Claim Missing Document
Check
Articles

Measuring Service Quality in Warung Pasta Bandung Using Servqual Method Irsyam, Surya Ibrahim; Yudoko, Gatot
Journal of Business and Management Vol 3, No 8 (2014)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (337.907 KB)

Abstract

Since 2010, the number of restaurants in Bandung has been growing. This makes the competition among restaurants potentially get more intense. Providing a good service to customers is very important for a restaurant that is in a very tight competition. Warung Pasta is one of the restaurants in Bandung that is in such competition. If Warung Pasta Bandung wants to succeed, it is necessary to provide quality service. The purpose of this research is to measure the service quality of Warung Pasta Bandung. One of the methods to measure service quality is the SERVQUAL method. There are five dimensions in SERVQUAL. With SERVQUAL method, the service quality of Warung Pasta Bandung is measured by calculating the difference between customers’ expectations and their perception (i.e. customer gap). By measuring the customer gap, it is possible to know the extent to which the customers are satisfied with the service provided by Warung Pasta Bandung. When the expectation score is higher than the perception score (i.e. negative gap), it means that the perceived service does not meet the customers’ expectations. But when the perception is higher than the expectation (i.e. positive gap), it means that the perceived service exceeds customers’ expectation. This research used survey to collect the data with the sample size of 280 respondents. Author also did pretest to 30 respondents in this research. Author used SPSS software to test the validity, reliability and also customer gap. The result shows that the gap for all dimensions is negative, indicating that the service at Warung Pasta Bandung does not seem to meet customers’ expectations.
An Analysis of SBM ITB Library Service Quality a Case Study of the Undergraduate Students Perception and Expectation Lestari, Ayu Gema; Yudoko, Gatot
Journal of Business and Management Vol 5, No 2 (2016)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (947.881 KB)

Abstract

Abstract- the main theme of this research is service quality analysis and focus on SBM-ITB library. The purposes of this research are to measure the undergraduate students’ perception and expectation of the SBM library services and to propose future improvement using the service quality model (SEVQUAL) and the library service quality (LibQUAL). The questionnaire consists of five major dimensions with a total of 26 variables. They include Tangible dimension (7 variables), Responsiveness dimension (6 variables), Assurance dimension (4 variables), Reliability dimension (5 variables), and Empathy dimension (4 dimensions). Each variable measure perception and expectation with a 7-point Likert Scale. Sampling plan used disproportionate stratified random sampling for 400 students, consisting 100 students for the undergraduate students Batch 2016, 100 students for Batch 2017, and 200 students for Batch 2018. The number of returned questionnaires that can be processed is 233 or 58.2% response rate. Data collected were processed through normality testing using Kolmogorov-Smirnov test, construct validity testing using Pearson correlation coefficient, relaibility testing using Cronbach alpha reliability coefficient, and gap calculation and analysis. All data do not follow normal distribution. All dimension passed the item-to-total Spearman correlation tests. All dimensions have Cronbach alpha coefficient of at least 0.8. All variables have negative gap values. Based on these gaps, future improvement alternatives are proposed. Keywords: library service quality, SERVQUAL, LibQUAL, perception, expectation, improvement 
Multipe Regression and Productivity Analysis of Modjopanggung Sugar Factory mutaqin, tatag; Yudoko, Gatot
Journal of Business and Management Vol 1, No 2 (2012)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.756 KB)

