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Saefudin Zuhdi
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Pengaruh Kualitas Website dan Kemudahan Penggunaan Terhadap Keputusan Pembelian Online: Studi Kasus Online Shop Eigerindostore.com Solihin, Sepriadi; Zuhdi, Saefudin
Jurnal Informatika Kesatuan Vol. 1 No. 1 (2021): JIKES Edisi Agustus 2021
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v1i1.403

Abstract

Penelitian ini bertujuaan untuk mengetahui dan menjelaskan Pengaruh kualitas website dan kemudahan penggunaan terhadap keputusan pembelian ( Studi kasus online shop eigerindostore.com). Penelitian ini dilakukan pada konsumen PT Eigerindo Multi Produk Industri (EMPI) yang pernah membeli produk di eigerindostore.com. dengan jumlah sampel sebanyak 100 responden, teknik sampling menggunakan rumus Roscoe. Tipe penelitian yang digunakan adalah eksplanatif dan menggunakan metode Analisis linier Regresi berganda dengan menggunakan Software SPSS. Hasil penelitian menunjukan bahwa : (1) Variable kualitas website mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian. (2) Variable kemudahaan penggunaan mempunyai pengaruh positif dan signifikan terhadap keputusan pembelian. (3) kualitas website dan kemudahan penggunaan secara Bersama-sama Memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian.
Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Indihome Di Bogor Nasrudin, Muhammad; Zuhdi, Saefudin
Jurnal Informatika Kesatuan Vol. 3 No. 1 (2023): JIKES Edisi Maret 2023
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v3i1.1792

Abstract

The need for information and communication technology is also accompanied by an increase in internet users in Indonesia. Many companies are dedicated to technology, information and communication to take advantage of this potential business opportunity. As a result, many companies are offering consumers in the form of digital products and Internet services. One of the companies that will benefit from the development of information and communication technology is PT. Indonesian Telecommunications. The increase in IndiHome Internet users, there are problems with product quality and consumer satisfaction. Customer satisfaction is closely related to service quality. In addition to the problem of service quality to consumers, product quality is also a problem that allows you to provide customer satisfaction. In this study, the research method used by the author is a quantitative research method. In the title of this research, there are three related variables, namely product quality, service quality, and customer satisfaction. Product quality, service quality (X1), (X2), while customer satisfaction is defined as the dependent variable (Y). Variable X1 (Product Quality) has a positive and significant effect on variable Y (Consumer Satisfaction). Variable X2 (Service Quality) has a positive and significant effect on variable Y (Consumer Satisfaction). Product Quality (X1) and Service Quality (X2) variables have a significant effect on purchasing decisions. Keywords : Product Quality, Service Quality, Consumer Satisfaction
Tinjauan Atas Strategi Komunikasi Pemasaran Melalui Media Sosial Instagram Pada Dinas Perdagangan Dan Perindustrian Kota Bogor Rosadi, Reysi Resmidianti; Mulyana, Mumuh; Zuhdi, Saefudin
Jurnal Informatika Kesatuan Vol. 3 No. 2 (2023): JIKES Edisi September 2023
Publisher : LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jikes.v3i2.1795

Abstract

Economic growth is an important indicator of the success of national development. In terms of national economic growth, small and medium industries (IKM), which are also part of micro, small and medium enterprises (MSMEs), are considered capable of playing an important role in driving economic growth. The use of social media is spreading faster than ever before. One of the goals of social media is in the application of marketing communications. To advance the products of Small and Medium Industries in the City of Bogor, of course, cannot be separated from the role of more attractive and dynamic marketing communications.The research objectives are: 1) To find out the marketing communication strategy for small and medium industrial products through Instagram social media at the Bogor City Trade and Industry Service; 2) To find out the obstacles in implementing the marketing communication strategy for small and medium industry products through Instagram social media at the Bogor City Trade and Industry Service; 3) To find out efforts to deal with obstacles in implementing marketing communication strategies for small and medium industrial products through Instagram social media at the Bogor City Trade and Industry Service.The results of the study show that: 1) Social Media, Instagram is very well managed by the Department of Trade and Industry in providing information and interesting content from Small and Medium Industry products in the city of Bogor; 2) The obstacle faced is the difficulty of increasing insight to reach Instagram users outside of the Instagram account followers of the Bogor City Trade and Industry Service; 3) As for efforts to deal with obstacles, namely trying to publish content related to Small and Medium Industry products more often and to be accurate in providing information related to these IKM products.Keywords: Marketing Communication, Social Media Instagram, IKM
Penerapan Profesionalisme Prinsip-Prinsip MSDM Dan Pemasaran Untuk Peningkatan Mutu Sekolah Yayasan Satiahardja Kota Bogor Sujana, Sujana; Zuhdi, Saefudin; Nurjanah, Yayuk
Jurnal Abdimas Dedikasi Kesatuan Vol. 1 No. 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v1i2.1646

