Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Merpati
Novianto Noegroho
Universitas Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Meningkatkan Kualitas Pelayanan Konsumen Pada Usaha Mikro Di Kampung Bina Usaha Novianto Noegroho; Soedarmadi Soedarmadi
Merpati: Media Publikasi Pengabdian Kepada Masyarakat Politeknik Pos Indonesia Vol. 3 No. 2 (2022): Merpati
Publisher : LPPM Politeknik Pos Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36618/merpati.v3i2.1532

Abstract

Kewirausahan merupakan altenatif sulosi masalah ketenaga kerjaan dan pertumbuhan ekonomi, merupakan sebagian usaha menciptakan wirausaha-wirausaha baru, termasuk di dalamnya pengembangan semangat kewirausahaan di semua tingkatan sosial masyarakat. Saat ini sosialisasi kewirausahaan masih diperlukan,terutama di semua yang menjadi fokus pengusaha kuliner berdasarkan kelompok-kelompok komunitas yang mana kesiapannya masih relatif kecil. Pengabdian melatih bentuk sosialisasi di Kelurahan Sambiroto, Kecamatan Tembalang, Kota Semarang, dengan peserta dari pengusaha bisnis. Sasaran aktivitas untuk meningkatkan semangat kewirausahaan dan meningkatkan  pengetahuan tehnik memulai bisnis kuliner, dengan harapan kompetensi peningkatan bisnis mereka dan juga diharapkan memiliki kapabilitas mengelola kegiatan operasional bisnis mereka. Rekomendasi pengabdian dengan pelatihan bertopik kewirausahaan diharapkan berkelanjutan sehingga bisnis kuliner dapat direalisasikan sehingga dapat meningkatkan pendapatan
DINAMIKA KEWIRAUSAHAAN PEREMPUAN MUDA DALAM MENGELOLA BISNIS : STUDI KASUS UMKM DI SEMARANG Masine Slahanti; Novianto Noegroho; Johanis Souisa; Soegihartono Soegihartono
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3840

Abstract

Introduction: This study aims to explore the entrepreneurial dynamics of young women in managing snack and catering businesses within the Micro, Small, and Medium Enterprises (MSMEs) sector in Semarang. The research focuses on motivation, challenges, adaptive strategies, and business sustainability orientationMethods: A qualitative approach with a case study design was employed. Data were collected through in-depth interviews, participatory observation, and documentation involving young women entrepreneurs. Data validity was ensured through source and method triangulation.Results: The findings reveal that entrepreneurial motivation among young women is driven not only by economic necessity but also by self-actualization and the need for flexibility in balancing domestic and productive roles. The main challenges include limited access to capital, low digital literacy, and intense market competition. In response, entrepreneurs adopt adaptive strategies such as product innovation, digital-based marketing optimization, and strengthening social and customer networks. Furthermore, the study identifies strong resilience and adaptive capacity as key social capital in sustaining business continuity.This study contributes to the literature by uncovering the entrepreneurial dynamics of young women as an adaptive process shaped not only by economic factors, but also by the interplay of dual roles, resilience, and adaptive strategies in navigating constraints and a changing business environment. These findings highlight the importance of strengthening young women’s entrepreneurial capacity through training, access to financing, and community-based mentoring to enhance the competitiveness and sustainability of MSMEs at the local level. Keywords: Young Women Entrepreneurship, MSMES, Adaptive Strategies, Resilience, Business Sustainability
Co-Authors Johanis Souisa Masine Slahanti Soedarmadi Soedarmadi Soegihartono Soegihartono