Abstract

Modjopanggung sugar factory is located in Tulungagung have problem in sugar production and productivity that less effective, based on that case, question of this research is  about some factor of productivity, how to increase sugar production, and productivity, and the purpose is to know the most significance factor that influence sugar production and to measure productivity of Modjopanggung in 2010.The step to start this research, first problem formulation, theoretical foundation, model formulation, data collection and analysis, and conclusions and recommendations. In this research use multiple regression model that use sugar production as dependent variable ,and factories sugarcane own field wide, farmer sugarcane field wide, sugarcane sucrose content  average from factories sugarcane field,sugarcane sucrose content average from farmer sugarcane field, factories efficiency, truck unit, yesterday sugarcane remnant ,sugar milling day amount, milling capacity as independent variable, and in productivity measure use labor, sugarcane material, capital, fuel, electricity as input and income from sugar and tetes as output. Methodology of research is by interview and observation to factory. The result is amount of truck unit and farmer sucrose content is the most significant among all variable to increase sugar production with positive sign, mean increase in them also increase sugar production, adjusted r square 0.997 mean 99.7% of sugar production can explained by result of independent variable, t value in 0.1298 that still inside acceptance area, mean no difference in forecast and reality of sugar production. Productivity in 2010, ratio of partial output and input all more than 1 mean output can cover input, but in multifactor and total factor less than 1  mean addition of input productivity factors actually can not cover by output factor, with lowest partial output factor is electricity and highest partial output factor is sugarcane material. The suggestion is better policy to increase truck unit and farmer’s sugarcane content and effectivity in labor quality, sugarcane dividend with farmer, capital usage, fuel alternate and usage, electricity efficiency. Keywords: Sugarcane production, multiple regressions, productivity analysis, PG Mojopangung
Analysis and Proposed Service Quality Improvement of PT. Prudential Life Insurance Indonesia Iqbal, Mohammad; Yudoko, Gatot
Journal of Business and Management Vol 3, No 1 (2014)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (447.044 KB)