Abstract

Tujuan penyelenggaraan kegiatan Penerapan Profesionalisme Prinsip-Prinsip MSDM dan Pemasaran Demi Mutu Sekolah Yayasan Satiahardja Kota Bogor, Membuat, mengedit, brainstorming, menerapkan dan mengevaluasi pedoman (1) kerja kebijakan dan prosedur kesiswaan (2) kerja kebijakan dan prosedur organisasi (3) kerja kebijakan dan prosedur kepegawaian Sekolah Kemuning. Diharapkan hasil PKM ini dapat dijadikan sebagai acuan dan pedoman bagi kepala sekolah, guru-guru dan tenaga kependidikan pada institusi ini. Keberhasilan dari naskah dokumen harus diketahui dan dipahami oleh seluruh pegawai, untuk itu masing-masing unit melakukan sosialisasi atau pembahasan, secara rutin dan bertahap. Kinerja pengabdian kepada masyarakat (PKM) untuk output yang dihasilkan proyek ini sebesar 94,87%, merupakan angka rasio antara harapan dan kinerja. Kata Kunci: Brainstorming, Kebijakan, Prosedur dan Kinerja
Pendampingan Usaha Mikro Kecil dan Menengah Dalam Meningkatkan Kualitas Produk Pada UMKM Kelurahan Gudang Kota Bogor Zuhdi, Saefudin; Sukartaatmadja, Iswandi; Argoputro, Stanislaus Bandung
Jurnal Abdimas Dedikasi Kesatuan Vol. 4 No. 2 (2023): JADKES Edisi Juli 2023
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v4i2.2422

Abstract

ABSTRACTProblems that occur in home industries or Micro, Small and Medium Enterprises (MSMEs) in Bogor City revolve around product quality. Awareness of maintaining product quality, there are several factors that determine product quality, including products that are clean in terms of materials and processes (hygienic), product safety (not using chemical materials and dyes), product appearance, and product packaging. The solution provided is providing assistance, in the form of counseling and training, to MSMEs in Bogor City is to increase the empowerment of partners according to the problems faced by MSMEs, namely increasing the knowledge and skills of MSME actors. Likewise, the number of products, production capacity, number of assets, total turnover, and management capabilities have increased. The planned activities that will be carried out are assistance and training on quality production. The aim of this activity is for MSME players to increase their knowledge and skills. The results obtained by MSME players are products that are fit for distribution, products can be marketed widely, product safety is guaranteed, and buyer confidence increases. Keywords: Product Quality, Product Innovation, SMEs
Pengaruh Citra Perusahaan, Kepercayaan, Dan Word Of Mouth Terhadap Kepuasan Pelanggan Pada PT Grab Teknologi Indonesia: Studi Kasus Pada Masyarakat Pengguna Grab Di Bogor Afifah, Afra; Zuhdi, Saefudin; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 1 (2022): JIMKES Edisi April 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i1.1276

