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All Journal Jurnal Kependidikan: Penelitian Inovasi Pembelajaran Jurnal EMPATI Ziswaf : Jurnal Zakat dan Wakaf Jurnal Maneksi (Management Ekonomi Dan Akuntansi) SINERGI: Jurnal Ilmiah Ilmu Manajemen Surya Abdimas SULTANIST: Jurnal Manajemen dan Keuangan Value: Jurnal Manajemen dan Akuntansi BISECER (Business Economic Entrepreneurship) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Economics and Digital Business Review Journal of Social Responsibility Projects by Higher Education Forum Jurnal Ekonomi dan Industri Fakultas Ekonomi Universitas Krisnadwipayana Implementasi Manajemen & Kewirausahaan Jurnal Indonesia Sosial Sains Innovative: Journal Of Social Science Research Mengabdi: Jurnal Hasil Kegiatan Bersama Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi International Journal of Accounting, Management, and Economics Research : Ijamer
Masitha Fahmi Wardhani
Universitas Dian Nuswantoro
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Journal : Jurnal Maneksi (Management Ekonomi Dan Akuntansi)

 1 
Pengaruh Gaya Hidup, Brand Ambassador Dan Harga Produk Terhadap Keputusan Pembelian Konsumen Pada Produk Skincare Skintific : (Studi Pada Konsumen Produk Skintific Semarang) Pamungkas, Angga Riyan; Wardhani, Masitha Fahmi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2162

Abstract

Using quantitative methods, this study aims to explain how lifestyle, brand ambassadors, and product prices influence the purchasing decisions of skincare consumers. This research is a type of associative research. Consumers who have purchased scientific skincare in Semarang are the subjects of this study. In this study, 96 samples were taken from skincare skincare users in Semarang. This study used random sampling using the Lemeshow formula. The results of the T test show that the price of the product and the lifestyle of the Brand Ambassador have a significant influence on purchasing decisions, while the Brand Ambassador does not. Lifestyle variables and product prices influenced purchasing decisions by 47.5%, while other variables influenced 52.5
Pengaruh Gaya Hidup, Brand Ambassador Dan Harga Produk Terhadap Keputusan Pembelian Konsumen Pada Produk Skincare Skintific : (Studi Pada Konsumen Produk Skintific Semarang) Pamungkas, Angga Riyan; Wardhani, Masitha Fahmi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2162

Abstract

Using quantitative methods, this study aims to explain how lifestyle, brand ambassadors, and product prices influence the purchasing decisions of skincare consumers. This research is a type of associative research. Consumers who have purchased scientific skincare in Semarang are the subjects of this study. In this study, 96 samples were taken from skincare skincare users in Semarang. This study used random sampling using the Lemeshow formula. The results of the T test show that the price of the product and the lifestyle of the Brand Ambassador have a significant influence on purchasing decisions, while the Brand Ambassador does not. Lifestyle variables and product prices influenced purchasing decisions by 47.5%, while other variables influenced 52.5
Co-Authors Adilla Kustya Ulfa AGUNG SEDAYU Anak Agung Istri Sri Wiadnyani Awanis Linati Haziroh Azmi Hanif Chasanah, Amalia Nur Desyandri Desyandri Dian Indriana Hapsari Diana Puspitasari Diana Puspitasari Dini Ratri D. Febrianur Ibnu Fitroh Sukono Putra Fitri, Anisa Aulia Foza Hadyu Hasanatina Hadyu Hasanatina, Foza Hanif, Azmi Ida Farida Mahmud Mahmud Mila Sartika, Mila Mujib, Miftachul Oktoriza, Linda Ayu Pamungkas, Angga Riyan Perdana, Tito Aditya Piji Pakarti Rahadian, Risnaldi Ratna Herawati Ratna Herawati Risanda Alirastra Budiantoro Risnaldi Rahadian Rudi Kurniawan Ruslani, Ruslani Simarmata, Okta Naomilyanika Suryawijaya, Tito Wira Eka Syamsul Arifin Tito Wira Eka Suryawijaya Ulhaq, Rahael Zadda Widya, Aanisah Wijayanti, Yuniarti Wahyu Yohan Wismantoro Zora Calista Susilo