Abstract

Abstract. This study aimed to determine the level of satisfaction of the policy holders in PT . Prudential Life Insurance Indonesia over the quality of service provided to the policy holder until today . In this study , the writer used SERVQUAL as a measure of a company's services to the consumer’s  satisfaction . This study used a questionnaire which was distributed to 170 respondents as a consumer of product in PT . Prudential . Questionnaire results shows that the level of customer satisfaction dimensions of service quality assurance , reliability , empathy , responsiveness and tangible need a lot of improvement . Analysis results prove that there is a gap between perception and expectation. Of the analysis indicated that there are no services that need to be fixed with high interest. PT Prudential just need to maintain existing services ( i.e. in the dimension of assurance , empathy , responsiveness and reliability) and not too much in making attempts on dimensions of service that do not really matter ( in this case is the dimension of tangibles )Keywords: PT. Prudential Indonesia, service, quality, service quality, SERVQUAL, gap, improvements
Business Analysis and Improvement of Import Container Dwelling Time Using DMAIC Methodology: Case Study of Berlian Terminal, Tanjung Perak Surabaya Fadila Rusman, Denia; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Ports are maritime transport infrastructure that have an important role in the economic structure and the mobility of goods, services, and people. As the primary node in the shipping system, port should be able to ensure smooth logistics activities and the contribution of material flows, products and information in the effective and efficient supply chain with low Dwelling Time. But what happened to Berlian Terminal, Tanjung Perak Surabaya is the high rate of Dwelling Time of import container that reached 8.4 days compared to the 5-day Dwelling Time in Thailand, 4-day in Malaysia and in Singapore was only 1 day. The purpose of this final project is to provide improvement solution that needs to be done by Terminal Berlian. This is done by analyzing the import container process when the container arrive at the port for unloading until they get out from the port. This method is expected to reduce the number of Dwelling Time and improve the service system in Terminal Berlian. The conceptual framework of this final project is based on the DMAIC Methodology by analyzing the business issue, then defining, measuring, analyzing, improving, controlling, and implementing based on plan. The root cause is because the total time of service procedures in Berlian Terminal is high which occurs on document and container services. The data were collected by doing survey on the field, interview, documentation, and collected from people that have been previously processed.The analysis process was done by providing 3 alternatives. The first alternative is analyzing the queue system in Berlian Terminal which is still good because there is no queue in the system . The second alternative is improving SOP on Pre Clerance process that can reduce the dwelling time up to 24%. The third alternative is chosen as the best alternative which combines the result in alternative 2 with SOP improvement on Red Lane Customs Clearance. The result shows that import container dwelling time can be reduced by 38% , from 8.4 days to 5.2 days. The reduction is expected to provide better service system for the importers, customs, and Berlian Terminal as a service provider company. The process of implementation plan can be done by defining the problem, resources plan, stakeholder agreement, improvement, and evaluation. To ensure the success of implementation business, the company should conduct Critical Success Factors and policies based on company’s vission and mission. Keywords : Dwelling Time, Vessel Queuing System, Pre Clearance, Customs Clearance, Post Clearance, Berlian Terminal, Import Container.
Proposed Performance Management System Design For Courier and Logistics Provider Using Balanced Fortranansi Firdaus, Devin; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 5, No 2 (2016)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Logistics business in Indonesia has grown rapidly in recent years. Factors causing the growth of the logistics are the business globalization, domestic consumption, economic growth and the increasing of domestic and international commerce (the demand of AEC by the end of 2015). As the biggest courier and logistics services providers in Indonesia, PT.EG Express requires strategy that can help companies to take advantage of opportunity and also maintain customer satisfaction because the competitiveness among similar companies becomes greater as well.  The purpose of this study was to suggest performance management system design based on the Balanced Scorecard as a request of the company and also prepare the company to become an IPO company. Balanced Scorecard method chosen as a performance management system because this method has been known by all employees of the other methods, so that this method will be easier to be implemented. The methodology used to solve problems that occur is by way of interviews and focus groups discussion (FGD) with the parties concerned. Based on the high level of business competition and the company's internal conditions, it is proposed that the right strategy for the company's business is differentiation focus because the strategy focuses on consumers who will be targeted and in it is in accordance with the company's mission. There is a change in the vision of PT.EG Express to "To be the advance ASEAN supply chain company" as well as with the company's mission to become "To provide the best experience to customers consistently by offering excellence quality services". The core value of the company increased to five values: honesty, discipline, responsibility, visionary and cooperation. Company performance indicators designed based on four perspectives the financial, customer, internal processes, learning and growth perspectives. To ensure all the perspectives go as expected, PT.EG Express using the strategy map and initiatives strategy so that the level of achievement in reviewing the company can be repeated. The result of this research is a guide for PT.EG Express to implement the Balanced Scorecard as Performance Management System. This guide consists of a timeline schedule that starts from the beginning of 2016 and will be implemented at the beginning of 2017, the main resources requirement are software BSC and commitment from all employees, and budgeting estimation plan for as much as Rp 2.870.000.000,-. Keywords: Performance Management System, Balanced Scorecard, E-commerce logistic provider services.
Strategy Formulation of PT. Tunggal Sejati Kencana (Case study : Pekanbaru Logistic Center in Pekanbaru, Riau) Anugrah Wangsa, Airin; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract- The formulation process to create a business strategy for PLC started from external and internal environment scanning those are be done by several methods such as : PESTEL Analysis, SWOT analysis, Porter’s Five Forces Analysis, Resources Based View Analysis, Value Chain Analysis, Current Corporate and Business Level Analysis, EFAS Matrix, IFAS Matrix, IE Matrix, TOWS Analysis, Grand Strategy Matrix, Ansoff Growth Matrix. Next step is to integrate cross functional with capabilities and positioning. To take action in the proposed strategy must be aligned with the company’s vision, mission and values. Based on the result of analysis, the corporate strategy that can be implemented by PLC Warehouse based on orientation toward growth strategy, it aims to create value for the shareholders, customers and also citizens. Besides, to increase the revenue, should do the market penetration by using differentiation as the best business strategy. Market penetration and differentiation focused strategies are also supported with functional strategies that consists of marketing, research and development, and human resource. New strategies that should be pursued by the company includes : competence and leadership personnel, customer relationship management, marketing by digital media, cost control, develop capabilities, technological warehousing system. In conclusion, PT. TSK currently has competitive advantage in the warehousing industry but the company also needs to prepare for the future treats and opportunities. The company should align their strategy from corporate level and business level strategy to achieve the goals in the future. Keywords: Business Strategy, Corporate Level Strategy, Competitive Advantage, Strategic Management, Warehousing Business Industry
E-COMMERCE PLATFORM PERFORMANCE, DIGITAL MARKETING AND SUPPLY CHAIN CAPABILITIES Agus*,**, Anna Amalyah; Yudoko*, Gatot; Mulyono*, Nurbudi; Imaniya**, Taliya
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (887.828 KB)

