No. 3 (2024): November
Publisher : Dimar Jaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64685/jmec.v2i3.50

Abstract

Social media has become a strategic tool for conveying sustainability messages in a massive and interactive way. This study aims to analyze and assess the educational content campaign on reducing plastic waste through the Instagram account @Aksikitaindonesia. The research method used is a descriptive qualitative approach with data collection techniques through content observation, semi-structured interviews with account managers, and analysis of user interaction (engagement) with posts on the theme of plastic waste reduction education. The results of the study show that consistent, informative, and visually appealing educational campaigns can increase audience awareness and participation in movements to reduce single-use plastics. Positive interactions such as comments, reposts, and an increase in followers are indicators of the success of such campaign communications. 
Tourism Communication Model in Developing Heritage City Tourism in Siak Sri Indrapura Regency, Riau, Indonesia Efni Salam, Noor; Yasir, Yasir; Firdaus, Muhammad; Azwa, Rusmadi; Lubis, Evawani Elysa
Journal of Humanities Research Sustainability Vol. 1 No. 1 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jhrs.v1i1.876

Abstract

Background. Siak Sri Indrapura in Riau is one of the heritage city areas in Indonesia. Its main pillars include historical and cultural heritage such as the kingdom with its artifacts, traditional halls, mosques, traditional arts and crafts, and culinary. With this potential, Siak Sri Indrapura Regency has become a destination that many tourists visit to improve the economy of its community. Purpose. This study aims to explain communication patterns in developing heritage cities as tourist destinations in Siak Regency. Method. This research uses stakeholder theory with a tourism and heritage tourism communication approach, and uses qualitative methods. Results. The results of the study show that local governments supported by the private sector/entrepreneurs, academics, media, and local communities implement communication patterns in developing heritage tourism. Local governments play an active role in developing heritage tourism by taking formal legal protection for various heritage sites; the private sector/entrepreneurs have encouraged and accelerated government programs through capital assistance; academics have supported the government through research activities; the media has distributed information related to heritage tourism; and the local community is the axis and actor in the development of heritage tourism in Siak. Conclusion. The pattern of tourism communication in developing heritage cities as tourist destinations begins with a balanced relationship between the government and related parties, expanding private and academic functions, increasing the role of the media, and strengthening local communities as actors in the development of Siak as a heritage city. Therefore, this tourism communication pattern can be a role model for other regions to develop sustainable heritage tourism.
ANALISIS KEPEMIMPINAN, MOTIVASI, DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN DI PT TELKOM INDONESIA KEDIRI Yasir, Yasir; Soedjoko, Dodi Kusuma Hadi
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 1 (2022): Simposium Nasional Manajemen dan Bisnis
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/mhpec590

Abstract

Sebuah organisasi dituntut untuk mampu beradaptasi dengan perkembangan teknologi yang cepat dan mampu menghadapi permasalahan yang kompleks pada era globalisasi saat ini. Tujuan penelitian ini adalah menganalisis pengaruh signifikan dari variabel kepemimpinan, motivasi kerja, dan lingkungan kerja secara parsial maupun simultan terhadap kinerja karyawan di PT Telkom Indonesia Kediri. Jenis dan pendekatan penelitian menggunakan deskriptif kausalitas, dengan teknik sampling memakai rumus slovin, besar sampel yang digunakan sebanyak 52 karyawan, dan analisis data menggunakan uji asumsi, regresi linier berganda, uji t, uji F, koefisien determinasi, dengan alat bantu software SPSS Versi 25. Hasil penelitian menunjukan bahwa ada pengaruh signifikan variabel kepemimpinan, motivasi kerja, dan lingkungan kerja  terhadap kinerja karyawan di PT Telkom Indonesia Kediri. baik secara parsial dan simultan.