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All Journal MediaTor: Jurnal Komunikasi Mediator Jurnal Soshum Insentif Jurnal Komunikasi Pendidikan Jurnal Riset Jurnalistik dan Media Digital Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Bandung Conference Series: Journalism Mediator: Jurnal Komunikasi Communicative : Jurnal Komunikasi dan Penyiaran Islam
Yenni Yuniati
Universitas Islam Bandung
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Terpaan Informasi Kuliner pada Instagram @CirebonBribin Terhadap Sikap Followers Mengenai Kuliner Khas Cirebon Abdurahman, Maman; Hidayat, Mien; Yuniati, Yenni
Communicative : Jurnal Komunikasi dan Penyiaran Islam Vol. 3 No. 2 (2022): Communicative : Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam, Fakultas Dakwah dan Komunikasi, Universitas Islam Bunga Bangsa Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47453/communicative.v3i2.888

Abstract

The use of social media continues to increase every year, especially Instagram users who are widely used to share culinary information, pictures and videos. This study aims to determine the effect of exposure to culinary information on Instagram @CirebonBribin on followers' attitudes about Cirebon culinary specialties. Because how much influence culinary information has on the attitudes of Instagram social media users needs to be investigated more deeply so that they can provide contributions and insights for business actors and policy makers to promote their regional potential. The research method and approach used is quantitative with an explanatory survey that examines a sample of @CirebonBribin Instagram followers. The theory used is Uses and Gratifications which examines the intensity of Instagram social media use, especially culinary information from @CirebonBribin on changes in followers' attitudes about Cirebon culinary specialties. The findings of the research conducted are that there is a significant influence of curiosity, duration and frequency, the content of information consumed and individual relationships (involvement) on all elements of attitude.
Co-Authors 10080021021, Nafsah Hanifah Syarif Alifya Syahrani Ani Yuningsih Anton Maulana Poerana Arief Ramadhan Aryana Nurwigati Atie Rachmiatie aulia berliani Dedeh Fardiah Dey Ravena Eka Susilawati, Eka Eli Susana, Eli Firda Aprilia Putri Firjatullah Irvanianto, Raihan Iwan Seppriadi Maman Abdurahman Maman Abdurahman Marina Yuliani Maulana, Faisal Mien Hidayat Mien Hidayat Millenia Anjali Neni Yulianita Nur Faisal Nazar Nurahmawati Nurahmawati Nurul Sheila Abdullah Primus Givari Pandji Anom Santi Indra Astuti Seppriadi, Iwan Tasha Devana Agustina Tresnawiwitan Yuliani, Marina Zaskhya Andretta