Abstract

By using Indonesian case studies, this research plan to fill the research gap (conceptual, methods and contexts) in the theories of transaction cost economics, multi-attribute utility theory, agency theory and information-processing theory, through variable based modeling. For business and industry stakeholder point of view, this research is expected to be useful for Indonesian e-commerce platform ecosystem stakeholders especially regulators, to give insights towards dynamics within e-commerce platform ecosystem. This paper originality lies on proposing e-commerce conceptual model by using multidisciplinary approach through combining four main constructs, which consists of relative e-commerce platform performance, digital promotion capability, customer experience review rating and supply chain capabilities. The model also accommodates seasonal pricing and logistic outsourcing as intervening variables to examine model sensitivity. With sample size of 1288 people who have purchased items in at least two e-commerce platform, collected data is processed using Structural Equation Modeling (SEM) method by LISREL software.Keywords:E-commerce; Digital Marketing, Supply Chain Capability, E-commerce Performance, Customer Review Rating* School of Business and Management, Bandung Institute of Technology, Bandung, Indonesia** Faculty of Economics and Business, Universitas Indonesia, Depok, Indonesia https://doi.org/10.21632/irjbs.13.1.63-80
Performance Improvement of Cold Rolling Mill to Contribute more for The Profitability of PT Krakatau Steel Wirawan, Wahyu; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 2, No 15 (2013)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Management is currently facing a difficult dilemma because of the three products that generate revenue for the company only one that gives a good profitability. Cold Rolled Coil (CRC) is one of the products that currently contribute less profit for the company even tend to contribute loss. Management is always worried if the volume of CRC is increased will further increase losses, but if the volume is too small then the cost of production will rise due to the high fixed costs. On the other hand, Hot Rolled Pickled and Oiled (HRPO) which is also the output of Cold Rolling Mill (CRM) always give a positive contribution and need to be increase its production volume and sales. This increase in volume of HRPO will of course affect to how much of CRC can be produced due to the space of Continuous Pickling Line (CPL), the first line of CRM,  will be occupied to produce HRPO. Performance improvement is needed to get the best margin by increasing the sales volume of HRPO while CRC is not being sacrified.  Keywords: Performance Improvement, Profitability, Efficiency, Effectiveness, Hot Rolled Pickled and Oiled (HRPO), Cold Rolled Coil (CRC), Cold Rolling Mill (CRM).
Proposed Strategy Formulation for an Organic Rice Company Ningrum, Astrid Hapsari; Yudoko, Gatot
The Indonesian Journal of Business Administration Vol 4, No 2 (2015)
Publisher : The Indonesian Journal of Business Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract.Rice is the staple food of Indonesia that the number of its demand increases annually in line with the increase of population. In 2010, M Group formed M Pure Farming (MPF) as Department who responsible for developing rice business as a follow-up of the advantages in built good relationships with farmers before. Not to selling some conventional rice products, MPF intend to sell rice that takes account into health aspects in form of organic, which means do not use pesticides or chemicals at all, as well as help preserve the environment today which has become a public concern. With B2B (Business-to-Business) business model, MPF make purchases of rice to farmers and then sell them under the label of MPF rice.Several issues raised by MPF currently are their market, their supply, and their skills of human