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Pengaruh Service Excellence Dan Relationship Marketing Terhadap Loyalitas Konsumen Pada Cv Bersinar Pematangsiantar Jesika Melina Simamora
Strategic: Journal of Management Sciences Vol 1 No 1 (2021): Strategic: Journal of Management Sciences
Publisher : Program Pascasarjana (S2-Ilmu Manajemen) Sekolah Tinggi Ilmu Ekonomi Sultan Agung

This study aims to determine The Effect of Service Excellence and Relationship Marketing on Consumer Loyalty in CV Bersinar Pematangsiantar City. The data used in this study are primary data with a sample of 55 people in the CV Bersinar Pematangsiantar City with data collection techniques using questionnaires. The data analysis model used is simple multiple regression with the SPSS v 24 software program for windows. While the conformity test is done using R-Square, Partial Test and Classical Assumption Test. The results of the study found that the regression coefficient on the Service Excellence and Relationship Marketing variable (0.623) means that Service Excellence and Relationship Marketing by 1 point, the Consumer Loyalty (Y) will increase by 0.623. Signs (+) indicate a positive and significant Service Excellence and Relationship Marketing and Consumer Loyalty, is if Service Excellence and Relationship Marketing, Consumer Loyalty will also increase. Keywords: Service Excellence, Relationship Marketing, Consumer Loyalty

Analisis Faktor - Faktor Yang Mempengaruhi Kualitas Laporan Keuangan Pada Kantor Imigrasi Kelas II TPI Pematang Siantar Jesika Melina Simamora; Yusmalinda; Elisabeth Ringoringo; Rosintan Sipayung
Jurnal Ilmiah Accusi Vol. 6 No. 1 (2024): Jurnal Ilmiah Accusi 6(1) MEI 2024
Publisher : Program Studi Akuntansi Fakultas Ekonomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/jia.v6i1.1190

Penelitian ini bertujuan untuk menganalisis pada Keandalan Informasi Keuangan, Penerapan Standar Akuntansi Pemerintahan, Pemanfaatan Teknologi Informasi terhadap kualitas laporan keuangan pada Kantor Imigrasi Kelas II TPI Pematang Siantar. Yang menjadi objek penelitian penulis adalah Kantor Imigrasi Kelas II TPI Pematang Siantar. Penelitian ini termasuk ke dalam penelitian Kuantitatif, dengan pengumpulan datanya dilakukan melalui penyebaran angket atau kuesioner kepada seluruh pegawai di Kantor Imigrasi Kelas II TPI Pematang Siantar yang berjumlah 45. Data yang telah dikumpulkan kemudian diolah dengan menggunakan software komputer IBM SPSS 25. Berdasarkan hasil uji t dan uji F menunjukkan bahwa keandalan informasi keuangan berpengaruh positif dan signifikan terhadap kualitas laporan keuangan, penerapan standar akuntansi Pemerintahan berpengaruh positif dan signifikan terhadap kualitas laporan keuangan, dan pemanfaatan teknologi informasi berpengaruh positif terhadap kualitas laporan keuangan pada Kantor Imigrasi Kelas II TPI Pematang Siantar. Dalam uji koefisien determinasi didapatkan hasil data sebesar 84,5% yang dapat dijelaskan oleh keandalan informasi keuangan, penerapan standar akuntansi pemerintahan, dan pemanfaatan teknologi informasi, sedangkan 15,5% dapat dijelaskan oleh pengaruh variabel lain yang tidak diteliti oleh penulis.

Analisis Faktor - Faktor Yang Mempengaruhi Kualitas Laporan Keuangan Pada Kantor Imigrasi Kelas II TPI Pematang Siantar Jesika Melina Simamora; Yusmalinda; Elisabeth Siringo - ringo; Rosintan Sipayung
Jurnal Ilmiah Accusi Vol. 6 No. 1 (2024): Jurnal Ilmiah Accusi Vol 6(1) Mei 2024
Publisher : Program Studi Akuntansi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/wc1tbt93

Penelitian ini bertujuan untuk menganalisis pada Keandalan Informasi Keuangan, Penerapan Standar Akuntansi Pemerintahan, Pemanfaatan Teknologi Informasi terhadap kualitas laporan keuangan pada Kantor Imigrasi Kelas II TPI Pematang Siantar. Yang menjadi objek penelitian penulis adalah Kantor Imigrasi Kelas II TPI Pematang Siantar. Penelitian ini termasuk ke dalam penelitian Kuantitatif, dengan pengumpulan datanya dilakukan melalui penyebaran angket atau kuesioner kepada seluruh pegawai di Kantor Imigrasi Kelas II TPI Pematang Siantar yang berjumlah 45. Data yang telah dikumpulkan kemudian diolah dengan menggunakan software komputer IBM SPSS 25. Berdasarkan hasil uji t dan uji F menunjukkan bahwa keandalan informasi keuangan berpengaruh positif dan signifikan terhadap kualitas laporan keuangan, penerapan standar akuntansi Pemerintahan berpengaruh positif dan signifikan terhadap kualitas laporan keuangan, dan pemanfaatan teknologi informasi berpengaruh positif terhadap kualitas laporan keuangan pada Kantor Imigrasi Kelas II TPI Pematang Siantar. Dalam uji koefisien determinasi didapatkan hasil data sebesar 84,5% yang dapat dijelaskan oleh keandalan informasi keuangan, penerapan standar akuntansi pemerintahan, dan pemanfaatan teknologi informasi, sedangkan 15,5% dapat dijelaskan oleh pengaruh variabel lain yang tidak diteliti oleh penulis