Abstract

This research was conducted to find out the influence of corporate image, trust ,and word of mouth on customer satisfaction at PT Grab Teknologi Indonesia which was tested simultaneously and partially. Researchers used people who use Grab in the city of Bogor as respondents, the number of samples in this study was 160 people, using Hair et al. Data collection techniques using questionnaires that have been tested for validity and reliability. This study uses quantitative descriptive methods and the analysis used is multiple linear regression analysis using SPSS Version 25. The results show that partially: Corporate Image and Word of Mouth have a significant effect on customer satisfaction, this is evidenced by the value of t count > t table (4,227 and 6,951 > 1,978) and a significance value of 0.000 (sig <0.05), while the Trust variable has no significant effect. This is evidenced by the value of t count < t table (1.112 < 1.978 ) and a significance value of 0.264 (sig <0.05). Simultaneously Company Image, Trust, and Word of Mouth have a significant influence simultaneously on Customer Satisfaction in PT Grab Teknologi Indonesia. This is evidenced by the significant value of 0.000 <0.05 and the calculated F value of 84,483 > F table 0.266. In the coefficient of determination test, the influence of the variable Corporate Image, Trust, and Word of Mouth on Customer Satisfaction shows a value of 0.619 or equal to 61.9%. This figure implies that the variables of Corporate Image, Trust, and Word of Mouth simultaneously (together) affect the Customer Satisfaction variability by 61.9%. While the rest (100% - 61.9 = 38.1) is influenced by other variables outside the regression equation or variables not examined Key Word : Company Image, Trust, Word of Mouth, Customer Satisfaction
Pengaruh Kualitas Pelayanan, Persepsi Harga dan Penyediaan Fasilitas Terhadap Kepuasaan Pelanggan Pada Klinik Duta Medika Pratama di Kota Bogor Syafitri, Della; Pratomo, Anton Widio; Zuhdi, Saefudin
Jurnal Ilmiah Manajemen Kesatuan Vol. 10 No. 3 (2022): JIMKES Edisi Desember 2022
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v10i3.1609

Abstract

Economic activity is currently experiencing rapid progress, overall growth is accompanied by the development of science and technology, making competition between markets more intense. Klinik Duta Medika Pratama is a health service provider located in the city of Bogor, providing a variety of medical services that can help the community in getting medical help. This study aims to (1) Know the effect of Service Quality on Customer Satisfaction (2) Know the effect of Price Perception on Customer Satisfaction (3) Know the effect of Facilities on Customer Satisfaction (4) Know the effect of Service Quality, Price Perception and Facilities together on Customer Satisfaction. (4) Knowing the effect of Service Quality, Price Perception and Facilities together on Customer Sat isfaction. This sample method is a non-probability sampling method with purposive sampling type with calculations using the Kretjie and Morgen formula. The number of respondents selected was 270 people who were patients of the Duta Medika Pratama Clinic. The research data was processed using SPSS 23 software. From the results of the analysis, it shows that partially (1) there is a positive and significant relationship between Service Quality and Customer Satisfaction. (2) there is a positive and significant relationship between Price Perception and Customer Satisfaction. (3) there is a positive and significant relationship between the Facility and Customer Satisfaction. (4) Service Quality, Price Perception and Facilities together have a positive and significant effect on Customer Satisfaction Keywords : Service Quality, Price Perception, Facilities and Customer Satisfaction
The Influence Of Product Quality, Price Perceptions, And Sales Promotions On Purchasing Decisions: Case study at the House of Donatello in Bogor Zuhdi, Saefudin; Primandini, Delia; Sujana, Sujana
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 3 (2024): JIMKES Edisi Mei 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i3.2541

Abstract

This study aims to: (1) To determine the effect of Product Quality on Purchasing Decisions, (2) To determine the effect of Perceived Price on Purchasing Decisions, (3) To determine the effect of Sales Promotion on Purchasing Decisions, (4) To determine the effect of Product Quality, Price Perceptions, and Sales Promotion on Purchasing Decisions. The number of samples is 386 respondents using the Slovin formula. The data analysis method used is multiple linear regression analysis to determine the effect of Product Quality, Perceived Price and Sales Promotion on Purchasing Decisions in case studies of House of Donatello at Bogor. Data testing is done by using Statistical Package for the Social Scientist (SPSS) Software.Based on the test, the following data are obtained: (1) There is an effect of Product Quality on Purchasing Decisions (2) There is an effect of Perceived Price on Purchase Decisions (3) There is an influence of Sales Promotion on Purchase Decisions (4) There is an influence between Product Quality, Perceived Price, and Sales Promotion on Purchasing Decisions. Keywords: Product Quality, Price Perception, Sales Promotion, Purchase Decision
Penguatan Keputusan Pembelian Konsumen Produk Motor Berbasis Kualitas Produk, Promosi Penjualan Dan Persepsi Harga: Studi Kasus Pada Konsumen Motor Satria F150 Suzuki Di Wilayah Kota Bogor Gendalasari, Gen Gen; Hawari, Muhammad Diwas; Zuhdi, Saefudin
Jurnal Aplikasi Bisnis Kesatuan Vol. 4 No. 3 (2024): JABKES Edisi Desember 2024
Publisher : Program Vokasi dan LPPM IBI Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jabkes.v4i3.3092