resources.MPF market is divided by M Group internal market (1) and external market outside the M Group (2) with total sales of approximately 50 tons per year. Unfortunately, after nearly four years of running, this amount is still only capable of holding about 10% of the internal market potential M Group. So it does with the external market, the intended target remains unclear and sales are in smaller quantities than the internal market for sure. Based on the analysis, MPF needs to improve their strategy to run the business. They need a clear strategy to maximize its internal capabilities and take advantage of opportunities that exist to be able to control intended markets.A good strategy requires analysis of both internal and external environment with several tools such as PESTEL, Porter's 5 Forces, Value Chain, and Resource-Based View (RBV). The results of the environmental analysis are then summarized in a SWOT analysis that serves as a tool in the preparation of the new strategy. The proposed implementation based on previous analysis begin with improvements in their internal management, start in human resource management and corporate culture as basic improvement to improve their employees to be able to improve business process and produce some qualified and valuable products, hence the customers will perceived MPF products as reliable products and maintain the purchasing continuously. Afterwards, in 2020 MPF expected to be able to increase sales of at least up to 500 tons / year and can control the internal market M Group as well as penetrate the right external market in form of Business-to-Business model.The proposed strategy is reflected in the implementation of short and long-term programs, each with its resource requirements and schedules required. The proposed strategy are divided in to three levels, namely Corporate Strategy (1) which suggest MPF to implement growth strategies, Business Strategy (2) that supports corporate strategy which suggest MPF to perform differentiation in its products and services, and Functional Strategy (3) which outlines how each division can implement the established strategy.Key Words : Organic Rice, Strategy 
Co-Authors Abimanyu, Cristian Agung Pascasuseno Agus Suwarto Agus, Anna Amalyah Aji Nugraha Pratama Ananto Veryadesa, Ananto Andini, Trisnawati Anugrah Wangsa, Airin Ardiansyah, Pandu Zea Ariawan, Yona Arie Rachmadi Djunaedi Astrid Hapsari Ningrum, Astrid Hapsari Aya Ishigaki Azizah, Mutiara Alena Bartholomeus Dewantoro Bayu Ananta Perwira, Bayu Ananta Benny Pahala Hutahaean Candrasmurti, Awindya Cashiwan, Cashiwan Dewi, Nurlaela Kumala Dewi, Nurlaela Kumala Dian Ekawati Eidelweijs A Putri Eko Agus Prasetio ES Heru Praptono, ES Heru Fadila Rusman, Denia Firra Astria Noezar Fortranansi Firdaus, Devin Grimaldi, Gemma Hari Lubis Heru Purboyo Hidayat Putro Imaniya**, Taliya Imaniya, Taliya Isti R Mirzanti Jasmine, Tamara Latifah Kembaren, Pennoh Philips Kenji Koido Khisbulloh, Wijaya Kiyoshi Dowaki Krishna Permadi Krisna Uvala Hardi Kurniawan, Muslim El Hakim Kurniawan, Muslim El Hakim Kusnadi, Asana Kusuma Anuraga, Hilarius Yuda Kusumawardani, Farah Almira Lesmana, Haris Lestari, Ayu Gema Limowa, Agung lqsan Diaz Mariany W Lidia Miharja, Miming Miharja, Miming Miming Miharja Mudya, Dinda Ratna Muhamad Ibnu Fauzi Muhammad Hanafi Muhammad, Firdaus Yusri Mulyono*, Nurbudi Mursyid Hasan Basri Natalia, Natalia Nur Budi Mulyono Nurlaela Kumala Dewi Parcelino Prabowo, Rommy Paseru, Alvito Tirano Permana, Tirta Wisnu Pradono, Pradono Pratiwi, Ratna Endah Prilandita, Niken Putra, Anar Arsyid Wali Masâ??ud Reyhan Zachary, Reyhan Rima Beladina Subekti, Rima Beladina Ruhaiya, Fikka Sanusi, Dudu Anwar Satria Yoelis Wardhana, Satria Yoelis Sony Susanto Stepanus Ady Triwidodo Surna Tjahja Djajadiningrat Surya Ibrahim Irsyam Takeshi Arai Tatag Muttaqin Togar M Simatupang Wahyu Wirawan Wanda Listiani Widjajani Widjajani Yuanita Handayati Zahara, Dhenok Puspita