Strategi Kompetitif Petani Dan Inovasi UMKM Terhadap Peningkatan Kemajukan Bisnis Pangan Modern Elisabet Jessika Manurung; Anaria Zendrato; Jesika Melina Simamora
Journal of Innovative and Creativity Vol. 6 No. 1 (2026)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v6i1.6996

This research aims to analyze the influence of competitive farmer strategies and Micro, Small, and Medium Enterprise (MSME) innovation on the advancement of modern food businesses. The agricultural sector is currently undergoing a significant transformation toward modernization, necessitating continuous innovation to maintain competitiveness in an increasingly stringent market. Employing a quantitative research methodology, this study utilized 30 consumer respondents as the primary sample. Data were collected through questionnaires and interviews, subsequently analyzed using SPSS 25 software through multiple linear regression analysis, validity and reliability tests, and classical assumption tests. The research findings indicate that the farmer variable partially exerts a significant influence on modern food business progress, with a significance value of 0.001. Similarly, the MSME innovation variable proved to provide a significant partial contribution, also yielding a significance value of 0.001. Simultaneously, the F-test results produced a significance value of 0.001 and an F-statistic of 120.235, which exceeds the F-table value of 3.34. These findings confirm that combined farmer strategies and MSME innovations possess a positive and significant impact on driving modern food business growth. This study concludes that the synergy between appropriate farmer strategy implementation and unique MSME innovation development is the primary key to accelerating the advancement of the modern food sector.

Pemanfaatan Limbah Ampas Kopi Menjadi Sabun Batang Organik Guna Meningkatkan Ekonomi Masyarakat Desa Fitri Noviyanti; Anggi Liyandinny Purba; Manda Wulandari; Jesika Melina Simamora; Richard Tambunan; Fandra Dikhi Januardani; Rosintan Sipayung
Jurnal Pengabdian Cita Masyarakat Vol. 1 No. 2 (2025): Jurnal Pengabdian Cita Masyarakat
Publisher : Yayasan Cerdas Pedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65101/jpcm.v1i2.200

This community service project addresses the environmental degradation and economic stagnation in Batu Silangit Village caused by unmanaged spent coffee grounds. Historically, this waste contributes to methane emissions and soil toxicity. Therefore, this study implements a circular economy strategy by converting coffee residue into organic bar soap. The methodology utilizes Community Based Participatory Research (CBPR) combined with the "Melt and Pour" technology, ensuring safety for untrained participants. Results indicate that the produced soap meets dermatological standards with a pH range of 9.5 to 10.1 and possesses significant antibacterial and antioxidant properties. Economically, the initiative is highly viable, demonstrating a profit margin exceeding 50% due to zero-cost raw materials. In conclusion, this program successfully transforms ecological burdens into financial assets. It provides a sustainable model for rural empowerment by integrating environmental mitigation with micro-entrepreneurship, fostering a resilient village economy through the practical application of effective green technology and innovative waste-to-wealth principles.

Pemberdayaan Ekonomi Kreatif Melalui Pendampingan Praktisi Usaha Dalam Penguatan Jiwa Kewirausahaan Siswa SMK Puput Erna Sari; Jesika Melina Simamora
Jurnal Pengabdian Cita Masyarakat Vol. 1 No. 2 (2025): Jurnal Pengabdian Cita Masyarakat
Publisher : Yayasan Cerdas Pedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65101/jpcm.v1i2.201

This community service initiative aims to enhance the entrepreneurial spirit of students at SMKN 1 Jorlang Hataran through mentoring by creative business practitioners. Utilizing Participatory Action Research (PAR) and experiential learning theory, the program engaged twenty students in "creative bucket" production. Interventions included technical product manufacturing training, cost of goods sold (COGS) calculation, and digital marketing strategies. Results demonstrate significant improvements in students' psychomotor competencies and financial literacy, evidenced by the successful production of market-ready goods. However, the transition to independent entrepreneurship still faces structural hurdles such as initial capital availability, low self-efficacy, and limited long-term mentoring. This study concludes that collaboration between academia and practitioners adds substantial value to vocational curricula. To ensure sustainability, the implementation of a Teaching Factory (TEFA) model and access to school micro-capital are recommended to create a resilient entrepreneurial ecosystem. Continuous synergy is essential to produce adaptive graduates facing global economic dynamics in Simalungun.

Pemberdayaan Ibu Rumah Tangga Melalui Pemanfaatan Minyak Jelantah Menjadi Lilin Aromaterapi Putri Maysyarah; Dinda Maharani Siadari; Rosintan Sipayung; Yusmalinda; Jesika Melina Simamora
Jurnal Pengabdian Cita Masyarakat Vol. 1 No. 2 (2025): Jurnal Pengabdian Cita Masyarakat
Publisher : Yayasan Cerdas Pedia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65101/jpcm.v1i2.202

This community service program addresses the environmental and health hazards of waste cooking oil (WCO) in Pematangsiantar, Indonesia. Improper disposal and repeated consumption of WCO cause significant ecological degradation and chronic diseases, including cancer and cardiovascular issues. Utilizing Participatory Action Research, this initiative empowered housewives in Perumahan Bersatu Maju through technical training in upcycling WCO into high-value aromatherapy candles. The process involved purification with activated charcoal and formulation using stearin to ensure quality and durability. Results indicated a significant improvement in participants' environmental literacy and technical proficiency. Economic analysis revealed a potential profit margin of approximately 97%, with production costs significantly lower than market prices. By transforming hazardous waste into creative economic assets, this program fosters family financial resilience and sustainable consumption practices. Ultimately, this initiative successfully shifts the paradigm from a linear economy toward circular management objectives.

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