Abstract

In the modern era like now, transportation is a means that is really needed by society. This is due to the progress of the times and the increasing standard of living of people's needs. Various transportation is available, one of which is motorbikes. The decision to purchase a product is currently greatly influenced by various other factors such as product quality, and the usefulness of a product as well as external factors such as: Sales Promotion and Price Perception. Therefore, it is important to conduct research to find out how product quality, sales promotion and price perception influence motorbike product purchasing decisions. The purpose of this research is to determine the influence of each dimension of Product Quality, Sales Promotion and Price Perception. This research used quantitative methods, and data collection was carried out by distributing online questionnaires to the people of Bogor City, with a sample size of 200 people. Research data was processed using SPSS 25. The analysis method used is multiple regression analysis. The results of this research are as follows: (1) Product quality has a positive and significant effect on product purchasing decisions with a regression coefficient value of 0.126 and a significant value of 0.000. (2) Sales promotions have a positive and significant effect on purchasing decisions with a regression coefficient value of 0.222 and a significant value of 0.000. (3) Price perception has a positive and significant effect on purchasing decisions with a regression coefficient value of 0.322 and a significant value of 0.000. (4) Product Quality, Price Perception and Promotion have a positive and significant effect on purchasing decisions for the Satria F150 Suzuki motorbike product with a calculated F value of 20.658 and greater than the F table of 2.65 and has a significance value of 0.000.   Keywords: Product Quality, Sales Promotion, Price Perception and Purchasing Decisions
Tinjauan Penyaluran Kredit Usaha Rakyat (KUR) Kepada Nasabah Pada PT Bank Syariah Indonesia KCP Bogor Pomad Susanti, Susan; Sujana, Sujana; Zuhdi, Saefudin
Jurnal Abdimas Dedikasi Kesatuan Vol. 6 No. 1 (2025): JADKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v6i1.3145

Abstract

Financing is the provision of money or bills that are equated based on an agreement or agreement between the bank and another party that requires the party to be financed to return the money or bill according to a certain period of time with compensation or profit sharing. Based on the Regulation of the Minister of Finance (PMK) No.135 / PMK.05 / 2008 dated December 5, 2008, article 5 concerning the People's Business Credit (KUR) guarantee facility, it is stated that the People's Business Credit (KUR) is a program issued by the government, but the source of funds comes entirely from bank funds. People's Business Credit is financing for Micro, Small and Medium Enterprises (MSMEs) in the form of Working Capital Credit (KMK) and or Investment Credit (KI). The purpose of this financing research is to determine the provisions for distributing people's business credit financing, to determine the stages of distributing KUR financing and to determine the obstacles experienced by PT Bank Syariah Indonesia KCP Bogor Pomad in the process of distributing people's business credit financing and solutions to each obstacle that occurs in the process of distributing people's business credit financing at PT Bank Syariah Indonesia KCP Bogor Pomad. The results of the study indicate that the process of distributing people's business credit at PT Bank Syariah is good and in accordance with the company's Standard Operating Procedure (SOP). In the process of distributing financing, there are terms and conditions in advance when you want to apply for super micro KUR financing, micro KUR and small KUR at PT Bank Syariah Indonesia. By collecting requirements in the form of documents or other requirements that have been determined by the bank before applying for the financing. After the terms and conditions have been met, prospective customers must follow the stages in the KUR financing distribution process until the final decision on the disbursement of financing that will be given by the bank. Keywords: Financing, Distribution of People's Business Credit
Co-Authors ., Morita AA Sudharmawan, AA Afifah, Afra Afra Afifah Aprilianto, Rendi Argoputro, Stanislaus Bandung Christian Stefanus Natan Darto Yudi David H.M. Hasibuan Denny Supardi Emmy Supariyani Febrianti, Sisca Gen Gen Gendalasari Hawari, Muhammad Diwas Husaeni, Fadly Irawanti, Selvy Iswandi Sukartaatmadja Jaya, Pinto Jowianto, Markus Juliap B., Rika Mardinah Mardinah Mochammad Imron Awalludin Muanas Muanas Mumuh Mulyana Mursid, Miftahudin Abdul Pratomo, Anton Widio Primandini, Delia Purwitayani Purwitayani Rini Syarif Rosadi, Reysi Resmidianti Rus Nuryana SEC, Gempita Santi Solihin, Sepriadi Sujana Sujana Sujana Sujana SUSAN SUSANTI, SUSAN Syafitri, Della Wijaya, Ajhi Yayuk Nurjanah Yulia Nurendah