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Saefudin Zuhdi
STIE Kesatuan
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Analisis Strategi Sosial Marketing Dalam Meningkatkan Volume Penjualan Zuhdi, Saefudin; Syarif, Rini
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 1 (2013): JIMKES Edisi April 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (97.297 KB) | DOI: 10.37641/jimkes.v1i1.250

Abstract

In effort to prevent HIV/AIDS, condom is an alternative to prevent HIV transmission from sexual relations. As a prevention tool, condom has not been 100% safe yet. Moreover, there is a controversial information about porous condom.In marketing the product, that is condom, particularly for high risk group, Himpunan Abiasa applys social marketing strategy. In addition to knowing which marketing strategy is applied, the author can find out the volume of Kondom Sutra sales marketed via social marketing during the period 2009 – 2010. The research method used is Descriptive Analysis and SWOT Analysis. Data utilized are primary data and secondary data: looking for and collecting data from Himpunan Abiasa, NAC (National AIDS Commision), company profile, books, and literatures related to the study; besides that, by interviewing four experts having competence in their field. By using SWOT analysis, the researcher gets internal matrix score : 2626 and external matrix score : 2677. It shows that the company has growth and stabilization, the company keeps be able to maintain existing business in continuity. This writing is a form of acknowledgement and appreciation to the company on what it has been applied. Besides that, the author gets benefit by the fact that he can enlarge knowledge concerning the application of social marketing as a strategy of HIV-AIDS prevention program. Keywords: marketing strategy; social marketing; sales volume
Membangun Brand Image Mahasiswa Atas Produk Shampo Pantene Melalui Pemilihan Selebrity Endorser Studi Kasus Anggun C Sasmi Sebagai Selebrity Endorser Juliap B., Rika; Zuhdi, Saefudin; Supariyani, Emmy
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 2 (2013): JIMKES Edisi Agustus 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.856 KB) | DOI: 10.37641/jimkes.v1i2.266

Abstract

Celebrity endorser is one of marketing communication. The use of endorser is to lift more famous product’s brand. Generally use an endorser as a celebrity is to invite people to always remember the brand on their mind. So is needed a appropriate selection of celebrity endorser with the product to be brought. It is expected to affect the brand image of a product. The purpose of this study was to determine the effect of celebrity endorser selection of brand image. To find out is to find out how a good selection of celebrity endorser and appropriate so as to produce a positive brand image of a product. Research on the author is in STIE Kesatuan Bogor. By using quantitative descriptive method and causality. The result and discussion showed that Pantene celebrity endorser selectively chose the sight of the commitment of their endorser, her profession is evident in each of their carrier success. The selection process of Anggun C. Sasmi to endorse Pantene is need a quite long. This affects the Pantene’s brand image as a market leader in the position of hair science which gained several awards. Celebrity endorser selection of indicators source credibility, source attractiveness, meaning transfer, and celebrity product congruence. Source credibility of Anggun C. Sasmi was not much influence on brand image of Pantene shampoo. While a celebrity product congruence has a positive influence, dominant, significant. Value of r or the correlation coefficient between the celebrity endorser’s selection of celebrity endorsers (X) with the brand image (Y) of 0,663 means that the relation between these variables is strong. It means that if X then Y up one unit will respond by 66,3%. So, the celebrity endorser’s selection which have a right process will affect the brand image of Pantene shampoo products. Keywords: celebrity endorser, brand image, Shampoo
Pengaruh Facility Support, Service Performance, dan Customer Satisfaction Terhadap Word of Mouth Jowianto, Markus; Zuhdi, Saefudin
Jurnal Ilmiah Manajemen Kesatuan Vol 7 No 3 (2019): JIMKES Edisi Desember 2019
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (250.276 KB) | DOI: 10.37641/jimkes.v7i3.283

