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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmiah Pangabdhi Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business YUME : Journal of Management Jurnal Industri Kreatif dan Kewirausahaan Community Development Journal: Jurnal Pengabdian Masyarakat Journal of Management and Bussines (JOMB) Jurnal Sibermas (Sinergi Pemberdayaan Masyarakat) Jurnal Manajemen dan Organisasi Review (MANOR) Jurnal Ilmiah Wahana Pendidikan Oikos - Nomos : Jurnal Kajian Ekonomi dan Bisnis JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Economic Reviews Journal Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Majapahit Journal of Islamic Finance and Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan Majapahit Journal of Islamic Finance dan Management As-Syirkah: Islamic Economic & Financial Journal
Yulinda L. Ismail
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : J-MAS (Jurnal Manajemen dan Sains)

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Pengaruh Persepsi Kemudahan Penggunaan dan Persepsi Kegunaan terhadap Minat Nasabah BRI Menggunakan Mobile Banking Brimo di Bonepantai Rahman, Endi; Ismail, Yulinda L; Kiayi, Dewi Fajri Januar
J-MAS (Jurnal Manajemen dan Sains) Vol 10, No 2 (2025): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v10i2.2305

Abstract

This study aims to: (1) determine and analyze whether there is an effect of Perceived Ease of Use on BRI Customers' Interest in Using BRImo Mobile Banking, (2) determine and analyze whether there is an influence of Perceived Usefulness on BRI customers' interest in using BRImo Mobile Banking, and (3) determine and analyze whether there is an influence of Perceived Ease of Use and Perceived Usefulness on BRI customers' interest in using BRImo Mobile Banking. This study used a quantitative approach with data collection techniques through questionnaires. The sampling technique used purposive sampling with 100 respondents, which was determined using the Yamane formula. Data analysis was performed using multiple linear regression. The results of the study show that: (1) partially, the perception of ease of use has a positive and significant effect on customer interest in using BRImo, (2) partially, the perception of usefulness also has a positive and significant effect on customer interest in using BRImo, and (3) simultaneously, the perception of ease of use and the perception of usefulness have a positive and significant effect on customer interest in using BRImo. The contribution of these two variables to customer interest in using BRImo is 57.9%, while the remaining 42.1% is influenced by other factors outside the scope of this study.
Co-Authors Abdussamad, Zulfia K. Agus Hakri Bokingo Akangkung, Fiolita Alansyah H. Mantu Andi Juanna Asnawi, Melan Angriani Citra Aditya Kusuma Citrawati Fadjar Citron S Payu Djoko Lesmana Radji Elviansri Katili Endi Rahman Erlin. S Uge Fanessa Palantu Faradila Wulandari Potabuga Febriadi Kei Fritania Bonde Gude, Siti Rahmawati Hais Dama Halid, Putri Musyarrafah Hapsawati Taan Haris Danial Hariyanti, Fina Hasan, Syalsa Herlina Rasjid Idris Yanto Niode Indhitya R Padiku Indri Wirahmi Bay Isa, Ramlan Amir Kei, Febriadi Kiayi, Dewi Fajri Januar Lisda L. Asi M Mansur, Amalia Deviyani Mahmud, Riansyah Maladjai, Muhamad Gafur Mandiri, Jihan Asmita Melisawati Kau Mia Arista B. Wantu Muchtar Ahmad Muhammad Rezky F. Payu Muli, Celine Masnita Nur Ihsan Nue Nur Rahma Junus Nurjihan Zhabrina Dude Nurkamiden, Sukmawati Pautina, Yazid Bustomin Resma Ibrahim Rifal Dukalang Rismawati Hamid Rizan Machmud Samuel, Masita Sartin H Pontoh Siti Chairunnisa Siti Nur Afni Saman Solly Aryza Sri Indrawaty Nune Sri Widyarti Ali Srie Isnawaty Pakaya Suleman, Siti Samsia Sulistiowati Sulistiowati Syam S. Kumaji Talib, Imelda Nur Septiana Tineke Wolok Umin Kango Valentina Monoarfa Villy Epifania Suruata Wantu, Mia Arista B. Yanti Aneta Yazid Bustomin Pautina Yazid Bustomin Pautina Yazid Bustomin Pautina Yuli Isnawati Zulfia K. Abdussamad