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All Journal Al-Manahij: Jurnal Kajian Hukum Islam Dinamika Al-Jami'ah: Journal of Islamic Studies Syntax Literate: Jurnal Ilmiah Indonesia Proceedings of International Conference on Da'wa and Communication Tebuireng: Journal of Islamic Studies and Society Jurnal Komunikasi Islam Jurnal Pembelajaran Sastra Jurnal Sains Student Research Epistemé: Jurnal Pengembangan Ilmu Keislaman Jurnal Manajemen Dakwah An-Nahdloh: Journal of Education and Islamic Studies Kusuma : Jurnal Pengabdian Kepada Masyarakat
Syaifudin Zuhri
UIN Sunan Kalijaga Yogyakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Sains Student Research

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Analisis Pengaruh Harga dan Kualitas produk Terhadap Keputusan Pembelian Konsumen pada produk krupuk di Kediri Zuhri, Syaifudin; rahayu ningsih, Lilis sugi
JOURNAL SAINS STUDENT RESEARCH Vol. 3 No. 3 (2025): Jurnal Sains Student Research (JSSR) JUNI
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jssr.v3i3.4962

Abstract

In a competitive business world, price and product quality are two important factors that influence purchasing decisions. This study was conducted to determine the effect of price and product quality on consumer purchasing decisions at CV. Merpati Sejahtera Kediri. This study uses a quantitative approach with a survey method, where data is obtained by distributing questionnaires to consumers of krecek krupuk CV. Merpati Sejahtera totaling 30 respondents. The analysis technique used is multiple linier regression to test the effect between independent variables (price and product quality) on the dependent variable (purchase decisions). The results of this study indicate that both price and product quality have a positive and significant effect on consumer purchasing decisions, both partially and simultaneously. These findings indicate that competitive pricing strategies and improving product quality can be important factors in driving purchasing decisions.
Co-Authors Abd. Syakur Adawiyah, Siti Aisyatul Ali Mursyid, Ali Amrulloh Amrulloh Aries Musnandar Arif, Rozaqul Bramayudha, Airlangga Faridah Faridah Fitroturohmawati, Fitroturohmawati Kholik, Kholik Millasari, Jihan Nur Nafi'an, Muhammad Pardianto, Pardianto rahayu ningsih, Lilis sugi Saifuddin Saifuddin Sangidun, Sangidun Ujang Abdul Gopur Yahya, Yuniar Indra