Abstract

The purpose of this study was to determine how much influence the facility support, service performance and customer satisfaction have on the word of mouth R. S. Sentra Medika Cibinong. The method of analysis in this study uses multiple regression analysis and correlation to test the significance of the relationship between variables with a quantitative approach. The data source of this research is primary data obtained by interview using online questionnaire instruments to 100 respondents. The results of this study indicate that all independent variables have a positive effect on word of mouth. However, customer satisfaction variables that significantly influence word of mouth.Keywords: FACILITY SUPPORT, SERVICE PERFORMANCE, CUSTOMER SATISFACTION, AND WORD OF MOUTH.
Pengaruh Diferensiasi Produk Dan Kualitas Pelayanan Terhadap Tingkat Kepuasan Pelanggan (Studi Kasus Di Restoran Roast Chicken & Pizza Meteran) Zuhdi, Saefudin; Irawanti, Selvy
Jurnal Ilmiah Manajemen Kesatuan Vol 4 No 1 (2016): JIMKES Edisi April 2016
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v4i1.120

Abstract

Product differentiation is an attempt to design a set of distinguishing or physical product attributes to differentiate the company's products with the competing products. Quality of service is a measure of the extent to which a service can be provided to meet customer expectations. Both of these variables significantly affect the level of customer satisfaction. The population used in this study is Roast Chicken & Pizza Meter, a dine-in restaurant during July 2014 - August 2014, amounting to 1,440 customers. The sample chosen for this study was 100 respondents and purposive sampling method is chosen as sampling technique. Data are collected by means of questionnaires. And the analysis techniques used are regression and correlation coefficients. The results of the analysis using SPSS version 20 show that: (1). Product differentiation positively affecting the level of customer satisfaction. Regression coefficients results indicate the quality of service (X2 = 1.047) became the biggest factors affecting the level of satisfaction of subscribers, while product differentiation (X1 = 0.992) to the lowest factor affecting customer satisfaction. (2) Correlation and Determination-Test showed that R = 0,998a are positive. This means that any increase in the variable x changes cause an increase in the variable Y. R2 (R Square) = 0.996 variables X1 and X2 affect Y by 99.6% less than 0.4% of the other variables were not examined.
Pengaruh Jumlah Card Sales Representatives Dan Intensitas Program Promosi Terhadap Volume Penjualan Kartu Kredit Pada PT Bank CIMB Niaga Tbk Zuhdi, Saefudin; Mursid, Miftahudin Abdul
Jurnal Ilmiah Manajemen Kesatuan Vol 2 No 3 (2014): JIMKES Edisi Desember 2014
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v2i3.809

Abstract

In a marketing business, deep and well-managed approach should be done continuously with the main goals for products and services can be accepted by the customers and the public.. Promotion as one of the supporting aspects has a very important function and can make a profit between customers and company. The purpose of this study is analyzing the data or informations obtained by focusing on the number of sales person (card sales representative) and the intensity of promotional programs to total unit volume of credit card sales. The intensity of this campaign carried out depends on the trends that exist in the community, and it's own sales targets. Based on the results of research conducted, explaining that there is a very strong relationship between the number of card sales representative and intensity of promotion programs onto unit volume sales. Conclusions are drawn based on the analysis that if F count (10,607) compared to the F table at 3.35 then F count is greater (>) than the F table and marked with a significance value of 0.000. T test and analysis results of the F test showed that all the independent variables affect the volume ofcredit card sales at PT. Bank CIMB Niaga Tbk Keywords : number of card sales representative, intensity of promotion programs, and sales volume
Pengaruh Customer Relationship Marketing dan Customer Value Terhadap Customer Loyalty Zuhdi, Saefudin; Syarif, Rini; SEC, Gempita Santi
Jurnal Ilmiah Manajemen Kesatuan Vol 3 No 1 (2015): JIMKES Edisi April 2015
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v3i1.816

