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Journal : Community Development Journal: Jurnal Pengabdian Masyarakat

21ST CENTURY SKILLS TRANSFORMATION THROUGH KARAWO PRODUCTS DIVERSIFICATION ON CREATIVE ECONOMY TOWARDS UMKM KARAWO EMPOWERMENT Danial, Haris; Ismail, Yulinda L; Padiku, Indhitya R
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.35012

Abstract

This program aims to increase the capacity of business actors in facing the challenges of the modern market through innovation of Karawo products, which are typical crafts of Gorontalo. Through this empowerment program, Karawo MSME are encouraged to be more innovative in creating new products that are varied and in accordance with modern market demand. The process of diversifying products based on the creative economy includes creating more diverse Karawo designs and utilizing technology to expand the market. With the help of digital skills, MSME actors can market Karawo products more widely through online platforms, strengthen branding, and expand consumer reach. The development of creativity and innovation not only increases competitiveness, but also enriches local culture with modern Karawo designs without eliminating traditional elements. This empowerment has resulted in increased income and strengthened economic capacity at the community level. The results of this service show an increase in the innovation and creativity capabilities of Karawo MSME. In addition, better digital literacy helps business actors utilize e-commerce platforms and social media to market their products more widely, both in local and national markets. Overall, the transformation of 21st century skills through the diversification of Karawo products based on the creative economy has had a positive impact on the sustainability of MSMEs in Dunggala Village, creating new economic opportunities, and strengthening local cultural identity in facing the challenges of globalization.
TECHNOCULTURAL INNOVATION IN WOMEN’S ENTREPRENEURSHIP: TRANSFORMING 3D KARAWO EMBROIDERY DIGITALLY Ismail, Yulinda L.; Danial, Haris; Padiku, Indhitya R.; Mahmud, Riansyah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 5 (2025): Vol.6 No. 5 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i5.51576

Abstract

Karawo embroidery represents an emblematic cultural heritage of Gorontalo Province, celebrated for its distinctive aesthetic qualities, intricate craftsmanship, and profound philosophical values. Nevertheless, despite supportive regulations, such as Gorontalo Provincial Regulation No. 4 of 2017 and the formal designation of Karawo Day, artisans continue to face persistent challenges related to generational continuity, branding, and the integration of modern technology. These issues are evident among the women’s Karawo artisan group in Bongohulawa Village, Bongomeme District, which holds considerable potential but remains underdeveloped due to constraints in design innovation, business management, legal status, and digital marketing capacity. To respond to these challenges, a structured program was implemented to foster women-led micro, small, and medium-sized enterprises (MSMEs) producing custom 3D Karawo through entrepreneurship and digitalization. The program encompassed socialization activities, intensive training in both manual and digital motif design using the Crosti application with 3D innovations, MSME management, 3D Karawo production, and business legalization. It also incorporated technology adoption in production and digital marketing through social media, online marketplaces, and Google Sites-based branding platforms, followed by mentoring, evaluation, and sustainability planning focused on network building and long-term marketing strategies. The results are substantial: ten new patterns emerged, 80 percent of participants mastered Crosti digitalization, business registrations and partnerships were secured, branded prototypes were produced, e-commerce accounts and online catalogs were launched, and an interactive digital platform was developed.