Abstract

The purpose of this study was to determine how much influence the Customer Relationship Marketing and Customer Value on Customer Loyalty. The author conducted research at PT. Bank Central Asia, Tbk Graha Cibinong Branch Ofice, located at Jalan Raya Bogor Km 46 Graha D6-D7. Data collection is done by distributing questionnaires to 100 respondents BCA customers Graha Cibinong, taken at random. The data processing method using validity, reliability, and classical assumptions. While the method of data analysis used is by using multiple linear regression analysis, and test hypotheses derived from data collected from questionnaires filled out and processed. The survey results revealed that the Customer Relationship Marketing and Customer Value has a positive and significant influence. Keywords: Customer Relationship Marketing, Customer Value, Customer Loyalty
PENGARUH DESAIN PRODUK DAN FITUR PRODUK TERHADAP LOYALITAS PELANGGAN Zuhdi, Saefudin; Aprilianto, Rendi
Jurnal Ilmiah Manajemen Kesatuan Vol 3 No 2 (2015): JIMKES Edisi Agustus 2015
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v3i2.820

Abstract

Design Product and Features Product are parts of competitive strategies for business enterprises. Blackberry Smartphone uses the Blackberry Messenger as one of features to recognize the customer needs. Smartphone Blackberry appear with on attractive design. The objective of research is to determine the interest of consumers in product design and its feature. surveys methods uses in research by interviews 100 students in STIE Kesatuan Bogor. Partial Least Square SMART PLS 3.0 software uses to analyze datas. The results of the research consists of: (1) The Product Design has a significant and positive effect to customer loyalty, (2) The Product Features has an insignificant positive effect to costumer loyalty. Furthermore, in order to evaluate the goodness offit the model, the other variables must be used in the next research. Keyword: Product design, product feature
Pengaruh Citra Perusahaan, Kepercayaan, Dan Word Of Mouth Terhadap Kepuasan Pelanggan Pada PT Grab Teknologi Indonesia Afra Afifah; Saefudin Zuhdi
Jurnal Ilmiah Manajemen Kesatuan Vol 10 No 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1276

Abstract

This research was conducted to find out the influence of corporate image, trust ,and word of mouth on customer satisfaction at PT Grab Teknologi Indonesia which was tested simultaneously and partially. Researchers used people who use Grab in the city of Bogor as respondents, the number of samples in this study was 160 people, using Hair et al. Data collection techniques using questionnaires that have been tested for validity and reliability. This study uses quantitative descriptive methods and the analysis used is multiple linear regression analysis using SPSS Version 25. The results show that partially: Corporate Image and Word of Mouth have a significant effect on customer satisfaction, this is evidenced by the value of t count > t table (4,227 and 6,951 > 1,978) and a significance value of 0.000 (sig <0.05), while the Trust variable has no significant effect. This is evidenced by the value of t count < t table (1.112 < 1.978 ) and a significance value of 0.264 (sig <0.05). Simultaneously Company Image, Trust, and Word of Mouth have a significant influence simultaneously on Customer Satisfaction in PT Grab Teknologi Indonesia. This is evidenced by the significant value of 0.000 <0.05 and the calculated F value of 84,483 > F table 0.266. In the coefficient of determination test, the influence of the variable Corporate Image, Trust, and Word of Mouth on Customer Satisfaction shows a value of 0.619 or equal to 61.9%. This figure implies that the variables of Corporate Image, Trust, and Word of Mouth simultaneously (together) affect the Customer Satisfaction variability by 61.9%. While the rest (100% - 61.9 = 38.1) is influenced by other variables outside the regression equation or variables not examined Key Word : Company Image, Trust, Word of Mouth, Customer Satisfaction
Implementasi Media Periklanan Pada Horison Bogor Icon Hotel Jaya, Pinto; Febrianti, Sisca; Mulyana, Mumuh; Zuhdi, Saefudin
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 1 (2023): JABKES Edisi April 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i1.1759

Abstract

ABSTRACTWith the development of the tourism industry sector in tandem with the hospitality industry in Indonesia, this will affect the number of star hotels that are widespread in Indonesia. With so many hotels spread across Indonesia, this has an effect on hotel competition with other competitors. Therefore, these hotel companies must carry out good promotions, one of which is by advertising as a promotional medium to customers by providing information regarding the products and services offered. The purpose of the research conducted by the author is to find out what types of advertising media are used to promote products and services at the Horison Bogor Icon Hotel, what are the obstacles in using the types of advertising media used at the Horison Bogor Icon Hotel, how to deal with obstacles from types of Advertising Media used by Horison Bogor Icon Hotel, This research was conducted by the author at the Horison Bogor Icon Hotel which is located in Bukit Cimanggu City, Jl Sholeh Iskandar No. 1 , RT , 01/RW, 13, Cibadak, Tanah Sereal, Bogor City. Held for 6 months from December 2021 to June 2022. Through this research the authors get the result that the Horison Bogor Icon Hotel. Using several types of Advertising Media used by the Horison Bogor Icon Hotel in promoting its products and services, including: print media by choosing brochures and billboards as advertising media, electronic media by choosing Radio as an advertising medium, Digital Advertising by choosing Social Media which focuses on on Instagram as an advertising medium and the Website as an advertising and information medium, SEM (Search Engine Marketing) as an advertising medium. Constraints from the type of advertising media used by the Horison Bogor Icon Hotel, namely in the use of electronic media by choosing radio that has a small audience of radio listeners that are rarely used by the public as well as SEM or Search Engine Marketing which has obstacles in it, namely the large number of incoming information and words the search keys on Google tend to be the same, this allows other people who are looking for information related to the Horison Bogor Icon Hotel to enter the wrong website page to another website. Apart from that, the Algorithm changes on Google, which are updated almost 600 times a year, which can affect marketing.
An Overview Of Inbound Marketing At Wan International Technology Companies Husaeni, Fadly; Nurendah, Yulia; Zuhdi, Saefudin
Jurnal Aplikasi Bisnis Kesatuan Vol. 3 No. 3 (2023): JABKES Edisi Desember 2023
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v3i3.1943

Abstract

Indonesia potential and challenges for the information technology and telecommunications industry.This is due to its large population and strategic geographical location. To achieve optimal results inmarketing activities with the help of technology, one of the strategies is inbound marketing. Inbound marketing is a series of activities implemented by companies to attract potential buyers through engagingcontent and satisfying their needs. The objectives of this Final Project are: 1) To determine how the implementation of inbound marketing at WAN International Technology Companies; 2) To identify thebarriers to implementing inbound marketing at An Overview of Inbound Marketing at WAN International Technology Companies; 3) To explore efforts to overcome the barriers to implementing inbound marketingat WAN International Technology Companies. The findings of this Final Project are: 1) The implementationof inbound marketing includes email marketing, blog posts, SEO (Search Engine Optimization), display advertising, and social networks. 2) The challenges in implementing inbound marketing include errors in email subject lines, selecting blog topics, internal factors within the company, targeting unpopular keywords, slow indexing of the website by Google due to competitors implementing similar SEO strategies, and ineffective business promotional content and hashtag optimization. 3) Efforts to overcome these challenges include Blast Email, Educational Articles, Search Engine Marketing (SEM), VideoAdvertising, and Research Content Marketing.
Co-Authors ., Morita AA Sudharmawan, AA Afifah, Afra Afra Afifah Aprilianto, Rendi Argoputro, Stanislaus Bandung Christian Stefanus Natan Darto Yudi David H.M. Hasibuan Denny Supardi Emmy Supariyani Febrianti, Sisca Gen Gen Gendalasari Hawari, Muhammad Diwas Husaeni, Fadly Irawanti, Selvy Iswandi Sukartaatmadja Jaya, Pinto Jowianto, Markus Juliap B., Rika Mardinah Mardinah Mochammad Imron Awalludin Muanas Muanas Mumuh Mulyana Mursid, Miftahudin Abdul Pratomo, Anton Widio Primandini, Delia Purwitayani Purwitayani Rini Syarif Rosadi, Reysi Resmidianti Rus Nuryana SEC, Gempita Santi Solihin, Sepriadi Sujana Sujana Sujana Sujana SUSAN SUSANTI, SUSAN Syafitri, Della Wijaya, Ajhi Yayuk Nurjanah Yulia Nurendah